Rouchy
Rouchy is a French building materials distributor founded in 1972, operating 8 showrooms across central France that sell tiles, sanitary ware, heating, air conditioning, bathrooms, and professional plumbing tools to homeowners and trade contractors via in-store sales and a B2B online portal.
- Company typePrivate
- Founded1972
- HeadquartersIssoire, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Rouchy does
Rouchy is a French multi-specialty building materials distributor founded in 1972, operating as a privately-held SAS registered in Clermont-Ferrand with its headquarters, warehouse, and primary distribution center in Le Broc / Issoire (ZI Le Chapeau Rouge). The company operates 8 physical showrooms across central France — Aurillac, Le Puy-en-Velay (Brives Charensac), Clermont-Ferrand, Issoire, Moulins-Yzeure, Montluçon, Rodez (Onet le Château), and Vichy-Cusset — covering the Auvergne-Rhône-Alpes and adjacent regions. Its product portfolio spans tiling (carrelage), sanitary ware, heating (radiators, boilers, heat pumps, pellet stoves, underfloor), air conditioning, complete bathroom solutions, professional plumbing tools, spare parts for major HVAC brands (Atlantic, Daikin, Vaillant, De Dietrich), a private-label line (Atouprix), and custom tile fabrication services (Auveo Design).
The business operates a hybrid B2B/B2C distribution model. Consumer customers purchase directly at showrooms or via contact/request-for-quote, with payment terms of cash for orders ≤€1,000 TTC and a 50% deposit for orders exceeding €1,000 TTC. Professional tradespeople (plumbers, tilers, heating engineers) access a dedicated 'Espace Pro' online portal offering 24/7 ordering, project-organized baskets, stock consultation, invoice management, and Net 30-day end-of-month payment terms, supported by a team of dedicated commercial representatives. Operational technology is limited to 3D bathroom design visualization software, Google Analytics 4, Google Search Console, and paid advertising on Google Ads and Meta Ads; websites are maintained by local digital agency Comm 360 and hosted on OVH infrastructure.
Rouchy generates revenue through transactional sales of building materials with no subscription, licensing, or recurring contract model. The company is family-controlled, led by Pierre Rouchy as publication director, with no external investors, no disclosed M&A activity, no patents or certifications, and no headcount or revenue figures publicly available. The €2,000,000 registered share capital and 50+ years of continuous operation indicate a stable, regionally-focused mid-sized business.
Rouchy firmographics
Firmographics- Name
- Rouchy
- Legal name
- ROUCHY
- Website
- https://rouchy.fr
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rouchy is a French building materials distributor founded in 1972, operating 8 showrooms across central France that sell tiles, sanitary ware, heating, air conditioning, bathrooms, and professional plumbing tools to homeowners and trade contractors via in-store sales and a B2B online portal.
- Ownership category
- akta.pro rank
Where Rouchy is headquartered
LocationHeadquarters
- HQ city
- Issoire
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Rouchy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain
Revenue model
- Wholesale and Retail Sales of Building Materials: Sale of tiles, flooring, heating equipment, air conditioning, sanitary products, bathroom fixtures, plumbing supplies, and professional tools to both consumers and professional tradespeople. Revenue is generated through direct product sales at showrooms and via the professional online portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer customers - orders ≤1000€ TTC payable in cash at order; orders >1000€ TTC require 50% deposit |
| Transaction based/ take rate | Multi-year contract | Professional customers - Net 30 days end of month payment terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rouchy product offering
Product offeringCore offering
Rouchy is a multi-specialty building materials retailer that sells tiles, heating equipment, air conditioning, sanitary ware, bathroom fixtures, plumbing supplies, and professional tools through 8 showrooms across central France. The company serves both individual homeowners undertaking construction or renovation and professional tradespeople (plumbers, tilers, heating engineers) through a dedicated B2B online portal (Espace Pro).
Product overview
Rouchy is a multi-specialty building materials retailer offering a unified portfolio of tiling, heating, air conditioning, sanitary, and bathroom products across 8 showrooms in central France. The core offering centers on tiling (carrelage) and sanitary/heating equipment, complemented by professional plumbing tools and a private label brand (Atouprix). The company operates an integrated B2B e-commerce platform (Espace Pro) alongside its physical showrooms, enabling professionals to order products, manage project-specific baskets, and access differentiated pricing. A tile customization service (Auveo Design) and spare parts catalog for major equipment brands extend the core product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Auveo Design: Custom tiling fabrication and design services (façonnage de carrelage) offered as a specialized service under the Rouchy umbrella.
- Atouprix
Products and services
- Carrelage (Tiling)
- Chauffage (Heating)
- Climatisation (Air Conditioning)
- Sanitaire (Sanitary Ware)
- Salles de bain (Bathrooms)
- Plomberie et outillage professionnels (Professional Plumbing and Tools)
- Auveo Design (Custom Tile Fabrication)
- Espace Pro (B2B Online Platform)
- Atouprix (Private Label Brand)
- Pièces Détachées (Spare Parts)
Companies that use Rouchy
Customer profileSegments2 records
Ideal customer profiles2 records
Rouchy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Rouchy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OVHminorOVH provides web hosting services for the Rouchy website and online platforms. Rouchy's sites are hosted on OVH infrastructure managed by digital agency Comm 360.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rouchy competitors and assessment
Company assessmentDirect peers
- Ciffreo Bona: French independent distributor of plumbing, heating, sanitary, and bathroom products to trade professionals. Overlapping product mix and B2B trade-customer model with regional branch presence.
- Brossette: French distributor (formerly Saint-Gobain) specializing in plumbing, heating, and sanitary products for professional installers. Direct overlap in heating, sanitary, and professional B2B trade supply categories.
- CEDEO: Saint-Gobain specialist distributor of plumbing, heating, and sanitary equipment to professional installers in France. Closely comparable professional-trade focus, B2B account model, and product categories (heating, sanitary, plumbing).
- BigMat: French building materials cooperative serving independent retailers and tradespeople with tiles, sanitary, and construction supplies. Directly comparable multi-specialty offering and trade-customer focus, though operating through a cooperative network rather than owned showrooms.
- Tout Faire Matériaux: French independent building materials cooperative serving tradespeople and individuals with tiles, tools, sanitary, and renovation products. Comparable multi-category offering to trade and consumer customers via branch network.
- PUM: Saint-Gobain plastics and sanitary distribution brand serving plumbing and HVAC professionals across France. Comparable professional-trade customer base and overlapping plumbing/heating product range.
Emerging players
- ManoMano: French-founded online marketplace for DIY, home improvement, and trade customers across tiles, heating, sanitary, and tools. Competes with Rouchy in the same product categories through a pure-play e-commerce model targeting both consumers and professionals.
Broad incumbents
- Point.P: Saint-Gobain distribution brand operating a national network of building materials branches in France covering tiles, sanitary, heating, and insulation. Larger-scale incumbent serving similar residential renovation and trade customer segments across France.
- Leroy Merlin: France's largest home improvement retail chain, selling tiles, sanitary, heating, AC, and bathroom products through large-format stores. Overlaps with Rouchy's consumer product range but operates at vastly greater scale and lower price points.
Regional players
- Distrilabo: French regional sanitary and heating distributor serving professional installers. Comparable product mix in sanitary and heating, but with a different geographic footprint and distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rouchy social profiles
Digital presenceRouchy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rouchy leadership team
Management profileNumber of profiles
Profiles1 record
Rouchy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rouchy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rouchy
What does Rouchy do?
Rouchy is a multi-specialty building materials retailer that sells tiles, heating equipment, air conditioning, sanitary ware, bathroom fixtures, plumbing supplies, and professional tools through 8 showrooms across central France. The company serves both individual homeowners undertaking construction or renovation and professional tradespeople (plumbers, tilers, heating engineers) through a dedicated B2B online portal (Espace Pro).
Is Rouchy a public or private company?
Rouchy is a private company. It is classified as family owned and is currently operating.
When was Rouchy founded?
Rouchy was founded in 1972. It employs 101 to 250 people.
Where is Rouchy based?
Rouchy is headquartered in Issoire, France, in the Europe region.
How does Rouchy make money?
One revenue line is on record: wholesale and Retail Sales of Building Materials.
Who are Rouchy's main competitors?
Direct peers on record are Ciffreo Bona, Brossette, CEDEO, BigMat, Tout Faire Matériaux and PUM. ManoMano is listed as an emerging player. Broad incumbents are Point.P and Leroy Merlin. Distrilabo is listed as a regional player.
Does Rouchy have an API?
No public API is recorded for Rouchy.