What Kenzo Parfums France does

Kenzo Parfums France is the fragrance division of the Kenzo luxury brand, wholly owned by LVMH Fragrance Brands (LFB), a simplified joint-stock company (SAS) headquartered at 1 rue Pasquier, Levallois-Perret, France. The company designs, produces, and distributes a portfolio of men's and women's luxury fragrances, skincare (KENZOKI), and gift sets, organized around flagship lines including FLOWER BY KENZO (women's floral with the iconic poppy bottle), KENZO HOMME (men's aquatic/woody), L'EAU KENZO (fresh aquatic), KENZO WORLD (women's fashion-inspired), AQUA KENZO (water-themed unisex), and the prestige LA COLLECTION KENZO MEMORI. Products are offered in Eau de Parfum and Eau de Toilette concentrations across sizes from 15ml to 110ml, with refillable options and eco-designed packaging using 15% recycled glass and FSC-certified materials.

The underlying technology stack centers on proprietary fragrance molecules, notably the Aquozone® molecule licensed from dsm-firmenich and used in L'Eau Pure, alongside narrative-led product design drawing on Japanese aesthetics and Hokusai-inspired packaging. The brand is sold through direct-to-consumer e-commerce (kenzoparfums.com localized in nine countries), branded retail stores and department store concessions worldwide, and supported by organic social, newsletter, and event-based marketing channels. No AI/ML or platform technology layer is disclosed.

Revenue is generated through one-time fragrance product sales (Eau de Parfum, Eau de Toilette, body care, gift sets, limited editions) at prestige luxury price points, though specific pricing is not publicly listed on the website. The customer base spans a distributed global consumer audience across men's and women's fragrance segments, with no disclosed B2B or wholesale customer concentration. Kenzo Parfums operates as a non-publicly-traded subsidiary within LVMH's broader Perfumes & Cosmetics division, with the parent Kenzo fashion house having been acquired by LVMH in 1993.

Name

Kenzo Parfums France

Legal name

LVMH Fragrance Brands

Website

https://kenzoparfums.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Kenzo Parfums France is a luxury fragrance brand under LVMH Fragrance Brands, producing men's and women's perfumes (FLOWER BY KENZO, KENZO HOMME, L'EAU KENZO, KENZO WORLD), prestige lines, and KENZOKI skincare. It distributes globally via own e-commerce, retail stores, and department store concessions across nine countries.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Luxury fragrances
• Eau de parfum
• Premium perfumes
• Fragrance gift sets
• Luxury skincare

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Fragrance Product Sales: Kenzo Parfums generates revenue through the sale of luxury perfumes and fragrances for men and women. Products are sold as Eau de Parfum and Eau de Toilette in various sizes (30ml, 50ml, 100ml). The brand also offers gift sets, body care products, and limited editions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kenzo Parfums France designs, manufactures, and sells luxury fragrances and skincare products under the Kenzo brand, including flagship women's line FLOWER BY KENZO, men's line KENZO HOMME, aquatic line L'EAU KENZO, fashion-inspired KENZO WORLD, water-themed AQUA KENZO, prestige LA COLLECTION KENZO/MEMORI, and KENZOKI skincare. Products are distributed via the brand's own e-commerce site and retail stores worldwide, supported by LVMH Fragrance Brands' infrastructure. Revenue is generated through one-time sales of eau de parfum, eau de toilette, gift sets, and body care products in multiple sizes and concentrations.

Product overview

Kenzo Parfums France is a luxury fragrance brand owned by LVMH Fragrance Brands, offering a diverse portfolio of perfumes and related products. The core product lines include FLOWER BY KENZO (iconic women's fragrances with signature poppy bottles), KENZO HOMME (men's fragrance collection), L'EAU KENZO (fresh aquatic scents), KENZO WORLD (fashion-inspired women's fragrances), AQUA KENZO (water-themed aquatic fragrances), and LA COLLECTION KENZO/MEMORI (prestige Japanese-inspired scents). The brand also offers KENZOKI skincare, L'Eau Pure (new sustainable fragrance with 91% natural ingredients), and eco-designed gift sets. Products are available in various concentrations (Eau de Parfum, Eau de Toilette) and formats (standard bottles, travel sizes, gift sets with accompanying body care). The company demonstrates commitment to sustainability through recycled glass bottles (15%), FSC-certified packaging, and participation in circular economy initiatives like the 'La Boucle Beauté Parfums' bottle reuse pilot.

Differentiator

Problem solved

Functional benefit

Brands

• FLOWER BY KENZO: Iconic floral fragrance collection for women, featuring signature poppy design bottles including variants like Le Rouge Flower, Eau de Parfum, and Flower Indigo.
• KENZO HOMME
• L'EAU KENZO
• AQUA KENZO
• KENZO WORLD
• KENZOKI
• LA COLLECTION KENZO MEMORI

Products and services

• FLOWER BY KENZO Women's signature floral fragrance line featuring the iconic poppy-shaped bottle; includes Eau de Parfum, Eau de Toilette, Le Rouge Flower, Flower Indigo, and limited editions such as Kokeshi, Poppy Bouquet, and La Récolte Parisienne.
• KENZO HOMME Men's fragrance line featuring aquatic and woody scent profiles; includes Eau de Toilette, Eau de Toilette Intense, Eau de Parfum, KENZO HOMME INDIGO, KENZO HOMME SANTAL MARIN, and KENZO HOMME EAU DE TOILETTE MARINE.
• L'EAU KENZO Fresh, aquatic fragrance collection inspired by nature; includes Pour Femme, Pour Homme, Florale, Boisée, L'Eau Pure, and limited editions such as Hyper Wave and Sunlight.
• KENZO WORLD Fashion-inspired women's fragrance line featuring Eau de Parfum, Eau de Toilette, and Eau de Parfum Intense variants with peony, jasmine, and Ambroxan crystal notes.
• AQUA KENZO Fresh aquatic fragrances for men and women featuring signature water-themed bottles in sea green (her) and cobalt blue (him) colors inspired by Hokusai wave imagery.
• LA COLLECTION KENZO / MEMORI COLLECTION Prestige fragrance collection featuring high-end scents inspired by Japanese aesthetics and memories, including Ciel Magnolia, Cèdre Secret, Rêve Lotus, Soleil Thé, Poudre Matcha, Nuit Tatami, and Nuage Cerisier.
• KENZOKI Skincare Skincare product line under the Kenzo Parfums brand, extending from fragrance into beauty and skincare offerings.
• L'Eau Pure New Eau de Parfum in the L'EAU KENZO line featuring the Aquozone® molecule for crystalline aquatic notes, with 91% natural origin ingredients including Italian mandarin, lemon, Provençal white lavender, musk, and Australian sandalwood.
• Gift Sets Eco-designed fragrance gift sets made in France from 100% cardboard and paper from responsible sources, featuring Kintsugi-inspired decorative themes.

Quantifiable outcome

• 91% ingredients of natural origin in L'Eau Pure fragrance
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• La Boucle Beauté ParfumsminorStrategic or Co-development Partner · 1 October 2025Kenzo Parfums participates in 'La Boucle Beauté Parfums', a pilot initiative for perfume bottle reuse launched by the French beauty sector in response to France's Anti-Waste Law for a Circular Economy (AGEC). The program involves major beauty brands and innovative cleaning processes to demonstrate the feasibility of circular economy principles in cosmetics, potentially influencing broader European and global practices. The initiative mandates companies to use a certain percentage of reused packaging by specific deadlines.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hermès Parfums: Independently owned luxury fragrance house directly comparable to Kenzo on fashion-house heritage, prestige-tier pricing, refillable-bottle leadership, and an artful, minimalist brand aesthetic.
• YSL Beauté: L'Oréal-owned luxury fragrance and beauty brand. Competes head-to-head with Kenzo in department stores, Sephora, and travel retail with a comparable men's/women's fragrance ladder and similar brand-storytelling emphasis.
• Chanel Parfums: Privately held benchmark luxury fragrance house. Comparable position at the top of the prestige fragrance category — Kenzo competes with Chanel for the same consumer occasion and selective-retail mindshare, even though scale and pricing tier differ.
• Dior Parfums: Flagship prestige fragrance house within LVMH Fragrance Brands. Competes with Kenzo Parfums in the same retail doors, department-store counters, and travel-retail channels for the same luxury fragrance consumer, and faces the same LVMH group-level portfolio prioritisation trade-offs.
• Tom Ford Beauty: Estée Lauder-owned luxury fragrance house. Comparable to Kenzo in luxury-tier pricing, niche-within-prestige positioning, fashion-house heritage storytelling, and selective-retail SKU ladders.
• Giorgio Armani Beauty: L'Oréal-licensed luxury fragrance and beauty brand. Direct peer to Kenzo on men's signature fragrances (e.g., Acqua di Giò franchise parallels Kenzo Homme/Aqua Kenzo) and prestige women's lines, with overlapping department-store and travel-retail distribution.
• Guerlain: Heritage French prestige fragrance house also under LVMH Fragrance Brands. Direct overlap with Kenzo on refillable bottle initiatives, prestige positioning, and global selective-retail distribution; shares LVMH sustainability and AGEC-compliance pressure points.
• Givenchy Parfums: Another LVMH Fragrance Brands sister-label competing directly with Kenzo in men's and women's luxury fragrance. Closely comparable on product architecture (Eau de Parfum / Eau de Toilette ladders), selective distribution, and DTC e-commerce operations.

Emerging players

• Prada Beauty: L'Oréal-licensed relatively newer entrant into prestige fragrance. Comparable to Kenzo on fashion-house heritage, art-driven positioning, and an aspirational Asian and travel-retail growth thesis, although still building share versus established players like Kenzo.

Broad incumbents

• Lancôme: L'Oréal-owned broader beauty house with fragrance as one line within a wider portfolio (skincare, makeup, fragrance). Less directly head-to-head than Dior/YSL, but comparable on selective-retail positioning and global DTC infrastructure that competes for the same consumer time and wallet as Kenzo.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KenzoParfums
• Facebookfacebook.com/kenzoparfums
• LinkedInlinkedin.com/company/kenzo-parfums
• Instagraminstagram.com/kenzoparfums
• Xx.com/kenzoparfumsuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenzo Parfums France