ROKA Werk

What ROKA Werk does

ROKA Werk GmbH is a German manufacturer of mobile catering vehicles, sales trailers, and gastronomy containers, headquartered in Merenberg and operating for approximately 60 years. The company designs, produces, and customizes food trucks (on Fiat Ducato chassis in models such as Manhattan and Detroit), sales trailers (Steelrunner aluminum, Roadrunner GFRP, Contrailer sea container, Airstream conversions), and gastro sea containers — with proprietary systems including the QUB® modular container construction platform, hydraulic lowering systems, riveted aluminum shells, and self-sufficient power packages. ROKA also operates three wholly-owned subsidiaries: ROKA-Modulbau for semi-permanent modular buildings, ROKA Promotion for roadshow and trade-fair vehicles, and Airstream Germany as exclusive European distributor of Airstream caravan conversions.

The business model centers on direct, quote-based sales of custom-manufactured hardware to a hybrid customer base spanning enterprise accounts (Coca-Cola, Aramark, Domino's Pizza, Five Guys, Nordsee, REDO Catering) and independent food truck operators / street food startups. Revenue streams include new vehicle sales, modular construction projects, used and stock vehicle sales, a vehicle rental fleet that functions as a trial-conversion channel, and after-sales repairs, modifications, and maintenance. Go-to-market combines a 3,000 m² showroom with factory tours, direct enterprise field sales, trade-fair participation, newsletter marketing (ROKA FuchsPOST), and a social media presence across Facebook, Instagram, LinkedIn, and TikTok. Pricing is not publicly disclosed; all vehicles are custom-configured with individual quotations and multi-year contract cadence.

Operating geographies center on Germany with documented sales activity extending into France, Spain, and Italy under the exclusive Airstream Europe mandate. The company is privately held, managed by directors Volker Beck and Heun Armin with authorized signatory Bernd Streng, has 101-250 employees, and discloses no revenue, funding rounds, acquisitions, or external investment. Notable product longevity is a recurring theme — Coca-Cola Roadrunner trailers and Aramark containers deployed for the 2006 FIFA World Cup remain operational more than 20 years later — supporting the company's positioning as a durable, value-retention-oriented manufacturer rather than a low-cost or high-volume player.

Name

ROKA Werk

Legal name

ROKA Werk GmbH

Website

https://roka-werk.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

ROKA Werk GmbH is a German manufacturer of custom-built food trucks, sales trailers, and gastronomy containers, serving enterprise accounts and independent food operators across Europe with 60 years of manufacturing heritage and an exclusive European Airstream dealership.

Ownership category

akta.pro rank

Product category

Mobile Catering Vehicles & Equipment

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213)

SIC

Truck Trailers (3715)

akta.pro primary industry

Mobile Catering Trucks (On-Site Service) (THAFAHAJ)

akta.pro secondary industry

Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)

Keywords

• Food truck manufacturing
• Mobile catering vehicles
• Sales trailers
• Gastronomy containers
• Modular construction

Headquarters

HQ city

Merenberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of custom-built food trucks, sales trailers, and catering containers. Products manufactured to customer specifications with individual interior fit-outs.
2. Modular Construction Sales: Sale of QUB® modular container buildings for permanent or temporary food service installations.
3. Used & Stock Vehicles: Sale of pre-owned and warehouse vehicles available immediately for quick deployment.
4. Vehicle Rental: Rental of food trucks and catering vehicles for testing concepts or handling seasonal peaks. Also available for events.
5. After-Sales Services: Repairs, modifications, and maintenance services provided after purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ROKA Werk develops, produces, and sells custom-built mobile catering vehicles including food trucks, sales trailers, and gastronomy containers, as well as modular container buildings under the QUB® system. The company manufactures Made-in-Germany vehicles tailored to individual food concepts and offers complementary services such as vehicle rental, used vehicle sales, and after-sales repairs and modifications. It also serves as the exclusive European dealer for converted Airstream caravans.

Product overview

ROKA Werk is a leading German manufacturer of mobile catering solutions offering a comprehensive portfolio of food trucks, sales trailers, and gastronomy containers. The product range includes Food Trucks (Manhattan, Detroit models on Fiat Ducato chassis), Sales Trailers (Steelrunner aluminum trailers in 4 sizes, Roadrunner GFRP trailers, Airstream retro trailers, Contrailer sea container trailers), Gastro Containers (sea containers, ice containers), QUB® Modular Construction for permanent installations, Topbox sales stands, and themed vehicles for ice cream, pizza, and coffee sales. The company also offers Vendin' Fresher automated catering containers (500 portions/hour capacity), promotion vehicles, rental fleet, and used vehicle sales. ROKA serves customers from food truck operators to global brands, providing custom build-outs, repairs, modifications, and maintenance services. All products are Made in Germany with a 60-year company heritage.

Differentiator

Problem solved

Functional benefit

Brands

• QUB® Modulbau: Modular container construction system for semi-permanent catering buildings; short construction time, demountable and relocatable, individually planned.
• ROKA FuchsPOST
• Airstream Germany
• Vendin' Fresher

Products and services

• Food Trucks Mobile catering vehicles built on truck chassis (Fiat Ducato based) featuring durable construction, individual customization, and modern vehicle and kitchen technology. Available in models including Manhattan and Detroit for food truck operators and street food businesses.
• Steelrunner Sales Trailer Aluminum-hulled sales trailer with riveted construction, available in 4 sizes for various street food concepts. Distinguished by its durable aluminum shell design.
• Contrailer Sales Trailer Sea container converted into a sales trailer with real chassis and hydraulic lowering system. Functions as a trailer during transport and transforms into a sea container aesthetic at the destination with customized interior.
• Roadrunner Sales Trailer Versatile sales trailer made of glass fiber reinforced plastic with rounded corners. Functions as pizza van, ice cream van, or snack cart with distinctive design standing out from classic snack stands.
• Airstream Food Trailer Conversion of iconic US Airstream caravans into sales vehicles with elegant retro charm. ROKA is the exclusive Airstream dealer for Europe, sourcing caravan shells directly from the American Airstream factory.
• Airstream Diner XXL New 19 sqm professional kitchen trailer for all catering concepts, based on the Airstream caravan design with a larger footprint for full-scale kitchen operations.
• Gastro Sea Container Shipping container converted for gastronomy use, providing industrial look, maritime flair, or integration with modern architectural concepts. Features high-quality interior and high-performance equipment.
• Ice Container Small sea container designed for mobile ice cream sales, functioning as pop-up store, beach club unit, trade fair catering, or event solution with high-quality interior and powerful equipment.
• Topbox Verkaufsstände New sales stand product line functioning as terrace bars, complementing classic ROKA bar counters and the CargoBar in container-style design for permanent or semi-permanent beverage and food service.
• QUB® Modulbau Modular container construction system with short on-site construction time, demountable and relocatable design, and individual planning. Enables rapid expansion of permanent or semi-permanent food service buildings without traditional construction work.
• Power Seller Sales Trolley Sales trolley ideal for peak times with long output counter for fast sales. Available in a pizza variant with conveyor oven for high-volume throughput.
• Pizza XL-Trailer XL sales trailer open on 3 sides with over 13m serving counter for high-volume pizza sales operations.
• Vendin' Fresher Automated System Automated Grab & Pay system for high-frequency areas such as festivals, trade fairs, and amusement parks. Fresh supplies are produced inside the container or trailer, achieving up to 500 portions per hour.
• Mobile Ice Cream Sales Units Complete range of ice cream vending vehicles including trucks, trailers, and containers with self-sufficient (Autark) packages, designed as eye-catchers for mobile ice cream sales operations.
• Vehicle Rental Service Wide selection of food trucks and catering vehicles available for rent, suitable for testing business concepts, handling seasonal demand peaks, or short-term event deployments including the Airstream Diner for rent.
• Used & Stock Vehicles Immediately available used and warehouse vehicles for purchase, enabling quick market entry for mobile catering businesses without the lead time of custom builds.
• Promotion Vehicles (ROKA Promotion) Customized promotional vehicles for roadshows, trade fairs, and events, ranging from consulting lounges to mobile exhibition stands with special construction capabilities. Operated under the ROKA Promotion subsidiary division.

Quantifiable outcome

• Coca-Cola trailers operational for 20+ years
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AirstreamflagshipChannel Partner/ Reseller/ DistributorROKA is the exclusive new vehicle dealer for Europe for Airstream caravans. Sources caravan covers directly from the American Airstream factory. Converts iconic US caravans into sales vehicles with elegant retro charm, marketed as customer magnets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Knaus Tabbert AG: German-listed manufacturer of leisure vehicles (travel trailers, motorhomes, camper vans) under the Knaus, Weinsberg, T@B and Tabbert brands. Comparable to ROKA as a German specialty-vehicle manufacturer operating from a southern German production base with a multi-brand portfolio and Europe-wide dealer network.
• Piaggio & C. SpA: Italian manufacturer of light commercial vehicles, most iconically the Piaggio Ape — a three-wheeled vehicle that has been adapted for decades into mobile food vending across Europe. Comparable to ROKA as a European brand producing purpose-built, small-footprint mobile commercial units for food and last-mile use.
• Carthago Reisemobilbau GmbH: Premium German motorhome manufacturer (Carthago, Malibu brands). Comparable to ROKA as a German premium specialty-vehicle manufacturer serving demanding end-customers and producing complete, fully-fitted mobile units rather than commodity vehicles.
• Bürstner GmbH & Co. KG: German motorhome and caravan manufacturer within the Trigano group. Comparable to ROKA as a German-headquartered specialty-vehicle manufacturer with established European distribution and a heritage brand in mobile units.
• Fiat Professional (Stellantis): Stellantis-owned commercial-vehicle brand whose Ducato chassis is the platform ROKA builds its Manhattan and Detroit food trucks on. Comparable as the underlying OEM partner and as a broader European light-commercial-vehicle benchmark for the food-truck segment.

Direct peers

• Prestige Food Trucks: UK-based custom food truck and trailer builder offering bespoke mobile catering vehicles across multiple cuisines. Directly comparable to ROKA as a custom manufacturer of street-food units targeting the same European food-truck operator and QSR pop-up customer base.
• Streetside Mobile Kitchens Ltd: UK custom food-truck builder focused on the British market with bespoke interior fit-outs. Comparable to ROKA as a direct European peer manufacturing custom vehicles for the same street-food and event customer segments.
• Polar Caravan Ltd: UK-based manufacturer of mobile catering trailers for street-food vendors, events and bar operators. Comparable to ROKA's Steelrunner and Roadrunner trailer lines in terms of customer (mobile caterers), product type (towable sales trailers), and European distribution.
• Cartwright Group Ltd: UK trailer and commercial-vehicle manufacturer with operations in mobile catering, box, and specialist trailer bodies. Comparable to ROKA as a Europe-based specialty trailer manufacturer serving food service and commercial fleets with bespoke builds.

Others

• Airstream, Inc. Thor Industries subsidiary and iconic US manufacturer of riveted-aluminum travel trailers. While not a direct competitor (ROKA is its exclusive European dealer and modifies the shells into food units), Airstream is materially comparable as a US/EU premium mobile-unit brand and as ROKA's flagship supply partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rokawerk
• LinkedInlinkedin.com/company/rokawerk
• Instagraminstagram.com/roka_werk
• TikToktiktok.com/@rokawerk
• Xx.com/rokawerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROKA Werk