Black Jewell

Name

Black Jewell

Legal name

Black Jewell Popcorn

Website

https://blackjewell.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Jewell is a family-owned popcorn producer selling heirloom microwave, kernel, and ready-to-eat popcorn varieties direct-to-consumer via its own e-commerce site and Amazon marketplace to health-conscious and gourmet snackers.

Ownership category

akta.pro rank

Product category

Gourmet Popcorn Snacks

akta.pro primary industry

Popcorn Manufacturing (AFAKAIAC)

akta.pro secondary industry

Gourmet Popcorn & Caramel Corn Shops (THAFAGAM)

Keywords

• Gourmet popcorn snacks
• Heirloom popcorn kernels
• Microwave popcorn products
• Ready-to-eat popcorn
• Organic popcorn snacks

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Black Jewell generates revenue through direct-to-consumer sales of gourmet popcorn products via its e-commerce website (blackjewell.com/store) and Amazon marketplace listings. Products include microwave popcorn (3-pack cartons), kernel popcorn (28.35oz pouches), and ready-to-eat popped popcorn (4.5oz packages). Revenue is derived from one-time product transactions with no recurring subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Black Jewell is a family-owned popcorn producer that sells small-batch, gourmet heirloom popcorn products directly to consumers. Its product lineup includes microwave popcorn 3-packs (Simply Sea Salt, Natural, Touch of Butter, Sweet and Salty, No Salt No Oil), kernel popcorn in 28.35oz pouches (Original Black, Crimson, Native Mix, Blue Ribbon White, Organic White), and ready-to-eat popcorn in 4.5oz packages (Simply Sea Salt, Aged White Cheddar). Products are 100% natural and Non-GMO, with select varieties USDA Organic certified.

Product overview

Black Jewell is a family-owned popcorn company offering gourmet heirloom popcorn products. The product portfolio consists of three core offerings: Microwave Popcorn (pre-packaged bags for quick microwave preparation in five flavors), Kernel Popcorn (bulk heirloom varieties for home popping using various methods including stovetop, air poppers, stir poppers, and microwave), and Ready-To-Eat Popcorn (pre-popped snacks in two flavors). The company emphasizes small-batch artisanal crafting, non-GMO ingredients, and family-farmed heritage spanning over 50 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Microwave Popcorn Pre-packaged microwaveable popcorn sold in 3-pack cartons (Simply Sea Salt, Natural, Touch of Butter, Sweet and Salty, No Salt No Oil) and a 6-pack bulk case (Natural), intended for individual consumers seeking quick, healthy snacking. Each bag includes complete popping instructions and the line is 100% natural and Non-GMO.
• Kernel Popcorn Gourmet heirloom popcorn kernels sold in 28.35oz pouches, available in five varieties: Original Black, Crimson, Native Mix, Blue Ribbon White, and USDA Organic White. Intended for stovetop, air popper, stir popper, or microwave popping by home consumers seeking premium, artisanal popcorn experiences.
• Ready-To-Eat Popcorn Pre-popped ready-to-eat popcorn in 4.5oz packaging, available in Simply Sea Salt and Aged White Cheddar flavors, sold in 3-packs. Targeted at individual consumers seeking convenient, on-the-go premium popcorn snacking without preparation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• 479° Popcorn: 479° Popcorn is a gourmet popcorn brand sold via DTC, Amazon, and select retailers with small-batch and artisanal positioning. Directly comparable to Black Jewell on premium positioning, multi-format portfolio, and small-batch craft narrative.
• Quinn Snacks: Quinn Snacks produces premium popcorn kernels and microwave popcorn with a clean-label, transparent-ingredient narrative sold through DTC, Amazon, and natural/grocery channels. Closely comparable to Black Jewell on premium clean-label popcorn, DTC-first gtm, and heritage-style brand storytelling.
• Lesser Evil: Lesser Evil is a premium snack brand with a leading popcorn line (and broader organic/clean-label portfolio) sold through DTC and natural-foods retail. Comparable to Black Jewell on non-GMO/organic, premium DTC positioning, and broad flavor portfolio.
• Angie's BOOMCHICKAPOP: Angie's BOOMCHICKAPOP is a premium popped popcorn brand now owned by ConAgra with broad retail distribution. Comparable to Black Jewell on product format (premium microwave/RTE popcorn) and better-for-you positioning, but operates at significantly larger scale across mass retail.
• Popcorn Indiana: Popcorn Indiana produces gourmet popped popcorn and kernels marketed as a premium, better-for-you snack. Comparable to Black Jewell in product format (kernels, microwave, RTE), flavor-forward positioning, and DTC plus retail distribution.
• Pipcorn: Pipcorn is a DTC premium heirloom popcorn brand selling kernels, microwave, and ready-to-eat snacks directly to consumers. Closely comparable to Black Jewell in heirloom positioning, small-batch craft narrative, and direct-to-consumer gtm_motion.

Others

• Newman's Own: Newman's Own sells microwave popcorn (among other snacks and foods) through grocery and mass retail under a premium, mission-driven brand. Adjacent comparable on premium better-for-you popcorn positioning but operates as a broader CPG portfolio, not a popcorn specialist.

Broad incumbents

• Jolly Time: Jolly Time is a family-owned popcorn manufacturer with broad grocery distribution since 1914. Comparable to Black Jewell on family-owned heritage and popcorn manufacturing focus, but operates at mainstream scale rather than gourmet DTC niche.
• SkinnyPop: SkinnyPop is a leading mass-market premium popcorn brand (owned by The Hershey Company) with broad grocery and club distribution. Overlaps with Black Jewell on premium popped popcorn positioning but operates at far greater scale and channel breadth.
• Orville Redenbacher's: Orville Redenbacher's is the largest mainstream popcorn brand (ConAgra), sold across grocery, mass, club, and foodservice. Directly overlaps Black Jewell's product formats but competes from a mass-market, value-oriented price/positioning rather than gourmet heirloom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blackjewellpopcorn
• Instagraminstagram.com/blackjewellpopcorn
• Xx.com/blackjewell
• LinkedInlinkedin.com/company/black-jewell-popcorn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Jewell