Green Room Design

What Green Room Design does

Green Room Design presents conflicting profiles in the input data. The firmographic layer describes a brand and retail design consultancy headquartered in Birmingham, UK, founded in 2001, with 101-250 employees, led by Steve Verrall as Chairman & CEO. However, the operational evidence tells a materially different story: the greenroomdesign.org web property is configured as a direct-to-consumer e-commerce storefront branded around the Microless domain, registered in Tangerang Regency, Indonesia, and selling consumer electronics, computer hardware, gaming equipment, home goods, and professional equipment. The same property concurrently operates an online lottery portal under the DBA "SENGTOTO," using a "PERAK" in-game token with a stated minimum bet of 100 PERAK and a TikTok handle (@sengtoto) for social acquisition. The marketplace supports multi-currency checkout (USD, IDR) and bilingual English/Indonesian listings, suggesting a cross-border Southeast Asian positioning.

The business model combines standard retail marketplace mechanics (catalog breadth, multi-currency checkout, supplier-sourced SKUs) with a gambling vertical that introduces regulatory and reputational risk. There is no disclosed fee structure, take rate, GMV, or pricing tier. No proprietary technology stack, AI/ML capabilities, patents, or proprietary models are documented in the source. The substantial mismatch between the UK design-consultancy firmographics and the Indonesian e-commerce/lottery operations suggests either data contamination across two unrelated entities or a substantial undisclosed pivot. The description above relies on the operational, web-level evidence as the more recent and specific signal.

Name

Green Room Design

Legal name

Green Room Design

Website

https://greenroomdesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Green Room Design operates an Indonesian e-commerce marketplace selling consumer electronics, PC hardware, gaming gear, and home goods, and concurrently runs an online lottery portal under the SENGTOTO brand, serving direct-to-consumer buyers across Southeast Asia.

Ownership category

akta.pro rank

Product category

Design Consultancy Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Brand design consultancy
• Retail design services
• Human-centered design
• Creative design agency
• Design strategy

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Revenue generated from direct product sales across multiple categories including computer hardware, consumer electronics, gaming equipment, home goods, and professional audio. The platform operates as a marketplace connecting buyers with sellers, with standard retail pricing and transactional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Green Room Design is a brand and retail design consultancy that enriches people's lives with human-centered design. The firm provides professional design services spanning brand strategy, brand identity, and retail environment design for client organizations in the United Kingdom and beyond.

Product overview

Green Room Design operates microless.com, an e-commerce marketplace platform that offers a wide range of consumer products across multiple categories including computer components (video/graphic cards, CPUs, motherboards, power supplies), computer accessories, desktops and monitors, laptops, mobile phones and tablets, electronics (televisions, cameras, audio equipment), home furniture and appliances, gaming products, printers and scanners, networking equipment, pro audio instruments, point of sale systems, office supplies, software, toys, sports equipment, fashion items, health and beauty products, and pet supplies. The platform features a shopping cart system, user accounts, wishlist functionality, product comparison tools, and delivery services to locations including Jakarta. Additionally, the site includes SENGTOTO, which is described as an online lottery portal providing access to global lottery markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Services Design services focused on brand strategy and identity development for client organizations, delivered by a human-centered design consultancy based in Birmingham, UK.
• Retail Design Services Design services for retail environments, supporting client retailers and brands with spatial, experiential, and human-centered retail design.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor.

• MSI (Micro-Star International)minorOthersComputer hardware brand featured in brand logo section, indicating products such as gaming laptops, monitors, and components are available through the platform.
• ASUSminorOthersTechnology brand whose products including desktops, monitors, laptops, and components are sold through the e-commerce platform.
• IntelminorOthersProcessor manufacturer whose CPUs and components are available for purchase through the platform.
• AMDminorOthersSemiconductor company whose processors and graphics cards are featured products on the platform.
• RazerminorOthersGaming peripherals and hardware brand featured in brand section, offering gaming keyboards, mice, headsets, and laptops.
• CorsairminorOthersGaming hardware manufacturer whose products including memory, power supplies, and peripherals are available on the platform.
• BenQminorOthersDisplay technology company whose monitors and projectors are sold through the platform.
• HP (Hewlett-Packard)minorOthersComputing company whose desktops, laptops, monitors, and printers are available for purchase.
• LenovominorOthersComputer manufacturer whose laptops, desktops, and tablets are featured on the platform.
• AppleminorOthersTechnology brand featured with iPhones, iPads, Apple Watches, and accessories available on the platform.
• SamsungminorOthersElectronics manufacturer whose mobile phones, tablets, smartwatches, televisions, and home appliances are sold through the platform.
• XiaomiminorOthersConsumer electronics brand whose smartphones, wearables, and smart home products are available on the platform.
• HuaweiminorOthersTelecommunications equipment and consumer electronics brand featured on the platform for mobile devices and tablets.
• SonyminorOthersElectronics manufacturer whose audio products, cameras, and gaming equipment are available for purchase.
• CanonminorOthersImaging and optical products manufacturer whose printers and cameras are featured on the platform.
• EpsonminorOthersPrinting and imaging company whose printers are sold through the platform.
• TP-LinkminorOthersNetworking equipment manufacturer whose routers, adapters, and networking gear are available on the platform.
• D-LinkminorOthersNetworking company whose routers and network accessories are sold through the platform.
• LinksysminorOthersNetworking hardware brand featured in the brand section for routers and network solutions.
• DeWaltminorOthersPower tools manufacturer whose tools and equipment are available through the home improvement section.
• Black+DeckerminorOthersPower tools and home appliances brand featured in the home and tools section.
• NanoleafminorOthersSmart home lighting company whose smart lighting products are available on the platform.
• JBLminorOthersAudio equipment manufacturer whose speakers, headphones, and portable audio products are featured.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Sheridan & Co: Sheridan & Co is a London-based retail design agency specializing in brand experience, store design, and visual merchandising. It directly competes with Green Room Design in the UK brand/retail design consultancy market.
• KLP Design & Build: KLP Design & Build is a UK retail design agency providing store concept, brand environment, and fit-out services. Comparable as a mid-sized UK competitor offering integrated retail design deliverables.
• HMKM: HMKM is a UK-based retail design agency that creates brand and shopping experiences for retailers worldwide. It is comparable to Green Room Design given their shared focus on retail/brand design consultancies serving UK and international retailers.
• Giraffe Innovation: Giraffe Innovation is a retail design agency working across store design, brand environments, and shopper experience. Comparable to Green Room Design as a UK retail-environment design specialist.
• Puzzle Design: Puzzle Design is a UK retail design consultancy focused on store concept, interior, and visual merchandising design. Its retail-only focus and UK base make it a direct comparable to Green Room Design's stated positioning.
• JGA Associates: JGA is a UK-based design and build agency that combines interior, graphic, and brand design with execution. It directly parallels Green Room Design's brand-and-retail consultancy model and UK headquarter presence.
• 20.20 Design: 20.20 Design is a UK retail design agency delivering brand experience, store design, and shopper insight work. It is comparable due to overlapping retail/branding client base and mid-sized UK consultancy profile.

Broad incumbents

• Interbrand: Interbrand is a global brand consultancy with experience design capabilities. It competes with Green Room Design for brand-environment briefs but covers strategy, naming, and digital brand work beyond retail design.
• Pentagram: Pentagram is a large, multi-disciplinary design consultancy with practices spanning brand, environmental, and digital design. It is a broader incumbent that competes for brand-environment retail briefs but operates a much wider design portfolio than Green Room Design.
• Landor & Fitch: Landor & Fitch is a global brand and experience design consultancy that handles retail/brand experience briefs at scale. It is a broad incumbent with overlapping capabilities in retail brand design but serves a far larger client portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• TikToktiktok.com/@SENGTOTO
• Xx.com/GreenRoomRetail

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Room Design