What Pippin does

Pippin is a Norwegian Apple Premium Reseller and Apple Authorised Service Provider operating from Kristiansand under the legal entity Infografikk AS, Avdeling Pippin (org. no. 855 216 752 MVA). Following a merger with Infografikk, the legacy pippin.no storefront has been retired and all consumer, student, and corporate operations have been consolidated under infografikk.no and its subdomains. The company sells the full Apple hardware assortment — Mac, iPhone, iPad, and accessories — to individual consumers, students/educators, and Norwegian business customers, and performs certified Apple repairs in its Authorised Service Provider capacity.

The core technology and operational stack is an omnichannel e-commerce and retail platform layered onto Apple's authorized distribution and service frameworks. It comprises purpose-built storefronts for consumer (pippin.no / infografikk.no), student (student.infografikk.no), and B2B corporate (nettbutikk.infografikk.no/corporate) buyers, integrated with third-party financing and leasing partners (including Klarna), a trade-in service operated via tradein.no/infografikk, and AppleCare+ distribution. The site uses standard web analytics (Google Analytics, Hotjar) and paid digital marketing channels. There is no proprietary platform technology or in-house software product; differentiation rests on Apple's authorized-partner designation rather than on owned technology.

The business model combines transactional hardware resale with recurring and attach-revenue streams: AppleCare+ subscriptions, authorized repair services, consumer installment financing, B2B device leasing, student/educator discounts, and corporate IT/device-management solutions. Pricing is unit-based with VAT and environmental fees included, plus subscription billing cadences for AppleCare+ (annual) and financing (monthly). Go-to-market is hybrid: direct-to-consumer via owned e-commerce and physical retail, plus enterprise field sales through a dedicated B2B division. The company is privately held, headquartered in Kristiansand, Norway, and operates exclusively within the Norwegian market.

Name

Pippin

Legal name

Infografikk AS

Website

https://pippin.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pippin is a Norwegian Apple Premium Reseller and Authorised Service Provider, now operating under Infografikk AS, selling Apple hardware, certified repairs, AppleCare+, financing, and B2B leasing to consumers, students, and businesses in Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Revenue generated from sale of Apple products including Mac computers, iPhones, iPads, accessories, and peripherals through retail and e-commerce channels.
2. Service and Repairs: Revenue from repair services, technical support, and Apple Authorised Service Provider operations for Apple products.
3. AppleCare+: Revenue from sale of extended warranty and accidental damage protection plans.
4. Financing and Leasing: Revenue from financing arrangements and leasing partnerships including interest income from installment payment plans.
5. B2B Enterprise Solutions: Corporate IT solutions including device management, network solutions, Microsoft 365, and Adobe services for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pippin is a Norwegian Apple Premium Reseller and Apple Authorised Service Provider that sells Apple hardware (Mac, iPhone, iPad, and accessories) through physical retail stores and e-commerce storefronts, complemented by AppleCare+ protection plans, authorised repair services, financing and leasing, trade-in, and corporate IT solutions. The company also operates a dedicated student and educator discount program and a separate B2B division for business customers. Following a merger with Infografikk, the legal entity Infografikk AS, Avdeling Pippin, continues to operate from Kristiansand, Norway.

Product overview

Pippin is a Norwegian Apple Premium Reseller and Apple Authorised Service Provider that has merged with Infografikk. The company offers a unified portfolio of Apple hardware products alongside complementary services including AppleCare+ protection plans, financing and leasing options, B2B IT solutions, and student educational discounts. The core product is Apple devices (Mac, iPhone, iPad, accessories), supported by service/repair capabilities, trade-in programs, and various financing mechanisms.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Products Full range of Apple hardware including Mac computers, iPhones, iPads, and accessories sold through physical retail stores and dedicated e-commerce storefronts to Norwegian consumers, students, and business customers.
• AppleCare+ Annual accidental damage protection plan supplementing Norwegian consumer purchase law rights, sold for Apple products purchased through Pippin.
• Apple Authorised Service and Support Authorised technical support, repair, and maintenance services for Apple products, delivered by an Apple Authorised Service Provider to consumers and business customers in Norway.
• Financing and Subscription Purchasing Installment, financing, and subscription-based purchase plans for Apple hardware delivered via third-party financing partners with monthly recurring payments.
• Business Leasing Flexible leasing arrangements that let Norwegian companies rent Apple equipment with structured terms.
• B2B IT Solutions Corporate IT services including Apple device management, support, network solutions, Microsoft 365, and Adobe services packaged for Norwegian business customers.
• Student and Educator Discount Program Dedicated benefits program for students and teachers offering 5% off Mac purchases plus 10% off service, 20% off backup services, prioritised free service, and minimum kr 500 trade-in credit.
• Apple Trade-in Program Trade-in service that lets customers exchange eligible Apple devices (iPhone 6s, iPad Air 2, Mac from 2012 or newer in working condition with deactivated activation lock) for credit toward new Apple purchases.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ApplecoreStrategic or Co-development PartnerApple Premium Reseller and Apple Authorised Service Provider partnership providing full Apple product range and authorized repair services. Infografikk delivers the complete Apple product assortment combined with certified service operations for both private and business markets.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Currys: Currys is the UK-based parent of Elkjøp and a pan-European consumer electronics retailer with broad Apple reselling across hundreds of stores. Anchors the broader incumbent landscape Pippin competes within.
• Elkjøp: Elkjøp is the largest Nordic big-box consumer electronics chain (owned by Currys), operating extensive stores and online channels across Norway. Sells Apple products alongside many other brands, competing on price and assortment breadth rather than on Apple specialization.
• Apple Inc. Apple is the underlying brand and product manufacturer, increasingly operating its own direct retail and online channels in Nordic markets. Acts as both supplier and indirect competitor to Pippin's reseller and service business.

Regional players

• NetOnNet: NetOnNet is a Sweden-based online and warehouse-store electronics retailer also serving Norwegian customers. Comparable in channel mix and product category to Pippin's online storefronts but geographically rooted in Sweden.

Direct peers

• Humac: Humac is a Denmark-based Apple Premium Reseller and Authorised Service Provider offering the full Apple range plus repairs and trade-in across physical stores and online. Closest direct match to Pippin's dual APR/AASP business model in a neighbouring Nordic market.
• Power: Power is one of Norway's largest consumer electronics retailers, carrying Apple and competing brands across both brick-and-mortar and e-commerce. Overlaps directly with Pippin's consumer and SMB hardware sales motion at much larger scale.
• Dustin: Dustin is a leading Nordic B2B reseller and managed services provider for IT hardware, software, and services, including Apple enterprise offerings. Closest comparable to Pippin's B2B division (device management, support, financing, networking).
• Komplett: Komplett is a major Norwegian online-first retailer for IT and consumer electronics (PCs, components, accessories, and Apple). Overlaps with Pippin's e-commerce-led consumer and SMB positioning in the Norwegian market.

Others

• ALSO Group: ALSO is a pan-European wholesale distributor of IT hardware, including Apple and managed services for resellers and MSPs. Sits upstream of Pippin, supplying product and financing programs typical for IT resellers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pippin-as---apple-premium-reseller

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pippin