What David Steele & Associates does

David Steele & Associates LLC is a privately held, family-owned real estate brokerage headquartered at 165 West Athens Street, Winder, Georgia, serving Barrow County and approximately 13 surrounding communities in Northeast Georgia within a 20-mile radius. Founded in 1999 by owner-broker David Steele, the firm offers three core service lines: residential real estate (buyer and seller representation for single-family homes), commercial real estate (acquisition, sale, and lease for office, retail, multifamily, and industrial properties), and rental/leasing services for both residential and commercial properties. The team consists of five active agents, including bilingual Spanish-speaking capability (Juan Carlos Calvo, CDPE/NACA certified since 2008) and David Steele's daughter Faith Steele, who joined after earning a finance degree from Kennesaw State University.

The firm's technology footprint is conventional: property listings are distributed through the Georgia MLS, with a company website (davidsteelerealty.com) and a Trustindex-managed Google review widget as the primary digital presence. There is no proprietary software, mobile app, or AI-driven tooling; the operations are built on agent-driven sales, a content marketing blog covering home buying, VA loans, and relocation, and direct referral relationships with local lenders (e.g., a 33-year relationship with mortgage originator Mike Grace) and community organizations such as the BCSO Foundation.

The company generates revenue through traditional real estate commissions on buy/sell transactions, supplemented by rental application processing and lease commissions. Pricing is transaction-based on undisclosed commission rates, with rental applicants subject to a 600+ credit score and income requirement of three times monthly rent. The firm has no disclosed investors, parent company, funding rounds, or M&A activity, and operates as an independent single-office brokerage with five agents.

Name

David Steele & Associates

Legal name

David Steele & Associates LLC

Website

https://davidsteelerealty.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

David Steele & Associates is a family-owned real estate brokerage in Winder, Georgia, providing residential and commercial buy/sell services plus rental leasing across approximately 13 Northeast Georgia communities, supported by a team of five agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Commercial real estate
• Rental property leasing
• Buyer agent representation
• Property sales brokerage

Headquarters

HQ city

Winder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property buy and sell transactions. Services include buyer representation, seller representation, and rental/lease transactions for both residential and commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

David Steele & Associates LLC is a family-owned real estate brokerage providing residential and commercial property buying, selling, and rental/leasing services. The firm employs five active agents and serves the Winder, Barrow County, and broader Northeast Georgia market through Georgia MLS listings and direct agent representation.

Product overview

David Steele & Associates LLC is a traditional real estate agency offering residential and commercial property services. The company operates as a unified service offering with three core divisions: Residential Real Estate Services (buying and selling single-family homes), Commercial Real Estate Services (buying and selling commercial properties), and Rental/Leasing Services (for both residential and commercial properties). The company also provides access to current listings through Georgia MLS integration. The company has five active agents and has been family owned and operated for over 25 years, serving communities across Northeast Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Buying and selling services for residential properties in Winder, Barrow County, and greater Georgia areas, including single-family homes. The company offers buyer and seller agent representation with a team of five active agents, some of whom are fluent in Spanish.
• Commercial Real Estate Services Comprehensive buying and selling services for commercial properties in Winder and Barrow County. The company has been matching Georgia business owners with commercial properties since 1999, covering office, retail, multifamily, and industrial property types.
• Rental and Leasing Services Lease and rental management services for both residential (single-family homes and duplexes) and commercial properties. Includes rental application processing and property management for landlords, with minimum requirements of 600+ credit score, clean criminal and rental history, and income of at least 3 times monthly rent.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Georgia MLScoreTechnology or IntegrationProperty listing distribution through Georgia MLS provides comprehensive market exposure for residential and commercial properties. Enables listings to reach broad buyer audience across Northeast Georgia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Harry Norman Realtors: Atlanta-based brokerage founded in 1930 with deep roots in the Georgia residential market. Comparable as a Georgia-focused independent-affiliated brokerage serving the broader Atlanta metro area that overlaps with the subject's Northeast Georgia territory.
• Atlanta Fine Homes Sotheby's International Realty: Premier luxury brokerage serving the greater Atlanta metro and Northeast Georgia, including markets like Braselton and Hoschton that overlap with David Steele & Associates' service area. Comparable in offering residential and luxury-focused real estate services in the same regional geography.

Broad incumbents

• Century 21: Established real estate franchise with regional offices serving Georgia. Comparable in business model (commission-based buyer/seller representation) and target market (suburban residential buyers/sellers) to the subject company.
• Keller Williams Realty: Largest real estate franchise by agent count in the US, with a substantial Atlanta-metro and Northeast Georgia presence. Comparable as a commission-based brokerage competing for the same buyer/seller relationships in Barrow County and surrounding areas.
• RE/MAX: Global real estate franchise with strong brand recognition and a dense agent network across Georgia suburban markets. Comparable to David Steele & Associates in providing residential brokerage services to individual buyers and sellers in the same geographies.
• Berkshire Hathaway HomeServices: National real estate franchise affiliated with Berkshire Hathaway, operating across Georgia including Northeast markets. Comparable in offering residential and commercial brokerage services with an established brand competing for the same customer base.
• Coldwell Banker: National residential and commercial real estate franchise with affiliates operating across Georgia, including the Northeast Georgia region served by David Steele & Associates. Directly comparable as a brokerage offering buyer/seller representation in the same suburban markets.

Emerging players

• Compass: Tech-enabled residential brokerage expanding aggressively into the Atlanta metro. Comparable in business model (commission-based buyer/seller representation) but differentiated by proprietary technology platform that competes for agents and listings in the same regional markets.
• Redfin: Technology-first residential brokerage with Atlanta metro operations. Comparable in serving buyers and sellers in the same regional market, but uses an in-house agent model and tech platform that pressures traditional independent brokerages on commission structure and consumer experience.
• eXp Realty: Cloud-based brokerage with rapidly growing agent count across Georgia, including the Atlanta suburbs. Comparable in serving residential buyers/sellers in the same market, with a virtual model and revenue-sharing that attracts agents away from traditional independent firms like David Steele & Associates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Steele & Associates