Payette River Financial Advisors

What Payette River Financial Advisors does

Payette River Financial Advisors is a privately held registered investment advisory firm founded in 2008 by Jeremiah T. Vickery and headquartered in Emmett, Idaho, with a secondary office in Boise, Idaho. The firm operates as a small, team-based financial advisory practice of approximately 8-9 employees delivering three service pathways: financial planning and investment management for Individuals & Business Owners (with business-owner clients typically running S-corps and C-corps generating $2M-$25M in annual revenue), multi-generational estate and legacy planning for Families, and Corporate Retirement Plan design, implementation, and management. Securities and advisory services are delivered through a core platform partnership with LPL Financial, which provides the registered broker-dealer and RIA infrastructure, with supplemental plan-provider access via Voya Financial, Empower, and Nationwide Financial Planning.

The firm's core technology is the Unified Financial Planning Process, anchored by a customized Planning Pathway Workbook that guides clients through a step-by-step, multi-stage planning engagement, supported by proprietary visual representation tooling that illustrates financial outcomes before decisions are executed. Operations are supported by Right Capital financial planning software, the LPL Account View client portal, and an extensive Resource Center providing educational articles, calculators, and videos across seven topics (Retirement, Investment, Estate, Insurance, Tax, Money, and Lifestyle).

The revenue model is fee-based advisory income, primarily recurring in nature, generated through the LPL Financial RIA platform. The firm sells directly to clients via a sales-led motion beginning with a complimentary 30-minute consultation at either Idaho office, then onboards clients into the team-based specialist model. No public pricing is disclosed. The go-to-market combines face-to-face advisory engagement with content-driven top-of-funnel acquisition via the Resource Center and website. Customer concentration and revenue figures are not publicly disclosed, and the firm shows no funding rounds, M&A activity, or expansion beyond Idaho.

Name

Payette River Financial Advisors

Legal name

Payette River Financial Advisors

Website

https://payetteriverfa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Payette River Financial Advisors is a privately held Idaho-based RIA offering tax, investment, and estate planning through three Pathways for individuals, multi-generational families, and corporate retirement plans, delivered via a team-based specialist model through LPL Financial.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Fee-Based Advisory (FSAEAAAM), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Financial advisory services
• Investment management
• Retirement plan services
• Estate planning services
• Tax planning services

Headquarters

HQ city

Emmett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory and Planning Services: Fee-based advisory services provided through LPL Financial, a registered investment advisor and member of FINRA/SIPC. Services span financial planning, investment management, tax planning, estate planning, insurance planning, and corporate retirement plan advisory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Payette River Financial Advisors delivers fee-based financial advisory services through three structured pathways: (1) Pathway for Individuals & Business Owners covering financial wellness, investment management, tax planning, estate planning, and insurance planning; (2) Pathway for Multi-Generational Families focused on estate planning, wills/trusts, life insurance, and gifting strategies; and (3) Pathway for Corporate Retirement Plans providing plan design, implementation, and management. Services are delivered via a proprietary Unified Financial Planning Process and a customized Planning Pathway Workbook, with securities and advisory execution routed through LPL Financial.

Product overview

Payette River Financial Advisors offers a unified financial planning approach through three core service pathways: the Pathway for Individuals & Business Owners (providing financial wellness, investment management, tax planning, estate planning, and insurance planning with a structured Planning Pathway Workbook), the Pathway for Multi-Generational Families (covering estate planning, wills/trusts, life insurance, and gifting strategies), and the Pathway for Corporate Retirement Plans (offering plan design, implementation, and management for businesses). The firm supplements these services with a Resource Center containing educational articles, calculators, and videos across retirement, investment, estate, insurance, tax, money, and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Pathway for Individuals & Business Owners A comprehensive financial planning pathway offering Financial Wellness, Investment Management, Tax Planning, Estate Planning, and Insurance Planning services for individuals and business owners (typically S-corps and C-corps generating $2M-$25M in annual revenue). Includes a step-by-step process with a customized Planning Pathway Workbook, annual reviews with balance sheet/net worth statement/cash flow analysis, and S.W.O.T. analysis for business owners.
• Pathway for Multi-Generational Families Multi-generational family financial planning service focused on family wealth accumulation, debt management, investment management, retirement preparation, insurance strategies, and estate planning. Includes creation of estate plans, wills and trusts, life insurance, and gifting schedules, personalized to align with specific family objectives.
• Pathway for Corporate Retirement Plans Corporate retirement plan services including Retirement Plan Design, Implementation, and Management, offered by an Accredited Investment Fiduciary (AIF®) and Charter Retirement Plan Specialist (CRPS®) team with over 16 years of experience. Includes plan rebalancing, annual trustee reviews, and employee guidance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Voya FinancialminorChannel Partner/ Reseller/ DistributorVoya Financial serves as a 401k/group retirement platform option made available to clients through the client login portal, allowing corporate retirement plan clients to access their retirement accounts.
• EmpowerminorChannel Partner/ Reseller/ DistributorEmpower provides 401k/group retirement account access for corporate retirement plan clients, accessible through the client login portal.
• Nationwide Financial PlanningminorChannel Partner/ Reseller/ DistributorNationwide Financial Planning is offered as a retirement account access option for clients through the client login portal.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs, offering financial planning and investment management to individuals and corporate retirement plan participants. It competes broadly in the same segments as Payette River but at a vastly larger scale.
• Fisher Investments: Fisher Investments is a large investment management firm primarily serving high-net-worth individuals and institutional clients. It is a broad incumbent with overlapping investment-advisory capabilities targeted at similar private-wealth clients.
• Empower Personal Dashboard (formerly Personal Capital): Empower combines digital wealth management tools with human advisor services targeting individuals and business owners. It represents a scaled, incumbent competitor in the same planning + investment management category as Payette River.
• Commonwealth Financial Network: Commonwealth is an independent broker-dealer and RIA platform serving independent advisors offering comprehensive financial planning. Like Cetera, it is a close substitute platform partner to LPL Financial for a planning-led RIA.
• Cetera Financial Group: Cetera is a large broker-dealer and RIA platform supporting independent advisors in financial planning and investment management. As a direct LPL competitor, Cetera represents an alternative platform anchor for a firm of Payette River's profile.

Direct peers

• Brighton Jones: Brighton Jones is a team-based wealth management firm offering investment, tax, retirement, and estate planning for individuals and business owners. Its team-specialist delivery model and unified planning process are closely comparable to Payette River's pathway structure.
• Hightower Advisors: Hightower Advisors is an RIA partnership platform serving high-net-worth individuals, families, and business owners with comprehensive financial planning. Its advisor-team and planning-led structure align with Payette River's team-based delivery.
• Carson Group / Carson Wealth: Carson Group partners with independent advisors to deliver wealth management, retirement plan, and business-owner services through a tech-enabled platform. Its multi-pathway service model and advisor-team emphasis mirror Payette River's approach.
• Facet Wealth: Facet Wealth delivers flat-fee financial planning and investment management for individuals and business owners through a virtual advisor model. Like Payette River, it emphasizes planning-led advice and targets a similar middle-market client base.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a national RIA providing investment management, financial planning, tax, and estate services to individuals and businesses. Its multi-specialist team model and integrated planning approach are directly comparable to Payette River's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/PRFAdvisor
• Facebookfacebook.com/payetteriverfa

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payette River Financial Advisors