Rekhta Organization

What Rekhta Organization does

Rekhta Organization (operated by Rekhta Foundation, a public charitable trust headquartered in Noida, India) runs what is described as the world's largest free digital repository of Urdu literature, anchored on rekhta.org and a network of sub-brand properties (Rekhta Dictionary, Sufinama, Hindwi, Rekhta Learning, Rekhta Books, Aamozish, Jashn-e-Rekhta, Rekhta EBooks, Rekhta Explorer). The platform hosts over 100,000 free ebooks (including content digitized in partnership with major libraries such as Sundarayya Vignana Kendram, Rampur Raza Library, Jamia Hamdard, and Idara-e-Adabiyat-e-Urdu), more than 80,000 ghazals indexed across 52 literary styles, a trilingual dictionary (English/Hindi/Urdu), prosody (Rekhta Taqti) and rhyme-dictionary (Qaafiya) tools, video and podcast content (Sunday Special, Rekhta Rubaru, Guftugu), and mobile apps for iOS and Android. The flagship off-line engagement is the annual Jashn-e-Rekhta festival, now held across Mumbai, Dubai, Toronto, and Bangalore.

The technical stack is a web-based digital platform with native mobile clients; proprietary differentiators are the algorithm-driven prosody tool and the data-derived Qaafiya dictionary sourced from 70,000 ghazals. Distribution combines self-serve digital channels (website, mobile apps, ebook storefront) with live events across the Urdu-speaking diaspora.

The business model is freemium with two disclosed revenue streams: donations (solicited through the website) and book sales via Rekhtabooks.com. Core content is free, with registration gating after five free content pages per year. The legal entity is a public charitable trust — not a venture-funded company — and no funding rounds, institutional shareholders, or commercial revenue disclosures are present in the available data. Founder Sanjiv Saraf leads a team of 101–250 employees.

Name

Rekhta Organization

Legal name

Rekhta Foundation

Website

https://rekhta.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Rekhta Organization operates the world's largest free digital repository of Urdu literature — over 100,000 ebooks, 80,000+ ghazals, a trilingual dictionary, and algorithm-driven prosody tools — serving Urdu literature enthusiasts, language learners, and poets globally through its website, mobile apps, and the multi-city Jashn-e-Rekhta festival.

Ownership category

akta.pro rank

Product category

Digital Urdu Literature Platform

NAICS

Libraries and Archives (51921)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Localization, Translation & Multilingual Publishing Tools (EDAFAHAJ)

akta.pro secondary industry

Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB)

Keywords

• Urdu literature platform
• Digital poetry library
• Urdu language learning
• Cultural literary festival
• Urdu ebook archive

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations: Rekhta accepts donations from supporters through its website to sustain operations and continue preservation work.
2. Book Sales: Sale of Urdu and Hindi books through Rekhtabooks.com e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rekhta Organization operates a free digital platform dedicated to the preservation and promotion of Urdu literature, hosting over one lakh ebooks, 80,000+ ghazals, a trilingual dictionary, and specialised tools like prosody (Rekhta Taqti) and rhyme (Qaafiya) verifiers. The platform extends to sub-brands including Rekhta Learning and Aamozish for language instruction, Sufinama for Sufi literature, Hindwi for Hindi literature, and Rekhta Books for online book sales. Its flagship offline initiative is Jashn-e-Rekhta, the world's largest Urdu language festival.

Product overview

Rekhta is a digital platform ecosystem built around Urdu poetry and literature, centered on the main website Rekhta.org which offers a comprehensive suite including poets directory, couplets, trilingual dictionary, videos, e-books (over 100,000 free titles), prose, blog, and specialized tools (qaafiya rhyme dictionary, taqti prosody calculator, explorer for 52 literary styles). The ecosystem extends through sub-brands: Rekhta Dictionary (word definitions), Rekhta Learning and Aamozish (language learning), Rekhta Books (e-commerce), Sufinama (Sufi literature), and Hindwi (Hindi literature), all coordinated under the Rekhta Foundation charitable trust. The flagship event Jashn-e-Rekhta is the world's largest Urdu language festival. A mobile app extends access to Android and iOS users. Content is available in English, Hindi, and Urdu interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Rekhta Dictionary: A trilingual dictionary of Urdu words
• Sufinama
• Hindwi
• Jashn-e-Rekhta
• Rekhta Learning
• Rekhta Books
• Rekhta EBooks
• Rekhta Explorer
• Rekhta Rubaru
• Guftugu
• Rekhta Labs

Products and services

• Rekhta.org (Main Urdu Literature Platform) Core digital platform that aggregates Urdu poetry, ghazals, shayari, prose, and learning resources, available in English, Hindi, and Urdu interfaces, for individual Urdu literature enthusiasts, learners, and poets.
• Rekhta E-Books Library Free virtual library hosting 100,000+ Urdu ebooks with partnered collections from heritage libraries such as Sundarayya Vignana Kendram, Rampur Raza Library, and Jamia Hamdard, for individual readers seeking Urdu texts.
• Rekhta Dictionary Trilingual Urdu dictionary offering word definitions and meanings across multiple languages, aimed at readers, learners, and scholars of Urdu.
• Rekhta Learning E-learning platform dedicated to learning Urdu language, literature, and culture, targeting students and self-learners of Urdu.
• Rekhta Books Online bookstore for purchasing Urdu and Hindi books, operated by Rekhta as a direct e-commerce storefront serving individual book buyers.
• Sufinama Feature-rich website dedicated to the sufi-bhakti tradition and Sant poetry, serving readers interested in Sufi literature and devotional poetry.
• Hindwi Online resource for Hindi language and literature, including dictionaries of Hindi regional languages and dialects, for readers and learners of Hindi.
• Jashn-e-Rekhta (Urdu Language Festival) Annual in-person cultural festival of mushairas, ghazal performances, Sufi qawwali, and literary discussions, attended by individual Urdu poetry enthusiasts, poets, and cultural audiences.
• Aamozish Urdu language learning platform designed for individual students and self-learners of Urdu.
• Rekhta Mobile App Android and iOS mobile application providing on-the-go access to Urdu poetry, ghazals, poet profiles, and audio recitations for individual users of Rekhta content.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Rekhta Foundation (Content Provider to Urdu Wikisource)coreStrategic or Co-development Partner · 27 April 2026The Punjabi Wikimedians User Group launched Urdu Wikisource, a free open-source global digital library for Urdu literature. Rekhta Foundation contributed 10 rare Urdu texts to the platform as foundational content, marking the first Indian language community's affiliated project with the Wikimedia Foundation since 2015. This partnership helps digitize and preserve Urdu literary heritage.
• British Library (Two Centuries of Indian Print Project)coreStrategic or Co-development PartnerPartnership with British Library's 'Two Centuries of Indian Print' digitization project. Urdu Wikisource secured 7 historical texts from this project as foundational content for the Urdu digital library.
• Multiple Partner LibrariescoreOthersRekhta partners with major libraries for ebook digitization including Sundarayya Vignana Kendram (19,552 books), Rampur Raza Library (17,681 books), Jamia Hamdard (13,318 books), Idara-e-Adabiyat-e-Urdu (11,834 books), and several others. These partnerships enable access to rare Urdu texts and manuscripts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Internet Archive: Operates one of the world's largest free digital libraries of cultural artifacts including books, audio, video, and web pages. Directly comparable to Rekhta's mission of preserving and providing free digital access to literary works, though at vastly greater scale and scope.
• British Library Digital Collections: Operates a major digital preservation program and is an existing Rekhta partner through the 'Two Centuries of Indian Print' project. Comparable digital library/archive function with broader scope but Urdu-relevant institutional expertise.
• Google Books: Massive commercial digital books platform with hundreds of millions of indexed titles including Urdu literature. Overlaps with Rekhta's free Urdu ebook repository but operates at vastly greater scale and with a different (commercial) model.

Direct peers

• UrduPoint: One of the largest Urdu-language content portals offering poetry, news, literature, and language resources. Most directly comparable Urdu-language digital platform targeting the same Urdu literature enthusiast audience.
• Open Library: Internet Archive's open editable library catalog offering free digital lending of ebooks. Mirrors Rekhta's model of providing free, organized digital access to literary works, with similar library partnership-based content acquisition.
• Project Gutenberg: Volunteer-led effort to digitize and freely distribute cultural works, with 70,000+ free ebooks. Shares Rekhta's nonprofit, donation-supported model for free public access to literary heritage, including Urdu and South Asian language titles.
• Hamariweb.com: Urdu-language web portal providing poetry, literature, newspapers, and Islamic content. Competes with Rekhta for the same Urdu-reading audience seeking literary and cultural content online.
• Wikimedia Foundation (Wikisource): Hosts free multilingual digital libraries of source texts and is directly connected to Rekhta via a 2026 partnership in which Rekhta contributed 10 rare Urdu texts as foundational content for Urdu Wikisource. Closely comparable mission of freely preserving literary heritage.

Emerging players

• JSTOR: Digital library of academic journals, books, and primary sources. Partially comparable to Rekhta in digitizing and providing organized access to scholarly/literary works, with focus on academic rather than cultural preservation.
• Duolingo: Global language-learning platform. Comparable to Rekhta Learning and Aamozish sub-brands for Urdu and Hindi language instruction, representing a scaled commercial benchmark for digital language education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Rekhta
• YouTubeyoutube.com/jashnerekhta
• Facebookfacebook.com/Rekhtaforum
• Instagraminstagram.com/jashnerekhta
• LinkedInlinkedin.com/company/rekhta-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rekhta Organization