Kleenoil Filtration

What Kleenoil Filtration does

Kleenoil Filtration India Private Limited, founded in 1988 and headquartered in Gurgaon, Haryana, is a privately held manufacturer and supplier of industrial oil filtration systems. The company reports 2,000+ cumulative customers across 35+ industrial verticals in India and exports to 23+ countries, with named enterprise users including Maruti Suzuki, Honda Motorcycle & Scooter India, Bajaj Motors, Musashi Auto, Bosch (Bosch Rexroth India), Sansera Engineering, Birla Gold Cement (Aditya Birla Group), Continental Tyre, Roca, and Carborundum Universal. Its product portfolio addresses contamination control for hydraulic, gear, turbine, transmission, coolant, cutting, quenching, and specialty oils used in automotive, cement, steel, power, ceramics, medical-device, and agricultural processing operations.

The company's core technology is in-depth filtration using densely wound coniferous (wood pulp) paper cartridges that operate on dual mechanisms — absorption of water and acidity, and adsorption of sub-micron carbon, wear metals, and silicon particles. This is combined with high-power neodymium magnetic filtration for ferrous-particle capture and a low-vacuum dehydration (LVDH) line that removes free, emulsified, and dissolved water at 600–700 millibar vacuum with >95% evaporation ratios and water reduction below 300 ppm. The Kleenoil Micron Filtration System® achieves NAS 1638 Class 5 cleanliness on in-service oils, validated by case studies showing improvements from NAS 11–13 to NAS 5/6 within 2–48 hours.

Kleenoil generates revenue through four streams: (1) capital-equipment sales of stationary and mobile filtration machines (MFS series, magnetic filters, bypass filters, LVDH units, centrifuges) priced per unit by model and flow-rate configuration on a quote basis; (2) recurring consumable revenue from replacement coniferous-media cartridges; (3) Annual Maintenance Contracts (AMC) providing ongoing service and monitoring; and (4) dealer/distributor channel sales. Distribution combines direct enterprise sales from Gurgaon with an actively expanding domestic dealer network and international distributors across 23+ countries. The company is founder-led by Ravi Kapur (Managing Director and Founder), has 11–50 employees, is ISO 9001 certified, and operates without external funding or institutional investment.

Name

Kleenoil Filtration

Legal name

Kleenoil Filtration India Private Limited

Website

https://kleenoilindia.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Kleenoil Filtration India manufactures industrial oil filtration systems using coniferous media, magnetic, and vacuum dehydration technologies for hydraulic, gear, turbine, and coolant applications. Founded 1988, it serves 2,000+ customers across automotive, cement, steel, and other industrial sectors in India and 23+ countries.

Ownership category

akta.pro rank

Product category

Industrial Oil Filtration Equipment

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Oil & Gas Field Machinery & Equipment (3533), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

akta.pro secondary industry

Industrial Filtration Media & Dust Collection Textiles (Air/Liquid Filtration) (IMAOADAC)

Keywords

• Industrial oil filtration
• Hydraulic oil cleaning
• Magnetic filtration systems
• Coolant purification equipment
• Vacuum dehydration machines

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Oil Filtration Equipment Sales: Sale of stationary and mobile oil filtration machines (MFS series, centrifugal machines, magnetic filters, LVDH machines, bypass filters) as capital equipment to industrial customers. Equipment is sold with varying flow rates and tank size capacities, targeting individual machines, plants, and large reservoirs.
2. Filter Cartridges and Consumables: Replacement filter cartridges (coniferous media) for all Kleenoil filtration machines. Cartridges have defined contamination holding capacity (~3 kg particulates, ~1.2L water per cartridge) and require periodic replacement, creating recurring consumable revenue.
3. Annual Maintenance Contracts (AMC): Annual maintenance contracts offered for installed filtration systems, providing ongoing service, monitoring, and support. Referenced in the services section and case studies as a standard offering.
4. Dealer/Distribution Revenue: Revenue generated through domestic dealer network reselling Kleenoil products across India, with dealers earning margins on equipment and consumables sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kleenoil Filtration manufactures and supplies industrial oil filtration systems including the Kleenoil Micron Filtration System (MFS series) based on coniferous media in-depth filtration, high-power neodymium magnetic filters, low vacuum dehydration machines, coolant purification equipment, centrifugal oil filtration, and oil analysis equipment. Products are sold as capital equipment with replacement cartridges and annual maintenance contracts to industrial customers across automotive, cement, steel, power, ceramics, medical devices, and precision machining sectors.

Product overview

Kleenoil Filtration India is a manufacturer and supplier of industrial oil filtration systems established in 1988. The product portfolio centers on the Kleenoil Micron Filtration System (MFS series) operating on Coniferous Media in-depth filtration using absorption and adsorption principles, complemented by magnetic filtration products (Micromag, Filtramag+, Auto Filtrex, Automag series), and Low Vacuum Dehydration (LVDH) machines for water removal. Supporting products include coolant purification equipment, centrifugal oil filtration, chip/sludge removal machines, oil analysis equipment (particle counters, NAS/ISO testing kits), and accessories (oil transfer units, skimmers, air breathers, filter cartridges). The company also represents third-party brands HC FENG (coolant purification), Eclipse Magnetics (magnetic filters), and Filtertechnik (oil analysis equipment). Products serve industries including automotive, cement, power plants, steel, mining, construction, and agriculture equipment across hydraulic oil, turbine oil, gear oil, coolant, and other fluid types.

Differentiator

Problem solved

Functional benefit

Brands

• Kleenoil Micron Filtration System: In-depth oil filtration system using Coniferous Media filters with absorption and adsorption principle.
• Kleenoil By-Pass Filters

Products and services

• Kleenoil Micron Filtration System (MFS Series)

Quantifiable outcome

• NAS 1638 cleanliness improvement from Level 11 to Level 5 in 48 hours on 4-year-old hydraulic oil — cleaner than new hydraulic oil
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered supporting.

• HC FENG Co., Ltd.supportingTechnology or IntegrationHC FENG Co., Ltd. has been manufacturing and developing coolant purification equipment since 2008. Kleenoil represents HC FENG as a technology partner for coolant purification solutions in the Indian market, complementing Kleenoil's own filtration product range.
• Eclipse MagneticssupportingTechnology or IntegrationEclipse Magnetics brings 100 years of experience in designing and manufacturing high-performance magnetic filtration systems. Kleenoil represents Eclipse Magnetics products in India, integrating their magnetic filtration technology into Kleenoil's product portfolio and customer solutions.
• FiltertechniksupportingTechnology or IntegrationFiltertechnik is a manufacturer and supplier of high-quality oil analysis and diagnosis equipment. Kleenoil represents Filtertechnik products, adding oil analysis equipment (particle counters, NAS/ISO patch testing kits) to its comprehensive filtration solution offering for oil contamination monitoring.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hy-Pro Filtration: US-based specialist in hydraulic and lube oil filtration with a strong direct comparable product line (duplex filters, vacuum dehydration, offline filtration carts). Comparable technology positioning to Kleenoil's MFS and LVDH product families, with greater international reach.
• CC Jensen (CJC): Specialist in offline oil filtration and condition monitoring for hydraulic, lube, and turbine oils, with deep penetration in industrial, marine, wind, and power markets. Closest pure-play comparable to Kleenoil's bypass filtration and oil-purification focus, with a similar depth-media cartridge model.
• Filtertech (US): Manufacturer of oil purification and coolant filtration systems for machining and industrial applications. Overlaps with Kleenoil's coolant purification and centrifugal oil cleaning lines, particularly for CNC machining and precision metalworking customers.
• MAHLE Industrial Filtration: Specialist in industrial oil filtration, coolant filtration, and chip/sludge removal for metalworking and manufacturing — directly overlapping Kleenoil's core product lines including magnetic filtration, coolant purification, and chip handling.

Emerging players

• Eclipse Magnetics: 100-year-old UK specialist in high-performance magnetic filtration systems. Already a documented technology partner of Kleenoil (represented in India); overlapping product line in magnetic filtration makes it both a partner and a potential competitive threat if Eclipse expands direct India presence.

Broad incumbents

• Donaldson Company: Manufacturer of industrial filtration systems including hydraulic, lube, and coolant filtration for manufacturing, power generation, and process industries. Comparable product categories (hydraulic and lube oil filtration, magnetic separation, coolant management) and a similar diversified industrial customer base.
• Bosch Rexroth: Global supplier of hydraulic systems and a documented Kleenoil customer. Comparable in serving the same Indian automotive and industrial hydraulics market; competitive threat given vertical integration potential into filtration solutions for its installed hydraulic base.
• Pall Corporation (Danaher): Global leader in industrial filtration, separation, and purification, including hydraulic and lube oil filtration systems across manufacturing, oil & gas, and power generation. Highly comparable product breadth and end-market overlap with Kleenoil, but at substantially greater scale, global footprint, and OEM design-in depth.
• Parker Hannifin: Major manufacturer of hydraulic and lubrication filtration products (Parker Racor, Finite, Velcon) serving industrial, aerospace, and oil & gas customers. Directly comparable in hydraulic oil filtration and condition monitoring, with deeper global service and OEM relationships.
• Eaton: Diversified industrial manufacturer with a significant hydraulic filtration product line (Eaton Internormen, MP Filtri) serving OEMs and end-users globally. Comparable hydraulic oil filtration offering and a presence in the same Indian automotive and industrial accounts as Kleenoil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleenoil Filtration