serviceline
serviceline is a German personnel consulting firm founded in 1992 that provides permanent placement, executive search, headhunting, and interim management services to employers across commercial, finance, IT, and engineering sectors, operating from offices in Berlin, Düsseldorf, and Munich.
- Company typePrivate
- Founded1992
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What serviceline does
serviceline is a German personnel consulting firm (Personalberatung) founded in 1992 by Silvia Rohrbeck, operating as an owner-managed Mittelstand company headquartered in Berlin. The firm provides permanent placement (Personalvermittlung), executive search, headhunting, and interim management/freelancer services to employers seeking professional and executive talent across four industry verticals: commercial/administrative, finance & accounting, IT, and engineering/construction. Clients are primarily German-based employers of varying sizes, and candidates receive services free of charge. The company also operates a job board, career consulting, and application training for candidates, and maintains offices in Berlin, Düsseldorf, and Munich with a registered Hamburg subsidiary.
The core service offering is candidate sourcing, pre-screening, and placement via a relationship-driven, human-led methodology. The proprietary SII (serviceline Internes Interview) is the firm's candidate assessment framework, focused on personality and cultural fit alongside technical qualifications under the brand positioning 'Menschen statt Profile' (People Instead of Profiles). The underlying technology stack is standard: MS Office, a website-based job portal, and Brevo for email marketing automation. There is no proprietary software platform, no AI/ML capability, and no API or third-party integrations disclosed. Customer acquisition runs through direct consultant-led sales to employers, complemented by content marketing (career blog, newsletter), SEO-driven web pages segmented by city and industry, and social media presence on LinkedIn, XING, Facebook, and Instagram.
Revenue is generated exclusively via employer-funded placement fees on a transaction basis (percentage of first-year salary, negotiated per mandate); pricing is not publicly disclosed. The corporate group comprises wholly-owned regional operating subsidiaries (Munich, Düsseldorf, Hamburg) and a Verwaltungs GmbH holding entity, all under founder control with no external investment, no parent company, and no disclosed funding rounds. Key reported metrics include over 5,000 specialists placed cumulatively, a self-reported 89.5% placement rate, and a 100% recommendation rate on kununu.
serviceline firmographics
Firmographics- Name
- serviceline
- Legal name
- serviceline PERSONAL-MANAGEMENT GMBH & CO. KG
- Website
- https://serviceline-online.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- serviceline is a German personnel consulting firm founded in 1992 that provides permanent placement, executive search, headhunting, and interim management services to employers across commercial, finance, IT, and engineering sectors, operating from offices in Berlin, Düsseldorf, and Munich.
- Ownership category
- akta.pro rank
serviceline industry classification
Industry- Product category
- Recruitment & Executive Search Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where serviceline is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
serviceline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Employer-Funded Direct Placement Fees: serviceline charges the hiring company (employer) a fee for each successful permanent placement of a candidate. The candidate pays nothing. The fee structure and amounts are not publicly disclosed; pricing is quote-based and negotiated per engagement. Additional revenue streams include executive search (headhunting), interim management placement, and freelancer sourcing, all billed to the employer client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct placement (Direktvermittlung) — fee-for-placement, paid by employer client |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
serviceline product offering
Product offeringCore offering
serviceline is a German personnel consulting firm (Personalberatung) that provides direct permanent placement (Personalvermittlung), executive search, headhunting, and interim management/freelancer services to employer clients seeking specialist and executive staff. The firm specializes in four verticals: commercial/administrative, finance and accounting, engineering and construction, and information technology, with offices in Berlin, Düsseldorf, and Munich. Candidates receive the service free of charge; employer clients pay a placement fee per successful hire, with pricing negotiated on a per-mandate basis.
Product overview
serviceline is a personalberatung (personnel recruitment consulting) firm that operates as a unified service offering rather than a software platform. The core portfolio centers on recruitment and placement services including Personalvermittlung (permanent placement), Headhunting, Executive Search, and Interim Management/Freelancer solutions. Supporting services include Karriereberatung (career consulting) and Bewerbungstraining (application training). The company operates the Jobbörse (job board) as a candidate sourcing channel and maintains a proprietary Erfolgstool SII interview methodology for candidate assessment. Their Top-Kandidat:innen talent pool provides pre-screened candidates across industry specializations. The company specializes in commercial (kaufmännischer Bereich), financial/accounting, technical/engineering, and information technology sectors, operating offices in Berlin, Düsseldorf, and Munich.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalvermittlung (Permanent Placement)
Quantifiable outcome
- 89.5% placement success rate (Vermittlungsquote)
- +3 more outcomes
Companies that use serviceline
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
serviceline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
serviceline partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights4 records
serviceline competitors and assessment
Company assessmentBroad incumbents
- Robert Half Germany: Global staffing firm with German offices specializing in finance, accounting, IT, and administrative permanent and contract placement. Direct overlap in finance and commercial verticals; broader global infrastructure than serviceline.
- Hays Germany: Global recruitment firm with a large German operation covering IT, engineering, finance, and life sciences. Overlaps with serviceline's verticals but offers broader international reach, contracting, and a larger consultant headcount.
- PageGroup Germany: Parent of Michael Page and Page Personnel, with significant German operations in professional recruitment. Serves the same mid-to-senior level professional placement market as serviceline across commercial and technical verticals.
- Michael Page Germany: Global recruitment consultancy with operations in Germany covering professional and executive search across multiple sectors. Comparable in service offerings (direct placement, executive search); much larger scale and international reach.
- Robert Walters Germany: International recruitment firm specializing in professional and executive search across Germany, with focus on mid-to-senior roles in IT, finance, engineering, and sales. Comparable service mix; larger brand and global footprint.
Direct peers
- Amadeus Fire: German specialist recruitment firm focused on permanent placement in finance, IT, engineering, and commercial roles. Operates as a publicly-traded German Mittelstand recruiter with comparable industry verticals and direct-hire model.
- GULP (Randstad): Germany's leading IT specialist staffing platform, now part of Randstad. Focuses on IT contractor and permanent placement in the German market—directly comparable to serviceline's IT specialization, though more skewed toward contracting.
- DIS AG: German-based staffing and direct placement specialist operating in commercial, IT, and engineering sectors across multiple German cities. Highly comparable to serviceline in target customer base (German Mittelstand), service mix (permanent placement + contracting), and multi-region German footprint.
- Etengo: German IT project staffing and managed service provider, specializing in IT contractor and freelance placement. Overlaps with serviceline's IT placement segment and its interim management / freelancer offering.
- Heymann Partners: German executive search boutique focused on senior and C-level placements, particularly in commercial and technology sectors. Comparable to serviceline's Executive Search service in customer profile and methodology emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
serviceline social profiles
Digital presenceserviceline financial estimates
Financial estimateRevenue estimate
Valuation estimate
serviceline leadership team
Management profileNumber of profiles
Profiles4 records
serviceline subsidiaries and ownership
Company hierarchySubsidiaries4 records
serviceline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
serviceline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about serviceline
What does serviceline do?
serviceline is a German personnel consulting firm (Personalberatung) that provides direct permanent placement (Personalvermittlung), executive search, headhunting, and interim management/freelancer services to employer clients seeking specialist and executive staff. The firm specializes in four verticals: commercial/administrative, finance and accounting, engineering and construction, and information technology, with offices in Berlin, Düsseldorf, and Munich. Candidates receive the service free of charge; employer clients pay a placement fee per successful hire, with pricing negotiated on a per-mandate basis.
Is serviceline a public or private company?
serviceline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was serviceline founded?
serviceline was founded in 1992. It employs 11 to 50 people.
Where is serviceline based?
serviceline is headquartered in Berlin, Germany, in the Europe region.
How does serviceline make money?
One revenue line is on record: employer-Funded Direct Placement Fees.
Who are serviceline's main competitors?
Broad incumbents on record are Robert Half Germany, Hays Germany, PageGroup Germany, Michael Page Germany and Robert Walters Germany. Direct peers are Amadeus Fire, GULP (Randstad), DIS AG, Etengo and Heymann Partners.
Does serviceline have an API?
No public API is recorded for serviceline.
What industry is serviceline in?
serviceline's product category is Recruitment & Executive Search Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 56131 and its SIC code is 7361.