What Global Survey does

Global Survey Limited is a privately-held New Zealand authorised dealer of Leica Geosystems (Hexagon) surveying, construction, and detection technology, operating from its head office and showroom in Rosedale, Auckland, plus a south-island service centre and showroom in Christchurch. The company has supplied Leica technology in New Zealand for over 35 years and also distributes complementary brands including Engcon tiltrotators and Xwatch safety systems. Its portfolio spans total stations, GNSS/GPS systems, machine control hardware and software (Leica iCON MC1, iCON Site, iCON Build), reality-capture instruments (BLK360, BLKARC, BLK2FLY, Pegasus TRK Neo, RTC Series), and detection equipment (Leica DSX, DS2000, DS4000 GPR, C-Thrue concrete scanners, cable locators), supported by software platforms including Captivate, ConX, Cyclone FIELD 360 / 3DR / REGISTER 360, and Infinity.

The business monetises through five distinct revenue streams: one-time equipment sales (prices exclusive of GST via e-commerce and showrooms), subscription-based SmartFix RTK GNSS correction services with casual and annual tiers, equipment hire with nationwide delivery, factory-accredited service/repair/calibration executed by seven factory-trained technicians across two service centres, and a Training Academy covering detection, surveying, and reality-capture courses. Go-to-market is sales-led with technical-expert engagement, supported by an e-commerce storefront (WooCommerce-based), two physical showrooms, a national hire delivery operation, and a multi-channel marketing mix (website, email newsletter, LinkedIn/Facebook/YouTube, case studies, the ARCH NZ user group, and a 0800 expert advice line). Customer segments are diversified across surveying and GIS professionals, civil construction contractors, building construction trades, and utility detection end users, with named case studies spanning Christchurch City Council, Multimedia Communications, Aerialsmith, CB Civil, CENEX, Troydon Contractors, Precision Layout Solutions, and Pattersons Dunedin. Key strategic partnerships are sole NZ distributorship with Leica Geosystems, NZ distributorship with Engcon, NZ dealership with Xwatch Safety Solutions, integration work with Boston Dynamics and Cable Price/KiwiRail for rail geofencing trials, and operation of the SmartFix GNSS reference station network.

Name

Global Survey

Legal name

Global Survey Limited

Website

https://globalsurvey.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Survey is a 35-year-old, privately-held New Zealand authorised Leica Geosystems dealer, distributing and servicing surveying, machine-control, reality-capture, and utility-detection technology for surveying firms, civil contractors, and councils across New Zealand.

Ownership category

akta.pro rank

Product category

Surveying and Construction Equipment Distribution

NAICS

Surveying and Mapping (except Geophysical) Services (54137), Satellite Telecommunications (517410)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

akta.pro secondary industries

Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH), Remote Sensing & Geospatial MRV (Satellite, Aerial, LiDAR, SAR) (EUABACAF)

Keywords

• Surveying equipment
• Machine control systems
• Ground penetrating radar
• Reality capture solutions
• Construction laser levels

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of Leica Geosystems surveying, construction, and detection equipment including total stations, GNSS receivers, laser scanners, machine control systems, and accessories. One-time purchase model with prices exclusive of GST.
2. SmartFix Subscription Service: Subscription-based RTK GNSS correction service with casual and annual rates. Provides cm-level real-time kinematic corrections, post-processing solutions, and sub-meter GIS corrections. 30-day free trial available for new users.
3. Equipment Hire/Rental: Rental of surveying and construction equipment with flexible rates for long-term hire. Includes calibration, testing, basic training, and telephone support. Delivery available throughout New Zealand.
4. Service, Repair and Calibration: Factory-trained service technicians providing servicing, calibration, and repair of Leica technology. Factory accredited service department audited by Leica regularly.
5. Training Services: Technical training courses for detection, surveying, and reality capture. FREE training provided with equipment purchases. Additional training available at hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Global Survey is an authorized Leica Geosystems dealer in New Zealand selling surveying, construction, and detection equipment and software including machine control systems, GNSS/GPS receivers, total stations, laser scanners, ground penetrating radar, and construction lasers. The company also offers the SmartFix GNSS Reference Station Network (NZ's most extensive RTK correction service), equipment hire with nationwide delivery, factory-accredited service and calibration, and technical training courses.

Product overview

Global Survey is an authorised New Zealand dealer for Leica Geosystems and related brands, offering a comprehensive portfolio of surveying, construction, and detection technology. The core offering centers on Leica machine control systems (Leica iCON MC1, Leica iCON Site, Leica iCON Build), reality capture solutions (Leica BLK360, BLKARC, BLK2FLY, Pegasus TRK Neo, RTC Series), and detection equipment (Leica DSX, DS2000, DS4000 GPR, C-Thrue concrete scanners, cable locators). Supporting software includes Leica Captivate, Leica ConX cloud platform, Cyclone FIELD 360, Cyclone 3DR, and Leica Infinity. The SmartFix GNSS Reference Station Network provides RTK corrections across New Zealand. Additional product lines include Engcon tiltrotators, Xwatch safety systems, GKD limiters, and Tenstar simulators. Services encompass equipment hire, factory-authorized service/repair, and professional training. The company operates from Auckland and Christchurch with nationwide support.

Differentiator

Problem solved

Functional benefit

Products and services

• Leica iCON MC1 Machine Control System Intelligent machine control software and hardware platform combining MCP80 Panel and MC1 Software into a common platform used across construction machines including excavators, dozers, graders, and pavers. Sold to civil construction contractors seeking machine guidance and improved productivity.
• Leica ConX Cloud Collaboration Platform Cloud-enabled collaboration platform for construction companies to manage, monitor, and share construction and survey data in real time. Includes View, Sync, and Track modules. Sold to civil construction and surveying professionals needing real-time project data sharing.
• SmartFix GNSS Reference Station Network New Zealand's most extensive GNSS Reference Station Network providing RTK triple frequency correction service over the internet, tracking GPS, GLONASS, Galileo and BeiDou constellations with cm-level accuracy in NZGD2000. Subscription service offered to all brands of GNSS equipment with 30-day free trial.
• Leica DSX Utility Detection System All-in-one ground penetrating radar utility detection system for civil construction that automates data analysis and creates 3D utility maps in the field without requiring specialist interpretation. Sold to contractors, councils, and utility companies for underground utility mapping before excavation.
• Leica DS4000 Ground Penetrating Radar Next-gen ground penetrating radar system with patented Equalised Scrambling Technology (EsT) for superior clarity and depth in underground utility detection in urban areas. Sold to contractors locating fibre optics, metallic and non-metallic pipes, and other buried infrastructure.
• Leica BLKARC Autonomous Laser Scanner Autonomous laser scanning module designed for integration with robotic carriers such as Boston Dynamics Spot. Uses GrandSLAM technology combining LiDAR SLAM, Visual SLAM, and IMU for fully autonomous mobile laser scanning. Sold to surveying and reality capture professionals.
• Leica Pegasus TRK Neo Mobile Mapping System Mobile mapping system available in TRK500 Neo (single scanner, 500,000 pts/sec) and TRK700 Neo (dual scanners, 1 million pts/sec) configurations, capturing data at speeds up to 80 km/h with built-in AI privacy blurring for GDPR compliance. Sold to surveying firms and infrastructure asset managers.
• Engcon Tiltrotators Swedish-manufactured tiltrotators for excavators enabling 360-degree rotation and tilting of buckets and attachments, including EC-Oil automatic quick hitch system and Q-Safe coupling system. Sold to civil construction contractors in New Zealand with 20-30 tool changes per day saving approximately 1 hour of productivity.
• Xwatch Safety Solutions Height limiters, slew limiters, and Rated Capacity Indicator (RCI) systems for excavators designed and manufactured in the UK. Sold to civil construction and rail contractors requiring equipment safety solutions.
• Equipment Hire Services Flexible rental options for surveying and construction equipment with same-day dispatch, calibration testing, basic training, and telephone support. Delivery available throughout New Zealand. Sold to construction and surveying professionals needing short-term equipment access.
• Service, Repair and Calibration Factory-trained service technicians in Auckland and Christchurch service centres provide calibration, repair, and maintenance for all Leica technology products. Service department is factory-accredited and regularly audited by Leica. Sold to owners of Leica surveying and construction equipment across New Zealand.
• Training Academy Technical training courses covering Detection Training, Survey Training, and Reality Capture Training for Leica equipment users. FREE training provided with equipment purchases; additional training available at hourly rates. Sold to Leica equipment owners and surveying, construction, and detection professionals.

Quantifiable outcome

• Improved operator efficiency with EC-Oil quick hitch system: 20-30 tool changes per day saves approximately 1 hour of productivity
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Xwatch Safety SolutionscoreChannel Partner/ Reseller/ Distributor · 1 August 2022Appointed as new dealer for Xwatch safety solutions in New Zealand. Xwatch XW range includes height and slew limiters and rated capacity indicator (RCI) systems for excavators. Technology designed and manufactured in the UK.
• Leica GeosystemscoreChannel Partner/ Reseller/ DistributorAuthorized Leica Geosystems dealer - sole authorized agent for Leica Geosystems equipment in New Zealand. Provides full warranty support, local service, and factory-trained technicians for all Leica products sold. Service department regularly audited by Leica to ensure factory-standard servicing and calibration.
• engconcoreChannel Partner/ Reseller/ DistributorNew Zealand dealer for engcon tiltrotators - world's largest manufacturer of tiltrotators based in Sweden. Provides sales, training, and ongoing support for engcon products including EC-Oil automatic quick hitch system and Q-Safe quick coupler technology.
• KiwiRailminorStrategic or Co-development PartnerPartnership with KiwiRail for digital geofencing collision-avoidance technology trials. CB Civil conducted trials in partnership with KiwiRail and Cable Price assessing how machine-control systems can improve safety and efficiency in rail construction for KiwiRail's Rail Network Rebuild (RNR) programme.
• Cable PriceminorStrategic or Co-development PartnerPartnership with Cable Price and CB Civil for digital geofencing collision-avoidance technology trials with KiwiRail for rail construction safety applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• AllTerra: Authorized Trimble dealer in the US and other markets providing surveying, mapping, and construction technology with similar service, training, and software support offerings. Comparable as a multi-region, multi-service authorized dealer.
• SITECH: Global Trimble dealer network providing machine control, surveying, and construction technology solutions. Operates a similar authorized-distributor model with technical sales, installation, training, and support for civil construction customers.
• Position Partners: Australia and New Zealand Trimble dealer providing surveying, construction, and geospatial positioning solutions. Closest direct peer given the shared Australasian focus, multi-brand authorized dealer model, and overlapping customer base of surveyors and civil contractors.
• C.R. Kennedy: Authorized Australian distributor for Leica Geosystems and other surveying/construction brands. Highly comparable as a long-standing Leica Geosystems partner with a similar mix of equipment sales, hire, service, and training across the surveying and construction sectors.
• UPG (Ultimate Positioning Group): Australia-based surveying, construction, and positioning solutions provider with parallels in equipment sales, hire, service, and training offerings for surveying and engineering customers.

Broad incumbents

• Spectra Precision: Surveying and construction positioning brand owned by Trimble, offering laser levels, GNSS, and optical instruments that overlap with much of Global Survey's portfolio. Competes for the same contractor and builder customer segments.
• Trimble: Global manufacturer of surveying, construction, and geospatial technology competing head-to-head with Leica Geosystems in total stations, GNSS, machine control, and reality capture. Competing Trimble dealers in NZ and Australia form the primary competitive alternative to Global Survey.
• Topcon Positioning: Major global manufacturer of surveying and construction positioning technology. Competes with Leica on total stations, GNSS, and machine control, with its own authorized dealer network serving NZ surveyors and contractors.
• Hexagon Geosystems: Parent division of Leica Geosystems, supplying the core hardware and software portfolio that Global Survey distributes. Relevant as both the upstream supplier and a broad industry incumbent whose strategy directly shapes Global Survey's distribution rights and economics.

Emerging players

• Maptek: Mining and geospatial technology company offering laser scanning, drone surveying, and resource modelling solutions. Partial overlap with Global Survey's reality capture and monitoring capabilities, particularly in hydrographic and coastal surveying use cases.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GlobalsurveyCoNz
• Facebookfacebook.com/GlobalSurveyLtd
• LinkedInlinkedin.com/company/global-survey-nz
• Xx.com/globalsurveynz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Survey