BTG Advisory
BTG Advisory, operating under BTG Consulting plc, delivers restructuring, financial advisory, deal advisory, and real estate services to corporates, private equity clients, lenders, and SMEs across 50+ UK offices and through BTG Global Advisory membership.
- Company typePublic
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BTG Advisory does
BTG Advisory is a UK-based boutique advisory practice operating as part of BTG Consulting plc, a public limited company headquartered in London. The firm delivers professional advisory services across eight integrated service lines: Restructuring, Financial Advisory, Deal Advisory, Funding and Insurance, Agency and Auctions, Valuations and Asset Advisory, Projects and Developments, and Property Management and Insurance. Through its property consultancy sub-brand BTG Eddisons, BTG also provides RICS-certified valuations and commercial property services. The firm serves corporate entities, private equity clients, lenders, boards, property owners, and SMEs facing financial complexity, restructuring needs, M&A activity, or real estate transactions. Customer engagements span healthcare, retail, construction, government, marina/yacht services, and SME sectors across the UK, with international reach provided through BTG Global Advisory network membership.
The firm's revenue model rests on professional services fees, transaction-based commissions, and arrangement/managed-service charges across financing and insurance. BTG generates revenue through project-based and retainer consulting engagements for restructuring and advisory work, commission and fees on property agency and auction transactions (industrial, commercial, and residential), and arrangement fees plus commissions on asset finance, commercial finance, fleet management, mortgages, and insurance products. BTG operates a field-based enterprise sales motion delivered through a network of 50+ UK offices and five offshore offices, supported by direct enquiry channels, professional referrals, and the BTG Global Advisory international network.
BTG's underlying technology is not publicly detailed; the firm appears to be a people-led advisory business with no disclosed proprietary platforms, APIs, or AI/ML systems in the source data. Service delivery is grounded in licensed professional credentials (RICS valuations, chartered surveyors, insolvency practitioners) and a broad bench of senior partners, managing directors, and directors. The firm has demonstrated active expansion through targeted acquisitions (Kirkby Diamond, November 2025), director-level hires in Birmingham and Luton, and ongoing transaction momentum including £12.5m+ in industrial and logistics sales in the first five months of 2026.
BTG Advisory firmographics
Firmographics- Name
- BTG Advisory
- Legal name
- BTG Consulting plc
- Website
- https://btgadvisory.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BTG Advisory, operating under BTG Consulting plc, delivers restructuring, financial advisory, deal advisory, and real estate services to corporates, private equity clients, lenders, and SMEs across 50+ UK offices and through BTG Global Advisory membership.
- Ownership category
- akta.pro rank
BTG Advisory industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industries
- Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where BTG Advisory is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
BTG Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Professional Advisory Services: BTG generates revenue through a broad range of professional advisory services spanning restructuring, financial advisory, deal advisory, and agency/auction services. Revenue is primarily earned through fees for professional consulting engagements, typically on a project or retainer basis depending on service type and client scope.
- Property Agency and Auctions: BTG earns commission and fees through property agency services, business sales, and property auctions, including industrial, commercial, and residential transactions across the UK.
- Funding and Insurance Solutions: BTG provides asset finance, commercial finance, fleet management, mortgages, and insurance products, generating revenue through arrangement fees, commissions, and managed service charges.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BTG Advisory product offering
Product offeringCore offering
BTG Advisory is a UK-based boutique advisory practice providing commercial and partner-led advice across Restructuring, Financial Advisory, Deal Advisory, Funding and Insurance, Agency and Auctions, Valuations and Asset Advisory, Projects and Developments, and Property Management and Insurance. Services are delivered through a network of 50+ UK offices and 5 offshore offices, with international reach via BTG Global Advisory. The firm also operates the BTG Eddisons sub-brand for commercial property consultancy.
Product overview
BTG is a financial and real estate advisory group offering a comprehensive suite of professional advisory services through its multi-service platform model. The core offering spans eight integrated service lines: Restructuring (turnaround, insolvency, contingency planning), Financial Advisory (board advisory, debt advisory, forensic services, lender advisory, pensions, performance improvement, valuations), Deal Advisory (M&A, corporate finance, transaction services, special situations), Funding and Insurance (asset finance, fleet management, mortgages, real estate finance), Agency and Auctions (property, business and asset sales), Valuations and Asset Advisory (RICS-certified valuations, lease advisory), Projects and Developments (architectural design, decarbonisation, transport planning), and Property Management and Insurance. The firm operates through sub-brands including BTG Eddisons (property consultancy) and maintains a network of 50+ UK offices, 5 offshore offices, and 1,400+ colleagues. BTG is a member firm of BTG Global Advisory, providing international reach for cross-border advisory work.
Differentiator
Problem solved
Functional benefit
Brands
- BTG Eddisons: Property consultancy services
Products and services
- Restructuring Restructuring and recovery services supporting businesses through financial challenges, realising value and regaining control. Includes business restructuring and turnaround, contingency planning, corporate simplification, optimised exit planning, contentious insolvency and asset recovery, corporate insolvency, creditor services, personal insolvency, restructuring plans, and SME insolvency.
- Financial Advisory Expert advisory spanning board advisory, debt and capital advisory, forensic and risk advisory services (dispute advisory, forensic technology, forensic valuation, investigations and compliance), lender advisory, pensions advisory, performance improvement, receivables management, and valuations.
- Deal Advisory End-to-end deal expertise de-risking and improving deals for strategic growth or exit through M&A. Includes corporate finance (exit planning, management advisory, private equity, sell-side and buy-side M&A advisory), corporate strategy (non-core carve-out), special situations M&A, and transaction services.
- Funding and Insurance Tailored finance and insurance solutions driving sustainable success and protecting businesses. Includes asset finance, commercial trading business finance, fleet management, insurance, mortgages, and real estate finance.
- Agency and Auctions Expert agency and auction services quickly unlocking property, business, and asset value. Includes asset sales, business sales, property agency, and property auctions.
- Valuations and Asset Advisory RICS-certified valuations and asset advisory delivering confidence in value across lease and asset strategy. Includes asset advisory, restructuring and recovery, lease advisory, and valuations.
- Projects and Developments Planning and delivering bespoke building solutions to help clients achieve property goals. Includes architectural design, building and project consultancy, decarbonisation, public sector property solutions, and transport planning and design.
- Property Management and Insurance Insuring and ensuring property portfolio performance through expert management services. Includes commercial property management, insurance, and vacant property services.
- BTG Eddisons Commercial property consultancy providing property valuations, office marketing, agency services, and industrial sector advisory. Part of the financial and real estate advisory group BTG, with a 100-strong UK-wide valuations team.
Quantifiable outcome
- £12.5m+ in industrial and logistics sales in the first five months of 2026
- +4 more outcomes
Companies that use BTG Advisory
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
BTG Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BTG Advisory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BTG Global AdvisorycoreBTG is a member firm of BTG Global Advisory, an international network providing cross-border advisory expertise. This membership gives BTG the international reach and multi-jurisdictional capabilities to support clients with global operations or cross-border challenges.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BTG Advisory competitors and assessment
Company assessmentDirect peers
- Lambert Smith Hampton: UK commercial property consultancy offering agency, valuations, building consultancy, and property management across regional and national markets. Direct competitor to BTG Eddisons' property services franchise.
- Begbies Traynor Group: UK-listed boutique advisory focused on restructuring, insolvency, corporate finance, and property services through its Eddisons brand. BTG's restructuring, financial advisory, and property auction/agency offering closely tracks Begbies' service mix and target SME/mid-market client base.
- Interpath Advisory: UK-headquartered advisory firm spun out of KPMG in 2021, providing restructuring, financial advisory, deal advisory, and consulting. Heavily overlapping with BTG's mid-market restructuring and M&A advisory franchise with comparable national footprint and partner-led model.
Broad incumbents
- RSM UK: Mid-tier audit, tax and consulting firm with a significant restructuring and deal advisory practice. Targets the same UK mid-market segment as BTG with overlapping service lines.
- Alvarez & Marsal: Global restructuring and corporate advisory firm with strong UK presence offering turnaround, corporate finance, and dispute advisory. Competes with BTG for restructuring and special situations mandates, with broader international scale and league-table reach.
- BDO UK: UK member of BDO global network offering audit, tax, advisory, and restructuring services. Mid-market and SME focus creates direct competition with BTG's restructuring and corporate finance practices.
- Grant Thornton UK: Mid-tier professional services firm offering restructuring, deal advisory, tax, and consulting. Directly comparable to BTG's mid-market focus and integrated service platform across UK enterprises.
- Kroll: Global financial advisory, restructuring, investigations, and valuation firm. Strong competitor to BTG's restructuring, forensic/risk advisory, and valuations service lines for mid- and large-cap UK engagements.
- FTI Consulting: Global advisory firm offering corporate finance, restructuring, forensic and litigation support, and strategic communications. Overlaps with BTG's Financial Advisory and Deal Advisory practices in board-level and distressed situations.
Emerging players
- Teneo: Global advisory firm focused on CEO-level strategic advisory, restructuring, and communications. Increasingly competing with BTG for special situations M&A, restructuring, and board advisory mandates in the UK.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BTG Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTG Advisory leadership team
Management profileNumber of profiles
Profiles10 records
BTG Advisory subsidiaries and ownership
Company hierarchySubsidiaries1 record
BTG Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTG Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTG Advisory
What does BTG Advisory do?
BTG Advisory is a UK-based boutique advisory practice providing commercial and partner-led advice across Restructuring, Financial Advisory, Deal Advisory, Funding and Insurance, Agency and Auctions, Valuations and Asset Advisory, Projects and Developments, and Property Management and Insurance. Services are delivered through a network of 50+ UK offices and 5 offshore offices, with international reach via BTG Global Advisory. The firm also operates the BTG Eddisons sub-brand for commercial property consultancy.
Is BTG Advisory a public or private company?
BTG Advisory is a public company. It is classified as unknown and is currently operating.
When was BTG Advisory founded?
BTG Advisory was founded in 2017. It employs 51 to 100 people.
Where is BTG Advisory based?
BTG Advisory is headquartered in London, United Kingdom, in the Europe region.
How does BTG Advisory make money?
Three revenue lines are on record. Professional Advisory Services are the primary driver. The others are property Agency and Auctions and funding and Insurance Solutions.
Who are BTG Advisory's main competitors?
Direct peers on record are Lambert Smith Hampton, Begbies Traynor Group and Interpath Advisory. Broad incumbents are RSM UK, Alvarez & Marsal, BDO UK, Grant Thornton UK, Kroll and FTI Consulting. Teneo is listed as an emerging player.
Does BTG Advisory have an API?
No public API is recorded for BTG Advisory.
What industry is BTG Advisory in?
BTG Advisory's product category is Financial Advisory Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of FSAEAGAE, Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps). Its NAICS code is 54161 and its SIC code is 8742.