Curteis

What Curteis does

Curteis is a UK-based precious metal jewellery manufacturer founded in 1975, operating from a single headquarters and production facility and serving as a B2B supplier to jewellery retailers, wholesalers, independent designers, and fellow manufacturers across the UK and internationally. The company's core output is finished precious-metal jewellery (gold, silver, platinum, and 18ct gold-plated silver) across product families including pendants, lockets, bangles, earrings, cufflinks, neckwear, wristwear, and rings, alongside an extensive chain catalogue covering more than 60 styles and a components range for trade buyers.

The underlying technology stack combines traditional precious-metal craftsmanship with in-house manufacturing capabilities, a dedicated plating department for finishing, and an on-site Birmingham Assay Office sub-office enabling direct hallmarking — a regulatory function that compresses lead times relative to competitors who must submit pieces externally. Curteis holds Responsible Jewellery Council certification and operates the SMO Gold line emphasising traceability and responsible sourcing. Sub-brands include Curteis Creates (bespoke design and manufacturing service) and SMO Gold, alongside curated collections such as the Heritage Collection.

Revenue is generated primarily through one-time B2B product sales from a 36,000+ SKU catalogue, supplemented by professional services revenue from bespoke manufacturing (Curteis Creates), plating and replating services, and hallmarking. Pricing is not publicly disclosed; trade account holders and stockists access login-gated pricing on the e-commerce platform. Distribution combines direct field sales representatives covering the UK and Ireland with the company's own e-commerce platform, supported by trade catalogues and organic social channels. Same-day dispatch is offered on orders placed before 2pm, and free postage is provided on all website orders. The company is family-run, privately held, and reports no external investors, parent company, or M&A activity.

Name

Curteis

Legal name

Curteis

Website

https://curteis.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Curteis is a UK precious metal jewellery manufacturer, founded in 1975, producing gold, silver, and platinum jewellery, chain, components, and bespoke designs for retailers, wholesalers, designers, and other manufacturers across the UK and internationally.

Ownership category

akta.pro rank

Product category

Precious Metal Jewellery Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro industry

PRIMARYCRAKAIAA

Fine Jewelry Manufacturing (Precious Metals & Gem-Set)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

SECONDARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAAAJ

Fine Jewelry Components (Chains, Settings, Findings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAHAA

Bespoke Fine Jewelry (Precious Metals & Gemstones)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKAAAM

Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Precious metal jewellery
• Chain manufacturing
• Bespoke jewellery design
• Plating services
• Hallmarking services

Headquarters

HQ city

Ellesmere

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Jewellery Product Sales: Manufacture and sale of precious metal jewellery including gold, silver, platinum jewellery, chains, pendants, lockets, bangles, earrings, cufflinks, and components. Products are sold to retailers, wholesalers, designers, and manufacturers. Thousands of products available from stock for next day delivery.
2. Bespoke Manufacturing Services (Curteis Creates): Custom jewellery design and manufacturing service allowing customers to design and manufacture their own jewellery collections.
3. Plating Services: Jewellery replating and plating services for restoration and finishing.
4. Hallmarking Services: On-site Birmingham Assay Office sub-office providing hallmarking services, an essential guarantee of precious metal quality and authenticity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Curteis manufactures and supplies precious metal jewellery products in gold, silver, platinum, and 18ct gold-plated silver, including chains, pendants, lockets, bangles, earrings, cufflinks, neckwear, wristwear, and rings, as well as jewellery components (findings, stampings, charms). The company also provides bespoke jewellery design and manufacturing through Curteis Creates, in-house precious metal plating and replating, and hallmarking via its on-site Birmingham Assay Office sub-office. Customers are retailers, wholesalers, designers, and fellow manufacturers served through a login-protected trade website and direct sales representatives.

Product overview

Curteis is a UK-based precious metal jewellery manufacturer founded in 1975, offering an extensive portfolio of gold, silver, and platinum jewellery products and components. The core product range includes finished jewellery pieces such as pendants, lockets, bangles, earrings, cufflinks, neckwear, and wristwear, alongside a comprehensive chain collection featuring over 60 distinct styles including belcher, curb, trace, rope, snake, spiga, figaro, omega, venetian, byzantine, and Franco chains in various weights and lengths. The company provides manufacturing services including bespoke design (Curteis Creates), plating and replating services, and hallmarking through its on-site Birmingham Assay Office. Specialty offerings include the SMO Gold range emphasising traceability and sustainability, the Heritage Collection featuring traditional-inspired designs, and components for other manufacturers. The company supplies retailers, wholesalers, designers, and fellow manufacturers across the UK and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Curteis Creates: Bespoke jewellery manufacturing service enabling customers to design and manufacture their own jewellery collections.
• SMO Gold

Products and services

• Gold Jewellery Finished gold jewellery range in 9ct and 18ct yellow, white, and red gold, including pendants, lockets, bangles, earrings, children's jewellery, cufflinks, neckwear, and wristwear. Sold to retailers, wholesalers, designers, and fellow manufacturers.
• Silver Jewellery Finished silver jewellery range including pendants, crosses, St Christopher's, lockets, bangles, earrings, children's jewellery, cufflinks, neckwear, wristwear, and rings, with 18ct gold-plated silver options. Sold to retailers, wholesalers, designers, and fellow manufacturers.
• Chain Products Extensive chain selection in gold, silver, and platinum covering belcher, curb, trace, rope, snake, spiga, figaro, omega, venetian, byzantine, and Franco styles in various weights and lengths, including loose chain. Sold as finished chain or as inputs for other manufacturers.
• Platinum Jewellery Platinum jewellery and chain products for trade customers seeking premium precious metal options.
• Components Gold, silver, and platinum findings, stampings, and charms supplied to fellow jewellery manufacturers as production inputs.
• Collections Curated jewellery collections in gold and silver featuring coordinated designs across pendants, bangles, earrings, and other product types.
• Heritage Collection Heritage-inspired jewellery collection featuring traditional designs with modern craftsmanship, including contrast twist wire bangles, expandable bangles, and charm bracelets.
• SMO Gold SMO (Sustainable, Measured, Optimised) Gold range emphasising traceability, responsibility, and transparency in precious metal sourcing.
• 18ct Gold Plated Silver 18ct gold-plated silver jewellery range offering the appearance of gold at a lower price point, including earrings, wristwear, neckwear, chain, and bangles.
• Plating and Replating Service Professional plating and replating service delivered by Curteis's in-house Plating Department, providing high-quality finishes across a range of precious metals including gold plating, as well as restoration replating for worn or tarnished jewellery pieces.
• Hallmarking Service Hallmarking service delivered through Curteis's on-site Birmingham Assay Office sub-office, providing the official precious metal quality and authenticity guarantee while reducing lead times and providing an efficient route to market for trade customers.
• Curteis Creates Bespoke jewellery design and manufacturing service enabling customers to design and manufacture their own custom jewellery collections, with Curteis providing manufacturing capabilities from design through to finished piece.

Quantifiable outcome

• Same day dispatch on orders placed before 2pm
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Birmingham Assay OfficecoreTechnology or IntegrationCurteis has an on-site Birmingham Assay Office sub-office, which helps speed up the hallmarking process, reducing lead times and providing customers with an efficient route to market. Hallmarking remains an essential guarantee of a precious metal item's quality and authenticity.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pandora: Global jewellery manufacturer and brand producing charm bracelets, rings, earrings, and chains in precious metals at scale. A broad incumbent in precious metal jewellery manufacturing, far larger than Curteis but operating in the same product categories.
• Signet Jewelers: Largest jewellery retailer globally (Kay, Zales, etc.) with significant in-house sourcing and private-label precious metal jewellery manufacturing. A broad incumbent operating at much greater scale across precious metal jewellery than Curteis.
• James Avery Artisan Jewelry: US-based jewellery manufacturer-retailer with deep precious metal (gold/silver) catalogue and in-house manufacturing. A larger established player in the precious metal jewellery space with comparable product mix though vertically into retail rather than wholesale.

Regional players

• The Royal Mint: UK-based precious metals producer offering gold and silver bullion, coins, and licensed jewellery products. Comparable on UK heritage, precious metal provenance, and traceability credentials, though oriented to bullion and licensed collectibles rather than chain/findings supply.

Emerging players

• BeauGems: UK jewellery manufacturer offering bespoke and private-label precious metal jewellery manufacturing to designers and retailers. Smaller and more bespoke-focused than Curteis but directly comparable in B2B precious metal manufacturing and Curteis Creates-style services.

Direct peers

• Hoover & Strong: US precious metals manufacturer and refiner offering gold, silver, platinum jewellery, findings, chain, and custom manufacturing to trade customers. Directly comparable to Curteis in precious metal manufacturing, chain, findings, and bespoke trade services.
• Cooksongold: UK-based precious metal jewellery manufacturer and supplier offering gold, silver, platinum findings, chain, and components to makers and trade customers. Direct overlap with Curteis in B2B precious metal supply, chain range, and components/findings.
• Stuller: Large US-based jewellery manufacturer and wholesale distributor supplying finished jewellery, findings, and chain to retailers and designers globally. Comparable in catalogue breadth, B2B GTM, and precious metal jewellery product mix.

Others

• Birmingham Assay Office: UK hallmarking authority and precious metals testing service, of which Curteis hosts an on-site sub-office. Relevant as an ecosystem partner; comparable services are essential infrastructure for any UK precious metal jewellery manufacturer.
• Responsibly Jewellery Council (RJC): Industry standards body setting responsible sourcing and sustainability certification for the jewellery supply chain. Curteis is RJC certified, so the body itself is an ecosystem peer defining the standards under which Curteis' SMO Gold and traceability claims operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/curteisjewellery
• Instagraminstagram.com/curteis_jewellery
• Xx.com/curteisltd
• LinkedInlinkedin.com/company/curteis-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curteis