DXPR
DXPR builds a visual drag-and-drop page builder and theme for Drupal CMS, layered with generative AI (DXAI) for content and layout creation, sold via per-seat subscriptions to enterprise, government, higher education, and SMB customers globally.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DXPR does
DXPR is a privately held software vendor headquartered in Amsterdam, Netherlands, that builds commercial add-ons for the Drupal content management system. Its flagship product, DXPR Builder, is a visual drag-and-drop page builder module that allows non-technical marketers to create mobile-friendly layouts using a library of more than 30 marketing elements (tabs, sliders, carousels, maps, counters, buttons) layered on top of a Bootstrap 5 frontend and CKEditor 5 inline editing. DXPR Theme, a free low-code Bootstrap-based Drupal theme with 200+ customization settings, is distributed through Drupal.org. In 2024-2025 the company layered generative AI (branded DXAI) over both products, integrating OpenAI GPT-4o, Google Gemini, Anthropic Claude, Mistral, and Grok via a multi-provider failover architecture to deliver AI page generation, inline text transformation, image generation, conversational editing, and AI-assisted Drupal migration services powered by Claude Code.
The company monetizes through per-seat annual subscriptions across four tiers: a free Personal tier (10 content items, 1 site), Professional at $8 per user per month ($96/year), Business at $24 per user per month ($288/year, the most popular paid tier), and Enterprise at $72 per user per month ($864/year) with unlimited content items, unlimited production websites, dedicated CSM, 24-hour priority response, and volume discounts up to 85%. Distribution blends a product-led growth motion (free tier, self-serve registration, try.dxpr.com demo) with consultative enterprise sales (Contact Sales form, dedicated CSM, phone/video support). Customer reach is global and includes the United Nations (multiple agencies including UN Women/HeForShe.org), the U.S. Senate, WHO Africa (1,000+ pages built), Shanghai University, Mercyhurst University, Veolia Water Technologies, TopCon, Minuteman Library Network, and Digital Shipper, among an installed base the company states exceeds 2,000 organizations. The team is remote-first across Europe, North Africa, and Southeast Asia, with a stated headcount of 1-10 and no disclosed external funding, revenue, or ownership outside founder-CEO Jurriaan Roelofs.
DXPR firmographics
Firmographics- Name
- DXPR
- Legal name
- DXPR
- Website
- https://dxpr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DXPR builds a visual drag-and-drop page builder and theme for Drupal CMS, layered with generative AI (DXAI) for content and layout creation, sold via per-seat subscriptions to enterprise, government, higher education, and SMB customers globally.
- Ownership category
- akta.pro rank
DXPR industry classification
Industry- Product category
- Website Building Software (Drupal CMS Add-ons)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where DXPR is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
DXPR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licensing (Per User): DXPR sells annual and monthly subscriptions on a per-user seat basis. Four tiers: Personal (free), Professional ($8/user/month), Business ($24/user/month), Enterprise ($72/user/month). Additional users are billed at the tier rate. Subscriptions auto-renew with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Personal - Free tier for learning DXPR |
| Subscription | Annual | Professional - Best for launching a simple site |
| Subscription | Annual | Business - Most popular for commercial websites |
| Subscription | Annual | Enterprise - Enterprise support and scalability |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
DXPR product offering
Product offeringCore offering
DXPR develops and sells a visual drag-and-drop page builder and AI-powered content generation tool as a self-hosted Drupal add-on. Its flagship DXPR Builder, free DXPR Theme, and DXPR Marketing CMS StarterKit enable non-technical marketers to create mobile-friendly pages, generate on-brand content via generative AI (DXAI), and run multilingual workflows without coding. DXPR also provides AI-assisted Drupal migration consulting services that automate site upgrades using Claude Code.
Product overview
DXPR offers a portfolio of three integrated products built on Drupal CMS: DXPR Builder (a visual drag-and-drop page builder for non-technical marketers), DXPR Theme (a free low-code Bootstrap 5 Drupal theme with 200+ customization settings), and DXPR Marketing CMS (a Drupal 10 StarterKit combining both products with AI-powered workflows and enterprise features). The product suite targets content marketers, landing page designers, event marketers, and creative authors who want to harness Drupal's power without requiring developer support. Pricing tiers range from a free Personal plan (10 content items, 1 site) through Professional ($8/user/month), Business ($24/user/month), and Enterprise ($72/user/month with unlimited content and sites). The company also provides fee-based Drupal migration consulting services leveraging AI automation.
Differentiator
Problem solved
Functional benefit
Products and services
- DXPR Builder DXPR Builder is a visual drag-and-drop page builder module for Drupal that enables non-technical marketers to create mobile-friendly page layouts with media elements and marketing tools. Features include intuitive drag-and-drop design, one-click editing, AI-powered content generation, template creation and sharing, content locking for collaboration, and per-user-role element customization. It is compatible with Drupal 7, 8, 9, and 10 and integrates with 30+ out-of-the-box marketing elements including tabs, sliders, carousels, countdown timers, number counters, infographics, and maps.
- DXPR Theme DXPR Theme is a free low-code Drupal theme built on the Bootstrap 5 framework that provides over 200 customization settings for site-wide branding and styling control. It enables marketers to customize colors, fonts, headers, padding, menus, footers, and sidebars without coding while providing responsive design, Google Fonts integration, SEO optimization, and subtheme support. It is positioned as the world's most popular premium Drupal theme.
- DXPR Marketing CMS DXPR Marketing CMS is a Drupal 10 StarterKit that combines DXPR Builder and DXPR Theme with AI-powered translation workflows, customizable workflows, role-based permissions, multi-site management, and enterprise-grade security configurations. It leverages more than 10,000 extensions and integrations available in the Drupal ecosystem and is designed for marketers who want maximum flexibility across high-code, low-code, and no-code approaches.
- Drupal Migration Services Drupal Migration Services is a fee-based consulting offering that uses AI-assisted automation with Claude Code, the Drush Webmaster module, and DXPR Builder to automate content, configuration, and site building for Drupal upgrades. Services cover Drupal 7/8/9/10/11 migrations, content and views migrations, module and theme updates, multilingual migration, and technical debt consulting. Pricing starts 50% below traditional quotes with typical 500-page site migrations taking 3-5 weeks.
Quantifiable outcome
- More than 2,000 businesses and organizations trust DXPR to build pages and generate content.
- +6 more outcomes
Companies that use DXPR
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
DXPR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature10 records
DXPR partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
DXPR competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
DXPR social profiles
Digital presenceDXPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
DXPR leadership team
Management profileNumber of profiles
Profiles10 records
DXPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DXPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DXPR
What does DXPR do?
DXPR develops and sells a visual drag-and-drop page builder and AI-powered content generation tool as a self-hosted Drupal add-on. Its flagship DXPR Builder, free DXPR Theme, and DXPR Marketing CMS StarterKit enable non-technical marketers to create mobile-friendly pages, generate on-brand content via generative AI (DXAI), and run multilingual workflows without coding. DXPR also provides AI-assisted Drupal migration consulting services that automate site upgrades using Claude Code.
Is DXPR a public or private company?
DXPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DXPR founded?
DXPR was founded in 2020. It employs 1 to 10 people.
Where is DXPR based?
DXPR is headquartered in Amsterdam, Netherlands, in the Europe region.
How does DXPR make money?
One revenue line is on record: subscription Licensing (Per User).
Does DXPR have an API?
No public API is recorded for DXPR.
What industry is DXPR in?
DXPR's product category is Website Building Software (Drupal CMS Add-ons). Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7372.