Brodstone Memorial Hospital

What Brodstone Memorial Hospital does

Brodstone Memorial Hospital, doing business as Brodstone Healthcare, is a private, non-profit regional health system headquartered in Superior, Nebraska. Founded in 1928 and operating with 51–100 employees, it delivers a full continuum of care spanning a 24/7 emergency department, inpatient services, surgery, diagnostic imaging (X-ray, CT, MRI, nuclear medicine), laboratory, OB/labor and delivery, cardiac and pulmonary services including cardiac rehabilitation, oncology programs, mental health, rehabilitation (physical, occupational, speech), wound care, and pain management. Distribution is multi-site: the main hospital at 520 East 10th Street, Superior; Family Medical Centers in Superior, Nelson, Edgar, and Deshler; and a Specialty Clinic that brings external specialists (radiologist, surgeon, pathologist, cardiologist) into the local market on a referral basis.

The underlying technology stack is conventional third-party healthcare IT rather than proprietary infrastructure. Clinical operations run on a Cerner electronic health record, with patient-facing access through the HealtheLife patient portal (Cerner), billing through Simple ePay, and pricing disclosure through the Clarity Price Transparency tool. There is no evidence of proprietary AI/ML capability, custom data platform, or differentiated software product; the technology footprint is a vendor-integrated clinical and administrative system.

The business model is fee-for-service healthcare delivery funded by a mix of insurance claims, Medicare, Medicaid, and patient self-pay. Pricing is not publicly disclosed beyond an online cost-estimation portal; specific rates are handled through the Business Office. The customer base is the resident population of Superior, Nelson, Edgar, Deshler, and surrounding south-central Nebraska — primarily individual patients seeking local access to services that would otherwise require significant travel. Distribution is direct-to-patient via walk-in emergency care, scheduled primary care appointments, and referral-based specialty visits; there is no B2B product, software licensing, or external revenue stream. Strategic activity in 2024 has centered on the Project SCOPE expansion initiative, a second CRNA hire to bolster the anesthesia service line, and management of a physician departure, signaling incremental capacity build rather than a material pivot.

Name

Brodstone Memorial Hospital

Legal name

Brodstone Healthcare

Website

https://brodstone.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Brodstone Memorial Hospital is a private, non-profit regional health system in Superior, Nebraska, operating a main hospital and four family medical centers across south-central Nebraska. It delivers emergency, primary, specialty, surgical, and ancillary care to local residents through a Cerner-based EHR and in-person service delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Superior

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Patient Healthcare Services: Direct patient care services including emergency care, surgery, diagnostic imaging, laboratory services, rehabilitation, and specialty clinic consultations. Revenue generated through insurance claims, Medicare/Medicaid billing, and patient self-pay
2. Outpatient Medical Services: Family medical center visits across multiple locations (Superior, Nelson, Edgar, Deshler) providing primary care, immunizations, and wellness services
3. Specialty Clinic Services: Specialist consultations and procedures through the Specialty Clinic, bringing external physicians to serve local community needs

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Brodstone Healthcare operates a regional, non-profit critical access hospital in Superior, Nebraska, complemented by four family medical centers (Superior, Nelson, Edgar, Deshler) and a specialty clinic. The organization delivers comprehensive inpatient and outpatient services across emergency care, primary care, surgery, diagnostic imaging, laboratory, OB/labor & delivery, cardiac and pulmonary services, cancer programs, mental health, rehabilitation, wound care, and pain management. Revenue is generated through fee-for-service patient care billed via insurance, Medicare/Medicaid, and patient self-pay.

Product overview

Brodstone Healthcare is a regional healthcare system consisting of a main hospital in Superior, Nebraska, and multiple family medical centers across the region (Superior, Nelson, Edgar, and Deshler). The system operates as a single integrated healthcare delivery network offering comprehensive medical services including emergency care, primary care, specialty clinics, diagnostic imaging, laboratory, surgery, cardiac rehabilitation, cancer programs, mental health, rehabilitation, and wound care. Patient access is facilitated through the HealtheLife (CernerHealth) patient portal and Simple ePay billing system.

Differentiator

Problem solved

Functional benefit

Products and services

• Brodstone Healthcare (Main Hospital) Regional hospital at 520 East 10th Street, Superior, Nebraska, offering comprehensive healthcare services including emergency care, surgery, diagnostic imaging, laboratory, rehabilitation, and specialty services.
• Brodstone Family Medical Center – Superior Family medical center at 525 East 11th Street, Superior, Nebraska, providing primary care services. Hours: Monday-Friday 8-5, Saturday 8-12; north entrance open 7 a.m. to 8:30 p.m. daily.
• Brodstone Family Medical Center – Nelson Family medical center at 76 West 8th Street, Nelson, Nebraska, providing primary care services. Hours: Monday 8-12, Tuesday 1-4:30, Wednesday 8-5, Thursday 8-12.
• Brodstone Family Medical Center – Edgar Family medical center at 315 North C Street, Edgar, Nebraska, providing primary care services. Hours: Tuesday 9-5, Thursday 1:30-5, Friday 8-4.
• Brodstone Family Medical Center – Deshler Family medical center at 5427 Highway 136, Deshler, Nebraska, providing primary care services.
• Brodstone Specialty Clinic Specialty clinic at 520 E 10th St., Superior, Nebraska, providing specialist consultations including radiologist, surgeon, pathologist, and cardiologist services. Hours: Monday-Friday 8-4.
• Emergency Services 24/7 emergency department providing immediate care for acute illnesses and injuries at the main hospital.
• Surgery Surgical procedures and operative care across multiple specialties at the main hospital.
• Diagnostic Imaging Imaging services including X-ray, CT, MRI, and other diagnostic radiology capabilities at the main hospital.
• Laboratory Services Clinical laboratory testing and analysis services supporting diagnosis and treatment.
• Cardiopulmonary Services Cardiac and pulmonary diagnostic and treatment services including cardiac rehabilitation.
• Cancer Programs Cancer diagnosis, treatment, and support programs for local community patients.
• OB/Labor & Delivery Obstetric services including labor and delivery care for expectant mothers in the region.
• Mental Health Services Mental health assessment and treatment services for the regional community.
• Rehabilitation Services Physical, occupational, and speech therapy rehabilitation services for patients recovering from illness or injury.
• Wound Care Specialized wound treatment and management services for chronic and post-surgical wounds.
• Pain Management Chronic pain assessment and treatment programs for patients requiring ongoing pain care.
• HealtheLife Patient Portal Online patient portal powered by CernerHealth providing 24/7 access to medical records for patients of Brodstone Healthcare and affiliated clinics.

Quantifiable outcome

• High patient satisfaction with testimonials citing 40+ years of continued use
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Sanford Health: Large Upper Midwest health system with extensive rural hospital footprint. Demonstrates a scaled-up version of the rural community hospital strategy and competes for tertiary referrals from rural Nebraska patients.
• Great Plains Health: Regional health system based in North Platte, Nebraska. Comparable rural-anchored delivery model but at significantly larger scale, representing both a competitor and a referral partner for community hospitals like Brodstone.
• Bryan Health: Lincoln, Nebraska-based regional health system with hospitals and outpatient network. Acts as a likely tertiary referral destination for Brodstone's higher-acuity cases and competes for outpatient volume in the region.
• CHI Health St. Francis: Regional Catholic Health Initiatives hospital in Grand Island, Nebraska. Larger regional referral center that competes for specialty volume and is a likely outmigration destination for Brodstone patients needing complex care.

Regional players

• Avera Health: Large regional Catholic health system serving rural communities across Nebraska, South Dakota, and surrounding states. Operates a network of critical access hospitals with a delivery model analogous to Brodstone's, though across a much broader geography.

Direct peers

• Henderson Health Care Services: Critical access hospital and clinic system serving rural Henderson and surrounding communities in Nebraska. Directly comparable rural non-profit delivery model with similar service mix and community footprint.
• Jefferson Community Health & Life: Rural Nebraska critical access system offering hospital, clinic, and long-term care services. Directly comparable rural non-profit model with multi-site primary care access.
• Fillmore County Hospital: Critical access hospital in Geneva, Nebraska, providing comparable rural inpatient, emergency, outpatient, and specialty services to a similar south-central Nebraska community catchment.
• York General Hospital: Community hospital in York, Nebraska offering emergency, surgical, and outpatient services. Comparable scale and rural Nebraska service area, with overlapping primary care and specialty clinic delivery.
• Boone County Health Center: Non-profit critical access hospital serving Albion, Nebraska and surrounding Boone County. Closely comparable rural Nebraska community-hospital business model and service-line breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMY-GujDEm--2vtewh8aKBA
• Facebookfacebook.com/brodstonememorialhospital
• LinkedInlinkedin.com/company/brodstone-memorial-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brodstone Memorial Hospital