Restoconcept

What Restoconcept does

Restoconcept is a B2B e-commerce platform that distributes professional kitchen and foodservice equipment — referred to in its served market as matériel CHR (Café-Hôtel-Restaurant) — to commercial buyers. Operating online since approximately 2004 under Belgium-based parent VB Group (9 Avenue Frans van Kalken, 1070 Anderlecht), the platform carries a catalog spanning 25+ equipment categories: bakery and pastry equipment (ovens, planetary mixers, dough sheeters, dividers, fermentation cabinets, croissant production lines such as CROYMAT), pizza ovens and prep tables, fast-food cooking lines, refrigeration and cold rooms, ice and gelato machines, commercial ranges, butchery and charcuterie equipment, bar/cocktail systems including Carimali espresso, dishwashing, laundry, stainless-steel furniture, kitchen ventilation, POS systems, and adjacent verticals such as chocolate-making and medical/pharmaceutical refrigeration. The assortment comprises 250+ brands and includes four own-distributed sub-lines (CROYMAT by Tekno Stamap, TIMBER professional balances, SIRMAN balances, and Carimali coffee equipment).\n\nThe technology stack is a conventional e-commerce storefront: category navigation, EUR-denominated HT pricing, account login, add-to-cart checkout, and order processing via the website, supported by phone (+32 23 35 80 01), email ([email protected]), and WhatsApp (+33 76 0084 160). Distribution is executed through eight country agencies spanning France, Belgium, Italy, Morocco, Senegal, Cameroon, Egypt, and the UAE. Restoconcept also operates a secondary-market "Matériel Occasion" vertical for pre-owned equipment and offers CARSAT subsidy assistance of up to 70% for qualifying French buyers. No proprietary software, API, SDK, AI feature, or third-party integration beyond standard web stack is disclosed.\n\nRevenue is generated exclusively through one-time sales of physical equipment with no subscription, SaaS, recurring service, or transaction-fee layer. The go-to-market motion is direct-to-consumer e-commerce oriented toward SMB and individual professional buyers — bakers, pastry chefs, pizzaiolos, restaurateurs, hoteliers, butchers, ice-cream operators — with inside-sales support for mid-market and enterprise accounts. Customer segmentation is horizontal across eight use-case verticals served through the same channel; no named enterprise customers, customer logos, contract values, or revenue concentration data are disclosed. Ownership, headcount detail, financial performance, and management team are also undisclosed beyond the 11–50 employee range and the VB Group parent relationship.

Name

Restoconcept

Legal name

RESTOCONCEPT

Website

https://restoconcept.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Restoconcept is an e-commerce platform that distributes professional kitchen and foodservice equipment (CHR — Café-Hôtel-Restaurant) across European, African, and Middle Eastern markets, operating since circa 2004 under Belgium-based parent VB Group.

Ownership category

akta.pro rank

Product category

Professional Kitchen Equipment

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

Keywords

• Professional kitchen equipment
• Catering equipment supply
• Commercial refrigeration
• Bakery pastry equipment
• Food service equipment

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Restoconcept generates revenue through direct sales of professional kitchen equipment (matériel CHR) including bakery equipment, pizzeria supplies, cooking equipment, refrigeration, ice machines, and more. Sales are conducted through their e-commerce platform with pricing listed in euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Restoconcept operates an e-commerce platform selling professional kitchen and catering equipment (matériel CHR) to food service businesses. The catalog covers 25+ categories including bakery/pastry equipment, pizza ovens, cooking ranges, refrigeration, ice cream machines, butcher equipment, dishwashers, laundry, and stainless steel furnishings. The company distributes new equipment from 250+ brands as well as its own Restoconcept-branded products, and also offers pre-owned equipment. Sales are conducted online with prices listed in euros (HT), supported by phone, WhatsApp, and 8 country-based agencies across Europe, Africa, and the Middle East.

Product overview

Restoconcept is an e-commerce platform specializing in professional kitchen equipment (CHR - Cafés, Hôtels, Restaurants) operating since approximately 2002, serving customers across France, Belgium, Cameroon, Egypt, UAE, Italy, Morocco, and Senegal. The company offers a comprehensive catalog of professional food service equipment through multiple product categories including Boulangerie-Patisserie (bakery/pastry equipment with ovens, mixers, dough sheeters), Matériel de Pizzeria (pizza ovens, prep tables, dough equipment), Fast Food (grills, fryers, rotisseries, holding equipment), Froid/Refrigeration (cold rooms, display cases, prep tables), Matériel à Glace (ice makers, gelato machines), Cuisson (commercial ovens, ranges, braising pans), Boucherie/Charcuterie (meat grinders, slicers, vacuum sealers), Bar-Cocktail (espresso machines, blenders, juicers), Matériel Inox (stainless steel tables, shelving), and specialty categories like Laundry, Ventilation, Medical/Pharmaceutical equipment. The company also offers used equipment and provides CARSAT subsidy assistance up to 70% for eligible purchases. Restoconcept carries multiple brands including Tekno Stamap (CROYMAT croissant machines), TIMBER and SIRMAN (balances), and Carimali (coffee equipment), among many others totaling over 250 brands listed in their brand directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulangerie-Pâtisserie Equipment Professional bakery and pastry equipment for bakeries, pâtisseries, and viennoiserie producers, including ovens, planetary mixers, dough sheeters, dividers, rounder machines, fermentation cabinets, bread slicers, and proofer trays.
• Matériel de Pizzeria Complete pizza shop equipment including electric, gas, and Neapolitan pizza ovens, dough mixers, dough formers, divider-rounders, pizza prep tables, refrigerated prep counters, and pizza accessories for pizzerias.
• Fast Food Equipment Commercial fast food preparation equipment for quick-service restaurants and snack shops, including fryers, grills, toasters, rotisseries, kebab machines, undercounter refrigerated prep tables, holding cabinets, and food trucks.
• Froid / Refrigeration Equipment Professional refrigeration and cold storage for food service establishments, including cold rooms, refrigerated prep tables, refrigerated display cases, undercounter fridges, blast chillers, freezers, and beverage coolers.
• Cuisson / Cooking Equipment Professional cooking equipment for full-service restaurants and hotels, including convection, deck, and combi ovens, ranges, braising pans, tilting kettles, pasta cookers, Bain Marie units, and 600/700/800 series cooking ranges.
• Matériel à Glace / Ice Equipment Ice production and frozen dessert equipment for ice cream shops and gelaterias, including ice makers, ice cream display cases, gelato display cases, blast freezers, ice cream machines, batch freezers, and frozen dessert showcases.
• Boucherie / Charcuterie Equipment Butcher and delicatessen equipment for butcher shops and charcuteries, including meat grinders, slicers, vacuum sealers, sausage stuffers, meat tenderizers, butcher blocks, meat hanging rails, and refrigerated display cases.
• Bar-Cocktail Equipment Bar and cocktail equipment for cafés and bars, including espresso machines, coffee grinders, blenders, juicers, ice crushers, beverage dispensers, glass chillers, cocktail stations, and wine coolers.
• Lave Vaisselle / Commercial Dishwashers Commercial dishwashing equipment for food service operations, including door-type, hood-type, and conveyor dishwashers, glass washers, utensil washers, and cutlery polishers.
• Matériel Inox / Stainless Steel Equipment Stainless steel kitchen furnishings for professional kitchens, including work tables, prep tables, sinks, shelving units, wall cabinets, storage racks, pot racks, mobile carts, and waste containers.
• Ventilation Systems Kitchen ventilation equipment for professional kitchens, including exhaust hoods, extraction units, charcoal filters, air ventilation fans, duct fans, lighting fixtures, and ozone generators.
• Caisse Enregistreuse / POS Systems Point of sale systems for food service businesses, including touch screen cash registers, self-service kiosks, and POS furniture.
• Matériel Occasion / Used Equipment Pre-owned professional kitchen equipment sold at reduced prices, including used bakery ovens, mixers, refrigeration units, cooking equipment, and specialized machines.
• CROYMAT Croissant Machines Professional croissant and viennoiserie production machines (Tekno Stamap CROYMAT line) with integrated calibrators and production capacities from 1,800 to 10,000 pieces per hour, for industrial and mid-size bakeries.
• TIMBER Professional Balances Professional weighing solutions including counting scales, compact scales, laboratory balances, industrial scales, and platform scales from the TIMBER brand for commercial kitchens and laboratories.
• SIRMAN Professional Balances Professional weighing equipment from the SIRMAN brand, including Minneapolis bench scales and industrial balances for food service and commercial use.
• Carimali Professional Coffee Equipment Professional coffee machines, grinders, and accessories from the Carimali brand, including automatic espresso machines, manual machines, grinders with automatic and manual dosing, and barista accessories for cafés and bars.
• Médicale & Pharmaceutique Equipment Medical and pharmaceutical refrigeration and equipment, including medical refrigerators, pharmaceutical freezers, medical display cases, examination tables, and laboratory cooling units for healthcare and laboratory facilities.

Quantifiable outcome

• Served professionals online for 22 years

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VB GroupcoreOthersParent company VB Group based in Belgium (Anderlecht) owns and operates Restoconcept. VB Group is the corporate entity providing infrastructure and organizational support for the e-commerce business.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hubert Company: US-based foodservice equipment, supplies, and display merchandising distributor with an online catalog. Comparable in being a multi-category CHR supplier focused on retail and foodservice operators.
• Restaurant Depot: Members-only wholesale foodservice supplier carrying equipment and supplies. Comparable as a high-volume, multi-category CHR supplier targeting independent restaurants and small foodservice operators.
• Boelter Companies: Foodservice equipment, supplies and design services distributor. Comparable to Restoconcept as a multi-category supplier of CHR equipment, with similar customer profile of restaurants, hotels, and institutional kitchens.
• Central Restaurant Products: US-based online foodservice equipment and supplies retailer. Comparable in business model: e-commerce-led distribution of commercial kitchen equipment across categories such as refrigeration, cooking, and food prep.
• Nella Cutlery: Foodservice equipment and supplies distributor in North America. Comparable as a long-established multi-line foodservice equipment supplier serving bakeries, restaurants, and food retailers.
• WebstaurantStore: Largest US-focused e-commerce platform for professional restaurant and foodservice equipment and supplies. Directly comparable to Restoconcept in being an online-first, multi-category distributor of CHR equipment with a broad SKU catalog.
• Katom Restaurant Supply: Online foodservice equipment and smallwares retailer serving commercial kitchens across the US. Comparable as an e-commerce-first, multi-category CHR equipment distributor with a wide product range and competitive pricing.

Broad incumbents

• Ali Group: Italy-headquartered global foodservice equipment manufacturer and distributor with an extensive brand portfolio. A broad incumbent in the same CHR equipment space, operating both as manufacturer and multi-line supplier.
• Middleby Corporation: Diversified global manufacturer of commercial cooking, baking, and beverage equipment with dozens of brands. Broad incumbent whose portfolio overlaps many categories Restoconcept distributes.
• Hoshizaki: Global manufacturer of commercial refrigeration, ice machines, and foodservice equipment. A broader incumbent that competes upstream with brands Restoconcept distributes and supplies directly to large operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/restoconcept
• Facebookfacebook.com/restoconcept1
• Xx.com/restoconcept_fr
• LinkedInlinkedin.com/company/restoconcept

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restoconcept