What SmartTech ID does

SmartTech ID Company Inc., founded in 2003 and headquartered in Tampa, Florida, is a privately held value-added reseller and system integrator specializing in identification verification programs for organizations of any size, from simple photo ID badges to Level 6 maximum-security biometric credentials. The company bundles Asure ID 7 software (Express and Exchange tiers, built on the Microsoft .NET platform with MS SQL, Oracle, and LDAP database connectivity and iCLASS/MiFare smart card encoding) with third-party ID card printers from multiple OEMs (Evolis, HID/Fargo, Datacard, Magicard, IDP, Nisca, SwiftColor, Matica), visitor management software, RFID asset-tracking systems, and access control hardware into Complete ID System solutions. KIDZONE is a vertical-specific visitor and member management add-on for children's facilities featuring driver's license scanning, sex offender database lookups, fingerprint matching, and SMS notifications to guardians; Wireless ID Express adds Android-based mobile card printing.

The business is predominantly transactional and hardware-led, monetizing through one-time sales of ID card printers and consumables (ribbons, cleaning kits, blank cards), one-time Asure ID software licenses, RFID hardware sales, and professional services including on-site consultation, custom card design/production, and factory-authorized printer maintenance and repair. The go-to-market is sales-led and direct, with personalized on-site consultation serving customers in the Central Florida region; pricing is not publicly disclosed and quotations are issued on request. The company carries no disclosed external funding, no parent organization, no M&A history, and no leadership-team disclosures beyond a general contact channel.

Name

SmartTech ID

Legal name

SmartTech ID Company Inc.

Website

https://smarttechid.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartTech ID is a Tampa, Florida-based value-added reseller and system integrator of ID card issuance solutions, bundling Asure ID software with third-party card printers, visitor management, RFID, and access control hardware for organizations in Central Florida.

Ownership category

akta.pro rank

Product category

Security Identification Systems

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)

akta.pro secondary industries

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD), Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ)

Keywords

• ID card printing
• Visitor management software
• Access control systems
• RFID asset tracking
• Biometric identification

Headquarters

HQ city

Lutz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. ID Card Printer Sales: Sales of complete ID card printing systems including hardware from brands like Evolis, HID/Fargo, Datacard, Magicard, and related equipment.
2. ID Software Solutions: Sales of ID card design and printing software including Asure ID Express, Asure ID Exchange, and related software packages.
3. Equipment Support and Repair: Factory trained and authorized service provider offering on-site evaluation, maintenance, and repair of plastic ID card printers.
4. Custom Company ID Badge Services: Custom card design and printing services where SmartTech ID designs and produces cards for clients who prefer outsourced ID card creation.
5. RFID Solutions: RFID technology implementation and solutions for asset management across businesses of any size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SmartTech ID sells and services ID card printers from eight leading brands (Evolis, HID/Fargo, Datacard, Magicard, IDP, Nisca, SwiftColor, Matica), distributes Asure ID 7 photo ID software (Express and Exchange editions), and provides visitor management software, access control systems, and RFID asset management solutions. The company bundles these into a Complete ID System offering tailored to clients ranging from simple photo ID needs to Level 6 maximum-security applications with biometric identifiers, serving organizations across Central Florida since 2003.

Product overview

SmartTech ID is a value-added reseller and system integrator offering a portfolio of ID card issuance solutions built around the Asure ID 7 software platform and distributed third-party card printer brands (Evolis, HID/Fargo, Datacard, Magicard, IDP, Nisca, SwiftColor, Matica). The core offering is the Complete ID System, which bundles ID software, card printers, access control hardware, visitor management software, supplies, and professional services into complete identification verification programs. Asure ID 7 Express serves as the standalone photo ID card software tier (built on Microsoft .NET), while Asure ID 7 Exchange is the enterprise networkable tier supporting MS SQL, Oracle, and LDAP databases with smart card encoding (iCLASS HSA, MiFare). KIDZONE is a specialized visitor management software add-on targeting facilities such as children's zones, with features including driver's license scanning, fingerprint matching, sex offender screening, and instant guardian notifications. SmartTech ID also offers Wireless ID Express for mobile/tablet-based card printing and Custom Company ID Badge Services for outsourced design and production. RFID systems are offered as a complementary technology for asset tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Evolis Card Printers Evolis-brand plastic ID card printers sold and supported by SmartTech ID, including the Evolis Agilia Retransfer Printer, Primacy 2, and Zenius 2 models, known for user-friendly card printing solutions.
• HID / Fargo Card Printers HID Global Fargo-brand card printers and encoders sold by SmartTech ID, including the Fargo HDP 5000e retransfer card printing solution optimized for use with Asure ID software.
• Datacard Card Printers Datacard-brand plastic ID card printers sold and supported by SmartTech ID, including the Datacard SP35 compatible with Asure ID software.
• Magicard Card Printers Magicard-brand card printers sold and supported by SmartTech ID.
• IDP Card Printers IDP-brand card printers sold and supported by SmartTech ID.
• Nisca Card Printers Nisca-brand card printers, including the Nisca PR5350 compatible with Asure ID software, sold and supported by SmartTech ID.
• SwiftColor Card Printers SwiftColor-brand card printers sold and supported by SmartTech ID.
• Matica Card Printers Matica-brand card printers sold and supported by SmartTech ID.
• Asure ID 7 Express Powerful standalone photo ID card software built on the Microsoft .NET technology platform, featuring an internal database, Live Link for real-time data exchange with Microsoft Access databases, simplified printer functions, robust reporting suite, batch printing, dual-sided printing, and integrated photo capture via TWAIN/WIA. Designed for organizations needing basic photo ID card issuance.
• Asure ID 7 Exchange Enterprise edition of Asure ID 7 photo ID card software with MS SQL, Oracle (9i & 11g), and LDAP database connectivity; supports iCLASS HSA encoding, MiFare read/write to selected sectors, smart card encoding via iDIRECTOR, and networkable deployment with optional SIF Agent add-on. Designed for larger organizations requiring networked ID issuance.
• Visitor Management Software Visitor management software that replaces paper sign-in sheets, enabling organizations to view in full color, identify, track, and record data for every visitor that enters or exits a facility, including badge production. Targets organizations of any size with visitor areas.
• KIDZONE Member & Visitor Management Software Specialized visitor and member management software for facilities such as kids' zones, enabling enrollment via state driver's license scanning, sex offender database lookups, fingerprint scanning, instant text messaging notifications to guardians, and barcode-based check-in/check-out with configurable security alerts. Targets facilities such as children's areas, family entertainment venues, schools, churches, and childcare organizations.
• Access Control Systems Access control systems integrated with ID card programs to manage security access levels, track card holders, and control facility entry. Designed for organizations needing to manage who enters secured areas via ID credentials.
• RFID Systems Radio Frequency Identification (RFID) technology solutions for asset management using microchip tags that store unique IDs readable without line of sight, including scanning antennas, transceivers with decoders, and tag integration. Targets businesses of any size needing asset management from a few assets to multiple sites.
• SmartTech Wireless ID Express A mobile stress-free solution for producing plastic ID cards using Android tablets or phones wirelessly connected to an ID card printer, with an option for SmartTech ID Custom Card Services to print cards remotely. Designed for organizations wanting flexible, mobile card issuance.
• Custom Company ID Badge Services Custom card design and printing services where SmartTech ID's designers create card formats incorporating client logos and visual designs, with options for in-house ID system design assistance. Targets organizations that prefer outsourced ID card creation.
• Equipment Support & Repair Services Factory trained and authorized service provider offering on-site evaluation, maintenance, and repair of plastic ID card printers, either at the customer site or at the well-stocked SmartTech ID repair depot. Appointments available upon request.
• Complete ID System Bundled identification systems combining procedures, processes, supplies, and equipment to deliver complete identification verification programs tailored to client needs and budgets, ranging from simple photo ID cards to high-security applications with biometric identifiers. Designed for organizations needing a turnkey identification solution.
• ID Supplies and Consumables ID card printer supplies including ribbons, cleaning kits, and blank cards for use with the various supported printer brands. Consumables sold to maintain ongoing operation of installed card printers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered primary and core.

• EvolisprimaryTechnology or IntegrationEvolis is a major ID card printer brand sold and serviced by SmartTech ID. They offer the Evolis Agilia Retransfer Printer, Primacy 2, and Zenius 2 models.
• HID/FargoprimaryTechnology or IntegrationHID/Fargo printers are sold and serviced by SmartTech ID. They offer Fargo HDP 5000e retransfer card printing solutions.
• Asure IDcoreTechnology or IntegrationAsure ID is an ID card software brand sold by SmartTech ID, including Asure ID 7 Express and Asure ID 7 Exchange versions with Microsoft .NET platform integration.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Allegion: Global provider of access control, door hardware, and security solutions. While not a card printer specialist, it competes with SmartTech ID in access control systems and security integrations at the enterprise level.
• Entrust Corporation: Global identity and security solutions provider, formerly Datacard. Operates in ID card issuance software and hardware at enterprise scale, with direct-sales capabilities that overlap with SmartTech ID's enterprise customer base.
• HID Global: Global manufacturer of identity and access management products, owner of the Fargo card printer brand and the Asure ID software platform that SmartTech ID resells. Operates at a much larger scale as the upstream supplier in the value chain.
• Evolis: French-headquartered manufacturer of card printers whose products SmartTech ID distributes and services. Functions as both a key partner and an upstream incumbent that could capture more direct-customer share over time.
• Brady Corporation: Diversified manufacturer of identification solutions, workplace safety, and labeling products with a global footprint. Overlaps with SmartTech ID in the ID/safety product category but at a far larger scale and broader portfolio.

Emerging players

• EasyBadge: ID card design and printing software provider focused on small-to-medium businesses. While software-only and UK-based, it competes for the same small-business customer segment that SmartTech ID targets with Asure ID Express.

Direct peers

• Identicard: Long-established US-based ID card solutions provider offering card printers, software, access control, and visitor management. Highly comparable to SmartTech ID in product mix and target customers, with a similar full-service VAR/integrator model.
• ID Wholesaler: Largest US-based online retailer and VAR for ID card printers, supplies, and software. Directly competes with SmartTech ID on the same product categories (Evolis, Fargo, Magicard, etc.) but operates primarily through digital channels rather than on-site sales.
• SafeCardID: Online-focused ID card VAR selling printers, software, and supplies from the same brand portfolio as SmartTech ID. Competes primarily on price and convenience through digital channels rather than on-site consultation.
• Total ID Solutions: US-based ID card VAR offering card printers, ID software, photo ID systems, and accessories. Directly comparable to SmartTech ID across both hardware distribution and ID software reselling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smarttech-id-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartTech ID