Alive West Norfolk
Alive West Norfolk is a private recreation center based in King's Lynn, UK, offering fitness classes, gym access, personal training, and swimming lessons to local members. Founded in 2019, the firm employs 101–250 staff.
- Company typePrivate
- Founded2019
- HeadquartersKing's Lynn, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Alive West Norfolk does
Alive West Norfolk is a private, for-profit recreation center headquartered in King's Lynn, United Kingdom. Founded in 2019 and operating with a workforce of 101–250 employees, the company provides fitness classes, gym access, personal training, and swimming lessons to local members and households in the West Norfolk catchment. The brand and operating perimeter suggest a community-oriented leisure operation, and the upper end of the disclosed headcount band is consistent with a multi-site or substantial single-site facility footprint rather than a boutique gym.
The company's service surface is built around four consumer leisure categories: group fitness classes, gym facilities, one-on-one personal training, and aquatic instruction (swimming lessons). No proprietary technology stack, mobile application, digital platform, or API integration is disclosed in the available source data. The corporate website returned only a verification/loading page during data collection, leaving underlying technology architecture, third-party integrations, and any digital member-facing tooling undocumented for this analysis.
Alive West Norfolk pursues a horizontal consumer go-to-market, targeting individual members and families in the King's Lynn / West Norfolk geography on a for-profit basis. Detailed revenue mechanics — including membership-tier pricing, pay-as-you-go rates, subscription structure, customer-acquisition channels, and named partners or enterprise relationships — are not present in the available source material. The firmographic profile (private, 101–250 employees, single disclosed geography, leisure-services vertical) constrains the addressable market to local consumer recreation spend, with no evidence of B2B, contract, or out-of-region revenue streams in the data reviewed.
Alive West Norfolk firmographics
Firmographics- Name
- Alive West Norfolk
- Website
- https://alivewestnorfolk.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alive West Norfolk is a private recreation center based in King's Lynn, UK, offering fitness classes, gym access, personal training, and swimming lessons to local members. Founded in 2019, the firm employs 101–250 staff.
- Ownership category
- akta.pro rank
Where Alive West Norfolk is headquartered
LocationHeadquarters
- HQ city
- King's Lynn
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Alive West Norfolk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Alive West Norfolk product offering
Product offeringCore offering
Alive West Norfolk operates a recreation center in King's Lynn, United Kingdom, providing fitness classes, gym access, personal training, and swimming lessons to local members and walk-in customers. The facility serves as a community hub for fitness, wellness, and aquatic activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness Classes Group fitness classes delivered at the recreation center for individual members and drop-in customers in King's Lynn.
- Gym Membership Gym floor and equipment access sold to individual members and casual visitors at the King's Lynn facility.
- Personal Training One-on-one coaching sessions with qualified trainers for individual customers seeking guided fitness programming.
- Swimming Lessons Structured aquatic instruction for children and adults delivered at the center's swimming pool.
Companies that use Alive West Norfolk
Customer profileIdeal customer profiles1 record
Alive West Norfolk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alive West Norfolk competitors and assessment
Company assessmentDirect peers
- Fusion Lifestyle: Not-for-profit leisure trust operating over 100 leisure and cultural facilities on behalf of UK local authorities. Same council-affiliated, multi-service operating model as Alive West Norfolk.
- Active Nation: Charity operating council-affiliated leisure facilities focused on increasing participation. Comparable as a non-profit/council-contract leisure operator running multi-service community centers.
- Places Leisure: UK leisure trust operating fitness, swim, and wellness facilities under council contracts, with similar multi-service membership offering and regional concentration. Directly comparable as a council-partnered leisure operator.
- GLL (Better): UK's largest public leisure charitable social enterprise, operating council-affiliated gyms, pools, and fitness facilities under the 'Better' brand. Directly comparable business model to Alive West Norfolk - multi-service community leisure under public-sector contracts.
- Everyone Active (SLM): One of the largest UK leisure trust operators managing council facilities on contract. Operates multi-service centers (gym, swim, classes, PT) under the same trust/partnership model as Alive West Norfolk and competes for the same council tenders across the UK.
- Better (GLM Group): Public sector leisure operator with a network of gyms, pools, and sports halls across the UK. Closest analog to Alive West Norfolk in terms of trust-operated, community-facing multi-service leisure.
- Serco Leisure: Operates leisure facilities on behalf of UK councils as part of broader outsourcing contracts. Same council-affiliated, multi-service (gym/pool/classes) operating model as Alive West Norfolk.
Broad incumbents
- PureGym: UK's largest low-cost gym chain with 300+ sites. Represents the low-cost competitive threat to traditional multi-service centers like Alive West Norfolk for value-driven members.
- David Lloyd Leisure: UK's leading premium health club chain offering gym, swim, tennis, and family programming. Comparable multi-service offering but commercial (non-council) operator targeting higher-end members.
- Nuffield Health: UK's largest healthcare charity operating fitness clubs, hospitals, and medical centers. Comparable in combining fitness with broader wellness services, though at a more premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Alive West Norfolk social profiles
Digital presenceAlive West Norfolk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alive West Norfolk leadership team
Management profileNumber of profiles
Alive West Norfolk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alive West Norfolk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alive West Norfolk
What does Alive West Norfolk do?
Alive West Norfolk operates a recreation center in King's Lynn, United Kingdom, providing fitness classes, gym access, personal training, and swimming lessons to local members and walk-in customers. The facility serves as a community hub for fitness, wellness, and aquatic activities.
Is Alive West Norfolk a public or private company?
Alive West Norfolk is a private company. It is classified as unknown and is currently operating.
When was Alive West Norfolk founded?
Alive West Norfolk was founded in 2019. It employs 101 to 250 people.
Where is Alive West Norfolk based?
Alive West Norfolk is headquartered in King's Lynn, United Kingdom, in the Europe region.
Who are Alive West Norfolk's main competitors?
Direct peers on record are Fusion Lifestyle, Active Nation, Places Leisure, GLL (Better), Everyone Active (SLM), Better (GLM Group) and Serco Leisure. Broad incumbents are PureGym, David Lloyd Leisure and Nuffield Health.
Does Alive West Norfolk have an API?
No public API is recorded for Alive West Norfolk.