Impact Innovations Group LLC

What Impact Innovations Group LLC does

Impact Innovations Group LLC is the registered legal entity behind FrightFind, a web-based directory and content platform that aggregates listings of haunted houses, real haunted places, corn mazes, pumpkin patches, and haunted hotels across all 50 US states plus Washington D.C. The platform is organized for browsing by category and state, and is supported by an editorial blog covering horror film releases, annual 'Top Haunted Houses in America' rankings, haunted-hotel features, and ghost-hunting gift guides, with secondary distribution through Facebook, Twitter, YouTube, Instagram, Pinterest, Reddit, and an email newsletter. The technical foundation is a web directory with search and state-fright navigation; no AI/ML capabilities, mobile apps, APIs, or proprietary models are disclosed.

The business model is advertising-led and product-led: consumers browse and use the directory free of charge, while attraction and hospitality operators pay for featured placements and advertising, and a referral partnership with Expedia routes haunted-hotel 'Book Now' clicks to Expedia in exchange for affiliate commissions. A separate e-commerce storefront at shop.frightfind.com extends monetization into direct retail of ghost-hunting merchandise and gifts. Customer acquisition is content-driven SEO aimed at the top of the funnel, with a self-serve listing submission flow ('Add Your Haunt') and SMB self-serve advertising rather than an enterprise sales motion.

A material data caveat applies: firmographic metadata supplied for the parent LLC describes 'Impact Innovations Group' as an IT staffing and consulting firm with 501-1,000 employees headquartered in Alpharetta, Georgia, but no source-backed content in the input supports that description, and no information is available on the LLC's actual ownership, leadership, capital structure, funding history, or headcount. All sourced evidence describes FrightFind's directory operations; any conclusions about the LLC's broader business activities, scale, or revenue cannot be drawn from the input.

Name

Impact Innovations Group LLC

Legal name

FrightFind

Website

https://impactinnovations.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FrightFind, operated by Impact Innovations Group LLC, is a US nationwide directory and content site listing haunted houses, real haunted places, corn mazes, pumpkin patches, and haunted hotels across all 50 states, monetized via advertising, featured listings, an Expedia hotel-booking affiliate, and an e-commerce shop.

Ownership category

akta.pro rank

Product category

Horror Entertainment Directory Platform

NAICS

All Other Amusement and Recreation Industries (71399), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

Keywords

• Haunted house directory
• Horror entertainment platform
• Paranormal attraction listings
• Haunted hotel directory
• Ghost tourism platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Advertising and Promotional Listings: The platform appears to generate revenue through featured listing placements, site advertising, and promotional opportunities for haunted attraction operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

FrightFind is a directory and content platform that aggregates haunted houses, real haunted places, corn mazes, pumpkin patches, and haunted hotels across all 50 U.S. states, organized by category and state. Attraction operators can list their venues and gain visibility via featured placements and advertising, while consumers browse listings, editorial content, top-10 lists, and horror news free of charge.

Product overview

FrightFind is a directory and content platform that helps users find haunted houses, real haunted places, corn mazes, pumpkin patches, and haunted hotels across the United States. The platform aggregates listings organized by category (Asylums, Barns, Escape Rooms, Events, Free Haunts) and state, and publishes editorial content including news articles, gift guides, and themed rankings such as top haunted houses and haunted hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• FrightFind Directory Platform Online directory that lets consumers browse and discover haunted attractions, real haunted places, haunted hotels, and seasonal venues across the United States, with category and state-based navigation.
• FrightFind Editorial Content and Blog Original editorial content including top haunted house lists, most haunted hotels rankings, horror movie release coverage, ghost hunting gift guides, and themed articles for horror enthusiasts.
• Featured Listings and Advertising Paid promotional placements and advertising for haunted house operators, haunted hotel owners, and seasonal event organizers seeking visibility to horror enthusiasts on the FrightFind platform.
• FrightFind Shop Companion merchandise storefront linked from the FrightFind site, offering horror-themed and ghost hunting gift products to consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ExpediaminorGTM or Marketing PartnerFrightFind maintains a referral partnership with Expedia for hotel bookings, particularly for haunted hotel listings. The site includes 'Book Now' links that redirect to Expedia for accommodation bookings, earning affiliate referral commissions.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Yelp: Generalist local business directory that surfaces haunted attraction listings alongside restaurants and services. Represents the structural competitive threat: a massive built-in user base that haunted attraction operators and consumers already use.
• Atlas Obscura: Large-scale experiential travel and unique-place directory that explicitly curates 'haunted' and paranormal destinations alongside broader oddities. Overlaps with FrightFind's 'real haunted places' and haunted-hotel categories at much larger scale.
• Tripadvisor: Global travel marketplace with attraction listings, reviews, and booking. Overlaps with FrightFind's haunted-hotel and haunted-attraction discovery use cases, and already powers the booking layer via its own affiliate ecosystem.

Direct peers

• HauntedHouses.com: The closest direct competitor to FrightFind: a nationwide directory of haunted houses, hayrides, and Halloween attractions searchable by state. Operates the same content-and-listing model targeting horror consumers and SMB attraction operators.
• HauntWorld.com: Long-running haunted industry directory and resource hub for haunted house operators and fans. Comparable to FrightFind in serving both consumer discovery and B2B operator marketing needs within the haunted attraction vertical.
• The Scare Factor: Haunted attraction review and directory site featuring state-by-state listings, reviews, and ratings. Directly competes with FrightFind for the same consumer-search intent and operator marketing spend.

Emerging players

• Only Haunted Houses (Escape Studios): Haunted attraction ticketing platform and event marketplace connecting operators with consumers. Adjacent competitor that threatens FrightFind by moving downstream into transactional ticketing rather than just listing.
• Dread Central: Horror entertainment news and content site covering films, TV, and genre culture. Comparable to FrightFind's horror-news and editorial blog layer in audience and content monetization model.
• Roadside America: Long-running directory of quirky, offbeat, and historically unusual US attractions including haunted sites. Comparable niche-aggregator model targeting experiential travelers rather than mass-market directories.
• Bloody Disgusting: Horror entertainment media brand producing editorial, video, and reviews across the genre. Mirrors FrightFind's content-marketing approach to capture horror-fandom attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/Frightfind9
• Facebookfacebook.com/frightfind
• Instagraminstagram.com/frightfind
• LinkedInlinkedin.com/company/impact-innovationss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Innovations Group LLC