What CETRA informatique does

CETRA informatique is a privately held French software publisher founded in 1980 and headquartered in Mamirolle (Doubs, Franche-Comté). The company develops and distributes EURAGRO, a modular management software platform purpose-built for the agri-food industry, covering procurement, manufacturing, sales, traceability, stock management, statistics, document management (GED), accounting, EDI integration, CRM, store cash registers, and decision support. EURAGRO originated as AMI in 1983 for flour mills and cereal companies, was re-architected as EURAGRO on IBM AS/400 in 1992 to serve the broader agri-food vertical, and migrated to a Windows platform in 2002. A legacy product, AMI, is also part of the catalog.

The company serves TPE and PME agri-food professionals across multiple sub-verticals — millers, cheese makers, butchers, fishmongers, confectioners, honey and ice cream producers, animal feed producers, and food trading/distribution companies — addressing pain points such as traceability, recall management, cold-chain compliance, multi-site inventory, and regulatory adherence. The platform is sold as a modular subscription combined with professional services for implementation, training, and ongoing support; pricing is quote-based with no publicly disclosed tiers. Distribution is direct enterprise field-sales, with experts traveling throughout metropolitan France and Reunion to deliver in-person demonstrations, supplemented by phone and contact-form inquiry handling. The firm holds Stormshield security certification, GDPR/RGPD compliance attestation, and Qualiopi training-quality certification.

CETRA informatique operates as a family-owned business under President Sébastien Fonteyne, with Vincent Fonteyne serving as Data Protection Officer. The company has 11-50 employees (17 stated as client-facing collaborators), no external funding, no M&A history, and is not publicly traded. Its 2015 relocation to current Mamirolle offices is the most recent material infrastructure event; ongoing activity is reflected in website news content (latest dated November 2025) covering sector and regulatory developments. The operating footprint remains France-centric, with no disclosed international expansion beyond the Reunion territory.

Name

CETRA informatique

Legal name

CETRA informatique

Website

https://cetra.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

CETRA informatique is a French family-owned software publisher, founded in 1980 and based in Mamirolle, that develops EURAGRO, a modular management platform for TPE and PME companies across the agri-food industry in metropolitan France and Reunion.

Ownership category

akta.pro rank

Product category

Agri-food Management Software (ERP)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Agri-food software
• Food industry ERP
• Traceability software
• Food manufacturing management
• Mill management software

Headquarters

HQ city

Mamirolle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EURAGRO Software Licenses/Subscriptions: Software publishing model offering EURAGRO management software to agri-food professionals. The software is modular and sold as a complete solution with various functional modules.
2. Professional Services: Implementation, training, and ongoing technical support services provided alongside software deployment

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CETRA informatique publishes and supports EURAGRO, a modular management software platform specifically designed for agri-food businesses. The software covers procurement, manufacturing, sales, traceability, stock management, statistics, document management (GED), and accounting, with deployment, training, and ongoing support delivered by field sales experts traveling throughout metropolitan France and Reunion.

Product overview

CETRA informatique offers a single unified product called EURAGRO, a comprehensive management software solution specifically designed for food industry professionals. EURAGRO combines essential common functionalities for all industry professionals with specific modules selected on a case-by-case basis. The software covers procurement, manufacturing, sales, traceability, stock management, statistics, GED (document management), and accounting. A legacy product called AMI (launched in 1983) was the company's initial offering for flour mills and cereal companies before the development of EURAGRO.

Differentiator

Problem solved

Functional benefit

Brands

• EURAGRO: Logiciel de gestion modulable et évolutif créé par CETRA informatique, spécialement dédié à l'industrie agroalimentaire. Couvre l'approvisionnement, la fabrication, la vente, la traçabilité, le stock, les statistiques, la GED et la comptabilité.

Products and services

• EURAGRO EURAGRO is the flagship modular and scalable management software from CETRA informatique, specifically designed for food industry professionals. It provides comprehensive functionality covering procurement, manufacturing, sales, traceability, stock management, statistics, document management (GED), accounting, EDI integration, CRM, and decision support for agri-food businesses including flour mills, dairies, cheese makers, butchers, fishmongers, confectioners, traders, and animal feed producers.

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Odoo: Open-source/online ERP suite widely adopted by French SMEs. Competes indirectly via open-source flexibility, broad module library (manufacturing, inventory, accounting), and aggressive pricing — attractive to agri-food SMBs weighing custom vertical software vs. configurable generalists.
• FoodLogiQ (by TraceLink): Cloud SaaS platform for food traceability, supplier management, and recall. Addresses the same traceability pain points EURAGRO solves but as a standalone best-of-breed solution, often considered by the same French food SMEs evaluating EURAGRO's integrated suite.

Direct peers

• Trace One: Specialized SaaS platform for product compliance, traceability, and supplier collaboration in the food/retail industry. Targets a similar French and European agri-food customer base and overlaps with EURAGRO's traceability and recall modules.
• AKANEA: French software publisher offering ERP and management solutions specifically for the agri-food industry and adjacent verticals (transport, logistics). Closest direct competitor to EURAGRO in terms of vertical focus, French SME target market, and integrated ERP-style product suite.
• Coexmar / Coexinfo: French publisher of management software specifically for the agri-food sector, including millers, animal nutrition, and food traders. Competes directly with CETRA's EURAGRO across overlapping vertical segments in France.
• EBP Informatique: Major French SMB software publisher offering accounting, payroll, and CRM/ERP suites including agri-food editions. Competes with EURAGRO for French TPE/PME buyers seeking integrated business management, though less agri-food-specialized.
• DL Software (now part of EDITIAL group, agri-food division): French SMB software publisher with a dedicated agri-food vertical offering ERP, traceability, and accounting modules to French food SMEs. Competes head-on with CETRA for the same miller, dairy, and food-trader customer base in France.

Broad incumbents

• Sage (France): Large incumbent global SMB ERP/accounting player with strong French market presence. Overlaps with EURAGRO on accounting, sales, and stock modules but lacks CETRA's deep agri-food specialization (traceability, miller/dairy workflows).

Regional players

• WINN (Agroalis): France-based ERP publisher focused on agricultural cooperatives and agri-food businesses. Comparable vertical specialization to CETRA but historically more focused on cooperatives than millers/dairy, representing an adjacent competitive threat.

Others

• Agro EDI / GS1 France ecosystem: Standards body and EDI infrastructure providers serving French agri-food supply chains. Comparable ecosystem participant enabling the data interchange features within EURAGRO; not a direct competitor but a related/adjacent technology layer in the same vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CETRAinformatiq
• YouTubeyoutube.com/@cetrainformatique7845
• LinkedInlinkedin.com/company/cetra-informatique

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CETRA informatique