ElderLife
ElderLife Financial Services is a US consumer lender providing bridge loans and Financial Concierge® guidance to seniors and their families funding transitions into assisted living, memory care, and home care. It operates as a SilverAssist subsidiary alongside Oasis Senior Advisors and Caring.com.
- Company typePrivate
- Founded2000
- HeadquartersRockville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ElderLife does
ElderLife Financial Services (legal entity: ElderLife Financial Lending, LLC, a Tennessee LLC, NMLS #399422) is a US-based consumer lender focused exclusively on financing senior living and home care transitions. Founded in 2000 and headquartered in Rockville, MD with a corporate mailing address in Hendersonville, TN, the company operates as a wholly-owned subsidiary of SilverAssist, a private-equity-backed (Growth Catalyst Partners) platform whose sister companies include Oasis Senior Advisors, Caring.com, Family Assets, and AidAndAttendance.com. ElderLife self-describes as the nation's only consumer lending company designed specifically for senior living and home care.
The core product is a bridge loan structured as a line of credit — families are approved for a credit limit but pay interest only on amounts drawn, with no prepayment penalty and same-day-to-24-hour funding in many cases. ElderLife complements this with a free Financial Concierge® service (a registered trademark) that assigns a dedicated advisor to guide families through alternative funding paths including VA Aid and Attendance Pension benefits (via the AidAndAttendance.com software subsidiary), long-term care insurance, life insurance leveraging, reverse mortgages, and personal loans. An in-house Senior Real Estate team helps families sell the senior's home to fund care, and an ElderLife Communities directory tool connects families to assisted living, memory care, independent living, nursing homes, and continuing care retirement communities.
Revenue is generated through interest income on bridge loan originations (the dominant stream), a one-time technology fee for AidAndAttendance.com software, and real estate referral/professional services. The go-to-market is direct-to-consumer via a phone-based Financial Concierge® team (toll-free 888-228-4500) and online application, supplemented by content marketing, SEO, an "ElderLife at Home" email newsletter, and organic social on Facebook and LinkedIn. Within the SilverAssist ecosystem, ElderLife receives cross-referrals from Oasis Senior Advisors and Caring.com. Leadership is led by President, CEO & CFO Roque Santi, with a staff of 11-50 employees. No proprietary technology platform, AI/ML capabilities, or API integrations are disclosed.
ElderLife firmographics
Firmographics- Name
- ElderLife
- Legal name
- ElderLife Financial Lending, LLC
- Website
- https://elderlifefinancial.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ElderLife Financial Services is a US consumer lender providing bridge loans and Financial Concierge® guidance to seniors and their families funding transitions into assisted living, memory care, and home care. It operates as a SilverAssist subsidiary alongside Oasis Senior Advisors and Caring.com.
- Ownership category
- akta.pro rank
ElderLife industry classification
Industry- Product category
- Senior Care Consumer Lending
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Individual and Family Services (624190)
- SIC
- Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162), Life Insurance (6311), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Chronic Care & Complex Care Management (HSABAIAD)
- akta.pro secondary industries
- Senior Living & 55+ Community Brokerage (BPAJAAAH), Luxury / High-End Assisted Living Communities (HLADABAD), Senior Move Management (HSAFAFAD)
Keywords
Where ElderLife is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ElderLife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bridge Loans / Lines of Credit: ElderLife provides bridge loans structured as lines of credit for senior care expenses. Customers are approved for a credit limit but only pay interest on amounts drawn. The loans help families bridge funding gaps while awaiting proceeds from home sales, VA benefits, or insurance payouts.
- Financial Concierge Services: Free guidance services provided by Financial Concierge team to help families understand funding options for senior care. While the concierge service itself is free, it drives loan origination and connects customers with lending products.
- VA Benefits Assistance: AidandAttendance.com software packages offered for a one-time technology fee to help veterans and surviving spouses apply for VA Aid and Attendance Pension benefits.
- Senior Real Estate Services: In-house real estate team helps seniors sell homes to fund senior care, including repairs, decluttering, cleaning, estate sales, and coordination with local agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Financial Concierge guidance service - free |
| Usage-based | Pay-as-you-go | Bridge Loan - personalized credit limit |
| One time/ perpetual license | Pay-as-you-go | VA Benefits Application - one-time technology fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ElderLife product offering
Product offeringCore offering
ElderLife Financial Services is a consumer lending company that provides Bridge Loans structured as revolving lines of credit, plus a free Financial Concierge® advisory service, to help seniors and their families pay for assisted living, memory care, independent living, nursing homes, and continuing care retirement communities. It complements its lending with VA Aid and Attendance benefits assistance (via AidandAttendance.com), reverse mortgage, long-term care insurance, life insurance, and personal loan guidance, as well as an in-house senior real estate team to help families sell homes to fund care.
Product overview
ElderLife Financial Services operates as the nation's only consumer lending company specifically designed for senior living and home care. The company offers a Financial Concierge® service providing free guidance on funding options, alongside various lending products including Bridge Loans structured as lines of credit. Additional services include assistance with VA Benefits, Long Term Care Insurance, Life Insurance, Reverse Mortgages, and Personal Loans. The company also provides Senior Real Estate Services with an in-house team and maintains a community finder tool called ElderLife Communities to help families locate appropriate senior living arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- Financial Concierge®: Free guidance service from knowledgeable Financial Concierge team to help families navigate funding options for senior care
Quantifiable outcome
- Loans can be approved and funds ready in less than 24 hours
- +1 more outcomes
Companies that use ElderLife
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
ElderLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ElderLife partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SilverAssistcoreElderLife Financial is a SilverAssist company, part of a portfolio that includes Oasis Senior Advisors and Caring.com. SilverAssist provides the parent company infrastructure and brand positioning for ElderLife's senior care financial services. The company footer states 'A SilverAssist Company' with links to related entities including Family Assets and AidAndAttendance.com.
- Caring.comcoreFollowing SilverAssist's acquisition, Caring.com (a leading online destination for senior care reviews and family referrals) combines with Oasis Senior Advisors and ElderLife Financial to form a national referral and advisory network in the senior housing sector.
- Oasis Senior AdvisorscoreOasis Senior Advisors is a sister company within the SilverAssist portfolio, providing senior placement services. Both companies are positioned together as part of the national referral network for senior housing, with cross-referrals between placement and financing services.
- Family AssetsminorFamily Assets is listed as a related company under the SilverAssist umbrella in the website footer, suggesting a referral or partnership relationship for senior living placement services.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
ElderLife competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ElderLife social profiles
Digital presenceElderLife compliance and trust
Trust signalCompliance4 records
ElderLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElderLife leadership team
Management profileNumber of profiles
Profiles2 records
ElderLife subsidiaries and ownership
Company hierarchySubsidiaries1 record
ElderLife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElderLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElderLife
What does ElderLife do?
ElderLife Financial Services is a consumer lending company that provides Bridge Loans structured as revolving lines of credit, plus a free Financial Concierge® advisory service, to help seniors and their families pay for assisted living, memory care, independent living, nursing homes, and continuing care retirement communities. It complements its lending with VA Aid and Attendance benefits assistance (via AidandAttendance.com), reverse mortgage, long-term care insurance, life insurance, and personal loan guidance, as well as an in-house senior real estate team to help families sell homes to fund care.
Is ElderLife a public or private company?
ElderLife is a private company. It is classified as private equity controlled and is currently operating.
When was ElderLife founded?
ElderLife was founded in 2000. It employs 11 to 50 people.
Where is ElderLife based?
ElderLife is headquartered in Rockville, United States, in the North America region.
How does ElderLife make money?
Four revenue lines are on record. Bridge Loans / Lines of Credit is the primary driver. The others are financial Concierge Services, VA Benefits Assistance and senior Real Estate Services.
Does ElderLife have an API?
No public API is recorded for ElderLife.
What industry is ElderLife in?
ElderLife's product category is Senior Care Consumer Lending. Its primary akta.pro industry code is HSABAIAD, Chronic Care & Complex Care Management, with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 624120 and its SIC code is 6141.