Strehlow

What Strehlow does

Strehlow GmbH is a privately held, family-owned German healthcare supplies and medical devices company headquartered in Magdeburg, Saxony-Anhalt, operating since 1988 with over 500 employees and 17+ branches and Sanitätshaus retail stores across six federal states (Saxony-Anhalt, Berlin, Brandenburg, Mecklenburg-Vorpommern, Saxony, and Lower Saxony). The company is organized into six specialized divisions: Home Care (chronic wound care, stoma, enteral nutrition, incontinence, tracheostomy, palliative care), Rehabilitation (wheelchairs, stairlifts, walking aids, positioning aids, pediatric rehab), Orthopaedics (prosthetics, orthoses, bandages, motion splints), Sanitätshaus retail (wellness products, compression stockings, custom insoles), Medical Technology (home ventilation, oxygen therapy, sleep apnea devices, monitoring equipment), and Clinic & Practice Supplies (consumables, capital goods, practice equipment, repair services). Revenue is generated through a multi-channel model combining retail storefront sales, field sales to healthcare providers, a B2B online ordering portal for physician practices, and the Strehlow Abo subscription service delivering monthly care consumables to care-grade patients under §40 SGB XI insurance reimbursement. The company serves both private consumers (B2C) and a diversified B2B customer base including physician practices, clinics, hospitals, stationary and ambulatory nursing facilities, and statutory health insurance funds, with manufacturer-independent consulting as the stated value proposition.

The company is part of the Strehlow Unternehmensgruppe, which also includes Strehlow Therapiezentrum (therapy centre), Mobile Krankenpflege Magdeburg GmbH (home nursing services), and MK Medizintechnik GmbH (custom rehabilitation technology), creating a coordinated care network across therapy, nursing, and medical aids. Strategic R&D is centred on RehaFloor, an EFRE-funded innovation project running 2025-2027 that develops a modular pressure-measuring floor with integrated sensors and mesh-based communication infrastructure for therapeutic and diagnostic gait analysis targeting stroke, accident, and amputation patients. Distribution combines physical retail, a dedicated field sales force, a customer service centre, an online ordering portal, and 24h emergency service for insured persons. The company is led by managing directors Christoph Strehlow and Uwe Strehlow and operates without external venture capital or private equity ownership.

Name

Strehlow

Legal name

Strehlow GmbH

Website

https://www.strehlow.info

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Strehlow GmbH is a family-owned German medical supplies and rehabilitation technology company serving private consumers, physician practices, hospitals, nursing homes, and health insurance funds across six federal states with 500+ employees and 17+ branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Aids and Medical Products Sales: Sale of medical aids (Hilfsmittel) including rehabilitation equipment (wheelchairs, stairlifts, toilet chairs, walking aids, bathtub lifts, positioning aids), orthopaedic products (prosthetics, orthoses, bandages, movement splints), incontinence products, home care supplies, wellness products, compression stockings, comfort footwear, and custom insoles. Also includes medical technology devices for home ventilation, oxygen therapy, inhalation, sleep apnea devices, and monitoring equipment. Revenue generated through direct sales via retail stores and field sales, as well as through health insurance reimbursement (prescription-based model).
2. Care Supplies Subscription (Pflegehilfsmittel Abo): Monthly subscription delivery of consumable care supplies (disposable gloves, disinfectants, incontinence articles, bed pads) to care-grade 1–5 patients at home. Covered up to €40/month by long-term care insurance under §40 SGB XI. The company handles the approval process with care funds on behalf of the customer.
3. Clinic and Practice Supplies: Supply of consumables, accessories, and capital goods for clinics and medical practices, including practice equipment (with assembly and training by appointment) and repair services. Sold via direct account management and an online ordering portal for physician practices.
4. Professional Services: Services include repair and maintenance of medical devices, patient training and instruction on use of aids, care consultation, home care supply setup, discharge and transition management for hospitals, and training programs via the company's continuing education academy (Strehlow Wissenswelten). Also includes rental of medical aids.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Strehlow is a German Sanitätshaus and home-care provider supplying medical aids, rehabilitation equipment, orthopaedic products, medical technology, and clinic/practice supplies across eight specialised divisions. It serves both private customers and institutional buyers (physician practices, hospitals, nursing homes, health insurance funds) with prescription-based and direct-pay offerings, supported by nationwide insurance billing and digital ordering tools.

Product overview

Strehlow GmbH is a family-owned healthcare supplies and medical devices company operating since over 30 years, offering a broad portfolio of medical aids, products, and services. The company is organized into six specialized service divisions: Home Care (chronic wound, stoma, enteral nutrition, incontinence, tracheostomy, and palliative care), Rehabilitation (wheelchairs, stairlifts, walking aids, positioning aids, pediatric rehab), Orthopedics (prosthetics, orthoses, bandages, motion splints), Medical Supply Stores (retailSanitätshaus offering bandages, compression stockings, footwear, wellness products), Medical Technology (home ventilation, oxygen therapy, sleep apnea devices, monitoring), and Clinic & Practice Supplies (consumables, capital goods, practice setup, repairs). Supporting these is the Pflegehilfsmittel subscription service (care aids for home care patients covered by insurance up to €40/month) and the Strehlow Bestellportal online ordering platform for medical practices. The company serves both private individuals and B2B clients (doctors, clinics, nursing homes, health insurance funds) across multiple German regions.

Differentiator

Problem solved

Functional benefit

Brands

• Strehlow Wissenswelten: Fortbildungsakademie (training academy) offering interdisciplinary forums for continuing education and professional development.
• Strehlow Abo

Products and services

• Homecare (Home Care) Home-care division providing medical aids and care products for patients receiving care at home, including supply of care aids and home-delivery support for private and institutional customers.
• Rehabilitation (Reha) Rehabilitation division supplying rehabilitation equipment, aids, and related products to patients recovering from injury or surgery and to clinical rehabilitation buyers.
• Orthopädie (Orthopaedics) Orthopaedics division supplying orthopaedic products, including personalised fittings supported by 3D foot scanning technology for orthotics and related devices.
• Sanitätshaus (Medical Supply Store) Medical supply retail division operating physical Sanitätshaus locations, providing medical aids, fittings, and prescription-based products to private customers.
• Medizintechnik (Medical Technology) Medical technology division supplying medical devices and related technology products to private customers and institutional buyers.
• Klinik- & Praxisbedarf (Clinic and Practice Supplies) Division supplying clinic and practice supplies to institutional healthcare buyers such as physician practices and hospitals.
• Strehlow Abo (Pflegehilfsmittel Subscription) Subscription service offering recurring delivery of Pflegehilfsmittel (care aids) to customers entitled via their care insurance, with digitalised billing to insurance funds.
• RehaBestellportal (Online Ordering Portal) Dedicated online ordering portal for Geschäftskunden (business customers), supporting prescription-based and catalogue ordering of medical supplies and aids.
• Digitalisierte Abrechnung (Digitalised Billing Service) Digitalised billing service that processes prescriptions and claims with health insurance funds on behalf of customers, streamlining insurance reimbursement.

Quantifiable outcome

• Nursing consumables cost covered up to €40/month by care insurance for care grades 1–5
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Strehlow TherapiezentrumcoreStrategic or Co-development PartnerA specialised therapy centre providing comprehensive neurological, orthopaedic, and lymphatic treatment. The centre uses a broad spectrum of therapy forms and pursues individual therapy goals. It forms an integral part of the Strehlow care network, enabling coordinated patient pathways from medical aids to therapy.
• Mobile Krankenpflege Magdeburg GmbHcoreStrategic or Co-development PartnerA holistic care service provider in the field of nursing, focused on creating high-quality individual service for care-dependent people and their relatives. Together with qualified staff, they design comprehensible and effective care tailored to patients' personal needs.
• MK Medizintechnik GmbHcoreTechnology or IntegrationA young, innovative production company specialised in custom rehabilitation technology and special seat construction (Sitz-Sonderbau). Uses modern techniques and high-quality standards, continuously developing new products for effective patient care.
• VMDU (Verein Mittelständischer Dienstleistungsunternehmen e.V.)minorStrategic or Co-development PartnerAn interdisciplinary network in the healthcare economy connecting decision-makers from German healthcare businesses, federal and state politics, and VMDU members to develop synergies for collaboration.
• rehaKINDminorStrategic or Co-development PartnerAn expert network enabling successful cooperation of all parties involved in children's rehabilitation. The association advocates for children and young people with disabilities and their parents, developing individual aid solutions and care concepts that facilitate everyday life and participation.
• VVHC (Verband Versorgungsqualität Homecare e.V.)minorStrategic or Co-development PartnerAn association focused on care quality in homecare. Strehlow is a member, indicating shared commitment to quality standards in home-based medical care provision.
• REGionale BP (RegBP)minorStrategic or Co-development PartnerRegional partner shown as part of the company's health network. Nature of collaboration relates to regional healthcare provision.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• medi GmbH & Co. KG: German manufacturer of medical compression stockings, orthoses and supports with overlapping Sanitätshaus / Hilfsmittel distribution channels; a comparable product mix to Strehlow's Orthopädie and rehabilitation divisions.
• Bauerfeind AG: German orthopedic braces, supports and compression therapy manufacturer selling through Sanitätshäuser and medical retailers — directly comparable to Strehlow's orthopedic and rehab supply offerings.
• Ofa Bamberg GmbH: German manufacturer of compression therapy, orthopaedic supports and stockings; overlaps Strehlow's Kompressionsstrümpfe and orthotic categories with similar Sanitätshaus go-to-market.
• BORT Medical GmbH: German medical device company producing bandages, orthoses, supports and rehabilitation aids — product portfolio closely mirrors Strehlow's Orthopädie and rehabilitation divisions.
• Lohmann & Rauscher International GmbH & Co. KG: German manufacturer and distributor of wound care, hygiene, dressing and consumable products; competes with Strehlow on clinic & practice supplies and home-care consumables (Strehlow's B2B portal is even hosted on lr-med.com infrastructure).
• Löwenstein Medical SE & Co. KG: German family-owned medical technology company focused on sleep medicine, ventilation and anaesthesia — directly comparable to Strehlow's Medizintechnik division across home ventilation, oxygen therapy and sleep apnea equipment.

Broad incumbents

• Ottobock SE & Co. KGaA: Global German-headquartered leader in prosthetics, orthotics and patient rehabilitation solutions; a much larger incumbent whose prosthetics and orthoses directly compete with Strehlow's Orthopädie division.
• PAUL HARTMANN AG: German manufacturer of medical and hygiene products including wound care, incontinence and disinfectants; a broad incumbent competing with Strehlow's home care consumables and clinic supplies.
• ResMed Inc. Global leader in sleep apnea and ventilation devices (CPAP/BPAP/APAP); overlaps Strehlow's Medizintechnik sleep apnea and home ventilation categories as a manufacturer-side incumbent.

Regional players

• Thuasne SAS: French orthopaedic and medical compression manufacturer with German presence — shares Strehlow's orthoses, compression and rehabilitation-aid product focus but operates primarily in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/strehlowgmbh
• LinkedInlinkedin.com/company/strehlow-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strehlow