Artisanal Fashion Co

What Artisanal Fashion Co does

Artisanal Fashion Co., Ltd (formerly Dan Long) is a Vietnamese-headquartered fashion accessories contract manufacturer specializing in handcrafted hats, bags, shoes, jewellery, and home accessories produced from natural, biodegradable, upcycled, and Vietnamese artisanal materials. The company traces its operational history to a 1978 hat-making factory founded by the current leadership's family, legally incorporated in 2008, and rebranded under its current name in 2021. Three generations of family expertise inform the production techniques, and the firm operates production facilities in Vietnam at an undisclosed city location.

The company runs a dual business model. On the B2B side, it accepts custom design and production requests from fashion brands, retailers, and hotels/resorts via a dedicated inquiry funnel, manufacturing for both small custom orders and larger commercial runs. On the D2C side, it owns the Leinné eco-luxury sub-brand, sold direct-to-consumer through the leinne.com e-commerce platform, targeting consumers seeking premium artisanal accessories with sustainability credentials. The company's go-to-market mixes inbound sales-led B2B with direct e-commerce, with no public pricing and no published enterprise customers.

Leadership is concentrated under CEO Mimi-Minh Nguyen (Hải Minh), a creative entrepreneur with Parisian luxury sector experience and the founder of Leinné, who stepped into the helm of the production company during the 2021 rebrand. The firm is privately held with no disclosed institutional investors, no patent or trademark portfolio on record, and no app, API, or major software product surface beyond the marketing and e-commerce websites.

Name

Artisanal Fashion Co

Legal name

Artisanal Fashion Co., Ltd

Website

https://artisanalfashion.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Artisanal Fashion Co. is a Vietnamese contract manufacturer of artisanal hats, bags, shoes, jewelry, and home accessories, serving B2B fashion brands, hotels and retailers, and D2C consumers via its eco-luxury Leinné brand.

Ownership category

akta.pro rank

Product category

Artisanal Fashion Accessories Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Jewelry and Silverware Manufacturing (33991), Footwear Manufacturing (3162)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

akta.pro secondary industries

Handbags & Fashion Bags Manufacturing (IMAOAHAA), Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM)

Keywords

• Artisan fashion accessories
• Sustainable hat manufacturing
• Custom bag production
• Eco-luxury handbags
• Biodegradable fashion goods

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Fashion Accessories Production: The company provides custom design and production services for fashion accessories including hats, bags, shoes, and home accessories. They cater to both small and large-scale orders, serving businesses with tailored production solutions.
2. D2C Eco-Luxury Brand (Leinné): Direct-to-consumer sales of the company's own branded eco-luxury products including artisanal raffia hats and bags, fabric accessories, and home goods through their e-commerce platform leinne.com.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Artisanal Fashion Co. manufactures handcrafted fashion accessories (hats, bags, shoes, jewellery, and home décor) using natural, biodegradable, upcycled, and Vietnamese artisanal materials, offering both B2B custom design and production services for fashion brands, retailers, and hotels/resorts, and D2C sales through its proprietary eco-luxury sub-brand Leinné at leinne.com.

Product overview

Artisanal Fashion Co. is a fashion accessories manufacturing company operating as a single unified offering with a sub-brand portfolio. The core business produces handcrafted hats, bags, shoes, jewellery, and home accessories using natural, biodegradable, and upcycled materials sourced from Vietnam and internationally. The company operates its D2C eco-luxury sub-brand Leinné (leinne.com), which focuses on premium artisanal raffia hats and accessories. The portfolio spans multiple product lines including raffia and fabric-based hats and bags, home accessories, and jewellery, all unified by the company's emphasis on sustainable craftsmanship and multi-generational expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Leinné: D2C eco-luxury brand known for its meticulous attention to detail and superior craftsmanship, specializing in sustainable fashion accessories.

Products and services

• B2B Custom Design and Production Services Custom design and production services for fashion accessories (hats, bags, shoes, jewellery, home accessories) offered to fashion brands, retailers, and hotels/resorts, accommodating both small custom orders and large-scale production runs.
• Leinné Eco-Luxury Brand (D2C) Direct-to-consumer eco-luxury brand offering artisanal raffia hats, fabric bags, and home accessories to end consumers via the leinne.com e-commerce platform, with a focus on sustainable materials and meticulous craftsmanship.
• Raffia Hats & Bags Handcrafted hats and bags made from natural raffia materials, emphasizing sustainable and biodegradable sourcing. Available via the Leinné D2C brand and through B2B custom production.
• Fabric Hats & Bags Textile-based headwear and accessory collections using fabric materials, offered as part of the company's artisanal accessories portfolio.
• Home Accessories Artisanal home décor items crafted using natural and sustainable materials, sold via the Leinné D2C brand and through B2B production for hospitality clients.
• Jewellery Handcrafted jewelry pieces complementing the company's artisanal fashion accessories portfolio, produced with sustainable and premium materials.
• Shoes (Artisanal Footwear) Artisanal footwear designed with premium materials and craftsmanship for fashion and home wear, available through B2B production and the Leinné D2C brand.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Janessa Leoné: Los Angeles-based luxury hat designer brand specializing in handcrafted felt, straw, and raffia hats sold via D2C and premium retailers. Closely comparable product category, material philosophy, and luxury positioning.
• Cuyana: D2C sustainable accessories and bags brand targeting eco-conscious premium consumers. Comparable on sustainability-led D2C positioning, though focused on leather and canvas goods rather than raffia hats.
• Lack of Color: Australian luxury hat brand selling handmade felt and raffia hats through D2C e-commerce and global boutiques. Directly comparable to Artisanal Fashion Co. in artisanal hat positioning, premium pricing, and D2C-first distribution model.
• Sensi Studio: Ecuadorian artisanal hat and accessories brand handwoven by local artisans from natural fibers. Comparable as a sustainability-driven, artisan-made hat and bag brand with international D2C distribution.

Broad incumbents

• Stetson: Iconic American heritage hat brand with 150+ years of headwear craftsmanship spanning fashion and functional hats. Comparable as a multi-generational hat manufacturer with global brand recognition, though operating at mass-premium rather than eco-luxury positioning.
• Bottega Veneta: Kering-owned luxury house famous for woven leather bags and accessories with deep artisanal DNA. Comparable on craft-driven luxury accessories positioning, though at far greater scale.
• Borsalino: Iconic Italian heritage hat maker with multi-generational craftsmanship in luxury headwear. Comparable as a long-established artisanal hat manufacturer targeting the same premium segment, though at far greater scale and brand recognition.
• Hermès: Global luxury incumbent operating across leather goods, ready-to-wear, and accessories with multi-generational artisanal craftsmanship. Comparable as the benchmark for luxury handcraft brands that Leinné and the B2B production could partner with or compete against.
• Loewe: LVMH-owned Spanish luxury house renowned for leather bags and accessories with strong artisanal craft heritage. Comparable on luxury positioning, handcraft emphasis, and accessories product range.

Emerging players

• Staud: Los Angeles-based contemporary fashion and accessories brand with a strong D2C e-commerce presence. Comparable on direct-to-consumer distribution model and accessories product breadth targeting millennial/Gen-Z luxury consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artisanal-fashion-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artisanal Fashion Co