Yellow Rose Gala Foundation

What Yellow Rose Gala Foundation does

The Yellow Rose Gala Foundation is a Dallas-based 501(c)(3) nonprofit (EIN 47-1982785) founded in April 1986 by Dee and Jimmy Wynne shortly after Dee's diagnosis with multiple sclerosis. It operates as a fundraising vehicle whose core activity is an annual gala in Dallas, Texas, with 100% of net proceeds directed to Progressive MS research through a core partnership with the National MS Society. The foundation was reestablished in 2014 by Dee Wynne's children, Todd Wynne and Fallon Wynne Way, following her passing, and continues to operate the signature annual event alongside commemorative programming.

The foundation's product surface centers on a tiered annual gala offering: event tickets and packages ranging from the $175 Rose Petal Ticket up to the $15,000 Blooming Rose Package, with intermediate tiers including $500 Single Tickets, $900 Couples Packages, $1,800 Double Date Packages, and three premium sponsorship tiers ($5,000, $10,000, $15,000). Adjacent offerings include limited-edition commemorative merchandise such as the $25 40th Anniversary T-Shirt and event add-ons like the $250 Bar Fast Pass. Distribution runs through the foundation's Squarespace-hosted e-commerce site (theyellowrose.org), in-person gala sales, and a corporate partnership program supporting sponsorship commitments and in-kind donations.

The business model is event-driven philanthropy: proceeds are generated primarily from ticket/package sales and donations tied to one flagship annual gala, supplemented by merchandise and corporate sponsorships. Marketing and donor outreach span website content, email communications (including a 2026 donor letter), social media (Facebook, Instagram, YouTube, LinkedIn, X), and on-the-ground event activation in the Dallas market. Historical fundraising totals exceed $7.5 million raised for MS research across 1986-2001, with the final 2001 event alone netting over $2 million.

Name

Yellow Rose Gala Foundation

Legal name

Yellow Rose Gala Foundation

Website

https://theyellowrose.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

The Yellow Rose Gala Foundation is a Dallas-based 501(c)(3) nonprofit that runs an annual gala and related events to raise funds for Progressive MS research, channeling 100% of net proceeds to the National MS Society. Founded in 1986 by the Wynne family and reestablished in 2014, it serves Dallas-area donors, MS-affected families, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising / Charitable Foundation

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Multiple sclerosis research
• Nonprofit fundraising events
• Charity gala events
• Medical research funding
• Progressive MS research

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Ticket Sales: The foundation generates revenue through ticket sales to annual galas and events. Ticket tiers range from $175 (Rose Petal Ticket) to $15,000 (The Blooming Rose Package).
2. Merchandise Sales: Sale of commemorative merchandise including the 40th Anniversary T-Shirt at $25 and Bar Fast Pass at $250.
3. Donations: The foundation collects monetary donations and in-kind donations through their website. 100% of net proceeds go directly to Progressive MS research through the National MS Society partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Yellow Rose Gala Foundation operates as a 501(c)(3) nonprofit fundraising organization centered on its annual Yellow Rose Gala event in Dallas, Texas. The foundation sells tiered event tickets, premium sponsorship packages, and commemorative merchandise, and accepts monetary and in-kind donations. 100% of net proceeds are directed to Progressive Multiple Sclerosis research through a partnership with the National MS Society.

Product overview

Yellow Rose Gala Foundation operates as a nonprofit fundraising organization offering event-based giving programs centered around its annual gala and related events. The product portfolio consists of event tickets at multiple price tiers (ranging from $175 Rose Petal to $15,000 Blooming Rose Package), merchandise (commemorative t-shirts), and sponsorship packages. The organization partners with the National MS Society where 100% of net proceeds go directly to Progressive MS research. Founded in 1986 by Dee and Jimmy Wynne, the foundation was reestablished in 2014 by their children Todd Wynne and Fallon Wynne Way after Dee Wynne's passing.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Yellow Rose Gala Tickets Individual and small-group admission tickets to the annual Yellow Rose Gala fundraising event supporting Progressive Multiple Sclerosis research. Tiers range from $175 to $1,800 and provide event access for one to four guests.
• Corporate Sponsorship Packages Premium sponsorship-level packages offering high-visibility brand recognition and event access for corporate partners supporting the Yellow Rose Gala's Progressive MS research mission. Tiers range from $5,000 to $15,000.
• Bar Fast Pass 2026 Expedited bar service access pass for attendees of the 2026 Yellow Rose Gala event, sold separately at $250.
• Yellow Rose Gala 40th Anniversary Commemorative T-Shirt Commemorative unisex t-shirt celebrating 40 years of the Yellow Rose Gala, supporting Progressive MS research. Features a vintage charcoal design with 1980s-inspired graphics.
• Charitable Donation Program Structured program for collecting monetary and in-kind donations through the foundation's website and partnership forms, with 100% of net proceeds directed to Progressive MS research via the National MS Society.

Quantifiable outcome

• Over $7.5 million raised for MS research (1986-2001)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National MS SocietycoreStrategic or Co-development PartnerThe Yellow Rose Gala Foundation has a core partnership with the National MS Society where 100% of the net proceeds raised go directly to Progressive MS research. This partnership ensures that all fundraising efforts are channeled to the most impactful MS research initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race to Erase MS: Gala-driven MS research fundraiser with celebrity involvement and tiered ticket packages. Highly comparable event-centric MS research fundraising model, though based in Los Angeles.
• Multiple Sclerosis Foundation: National MS-focused nonprofit providing programs, support, and research funding. Comparable mission and donor base, with overlapping fundraising channels.
• National Multiple Sclerosis Society: The largest MS-focused nonprofit in the U.S. and the foundation's exclusive research partner. Directly comparable cause alignment (MS cure) and runs competing national fundraising events (Walk MS, Bike MS), making it the closest direct peer.

Broad incumbents

• Susan G. Komen: Largest breast cancer nonprofit, operating galas and race events in Dallas and nationally. Comparable event-driven health fundraising model with tiered sponsorships and merchandise.
• V Foundation for Cancer Research: Iconic gala-and-events-based health research grantmaker. Directly comparable model as a high-profile charity that directs 100% of net proceeds to disease research through event-driven fundraising.
• Stand Up To Cancer: Celebrity-driven entertainment galas funding collaborative cancer research. Highly comparable structure of entertainment-tied fundraising events channeling proceeds into research partnerships.

Emerging players

• Can Do Multiple Sclerosis: MS-focused nonprofit delivering lifestyle and wellness programs alongside research support. Comparable cause focus with smaller-scale event fundraising footprint.
• Rocky Mountain MS Center: Regional MS care and research organization with annual fundraising galas. Comparable combination of research mission and event-based fundraising, though operating in a different geographic market.

Regional players

• Communities Foundation of Texas: Dallas-based community foundation administering philanthropic funds across North Texas. Comparable as a Dallas-rooted grantmaking entity, though operating on a much broader mission.
• BvB Dallas: Dallas-based charity event (powder-puff football) raising funds for Alzheimer's research. Closest regional peer with a comparable gala/flagship-event model targeting young Dallas professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YellowRoseGala
• YouTubeyoutube.com/@theyellowrose
• Facebookfacebook.com/yellowrosegala
• LinkedInlinkedin.com/company/the-yellow-rose-gala-foundation
• Instagraminstagram.com/yellowrosegala

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yellow Rose Gala Foundation