Westwood South of Santa Monica Homeowners' Association

What Westwood South of Santa Monica Homeowners' Association does

Westwood South of Santa Monica Blvd. Homeowners' Association (WSSM) is a 501(c)(4) non-profit corporation established in 1968 that represents more than 3,800 single-family and condominium homeowner households in the Westwood South of Santa Monica neighborhood of Los Angeles, bounded by Santa Monica Boulevard (north), Pico Boulevard (south), Beverly Glen Boulevard (east), and Sepulveda Boulevard (west). The organization is governed by a volunteer board led by President Barbara Broide, with key roles held by board members Jay Jacoby, Joseph Roth (also on the Westside Neighborhood Council board), and Land-Use Chair Steve Rogers. WSSM's primary functional purpose is aggregating homeowner voices on land use, development review, public safety, and quality-of-life issues, including formal comment submissions on CEQA proceedings (e.g., the Fox Forward DEIR), coordination with LAPD West LA Division and Caltrans, and opposition to state upzoning legislation (SB 50, SB 9, SB 10, SB 79, AB 725).

WSSM operates a single integrated digital platform anchored on a WordPress website (wssmhoa.org) hosted on A2 Hosting, with membership management handled by the Paid Memberships Pro plugin (single $50/year membership tier with optional auto-renewal), newsletters distributed through Mailchimp's Campaign Archive, and dynamic legal policy generation via the Termageddon API. The product surface includes the public website and resources hub, an Annual Meeting event, a Calendar of Events, an Email Advocacy module, a public newsletter subscription, and a gated member portal. Membership dues at $50/year and voluntary donations are the primary revenue streams, supplemented by nominal event revenue from $15 boxed dinners at the Annual Meeting; contributions are not tax-deductible given 501(c)(4) status.

The go-to-market motion is community-led and event-driven: monthly WSSM Board meetings on Zoom (second Tuesday 7PM), recurring Westside Neighborhood Council meetings (second Thursday 6PM), and an annual in-person gathering at St Timothy's Church Social Hall serve as primary engagement and recruitment venues. Distribution is direct-to-homeowner via the owned website and email newsletter, supplemented by cross-promotion with the Westside Neighborhood Council, United Neighbors, Coalition to Preserve LA, Livable California, Fix the City, and adjacent HOAs (e.g., Century Glen HOA). There is no paid digital advertising, and reach is generated through neighborhood word-of-mouth, local press mentions (e.g., CityWatch op-ed), and coalition partnerships.

Name

Westwood South of Santa Monica Homeowners' Association

Legal name

Westwood South of Santa Monica Blvd. Homeowners' Association

Website

https://wssmhoa.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

WSSM is a 501(c)(4) non-profit homeowners' association, established in 1968, representing 3,800+ Westwood South of Santa Monica homeowners on land-use, development, and public-safety advocacy via a WordPress platform, newsletter, and annual meetings.

Ownership category

akta.pro rank

Product category

Homeowners Association Services

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industries

Mixed-Use Community Association Management (BPAJAHAF), Resort/Second-Home Community Association Management (BPAJAHAI)

Keywords

• Homeowners association services
• Community advocacy
• Civic engagement
• Neighborhood association
• Land use advocacy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Annual Membership Dues: Primary recurring revenue stream: WSSM Annual Membership priced at $50.00 per year with optional automatic renewal; membership expires after 1 year. Note: an older 2025 Annual Meeting notice referenced $35 dues, but the current checkout page shows $50 as the active price. Contributions are NOT tax-deductible (501(c)(4) status).
2. Voluntary Donations / One-Time Gifts: Membership checkout page includes an optional one-time donation field (Make a One-Time Gift) in addition to annual dues; the HOA also invites additional donations at events and via check.
3. Event Revenue (Catered Dinners): Annual Meeting offers optional pre-ordered boxed dinners at $15/person from a caterer (e.g., California Fresh), providing nominal event-based revenue alongside the membership model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Westwood South of Santa Monica Homeowners' Association (WSSM) is a 501(c)(4) non-profit membership association established in 1968 that represents over 3,800 single-family and condominium homeowners in the Westwood South of Santa Monica Blvd area of Los Angeles. It delivers community advocacy, civic engagement, and local information services through paid annual memberships ($50/year), an Email Advocacy platform, newsletter distribution, monthly meetings, and an Annual Meeting, while submitting formal comment letters on local development projects under CEQA and running campaigns against state upzoning legislation (e.g., SB 79, SB 50, SB 9, SB 10, AB 725).

Product overview

The Westwood South of Santa Monica Blvd Homeowners' Association (WSSM) operates a single integrated WordPress-based website (wssmhoa.org) that serves as the association's digital platform. The site is anchored by the core WSSM website itself and extends into several interconnected modules: the Newsletter & Email Subscription service (delivering community news and alerts), the Email Advocacy module (for civic engagement campaigns), the News & Updates blog, the Resources information hub, the Calendar of Events, and the Board Member Login Portal. A paid Annual Membership ($50/year, $35 dues per the meeting announcement) — managed through Paid Memberships Pro — gates member-only content such as the Annual Meeting dinner, priority contact, and member-only forms. Together these offerings support a 501(c)(4) non-profit serving over 3,800 single-family and condominium homeowners in the area bounded by Santa Monica Blvd, Pico Blvd, Beverly Glen Blvd, and Sepulveda Blvd.

Differentiator

Problem solved

Functional benefit

Products and services

• WSSM Annual Membership Paid annual membership program priced at $50.00/year with optional automatic renewal, granting access to member-only content (Member Contact form), priority responses, the Annual Meeting dinner, and the ability to participate in association advocacy and meetings. Supports credit card or check payment; contributions are not tax-deductible under 501(c)(4) status.
• WSSM Annual Meeting Annual in-person community gathering at St Timothy's Church Social Hall (10425 W. Pico Blvd.) featuring guest speakers from Council District 5, LAPD West LA Division, and local organizations. Includes optional pre-ordered boxed dinners at $15/person (e.g., from California Fresh) and is open to members and the public.

Quantifiable outcome

• CityWatch op-ed published day of LA City Council SB 79 opposition vote, authored by WSSM President Barbara Broide.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• United NeighborscoreStrategic or Co-development PartnerWSSM joined with United Neighbors to advocate for new density to be focused on commercial corridors rather than R1 neighborhoods. The partnership supports joint advocacy on California housing legislation and local zoning fights, including opposition to SB 79 and analysis of SB 9/SB 10. United Neighbors provided detailed analyses (e.g., SB 9 and SB 10 impact presentation) co-shared via the WSSM website.
• Westside Neighborhood Council (WNC)coreStrategic or Co-development PartnerCoordinated regional advocacy body representing the broader West LA area. WSSM representatives attend WNC monthly meetings (second Thursday at 6PM via Zoom), cross-promote in-person events (e.g., WNC Nov. 13, 2025 in-person meeting with Councilmember Katy Yaroslavsky), and coordinate on redistricting, public safety, and land-use issues. Joseph Roth (WSSM Board) also serves on the WNC Board (Seat 18).
• Century Glen HOAminorStrategic or Co-development PartnerAdjacent HOA lying closest to the Fox Studio property. WSSM explicitly endorses and supports Century Glen HOA's concerns and points raised regarding the Century City South Specific Plan (CCSSP), lot splitting, non-studio uses, and rezoning of the C2-2-0 Specific Plan Area A parcel subject to the Q condition.
• Coalition to Preserve LA (C2PLA) and Livable CaliforniacoreStrategic or Co-development PartnerJoint advocacy coalitions against statewide upzoning legislation. C2PLA and Livable California co-produced the interactive SB 50 'neighborhood wipeout' map shared by WSSM, and Livable California provides ongoing action alerts (e.g., opposing AB 725, SB 9, SB 10) re-shared via WSSM channels.
• Fix the CityminorStrategic or Co-development PartnerLos Angeles non-profit dedicated to protecting public safety and quality of life. Filed a lawsuit challenging the lawfulness of TOC incentives on the 2301 Westwood project, leading the developer to abandon the project. WSSM publicly supports Fix the City's position on Measure JJJ/TOC compliance.
• California Department of Transportation (Caltrans)minorOthersWSSM communicates Caltrans notifications and project updates to its members regarding the I-405 Pavement Rehabilitation Project (Sepulveda Pass, $143.7 million, running through winter 2028/2029), including lane closure alerts via office.com forms.
• Los Angeles Police Department (LAPD) — West Los Angeles DivisioncoreOthersRecurring coordination with LAPD West LA Division on crime, neighborhood watch, alerts, and disaster preparedness. LAPD leadership and Sr. Lead Officers regularly present at WSSM Annual Meetings (e.g., Captain Gabaldon, Sr. Lead Officer Rick Ballesteros, Assistant Chief Emada Tingirides) and town halls. LAPD also hosts metal etching events and 311 outreach that WSSM promotes.
• UCLAminorStrategic or Co-development PartnerWSSM is engaging with UCLA on the future UCLA Research Park at the former Westside Pavilion (700,000 sq ft) — including outreach to UCLA campus representatives and invitations for a UCLA rep to report to an upcoming WSSM Board meeting. Founding donors for the California Institute for Immunology and Immunotherapy include Meyer Luskin, Gary Michelson, Eric Esrailian, Arie Belldegrun, Sean Parker, and Michael Milken.
• Jennifer Pennifer Bakes (Jennifer Saltzman)minorGTM or Marketing PartnerFeatured local business partner highlighted on the WSSM site as a new neighborhood addition on Pico Blvd. (10893 W. Pico Blvd.). WSSM promotes the locally-owned cafe/bakery as part of its 'Around the Neighborhood' content to drive community awareness and foot traffic.
• Olivia HotelminorGTM or Marketing PartnerLocal boutique hotel (formerly Travel Lodge) at 10740 Santa Monica Blvd. that hosted a June 26 open house attended by WSSM board members (including Jay Jacoby) and Westside Neighborhood Council Chair Terri Tippit. WSSM publishes a positive review-style feature on the hotel as part of community news.
• NAMI West Los Angeles (NAMI WLA) and Palms Neighborhood CouncilminorGTM or Marketing PartnerSource providers for the Mental Health Resources article re-shared by WSSM. NAMI WLA offers free non-clinical mental health services for adults 18+ on the Westside; 211 LA provides community health/human/social services referrals.
• Los Angeles City Planning Department / Los Angeles City Council District 5coreOthersWSSM submits formal comment letters (e.g., March 14, 2024 letter on Fox Forward project ENV-2023-1819-EIR) and coordinates with Council District 5 (currently Katy Yaroslavsky, previously Paul Koretz). Letters are addressed to LA City Planning (Ray Fukuda) and cc'd to the CD5 Council office. WSSM advocates positions via Council Files (e.g., CF 25-0002-S19 on SB 79).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Peers

• Cheviot Hills Homeowners Association:

Direct peers

• Century Glen HOA: Adjacent homeowners' association explicitly mentioned as a WSSM partner, sharing overlapping boundaries around the Fox Studio property. Directly comparable small-scale volunteer HOA serving single-family homeowners on West LA land-use issues.
• Brentwood Glen Association: Long-standing West LA homeowners' association with similar volunteer-run structure, advocacy focus on single-family zoning protection, and recurring engagement with LA City Planning. Operates in adjacent Westside geography with parallel mission.
• Westside Neighborhood Council (WNC): City-certified neighborhood council whose monthly meetings WSSM representatives attend and cross-promote. Comparable community-led civic body serving overlapping West LA geography with formal standing on land-use and public safety issues.
• Holmby Westwood Property Owners Association: Neighboring West LA homeowners' organization focused on land-use, development review, and zoning protection in the Holmby Hills and Westwood areas. Directly comparable in mission, scale, and volunteer governance model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwood South of Santa Monica Homeowners' Association