Tenacre Summer Programs

Name

Tenacre Summer Programs

Legal name

Tenacre Country Day School

Website

https://tenacrecds.org

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Day Camp Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Academic Enrichment Camps (General Studies) (EDAMALAB)

Keywords

• Summer day camp
• Swim lessons
• Children's programs
• Camp enrollment
• Youth recreation

Headquarters

HQ city

Wellesley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camp Session Tuition: Primary revenue from session-based tuition fees for day camp programs including Threes, Fours, Full Day, and Specialty Camps. Tuition varies by program type and session length, with multi-week commitments required.
2. Aftercamp Child Care: Extended afternoon child care offered at $175 per week as an add-on service for families needing longer coverage.
3. Rising Star Sports: Pre-camp sports program for ages 3 to entering 2nd grade, running as a separate mini-week session at $350 for 4 days.
4. Swim Lessons: June swim lesson program offering private and semi-private 30-minute lessons separate from regular day camp.
5. Extended Afternoons: Additional afternoon care for Threes and Fours programs at $50 per day for families needing extended hours.
6. Lunch Program: Optional lunch purchased by the week from the camp's kitchen, providing additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Tenacre Summer Programs operates an ACA-accredited day camp on the Tenacre Country Day School campus in Wellesley, MA, serving children ages 3-12. The program offers age-based tiers (Threes, Fours, Full Day K-6th), two-week Specialty Camps (arts, robotics, theater, etc.), swim lessons following the Red Cross curriculum, sports mini-weeks, and extended care add-ons.

Product overview

Tenacre Summer Programs operates as a comprehensive day camp system offering multiple program tiers for children ages 3-12. The portfolio includes three core age-based programs: Threes Program (half-day for 3-year-olds), Fours Program (hybrid full/half-day for 4-year-olds), and Full Day Program (entering K-6th grade with Lower, Middle, and Upper divisions). Specialty Camps provide specialized two-week intensives for 3rd-6th graders in subjects like Visual Arts, Robotics, Video Production, and Theater. Additional offerings include Week 9 extension, Aftercamp Child Care, Swim Lessons (private and group), and Rising Star Sports. Programs are add-on modules that extend the core day camp experience with specialized activities, extended hours, or focused skill development.

Differentiator

Problem solved

Functional benefit

Products and services

• Threes Program
• Fours Program
• Full Day Program (Entering K - 6th Grade)
• Specialty Camps
• Week 9 Extension
• Aftercamp Child Care
• Swim Lessons
• Rising Star Sports

Quantifiable outcome

• Low counselor-to-camper ratios: 1:4 for Threes, 1:5 for Fours and K-3rd, 1:8 for 4th-6th
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Camp Association (ACA)coreStrategic or Co-development PartnerTenacre Day Camp maintains ACA accreditation, meeting rigorous standards for health, safety, and program quality. ACA provides guidelines and best practices for camp operations, staff training, and camper supervision.
• Red CrosscoreStrategic or Co-development PartnerTenacre follows the Red Cross Progressive Learn to Swim Program and is a registered, seasonal Learn to Swim program facility. Swim instructors use Red Cross curriculum for teaching water safety and swimming skills.
• Massachusetts Department of Public HealthcoreOthersTenacre Day Camp must comply with regulations of the Massachusetts Department of Public Health and is licensed by the local board of health (105 CMR 430.190,C). The camp is also regulated under state recreational camps for children guidelines.
• Dana Hall SchoolminorStrategic or Co-development PartnerTenacre's 10-acre campus is located adjacent to the Dana Hall School campus. The proximity allows for shared community resources and is approximately 1 mile outside of Wellesley town center.
• Flik DiningminorChannel Partner/ Reseller/ DistributorFlik Dining provides lunch menus and food service for the school's lunch program, which is available to camp families for purchase by the week.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Belmont Day School: Belmont Day School is a PreK-8 independent school in Belmont, MA that runs summer day camps and specialty programs for children in the greater Boston area. It directly competes with Tenacre for families seeking accredited, structured summer programming for elementary-age children.
• Dedham Country Day School: Dedham Country Day School (DCD) is a PreK-8 private school in Dedham, MA that operates summer programs drawing from the same metro-west Boston family pool. Like Tenacre, it offers multi-activity day camps with specialty options for elementary-age children in a comparable suburban private school setting.
• The Fenn School: The Fenn School is a boys' independent school in Concord, MA that operates summer programs serving metro-west Boston. It competes with Tenacre for families seeking private-school-affiliated day camps with sports, swimming, and enrichment offerings.
• Dana Hall School: Dana Hall School is an all-girls private school in Wellesley, MA whose campus is literally adjacent to Tenacre Country Day School. Its summer programs compete directly with Tenacre for the same Wellesley and metro-west Boston family demographic, offering day camps and enrichment programming for comparable age ranges.
• Meadowbrook School: Meadowbrook School is a PreK-8 independent school in Weston, MA that runs summer camps and enrichment programming. Located within the same affluent metro-west Boston corridor as Tenacre, it competes directly for the same family demographic.
• Buckingham Browne & Nichols School: BB&N is a PreK-12 independent school in Cambridge, MA that runs summer day camps and enrichment programs. As a comparable private-school-affiliated summer program in the greater Boston area, it competes for families seeking structured summer experiences for elementary-age children.
• Charles River School: Charles River School is a PreK-8 independent school in Dover, MA that offers summer programming. Located in the same affluent metro-west corridor as Tenacre, it serves overlapping families with comparable day-camp-style summer programming.
• Newton Country Day School: Newton Country Day School is a girls' independent school in Newton, MA (Sacred Heart affiliation) that operates summer programs. Like Tenacre, it serves metro-west Boston families seeking structured, accredited summer day-camp experiences.
• Shore Country Day School: Shore Country Day School is a PreK-9 independent school in Beverly, MA that operates summer programming. It serves the broader Boston area with day camp offerings comparable to Tenacre's structure, though in a slightly different sub-region of the metro.
• Beaver Country Day School: Beaver Country Day School is a 6-12 independent school in Chestnut Hill, MA that offers summer programming. As a private school in the greater Boston area with summer offerings, it overlaps with Tenacre's market for families seeking enrichment-based summer experiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/Tenacre
• LinkedInlinkedin.com/company/tenacre-summer-programs
• Instagraminstagram.com/tenacrecountrydayschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenacre Summer Programs