Ingenieur.de

What Ingenieur.de does

Ingenieur.de is a Germany-focused digital media and job board platform serving the engineering professional community. It is operated by VDI Verlag GmbH, the publishing arm of the VDI (Verein Deutscher Ingenieure), Germany's largest engineering professional association, which provides the platform with structural brand credibility and member-network reach. The product suite combines a core job board (jobs.ingenieur.de), a dedicated internship portal (praktika.ingenieur.de), recruiting services, employer company profiles, multiple email newsletters, podcasts (including 'Prototyp'), and in-person recruiting events (Recruiting Tag and Recruiting Tage) held across Munich, Stuttgart, and Frankfurt. Editorial coverage spans 20+ engineering disciplines through a 'Technik' news section, with deeper vertical depth delivered via nine specialized trade publications (Fachmedien) including Bauingenieur, HLH, Konstruktion, and VDI-Z. The underlying technology is a conventional web-based job board and content management platform with no disclosed proprietary features, APIs, or applications.

The business operates a B2B2C two-sided marketplace model. Engineering professionals access job listings, career guidance, salary benchmarking, application templates, and industry news free of charge, generating the audience that monetizes on the employer side. Revenue derives from three disclosed streams: job listing advertising (employer-paid postings), display advertising (sponsored content, advertorials, banners), and professional services (premium recruiting packages, employer branding, recruiting event participation). Pricing is quote-based rather than publicly disclosed. GTM is sales-led on the employer side, combining content marketing demand generation with direct sales outreach and event-based recruitment marketing, while user acquisition on the professional side relies on SEO, newsletters, podcasts, and organic social channels. The company is privately held under the VDI Verlag GmbH umbrella, with 51-100 employees, headquartered in Düsseldorf, and operates exclusively within the German market.

Name

Ingenieur.de

Legal name

Ingenieur.de (operated by VDI Verlag GmbH)

Website

https://Ingenieur.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ingenieur.de is a Germany-only digital job board and engineering news portal operated by VDI Verlag GmbH (the VDI association's publishing arm), serving engineering job seekers with free listings and career content while monetizing engineering employers via job postings, display ads, recruiting services, and in-person events.

Ownership category

akta.pro rank

Product category

Online Engineering Job Board and News Portal

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

Keywords

• Engineering job board
• Recruiting services
• Engineering news portal
• Technical trade media
• Career content platform

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Job Listing Advertising: Employers pay to post job vacancies targeting engineering professionals across various disciplines including construction, electrical engineering, mechanical engineering, and research & development.
2. Display Advertising: Sponsored content, advertorials, and banner advertisements displayed throughout the news portal and job board sections.
3. Recruiting Services: Premium recruiting services including dedicated recruiting events, employer branding packages, and specialized job fair participation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ingenieur.de operates a dual-sided online platform for the German engineering market: a job board where employers post engineering vacancies across disciplines (construction, electrical, mechanical, R&D, etc.) and an editorial news portal covering more than 20 engineering fields. Free access for job seekers drives audience scale, while revenue is generated primarily from employers through paid job listings, display advertising on the news portal, and premium recruiting services including events and employer branding.

Product overview

Ingenieur.de is a German online job board and engineering news portal operated by VDI Verlag GmbH. The platform offers a core job board service (Jobbörse) for engineering positions, a dedicated internship portal (Praktika), and employer-focused recruiting services. The site provides extensive career guidance content including application templates, interview preparation, and salary studies. It also publishes specialized technical trade media (Fachmedien) under various sub-brands such as Bauingenieur, HLH, Konstruktion, VDI-Z, and others. Additional offerings include newsletters, podcasts (such as 'Prototyp'), and recruiting events (Recruiting Tage) in major German cities. The platform covers technology news across diverse engineering disciplines through its Technik section and offers entertainment content through its Unterhaltung section.

Differentiator

Problem solved

Functional benefit

Products and services

• Jobbörse (Engineering Job Board) Online job board serving engineering professionals with vacancies across disciplines including construction, electrical engineering, mechanical engineering, and research & development. Targeted at engineering job seekers in Germany.
• Praktika (Internship Portal) Dedicated internship portal for engineering students and graduates seeking practical experience in technical fields. Targeted at university-level engineering students and recent graduates in Germany.
• Recruiting Services Employer-focused recruitment services enabling companies to post job advertisements and access engineering talent. Targeted at corporate HR, talent acquisition teams, and hiring managers seeking engineering professionals.
• Recruiting Tag / Recruiting Tage (Recruiting Events) In-person recruiting events held in German cities (Munich, Stuttgart, Frankfurt) connecting engineering professionals with employers. Targeted at companies recruiting engineering talent and engineering candidates open to new roles.
• Firmenprofile (Employer Company Profiles) Company profile pages where employers showcase their organization to attract engineering candidates. Targeted at employers building brand visibility among Germany's engineering community.
• Bauingenieur (Trade Publication) Specialized technical publication covering civil engineering topics, distributed as part of the Ingenieur.de Fachmedien lineup. Targeted at civil engineering professionals in Germany.
• HLH (Trade Publication) Specialized technical publication covering HVAC, heating, ventilation, and air conditioning topics, distributed as part of the Ingenieur.de Fachmedien lineup. Targeted at building services and HVAC engineers.
• Konstruktion (Trade Publication) Specialized technical publication covering mechanical design and Konstruktion topics, distributed as part of the Ingenieur.de Fachmedien lineup. Targeted at design and mechanical engineering professionals.
• VDI-Z (Trade Publication) Specialized technical publication covering production engineering and manufacturing topics under the VDI-Z title, distributed as part of the Ingenieur.de Fachmedien lineup. Targeted at production engineers and manufacturing professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VDI (Verein Deutscher Ingenieure)coreStrategic or Co-development PartnerVDI (Association of German Engineers) is the parent organization behind ingenieur.de. The platform operates under VDI Verlag GmbH, leveraging the VDI brand and network for content credibility and professional community reach.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joblift: Berlin-based job board aggregator operating in Germany and other European markets. Competes with Ingenieur.de on engineering job listings aggregation and employer visibility across multiple verticals.
• Absolventa: German job platform focused on entry-level, graduate, and internship positions, including engineering students. Directly comparable to Ingenieur.de's Praktika (internship) portal and entry-level career content.
• Heise Jobs: Job board operated by Heise Verlag, the German tech publisher. Overlaps with Ingenieur.de on IT, technology, and engineering disciplines, leveraging editorial media credibility to attract both candidates and employers.
• Stellenanzeigen.de: German job board aggregator and publisher covering multiple industries. Competes with Ingenieur.de on engineering job listings and offers similar recruitment advertising solutions to German employers.
• Xing (New Work SE): Germany's leading professional networking platform with integrated job board functionality. Overlaps significantly with Ingenieur.de on engineering recruitment, employer branding, and candidate sourcing.
• Jobvector: Specialized job board for engineers, IT, natural sciences, and medicine in the DACH region. Closest vertical competitor to Ingenieur.de, targeting the same candidate segments with similar engineering discipline categorization.
• StepStone: One of Germany's leading generalist job boards, owned by Axel Springer. Directly competes with Ingenieur.de for engineering job postings and employer recruitment spend in the German market.

Broad incumbents

• LinkedIn: Global professional network with dominant share in German engineering talent sourcing. Major incumbent competitor for both candidate engagement and employer recruitment spend across all engineering disciplines.
• Indeed Germany: Global job search engine with strong German market presence. Competes for engineering job seeker traffic and employer postings, though lacks Ingenieur.de's specialized editorial content and event portfolio.
• Monster (Germany): Established global job board with German operations. Overlaps with Ingenieur.de on general engineering and technology job postings, though lacks niche editorial depth and recruiting events.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ingenieur_de
• Facebookfacebook.com/Ingenieurde
• LinkedInlinkedin.com/company/ingenieur-de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingenieur.de