HSL Logistics

What HSL Logistics does

HSL Logistics (also operating as HSL Lojistik) is a privately held Turkish freight forwarder founded in 2012 in Mersin, Toroslar. The company delivers international multimodal transport — road, sea, air, and rail — alongside project cargo handling for oversized and heavy-tonnage shipments, customs brokerage, warehousing, fulfillment, and inventory management. Its owned footprint comprises four branches in Mersin (headquarters), Istanbul, Ankara, and Iskenderun, supplemented by a partner network of 300+ agencies spanning all 81 Turkish provinces and 65+ countries across North America, Latin America, the Caribbean, the Pacific, Europe, the Middle East, Africa, and Asia/India.

The operating model is asset-light and B2B, with services priced on a quote basis rather than through published rate cards. Customer activity is organized around three segments: international trade companies requiring multi-leg import/export transport and customs clearance; manufacturing and industrial clients with project-cargo and oversized-load needs; and e-commerce/retail operators requiring fulfillment, stock management, and returns processing. Distribution is delivered both directly via branch offices and indirectly through the agency network, with marketing conducted almost exclusively through the company's website and direct email outreach. The firm is reported as founder-owned and bootstrapped, with no disclosed parent company, institutional investors, or external funding.

Technology disclosure is limited to a static corporate website; no proprietary TMS, customer-facing API, SDK, mobile application, AI/ML capabilities, patents, certifications, or partner integrations are documented in the input. Awards, named customer logos, management team profiles, and financial figures (revenue, headcount within the 11-50 range, no funding history) are also not disclosed, constraining external visibility into scale and unit economics beyond the operating footprint.

Name

HSL Logistics

Legal name

HSL Logistics

Website

https://hslinternational.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HSL Logistics is a privately held Turkish freight forwarder founded in 2012 that provides multimodal international transport (road, sea, air, rail), customs brokerage, warehousing, and project cargo services to trade, industrial, and e-commerce clients via four Turkish branches and a 300+ agency network covering 65+ countries.

Ownership category

akta.pro rank

Product category

International Freight Forwarding & Logistics Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

FCL (Full Container Load) Ocean Forwarding (TLACABAA)

akta.pro secondary industries

Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Project Cargo Logistics & Transport Management (TLADAGAB), Export/Import Documentation Preparation (Commercial Invoice, Packing List, Shipper’s Letter of Instruction) (TLACAHAD)

Keywords

• International freight forwarding
• Multimodal transportation services
• Customs clearance services
• Project cargo logistics
• Warehousing and fulfillment

Headquarters

HQ city

Toroslar

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

HSL Logistics is a Turkish international freight forwarder providing multimodal transportation (road, sea, air, rail), project cargo handling for oversized and heavy shipments, customs clearance, warehousing, and fulfillment services. Deliveries span door-to-door and port-to-port options for FCL/LCL container shipping, special container types, charter and time-critical air freight, and railway container and bulk cargo, supported by a 300+ agency network across Turkey's 81 provinces and key global trade destinations. The company serves import/export businesses, manufacturers, and project cargo clients with route, cargo, and volume-based quotations.

Product overview

HSL Logistics is a Turkish logistics company established in 2012 in Mersin, offering an integrated suite of transportation and logistics services. The core portfolio includes road, sea, air, and rail transportation modes, complemented by project cargo handling and customs/warehouse services. Services are delivered through a network of 300+ agencies across Turkey's 81 provinces and international destinations worldwide, providing door-to-door and port-to-port solutions for import/export shipments, with specialized offerings for FCL/LCL containers, heavy cargo, and time-sensitive deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Transportation (Karayolu Taşımacılığı) International road transportation services covering all European countries, Turkic Republics, and the Middle East with full/partial vehicle transport, intermodal solutions, express services, and door-to-door delivery for commercial shippers.
• Sea Transportation (Denizyolu Taşımacılığı) Container shipping services with weekly regular departures from Turkey to world ports and vice versa, including FCL, LCL, special containers (Open-top, Flatrack, Reefer, ISO tank, Flexi), and transit shipments for international trade customers.
• Air Transportation (Havayolu Taşımacılığı) Air freight services ranging from minimum cargo to charter plane shipments with space guarantee, economical freight rates, and door-to-door transportation including handcarry and time-critical delivery for urgent shipments.
• Railway Transportation (Demiryolu Taşımacılığı) Rail transport services connecting ports and railway logistics centers with suitable wagons for container, general cargo, and bulk cargo at competitive freight rates as an alternative to road transport.
• Project Transportation (Proje Taşımacılığı) Project-based transportation for oversized and heavy-tonnage cargo, handling all dimensions and weights with special permits and dedicated vehicles for comprehensive logistics across Turkey.
• Customs and Warehouse Services (Gümrükleme ve Depolama Hizmetleri) Integrated customs clearance and warehousing including demand management, foreign trade operations, temporary storage, documentation, fulfillment services, stock management, order processing, packaging, returns management, and shipping planning.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DB Schenker: German-headquartered global logistics provider offering land, air, ocean, and contract logistics. Overlaps HSL's multimodal capability and customs clearance services for European and Turkish trade lanes.
• CEVA Logistics: Global third-party logistics provider offering freight management, contract logistics, and ground transportation. Comparable to HSL on multimodal forwarding and contract logistics services.
• DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL Group covering air, ocean, road, rail, and customs. Direct overlap with HSL across multimodal forwarding and customs brokerage, with vastly larger infrastructure and brand recognition.
• Kuehne+Nagel: One of the world's largest multimodal freight forwarders with deep ocean, air, road, and contract logistics capabilities. Comparable to HSL because it overlaps across every core service HSL offers, but at vastly larger global scale.

Direct peers

• Mars Logistics: Turkey-based international logistics provider with road, sea, and air forwarding plus customs and warehousing. Competes directly with HSL for Turkish-origin import/export traffic across similar Europe-Asia lanes.
• Expeditors International: Pure-play global freight forwarder focused on air and ocean with customs brokerage. Closely comparable business model and service mix to HSL's container ocean and air forwarding lines.
• Omsan Logistics: Major Turkish logistics company offering international freight forwarding, intermodal transport, and warehousing. Comparable end-to-end logistics suite and competing for similar corporate clients in the Turkish market.
• DSV: Danish-headquartered global freight forwarder with strong road, air, and sea forwarding and a growing project cargo division. Comparable mid-tier global forwarder competing for many of the same SME and mid-market shippers as HSL.
• Barsan Global Logistics: Istanbul-headquartered global logistics company providing multimodal freight forwarding (road, sea, air, rail) plus project cargo and customs. Directly comparable competitor in the Turkish forwarding market.
• Netlog Logistics Group: Turkish-headquartered multimodal logistics company offering road, sea, and air transportation plus warehousing and customs across international trade lanes. Highly comparable direct competitor for HSL within the Turkish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hsllogistic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSL Logistics