Advantage Electric
Advantage Electric is a Traverse City, Michigan-based electrical contractor founded in 1998, serving homeowners, building contractors, and oil and gas operators with Residential, Commercial, Industrial, and Oilfield electrical services across Northwestern Michigan and statewide oilfield sites.
- Company typePrivate
- Founded1998
- HeadquartersTraverse City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Advantage Electric does
Advantage Electric is a privately held electrical services contractor headquartered in Traverse City, Michigan. Founded in 1998, the company provides Residential, Commercial, Industrial, and Oilfield electrical services to homeowners, building contractors, and oil and gas facility operators. Its core operations are concentrated in Northwestern Michigan, while a dedicated Oil and Gas crew services oil and gas facilities across the state of Michigan.
The company delivers four distinct service lines — Residential Electrical Services, Commercial Electrical Services, Industrial Electrical Services, and Oilfield Electrical Services — through a team of qualified electricians. Residential work covers new home construction and remodeling projects; Commercial and Industrial work engages with property owners and building contractors on projects of all sizes; the Oil and Gas crew handles specialized work at energy facilities statewide. There is no disclosed proprietary technology, software platform, or digital product; the offering is human-delivered field service.
Advantage Electric operates on a project-based professional services revenue model with quote-driven pricing. Customer acquisition is sales-led, relying on direct phone outreach, an online estimate request form on its Wix-hosted website, and repeat relationships with local building contractors and property owners. The company is privately held with no disclosed institutional investors, parent company, or M&A activity, and no management team is publicly identified in the source material.
Advantage Electric firmographics
Firmographics- Name
- Advantage Electric
- Legal name
- Advantage Electric
- Website
- https://advantagemi.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advantage Electric is a Traverse City, Michigan-based electrical contractor founded in 1998, serving homeowners, building contractors, and oil and gas operators with Residential, Commercial, Industrial, and Oilfield electrical services across Northwestern Michigan and statewide oilfield sites.
- Ownership category
- akta.pro rank
Advantage Electric industry classification
Industry- Product category
- Electrical Contracting Services
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industry
- Residential Electrical Installation & New Construction Wiring (HSAOADAA)
Keywords
Where Advantage Electric is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advantage Electric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Electrical Services: Provides Residential, Commercial, Industrial and Oilfield electrical services. Revenue generated through project-based service fees for electrical installations, repairs, and maintenance work for homeowners, building contractors, and oil/gas facilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Advantage Electric product offering
Product offeringCore offering
Advantage Electric is an electrical contracting company providing installations, repairs, and maintenance across four vertical service lines: Residential (new home construction and remodels for homeowners), Commercial (full-service electrical work with owners and building contractors), Industrial (facility-scale electrical installations), and Oilfield (a dedicated Oil and Gas crew serving facilities throughout Michigan). The company operates out of Traverse City, MI, with a team of qualified electricians delivering project-based electrical work directly to customer sites.
Product overview
Advantage Electric is an electrical services company offering a unified suite of four service offerings: Residential Electrical Services, Commercial Electrical Services, Industrial Electrical Services, and Oilfield Electrical Services. The company operates as a single-service provider rather than a platform-plus-modules architecture, delivering these electrical services through a team of qualified electricians. Residential services cover new home construction and remodeling projects, while Commercial and Industrial services work with owners and building contractors on projects of all sizes. The company also maintains a specialized Oil and Gas crew that services facilities throughout Michigan.
Differentiator
Problem solved
Functional benefit
Companies that use Advantage Electric
Customer profileSegments4 records
Ideal customer profiles4 records
Advantage Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advantage Electric partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Advantage Electric competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights5 records
Customer concentration
Advantage Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage Electric leadership team
Management profileNumber of profiles
Advantage Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage Electric
What does Advantage Electric do?
Advantage Electric is an electrical contracting company providing installations, repairs, and maintenance across four vertical service lines: Residential (new home construction and remodels for homeowners), Commercial (full-service electrical work with owners and building contractors), Industrial (facility-scale electrical installations), and Oilfield (a dedicated Oil and Gas crew serving facilities throughout Michigan). The company operates out of Traverse City, MI, with a team of qualified electricians delivering project-based electrical work directly to customer sites.
Is Advantage Electric a public or private company?
Advantage Electric is a private company. It is classified as unknown and is currently operating.
When was Advantage Electric founded?
Advantage Electric was founded in 1998. It employs 11 to 50 people.
Where is Advantage Electric based?
Advantage Electric is headquartered in Traverse City, United States, in the North America region.
How does Advantage Electric make money?
One revenue line is on record: electrical Services.
Does Advantage Electric have an API?
No public API is recorded for Advantage Electric.
What industry is Advantage Electric in?
Advantage Electric's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of HSAOADAA, Residential Electrical Installation & New Construction Wiring. Its SIC code is 1731.