Texas Legal

What Texas Legal does

Texas Legal (legally Texas Legal Protection Plan, Inc.) is a Texas nonprofit legal benefit organization founded in 1972 by the State Bar of Texas and the Texas State Legislature to provide affordable access to legal services for Texas residents. The company offers prepaid legal coverage exclusively to Texans through three primary plan structures: independent Secure plans available directly to individuals and families ($650/year individual, $900/year family), employer-offered group plans (current Preferred and Select tiers, transitioning to new Gold and Silver tiers in 2026), and a Texas Veterans Commission channel offering discounted group rates. Coverage spans six practice areas — Consumer Law, Financial Law, Criminal Law, Estate Planning, Family Law, and Other Areas — delivered through a network of 250+ participating attorneys, with members retaining freedom of choice to use any of 85,000 Texas-licensed attorneys.

The operational platform is a conventional nonprofit membership system centered on three web-based components: an Attorney Finder search tool, a Member Online Portal for enrollment and account changes, and a password-protected Provider Portal where attorneys submit claims and manage authorizations. Texas Legal augments its core legal coverage with member benefits through strategic partnerships, notably Experian IdentityWorks (identity theft monitoring and up to $1M insurance) and BALANCE (financial counseling). The organization has been self-regulated since September 1, 2019.

Revenue is generated exclusively from recurring membership premiums billed monthly or annually, with annual prepay options that include a free month and a 12-month minimum commitment on independent plans (early termination fee of $400). Distribution is multi-channel: direct employer sales into voluntary benefits packages, independent direct enrollment via the website, a commissioned producer/agent program with insurance brokers, and affinity channels including credit unions, associations, and the Texas Veterans Commission. The company is governed by a self-appointed Board of Directors, led by President Hilary Bentsen and Vice President Arturo Herrera, with roughly 15 team members across account management, provider relations, member services, and accounting, all based at the Austin, Texas headquarters at 7500 Rialto Boulevard.

Name

Texas Legal

Legal name

Texas Legal Protection Plan, Inc.

Website

https://texaslegal.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Legal is a Texas-only nonprofit founded in 1972 by the State Bar of Texas that sells prepaid legal benefit plans to individuals, families, and employer groups, providing access to 250+ participating attorneys across six practice areas.

Ownership category

akta.pro rank

Product category

Group Legal Plans

NAICS

Legal Services (5411), Insurance Agencies and Brokerages (524210)

SIC

Services-Legal Services (8111), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Worksite Legal Services Plans (Prepaid Legal) (FSAIAMAJ)

Keywords

• Group legal plans
• Legal insurance coverage
• Prepaid legal services
• Voluntary employee benefits
• Legal benefit plans

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Premiums: Texas Legal operates exclusively on membership premiums. Members pay monthly or annual subscription fees for legal benefit coverage. Plans are offered in three tiers: Gold/Preferred (comprehensive), Silver/Select (targeted), and Secure (independent individual/family). Group plans are priced lower than independent plans due to collective purchasing power. Revenue is recurring as memberships auto-renew annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Texas Legal sells prepaid legal benefit plans (legal insurance) exclusively to Texas residents. Members pay monthly or annual subscription premiums to access a network of participating attorneys who provide covered legal services at no additional out-of-pocket cost across Consumer Law, Financial Law, Criminal Law, Estate Planning, Family Law, and Other Areas. Plans are distributed through employer-sponsored voluntary benefits, direct individual enrollment, and producer/broker channels, with an Attorney Finder, Member Portal, and Provider Portal enabling service delivery.

Product overview

Texas Legal provides a suite of legal benefit plans offering prepaid legal coverage exclusively to Texas residents. The product portfolio includes two tiers of independent plans (Secure Individual and Secure Family) available directly to Texans, employer-sponsored plans (Preferred/Select currently, transitioning to Gold/Silver in 2026), and a Texas Veterans Commission Legal Plan. All plans provide access to a statewide network of 250+ participating attorneys across six major areas of law: Consumer Law, Financial Law, Criminal Law, Estate Planning, Family Law, and Other Areas. Members access services through an Attorney Finder tool, Member Online Portal, and Provider Portal. The company operates as a nonprofit created by the State Bar of Texas in 1972.

Differentiator

Problem solved

Functional benefit

Products and services

• Secure Plan (Individual) Independent (non-employer) prepaid legal benefit plan for individual Texas residents, providing comprehensive coverage across six areas of law (Consumer, Financial, Criminal, Estate Planning, Family, Other) with a 12-month minimum commitment. Members access participating attorneys via the Attorney Finder with no co-pays or deductibles when in-network.
• Secure Plan (Family) Independent prepaid legal benefit plan for Texas families, extending Secure Individual coverage to spouse, domestic partner, dependent children under 26, and disabled children over 26, with 12-month commitment. Same six-area legal coverage and in-network access with no co-pays.
• Gold Plan (Employer Offered) Comprehensive employer-sponsored legal benefit plan offering protection in every area of law, including identity theft monitoring and restoration through Experian IdentityWorks. Replaces the Preferred Plan for groups renewing in 2026, priced at $28/month single or $45/month family (with 1 month free on annual).
• Silver Plan (Employer Offered) Targeted employer-sponsored legal benefit plan providing coverage for the most common legal issues at an affordable price. Replaces the Select Plan for groups renewing in 2026, priced at $18/month single or $28/month family (with 1 month free on annual).
• Preferred Plan (Employer Offered) Current comprehensive employer-sponsored legal benefit plan offering protection in every area of law, plus identity theft monitoring. Priced at $25/month single or $40/month family, transitioning to the Gold Plan in 2026.
• Select Plan (Employer Offered) Current employer-sponsored legal benefit plan with targeted coverage for the most common legal issues. Priced at $16/month single or $25/month family, transitioning to the Silver Plan in 2026.
• Texas Veterans Commission Legal Plan Discounted group-rate legal benefit plan available to veterans, their dependents, and survivors of veterans through a partnership with the Texas Veterans Commission. Provides the same comprehensive legal coverage as standard Texas Legal plans at special group pricing.

Quantifiable outcome

• One attorney consultation averaging $300/hour can cost more than an entire year of Texas Legal membership

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• State Bar of TexascoreStrategic or Co-development Partner · 1 January 1972Texas Legal was founded in 1972 by the State Bar of Texas and the Texas State Legislature as a statewide nonprofit legal benefit plan. The State Bar of Texas is an administrative agency of the judicial branch, and every licensed attorney is a member. This founding partnership established Texas Legal's mission to provide affordable legal access to Texans.
• ExperiancoreStrategic or Co-development PartnerExperian provides identity protection products to Texas Legal members. Members receive access to Experian IdentityWorks for free, including identity theft monitoring, restoration services, and up to $1 million in identity theft insurance as part of membership benefits.
• BALANCEminorStrategic or Co-development PartnerBALANCE is a nonprofit organization providing money management education and financial counseling. Texas Legal members receive free financial counseling through BALANCE to help with budgeting, debt management, and financial planning as an included membership benefit.
• Texas Lawyers' Insurance Exchange (TLIE)minorOthersTLIE is the commonly used professional liability insurance carrier referenced by Texas Legal for participating attorneys. While not an official partnership, Texas Legal provides this referral as a resource for attorneys who need to obtain the required $100,000 per claim / $300,000 aggregate professional liability coverage to join the network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unum Group: Major voluntary benefits carrier offering group legal, disability, and other supplemental products through employer benefit packages. Comparable in distribution model but offers legal plans as part of a much broader benefits portfolio.
• Aflac: Supplemental insurance leader with growing voluntary benefits portfolio distributed through employer payroll deduction and producer networks. Comparable to Texas Legal's employer-sponsored and producer channels, though legal plans are a smaller part of Aflac's lineup.
• Allstate Benefits (National General): Voluntary benefits provider offering group legal plans, accident, and other supplemental insurance products through employers and producers. Comparable to Texas Legal's employer-sponsored distribution and producer partner program but operating across multiple product lines.
• MetLife Legal Plans (Hyatt Legal Plans): Group legal plans offered as part of MetLife's broader voluntary benefits portfolio, distributed primarily through employer benefit packages. Comparable to Texas Legal's employer-sponsored group plan channel but as part of a much larger benefits carrier.
• Cigna Group Insurance (Evernorth): Large health and benefits carrier offering supplemental products including legal and financial protection plans through employer benefit packages. Comparable in employer-sponsored voluntary benefits distribution though legal plans are ancillary to core health offerings.
• Nationwide Voluntary Benefits: Major insurance carrier offering voluntary benefits including group legal plans through employer benefit packages. Comparable in employer distribution and supplemental benefits model.

Direct peers

• LegalShield: The largest U.S. provider of prepaid legal plans, serving members across all 50 states with subscription-based legal coverage via a network of provider law firms. Directly comparable to Texas Legal's subscription legal plan model, though operating nationally rather than within a single state.
• IDShield: Subscription-based identity theft and legal coverage product sold to individuals and through employer benefits, owned by LegalShield's parent PPLSI. Comparable in bundled identity-theft-plus-legal subscription model similar to Texas Legal's Experian partnership.
• ARAG: National provider of legal insurance and identity theft protection plans sold through employers and direct channels. Comparable to Texas Legal in offering prepaid legal coverage across multiple practice areas and employer-sponsored distribution.

Regional players

• Amalgamated Life: Voluntary benefits provider serving labor union, employer, and association markets with supplemental insurance and legal plans. Comparable to Texas Legal's association and credit union distribution approach though operating primarily in northeastern U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/texaslegalprotection
• Facebookfacebook.com/TexasLegalTL
• LinkedInlinkedin.com/company/texas-legal-protection-plan
• Instagraminstagram.com/texas.legal

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Legal