Magneto
Magnéto is a Montréal-based creative production company founded in 2016 that produces author-driven theatrical works and turnkey podcast production services, training programs, and brand audio content for cultural institutions, businesses, and professionals across Quebec.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Magneto does
Magnéto is a Montréal-based privately held creative production company founded in 2016 by Marie-Laurence Rancourt and Antonin Wyss. The company operates on a dual-track model combining author-driven theatrical creation with podcast production services. Its theater arm develops original works written and directed by Rancourt, including AALAAPI (2019, with international touring across Berlin, Edinburgh, and Toronto), L'Écoute d'une émotion (2023, co-produced with Théâtre Espace GO and the National Arts Centre in Ottawa), and Une vie de femme (2025). The podcast arm delivers turnkey production services, brand podcasts, live event recording, video recording for social media, and three modular training programs covering conception, audio recording/editing using REAPER software, and distribution.
The company serves professionals, businesses, cultural institutions, nonprofits, and artists across Quebec and selectively internationally, with a stated customer base of more than 50 organizations including Desjardins, the Montreal Museum of Fine Arts (MBAM), the National Film Board of Canada (ONF), Société des alcools du Québec (SAQ), Goethe-Institut, Espace pour la vie, MNBAQ, INIS, Musée J.-Armand-Bombardier, and Culture Montréal. Revenue is generated primarily through professional services fees for podcast production and training programs, alongside transaction-based ticket sales for theatrical performances, supplemented by public arts grants from the Conseil des arts et des lettres du Québec and the Canada Council for the Arts. Distribution occurs via direct sales through the company website, email inquiries, professional network referrals, third-party ticketing platforms, and broadcast partnerships with Radio-Canada and RTBF.
Magnéto operates from a single Montréal headquarters at 4949 rue Clark with 1-10 employees, governed by a five-member board of directors and led by Rancourt (General and Artistic Director) alongside executive producer Maxime Pouliot (joined 2024). The company has produced over 100 podcast and radio projects since founding, organized the annual Festival Résonance for radiophonic art, and accumulated nearly 10 national and international awards, including the IRIS Award for Best Sound (2024) and the Phonurgia Nova Prix Paysage Sonore (2017). It is preparing its first international theatrical expansion with L'Écoute d'une émotion at the Festival Off d'Avignon in July 2026.
Magneto firmographics
Firmographics- Name
- Magneto
- Legal name
- MAGNÉTO
- Website
- https://magnetoproduction.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magnéto is a Montréal-based creative production company founded in 2016 that produces author-driven theatrical works and turnkey podcast production services, training programs, and brand audio content for cultural institutions, businesses, and professionals across Quebec.
- Ownership category
- akta.pro rank
Magneto industry classification
Industry- Product category
- Podcast Production Services
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Live Podcast Recordings (MPAGACAJ)
Keywords
Where Magneto is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Magneto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Podcast production services: Turnkey podcast production and custom podcast services for organizations, including brand podcasts, interviews, round tables, reports, sound identities, and live event recordings
- Podcast training programs: Personalized training programs for podcast creation, sound recording, and podcast distribution, offered to professionals, businesses, artists, and nonprofits
- Theater ticket sales: Ticket sales for theatrical productions including L'Écoute d'une émotion à Avignon and Une vie de femme
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Conception and realization of a podcast - 3 hours, modular |
| Other | Multi-year contract | Sound recording and editing - 6 hours, modular |
| Other | Multi-year contract | Podcast distribution - 3.5 hours, modular |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Magneto product offering
Product offeringCore offering
Magnéto is a Montréal-based creative production company that delivers turnkey podcast production services (full-service from conception to distribution, including brand podcasts, interviews, round tables, reports, and live event recordings) and original author-driven theatrical productions. It also offers modular podcast training programs covering conception, recording/editing with REAPER software, and distribution, and runs Festival Résonance dedicated to radiophonic art.
Product overview
Magnéto operates as a dual-track creative company combining podcast production services with theatrical creation. The core podcast offering consists of full-service production (key in hand or à la carte), brand podcasts, live event recording, and video services for social media. The company also provides three modular training programs covering podcast design/production, audio recording/editing (using REAPER), and distribution. In parallel, Magnéto produces theatrical works including L'ÉCOUTE D'UNE ÉMOTION, UNE VIE DE FEMME, AALAAPI, and operates Festival Résonance dedicated to radiophonic art. The company was founded in 2016 and is led by director and podcaster Marie-Laurence Rancourt, with executive producer Maxime Pouliot.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Production Services (Key-in-Hand and À la Carte) Full-service podcast production for organizations, from artistic direction and creative conception through recording, editing, mixing, graphic design, marketing, and performance measurement.
- Brand Podcasts Custom branded podcast production for organizations, including interview, roundtable, and reporting formats tailored to client messaging and target audiences.
- Live Event Podcast Recording Turnkey on-site podcast recording services for festivals, congresses, conferences, and seminars.
- Podcast Training Programs (Modular Formations) Personalized modular training covering podcast conception and realization (3h), sound recording and editing with REAPER (6h), and podcast distribution including hosting platforms, visuals, metadata, and promotion (3.5h). Offered to professionals, businesses, artists, and nonprofits.
- Theatrical Productions Original author-driven theatrical creations written and directed by Marie-Laurence Rancourt, presented in Montréal and at international festivals.
- Festival Résonance Annual festival dedicated to radiophonic art and podcast organized by Magnéto to showcase and celebrate audio storytelling.
Quantifiable outcome
- Over 50 organizations supported across various sectors
- +2 more outcomes
Companies that use Magneto
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Magneto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Magneto partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Théâtre du Train BleucoreVenue partner for L'Écoute d'une émotion presentation at Festival Off d'Avignon in July 2026. The theater provides the performance space at 40 rue Paul Saïn, Salle 1.
- Centre du Théâtre d'Aujourd'hui (CTDA)coreCo-production partner for AALAAPI, which premiered at CTDA and was nominated for Governor General's Literary Awards. CTDA also awarded the Prix Auteur dramatique 2018-2019 to AALAAPI.
- Théâtre Espace GOcoreCo-production partner for L'Écoute d'une émotion (2023) and Une vie de femme (2025), two major theatrical productions directed by Marie-Laurence Rancourt.
- Théâtre français du Centre national des Arts (Ottawa)coreCo-production partner for L'Écoute d'une émotion theatrical production.
- Collectif AALAAPIcoreCreative collaboration on the AALAAPI theatrical production, created with artist Laurence Dauphinais. The show toured internationally including Berlin, Edinburgh, and Toronto.
- Radio-CanadaminorBroadcasting partner for multiple podcast projects including Lieux de paroles series on OHdio and various radio productions.
- RTBF (Radio-Télévision Belge de la Communauté Française)minorTraining and production collaboration with Belgian broadcaster where Marie-Laurence Rancourt developed documentary radio skills.
- Conseil des arts et des lettres du QuébecminorGovernment arts council providing financial support for theatrical productions including L'Écoute d'une émotion à Avignon.
- Canada Council for the ArtsminorFederal arts council providing support for Magnéto's theatrical productions.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Magneto competitors and assessment
Company assessmentDirect peers
- Pacific Content: Vancouver-based podcast production agency that creates brand podcasts for organizations, similar to Magnéto's core turnkey podcast production offering. Direct competitive peer in the Canadian branded podcast services market.
- JAR Audio: Canadian podcast production agency offering full-service podcast creation for brands and organizations. Direct peer competing for the same kind of institutional and corporate podcast clients Magnéto serves.
- Théâtre de Quat'Sous: Long-established Montreal theater company producing contemporary author-driven work. Direct peer in Quebec's professional theater ecosystem, comparable to Magnéto's theatrical creations.
- Porte-Parole: Montreal documentary theater company co-founded by Alex Ivanovici (currently on Magnéto's board). Direct peer in Montreal's author-driven documentary theater scene, with comparable production profile and audience.
Regional players
- Bababam: French podcast production company producing original narrative podcasts and brand-led content. Regional player serving the same French-language podcast market Magnéto targets in Quebec.
- Canadaland: Canadian independent podcast media outlet producing investigative and interview-style podcasts. Regional player sharing Magnéto's Canadian podcast production ecosystem and potential client/audience overlap.
- Binge Audio: Leading French podcast production company producing narrative and branded podcasts. Regional player in the French-language podcast market with a comparable end-to-end production offering.
Broad incumbents
- Gimlet Media: Major podcast production studio (now part of Spotify) producing high-profile narrative and branded podcasts. Broad incumbent operating at much larger scale than Magnéto but in the same audio production category.
- Wondery: Large podcast production and distribution network (now part of Amazon) producing narrative and branded podcasts. Broad incumbent validating the same end-to-end podcast production model Magnéto operates.
- Pushkin Industries: Major podcast production company co-founded by Malcolm Gladwell and Jacob Weisberg, producing premium podcasts across genres. Broad incumbent offering comparable end-to-end production capabilities at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Magneto social profiles
Digital presenceMagneto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magneto leadership team
Management profileNumber of profiles
Profiles6 records
Magneto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magneto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magneto
What does Magneto do?
Magnéto is a Montréal-based creative production company that delivers turnkey podcast production services (full-service from conception to distribution, including brand podcasts, interviews, round tables, reports, and live event recordings) and original author-driven theatrical productions. It also offers modular podcast training programs covering conception, recording/editing with REAPER software, and distribution, and runs Festival Résonance dedicated to radiophonic art.
Is Magneto a public or private company?
Magneto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magneto founded?
Magneto was founded in 2016. It employs 1 to 10 people.
Where is Magneto based?
Magneto is headquartered in Montréal, Canada, in the North America region.
How does Magneto make money?
Three revenue lines are on record. Podcast production services are the primary driver. The others are podcast training programs and theater ticket sales.
Who are Magneto's main competitors?
Direct peers on record are Pacific Content, JAR Audio, Théâtre de Quat'Sous and Porte-Parole. Regional players are Bababam, Canadaland and Binge Audio. Broad incumbents are Gimlet Media, Wondery and Pushkin Industries.
Does Magneto have an API?
No public API is recorded for Magneto.
What industry is Magneto in?
Magneto's product category is Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts). Its SIC code is 7819.