What Comité Olímpico Español does

The Comité Olímpico Español (COE) is the National Olympic Committee of Spain, founded in 1912 and headquartered at C/ Arequipa 13, Madrid. As the sole IOC-recognized NOC for Spain, it is a non-profit association that coordinates Spain's participation in the Summer and Winter Olympic Games, supports elite athletes through the Office of Athlete Assistance (OAD) and Casa España hospitality operations, manages relationships with 46 affiliated national sports federations, and represents Spain in the IOC, ANOC and European Olympic Committees. Funding comes from public allocations via the Consejo Superior de Deportes, IOC TOP Partner and direct corporate sponsorships (Iberdrola, UCAM, Telefónica, Sanitas, Joma, HSN, etc.), federation membership fees, Olympic media rights, and event revenue.

The COE operates a portfolio of proprietary programs and digital assets. COE.TV, an interactive OTT platform built with Plenitas, distributes Spanish Olympic and federation content across Samsung, LG, Android TV, Apple TV, Amazon Fire TV, Roku, Vewd, iOS, Android and web. Sustainability is delivered through a Carbon Footprint Calculator (Scopes 1+2+3, validated by Bureau Veritas, developed with IOC support) and two COE Sustainability Seals for organizations and events, alongside the MOES community-and-rewards platform. Athlete welfare is served via the OAD, the Voluntarios COE program, sudden death prevention symposia, and dual-career education through the long-standing UCAM alliance (renewed and physically expanded with a Madrid campus in Torrej\u00f3n de Ardoz in 2025). Educational reach is delivered through the Centro Olímpico de Estudios Superiores (COES), and the library.olympics.com/CNOSPA digital library makes the COE the first NOC partner of the OWL Network.

Go-to-market is event-driven around the four-year Olympic cycle, with operational workhorses including Olympic Festival events, Olympic Day celebrations, Athlete Forums (the first I Foro de Atletas inaugurated in 2025 by Pau Gasol), media partnerships with RTVE and Eurosport, and Casa España at each Games. Distribution runs through the federation extranet, COE.TV, the OAD, and linear broadcast partners. Recent performance milestones include 17 medals at Tokio 2020 (3 gold, 8 silver, 6 bronze) — with 55.59% of athletes finishing in the top 8 globally — and 3 medals at Milano-Cortina 2026 alongside a record-equaling 20-athlete Winter delegation, the most successful Winter Games in Spanish history.

Name

Comité Olímpico Español

Legal name

Comité Olímpico Español

Website

https://coe.es

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

The Comité Olímpico Español (COE) is the IOC-recognized National Olympic Committee of Spain, coordinating Spain's Olympic participation, supporting 46 affiliated national sports federations and elite athletes through the OAD, Casa España and a UCAM dual-career alliance, and operating owned digital channels including the COE.TV OTT platform and validated sustainability certification tools.

Ownership category

akta.pro rank

Product category

National Olympic Committee / Sports Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• National olympic committee
• Olympic athlete support
• Sports federation governance
• Olympic event coordination
• Sports sustainability certification

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Government Funding: Public funding from the Consejo Superior de Deportes (CSD) and other government bodies supporting Olympic preparation, athlete programs, and sports development initiatives.
2. Corporate Sponsorship: Sponsorship revenue from TOP Partners of the IOC, international brands (Coca-Cola, Toyota, Omega, Visa, Samsung, etc.), and national sponsors (Iberdrola, IberIA, UCAM, HSN, Sanitas, Telefonica, Joma, etc.) across the Olympic cycle.
3. Federation Membership Fees: Fees from the 46 affiliated national sports federations contributing to the operational costs of the COE as the governing Olympic body in Spain.
4. Media Rights and Content: Revenue from Olympic media rights, broadcasting partnerships, and content distributed through COE.TV and media partners including RTVE and Eurosport.
5. Event Revenue: Revenue from organizing and hosting Olympic Festival events, the Olympic Day celebration, and other sports events that generate ticket sales, sponsorships, and institutional support.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Comité Olímpico Español (COE) is the National Olympic Committee of Spain, coordinating Spanish participation in the Olympic Games and supporting 46 affiliated national sports federations. It delivers athlete assistance through the OAD, dual-career education with UCAM, and Casa España hospitality at Games, while operating the COE.TV OTT content platform, sustainability tools (Carbon Footprint Calculator, Sustainability Seals), and events such as the Olympic Festival, Olympic Day, and Athlete Forums.

Product overview

The Comité Olímpico Español operates as a multi-platform sports organization offering digital media services (COE.TV OTT platform), sustainability tools (Carbon Footprint Calculator, Sustainability Seals, MOES), athlete support services (OAD, Volunteers), educational programs (Centro Olímpico de Estudios Superiores), and Olympic events (Olympic Festival). The portfolio includes a core digital streaming platform developed with Plenitas, alongside sustainability certification programs, athlete welfare services, and educational offerings for sports professionals.

Differentiator

Problem solved

Functional benefit

Brands

• COE.TV: The official OTT platform of the Spanish Olympic Committee for streaming audiovisual content related to Spanish sports and Olympic values.
• OAD (Oficina de Atención al Deportista)
• Voluntarios COE
• Centro Olímpico de Estudios Superiores (COES)

Products and services

• COE.TV Official interactive OTT streaming platform of the Spanish Olympic Committee, developed with Plenitas, distributing audiovisual content of Spanish sport, national federations and Olympic movement values across Smart TVs (Samsung, LG, Android TV, Apple TV, Amazon Fire TV, Roku, Vewd), iOS/Android mobile devices, and the web.
• Olympic Festival In-person IOC initiative event coordinated by the COE bringing the Olympic Games atmosphere to local audiences with sport, culture and leisure programming aligned with Olympic values; the Milano-Cortina 2026 edition was held in Sierra Nevada, Spain.
• Sello de Sostenibilidad del COE (COE Sustainability Seals) Two official COE sustainability certifications — Sustainable Sports Organization Seal and Sustainable Sports Event Seal — with independent Bureau Veritas audit and official COE certification, recognizing sports organizations and events that align their operations with the SDGs.
• Calculadora de Huella de Carbono del COE (COE Carbon Footprint Calculator) Free carbon footprint calculator developed with IOC support and validated by Bureau Veritas as the first calculator specifically designed to measure Scopes 1+2+3 emissions of sports events and organizations; available in Spanish and English via web.
• MOES - Movimiento en Sostenible Platform Digital platform promoted by the COE that fosters an active community around sport, sustainability and social action, allowing users to accumulate points redeemable for experiences and rewards through challenges, activities and events.
• Biblioteca del COE Digital Olympic library of the Spanish Olympic Committee, the first National Olympic Committee partner of the OWL Network since 2023, providing access to Olympic bibliography and collections from other OWL partner institutions.
• Oficina de Atención al Deportista (OAD) Athlete Service Office operated by the COE in collaboration with the Consejo Superior de Deportes and other institutions, providing information, guidance and solutions to athletes regarding their sporting careers and personal development.
• Voluntarios COE Volunteer program of the Spanish Olympic Committee created in response to the commitment of volunteers who supported the Olympic dream, serving as an example of solidarity and engagement.
• Centro Olímpico de Estudios Superiores (COES) Olympic Center for Higher Studies operated by the COE whose training programs aim to enhance the preparation of sports technicians across Spain for high-performance training in competition.

Quantifiable outcome

• 3 medals and 20 athletes at Milano-Cortina 2026 — most successful Winter Olympics in Spanish history
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and key.

• Universidad Católica de Murcia (UCAM)coreStrategic or Co-development Partner · 1 January 2012The COE and UCAM formed a strategic alliance in 2012 to enable elite athletes to combine university studies with training and competition. UCAM adapts to athletes' schedules through special tutors, online classes, and flexible programs. The model allows athletes to pursue higher education while maintaining competitive careers, with over 60 UCAM athletes competing at Rio 2016 (15 Olympic and 9 Paralympic medals — second best university globally after Stanford). The alliance was renewed in 2025 and expanded with a new UCAM campus opened in Madrid (Torrejón de Ardoz) in collaboration with the COE.
• PlenitascoreTechnology or IntegrationPlenitas developed the COE.TV interactive OTT platform, enabling the COE to distribute audiovisual content of Spanish sport, national federations, and Olympic movement values. COE.TV is available across all major Smart TV operating systems (Samsung, LG, Android TV, Apple TV, Amazon Fire TV, Roku, Vewd, Set Top Box), iOS/Android mobile devices, and web browsers. This platform serves as the primary digital content distribution channel for the COE's media operations.
• BIOW Exposomics S.L.U.keyStrategic or Co-development PartnerBIOW became official high-performance equipment provider for the COE in September 2023, supplying biodisponible energy generator devices designed to improve athletic performance, muscle recovery, and rest quality. BIOW installed equipment at the COE headquarters in Madrid, with a special COE-branded edition. The partnership is aligned with the COE's sustainability and health strategy, with 10 sustainability lines including athlete health and wellness. BIOW was presented at the COE in October 2023, with research results presented at a COE-hosted event in March 2024.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comitato Olimpico Nazionale Italiano (CONI): Italy's National Olympic Committee, the most direct comparable to COE as a fellow European NOC coordinating Olympic athletes, national federations, and sustainability programs with similar IOC affiliation and medal-driven revenue model.
• Deutscher Olympischer Sportbund (DOSB): Germany's National Olympic Committee, an institutional peer performing the same NOC role for German Olympic athletes, federations, and Olympic preparation programs under the IOC umbrella.
• British Olympic Association (BOA): UK's National Olympic Committee operating with the same mandate of coordinating Team GB at the Olympic Games, providing athlete support, and partnering with sponsors and government sports bodies, making it one of the closest functional peers to COE.
• Comité National Olympique et Sportif Français (CNOSF): France's National Olympic Committee, an Iberian/European NOC peer running athlete services, federation coordination, and high-performance programs under the same IOC governance framework as COE.
• United States Olympic & Paralympic Committee (USOPC): US National Olympic Committee with a comparable athlete-support, federation-coordination, and sponsorship-driven mandate; much larger in scale but structurally similar as the official IOC-recognized NOC serving Team USA.

Broad incumbents

• European Olympic Committees (EOC): European umbrella body of which COE's Secretary General sits on the Executive Committee; comparable as a broader institutional counterpart but operates at continental rather than national scope.
• International Olympic Committee (IOC): Global governing body of the Olympic Movement, the apex body that recognizes COE as Spain's NOC; comparable only as a structural incumbent, not a direct competitor, but defines the regulatory and sponsorship framework COE operates within.
• Association of National Olympic Committees (ANOC): Continental-wide NOC association in which the COE participates; comparable only at the umbrella level, as ANOC represents 206 NOCs globally rather than operating a single national athlete program.

Others

• Consejo Superior de Deportes (CSD): Spain's national sports administration authority and primary public funder of COE; comparable as an adjacent institutional stakeholder rather than a peer, since CSD sets sport policy and channels public funding while COE delivers athlete programs.
• Plenitas: Technology partner that built the COE.TV OTT platform across Smart TVs, mobile, and web; comparable only as an enabling/adjacent vendor, not a competitor, illustrating COE's reliance on external partners for digital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/COE_es
• YouTubeyoutube.com/channel/UCNcrbiuP7zaRAK39mwPiFfA
• Facebookfacebook.com/followers
• Instagraminstagram.com/coe_es/?hl=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comité Olímpico Español