Flying Start
Flying Start is a Dallas-based strategic naming consultancy that creates brand, product, and service names for Fortune 500 and large organizations. It operates as an affiliated division of The Richards Group, serving enterprise clients across B2B, consumer, corporate, nonprofit, and naming systems categories.
- Company typePrivate
- Founded1973
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flying Start does
Flying Start is a specialized brand naming consultancy that creates strategic names for corporations, products, services, and nonprofit organizations. The firm operates as an affiliated division of The Richards Group (TRG), an award-winning Dallas-based advertising and branding agency, and has been in continuous operation for over 45 years. Its services span five named categories: business-to-business, consumer, corporate, naming systems, and nonprofit, and its client roster includes Fortune 500 enterprises such as 7-Eleven, AT&T, Comcast, Target, Marriott, Pfizer, Medtronic, MGM Resorts International, The Home Depot, Bridgestone, and Hyundai. Notable named brands in its portfolio include Aria Resort & Casino (MGM), Vistra Energy, Atmos Energy, HomeAway, GuideStone Financial Resources, CitySquare, and Doozee (Crayola).
Flying Start firmographics
Firmographics- Name
- Flying Start
- Legal name
- The Richards Group, Inc.
- Website
- https://flyingstartnaming.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flying Start is a Dallas-based strategic naming consultancy that creates brand, product, and service names for Fortune 500 and large organizations. It operates as an affiliated division of The Richards Group, serving enterprise clients across B2B, consumer, corporate, nonprofit, and naming systems categories.
- Ownership category
- akta.pro rank
Flying Start industry classification
Industry- Product category
- Brand Naming Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Flying Start is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flying Start business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Naming Services: Professional naming services for brands, products, services, and organizations. Services include strategy definition, name generation, screening, availability checking, and trademark review support. Engagements are custom and project-based.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Flying Start product offering
Product offeringCore offering
Flying Start provides strategic naming services for brands, products, services, and organizations. Its experienced linguists develop names that are easy to say, write, and remember, evaluating each for strategic fit, distinctiveness, and graphic appeal. Deliverables include individual brand names as well as multi-tiered naming architecture systems, supported by legal availability and trademark review.
Product overview
Flying Start is a specialized brand naming consultancy that operates as a single, unified service offering rather than a software platform. The core product is strategic naming services for brands, products, and services, delivered through a collaborative six-step process: strategy definition, name generation, engineering and screening, availability screening, presentation and collaboration, and trademark review. Flying Start's portfolio includes named brands across multiple categories including business-to-business, consumer, corporate, naming systems, and nonprofit sectors. Notable named brands in their portfolio include Aria Resort & Casino (Las Vegas), Atmos Energy, CitySquare (nonprofit), Doozee (Crayola crayon line), Enlivant (senior living), GuideStone Financial Resources, Nine-Band Brewing Co. (Texas craft brewery), Promitor (Tate & Lyle dietary fiber), Victory (Dallas mixed-use development), and Vidorra (San Antonio high-rise). The company also offers naming systems for organizations requiring coherent multi-brand architectures. Flying Start operates as an affiliated company of The Richards Group, a Dallas-based advertising and branding agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Naming Services
Companies that use Flying Start
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles2 records
Flying Start technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flying Start partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TRG (The Richards Group)coreFlying Start operates as part of The Richards Group (TRG), an award-winning branding agency. The partnership provides Flying Start with deep insight into names that work in advertising and flourish in the digital domain. TRG is described as the largest privately held advertising agency in the country.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Flying Start competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flying Start social profiles
Digital presenceFlying Start financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Start leadership team
Management profileNumber of profiles
Profiles1 record
Flying Start funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Start M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Start
What does Flying Start do?
Flying Start provides strategic naming services for brands, products, services, and organizations. Its experienced linguists develop names that are easy to say, write, and remember, evaluating each for strategic fit, distinctiveness, and graphic appeal. Deliverables include individual brand names as well as multi-tiered naming architecture systems, supported by legal availability and trademark review.
Is Flying Start a public or private company?
Flying Start is a private company. It is classified as corporate owned and is currently operating.
When was Flying Start founded?
Flying Start was founded in 1973. It employs 11 to 50 people.
Where is Flying Start based?
Flying Start is headquartered in Dallas, United States, in the North America region.
How does Flying Start make money?
One revenue line is on record: naming Services.
Does Flying Start have an API?
No public API is recorded for Flying Start.
What industry is Flying Start in?
Flying Start's product category is Brand Naming Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 541430 and its SIC code is 7330.