HVPD
Monitra (formerly HVPD) manufactures partial discharge monitoring hardware, software (Atlas cloud platform), and testing services for medium and high voltage electrical assets, serving critical infrastructure operators in oil & gas, mining, wind, hydro, utilities, and pulp & paper.
- Company typePrivate
- Founded2006
- HeadquartersSalford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What HVPD does
Monitra Ltd. (formerly HVPD, founded 2006) is a UK-based, privately held manufacturer of partial discharge (PD) monitoring and testing equipment for medium voltage (MV), high voltage (HV), and extra high voltage (EHV) electrical assets. The company's technology is purpose-built for condition assessment of in-service power cables, switchgear, transformers, generators, and motors — including variable speed/frequency drive-operated machines — and is positioned as an early-warning diagnostic for insulation degradation that could otherwise lead to unplanned outages. Operations are anchored in Salford (MediaCity UK) with a claimed global footprint supported by case studies spanning North America, Africa, and Europe.
Monitra's product portfolio combines hardware (Kronos Monitor for continuous online monitoring, Kronos Spot Tester for portable/on-site assessment, UHF window sensors), software (Atlas by Monitra™ cloud platform, PDS Insight™ 2, Kronos Ultimate Software), and professional PD testing services. Atlas is the flagship cloud-based data management platform, aggregating condition data to support health benchmarking, reporting, and maintenance prioritization. Specialized offerings include HexWave detection technology and proprietary denoising software tailored for hydro generator environments. Revenue is generated through three streams: capital hardware sales (one-time), software subscriptions/licenses (recurring), and professional testing and consulting services — all delivered via direct enterprise field sales with quote-based, multi-year contract structures.
The company sells exclusively to critical infrastructure operators across six primary verticals: oil & gas, mining, onshore and offshore wind, hydropower, utilities (T&D), and pulp & paper. Go-to-market is content-driven (case studies, technical papers, conference presence) combined with direct technical consultation. Monitra holds sector-specific pre-qualifications (Achilles Oil & Gas Europe Gold, Achilles UVDB, ISN, ISO 9001/UKAS) that are de facto procurement requirements in its target industries. The company is independently owned with no disclosed institutional investors, funding rounds, or M&A activity.
HVPD firmographics
Firmographics- Name
- HVPD
- Legal name
- Monitra Ltd.
- Website
- https://hvpd.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Monitra (formerly HVPD) manufactures partial discharge monitoring hardware, software (Atlas cloud platform), and testing services for medium and high voltage electrical assets, serving critical infrastructure operators in oil & gas, mining, wind, hydro, utilities, and pulp & paper.
- Ownership category
- akta.pro rank
HVPD industry classification
Industry- Product category
- Partial Discharge Monitoring Equipment
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519), Testing Laboratories and Services (54138)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Substation & HV Equipment Diagnostics (Partial Discharge, DGA, SF6) (EUAEAHAH)
Keywords
Where HVPD is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HVPD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Monitoring Equipment: Sale of specialized partial discharge monitoring hardware including Kronos Monitor (continuous online monitoring systems), Kronos Spot Tester (portable testing equipment), and associated sensors (UHF Window Sensors). Equipment is sold as one-time capital purchases for installation on high voltage assets.
- Software Subscriptions - Atlas Platform: Cloud-based Atlas by Monitra™ platform for data management, condition monitoring, health benchmarking, and maintenance prioritization. Likely delivered as annual subscription with tiered access levels.
- Software Licenses - PDS Insight & Kronos Ultimate: Software products including PDS Insight™ 2 and Kronos Ultimate Software for data analysis and partial discharge management. May be sold as perpetual licenses or subscription.
- Professional Services - Testing & Consulting: Partial Discharge Testing Services providing condition assessment of in-service assets, including offline testing, online monitoring setup, and maintenance program development support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
HVPD product offering
Product offeringCore offering
Monitra (formerly HVPD) manufactures online partial discharge (PD) test and monitoring equipment for medium voltage, high voltage, and extra high voltage assets. Its product portfolio includes the Kronos Monitor (continuous online monitoring system), Kronos Spot Tester (portable tester), the Atlas by Monitra™ cloud-based data management platform, Kronos Ultimate Software, and PDS Insight™ 2 analysis software, complemented by professional PD testing services for cables, switchgear, transformers, generators, and motors across oil & gas, mining, utilities, wind, hydro, and pulp & paper industries.
Product overview
Monitra (formerly HVPD) offers a comprehensive portfolio of partial discharge (PD) monitoring and testing solutions for high voltage assets. The product lineup consists of hardware monitoring equipment (Kronos Monitor, Kronos Spot Tester), software platforms (Atlas by Monitra™ cloud platform, Kronos Ultimate Software, PDS Insight™ 2), and professional testing services. Atlas by Monitra™ serves as the flagship cloud-based data management platform that integrates with the hardware products to provide condition monitoring, health benchmarking, and maintenance recommendations. The solutions are applicable across power cables, switchgear, transformers, rotating machines (including VSD-operated motors), generators, and motors in medium voltage (MV), high voltage (HV), and extra high voltage (EHV) ranges.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlas by Monitra™ Cloud-based data management platform for monitoring plant and asset condition, benchmarking health rankings, generating reports, and receiving recommended maintenance priorities from anywhere in the world. Targets enterprise operators of high and medium voltage assets.
- Kronos Monitor Online partial discharge monitoring system providing continuous condition assessment of in-service medium voltage, high voltage, and extra high voltage power cables, switchgear, transformers, generators, and motors. Designed for enterprise operators of critical electrical infrastructure.
- Kronos Spot Tester Portable partial discharge testing equipment used for on-site condition assessment of high voltage equipment during maintenance and inspection campaigns. Suitable for site surveys of cables, switchgear, transformers, and rotating machines.
- Kronos Ultimate Software Comprehensive software platform for partial discharge data analysis, interpretation, and management, used alongside Kronos monitoring hardware for advanced PD diagnostics.
- PDS Insight™ 2 Data analysis and visualization software for interpreting partial discharge monitoring data, enabling operators to assess insulation condition in HV and MV assets.
- Partial Discharge Testing Services Professional partial discharge testing services providing condition assessment of in-service medium voltage and high voltage equipment, including cables, switchgear, transformers, rotating machines, and motors. Supports condition-based maintenance programs for enterprise infrastructure operators.
Quantifiable outcome
- Avoided critical motor failures through early PD detection
- +2 more outcomes
Companies that use HVPD
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
HVPD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
HVPD partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
HVPD competitors and assessment
Company assessmentBroad incumbents
- ABB: Global electrification and automation major offering switchgear, transformers, and digital asset-monitoring solutions that include PD / insulation diagnostics. Larger incumbent competing broadly for the same utility and industrial HV monitoring budget.
- Hitachi Energy: Major OEM of transformers, switchgear, and grid automation software with increasing portfolio of digital asset-health monitoring including PD analytics. Competes with Monitra at the bundle level in large utility tenders.
Direct peers
- EA Technology: UK-based specialist in HV asset management, partial discharge monitoring, and condition assessment for utilities and industrial operators. Direct competitor across cables, switchgear, and transformer PD inspection services, and operates from the same UK engineering ecosystem as Monitra.
- Megger: Global manufacturer of electrical test and measurement instruments, including PD detection and diagnostics instruments for cables and rotating machines. Overlaps Monitra's Kronos Spot Tester category and shares the utility / industrial end-user base.
- Qualitrol: US-headquartered condition monitoring company focused on transformers and HV assets, parent of Iris Power. Overlaps Monitra's transformer and rotating-machine PD monitoring applications and competes in the same utility procurement channels.
- Doble (Doble Engineering / Doble Lemke): US-headquartered condition monitoring and diagnostics provider for transformers and HV assets, with explicit PD testing instruments (LEMKE/PD Smart), software, and consulting services. Closely comparable offering to Monitra's combined hardware + services stack.
- HV Technologies (High Voltage Inc / HVI): US-headquartered PD testing and measurement equipment manufacturer with both online monitors and portable field testers for cables, transformers, and switchgear. Directly comparable product portfolio to Monitra's Kronos line.
- OMICRON: Austrian/German-based specialist manufacturer of electrical testing, diagnostics, and PD monitoring instruments for transformers, cables, and switchgear. Directly comparable product category and customer base to Monitra's Kronos line, with overlap on online PD monitoring and offline spot testing.
- Dynamic Ratings: Provider of online monitoring, diagnostics, and asset management solutions for transformers, generators, and motors. Comparable online-monitoring hardware-plus-software approach and overlapping utility and industrial customer set.
- Iris Power (a Qualitrol company): Specialist in continuous online PD monitoring for motors and generators (hydro, turbo, wind) — overlapping heavily with Monitra's rotating-machines and hydro generator applications. Owned by Qualitrol, which is itself a transformer monitoring peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HVPD compliance and trust
Trust signalCompliance5 records
HVPD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HVPD leadership team
Management profileNumber of profiles
HVPD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HVPD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HVPD
What does HVPD do?
Monitra (formerly HVPD) manufactures online partial discharge (PD) test and monitoring equipment for medium voltage, high voltage, and extra high voltage assets. Its product portfolio includes the Kronos Monitor (continuous online monitoring system), Kronos Spot Tester (portable tester), the Atlas by Monitra™ cloud-based data management platform, Kronos Ultimate Software, and PDS Insight™ 2 analysis software, complemented by professional PD testing services for cables, switchgear, transformers, generators, and motors across oil & gas, mining, utilities, wind, hydro, and pulp & paper industries.
Is HVPD a public or private company?
HVPD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HVPD founded?
HVPD was founded in 2006. It employs 51 to 100 people.
Where is HVPD based?
HVPD is headquartered in Salford, United Kingdom, in the Europe region.
How does HVPD make money?
Four revenue lines are on record. Hardware Sales - Monitoring Equipment is the primary driver. The others are software Subscriptions - Atlas Platform, software Licenses - PDS Insight & Kronos Ultimate and professional Services - Testing & Consulting.
Who are HVPD's main competitors?
Broad incumbents on record are ABB and Hitachi Energy. Direct peers are EA Technology, Megger, Qualitrol, Doble (Doble Engineering / Doble Lemke), HV Technologies (High Voltage Inc / HVI), OMICRON, Dynamic Ratings and Iris Power (a Qualitrol company).
Does HVPD have an API?
No public API is recorded for HVPD.
What industry is HVPD in?
HVPD's product category is Partial Discharge Monitoring Equipment. Its primary akta.pro industry code is EUAEAHAH, Substation & HV Equipment Diagnostics (Partial Discharge, DGA, SF6). Its NAICS code is 334515 and its SIC code is 3825.