Pluradent
German B2B dental supply distributor serving dental practices, dental laboratories, and specialist trade partners with consumables, capital equipment, a PLU°LINE private-label range, technical service, and practice planning, distributed via Shopware 6 e-commerce, hotline, and 170+ field service technicians.
- Company typePrivate
- Founded1947
- HeadquartersOffenbach, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pluradent does
Pluradent is a privately held German B2B dental supply company headquartered in Offenbach, operating in the same business domain as dental bauer (founded 1947), with which it appears to share operational scope. The firm supplies dental practices (Zahnarztpraxen), dental-technical laboratories (Zahntechnische Labore), and specialist dental trade partners (Fachhandelspartner) across Germany with a comprehensive range of consumables, equipment, and ancillary services. Its product catalogue covers impression materials, surgery instruments, endodontics, filling and restoration materials, hygiene and disinfection, prophylaxis, rotating instruments, X-ray products, treatment units, CAD/CAM and 3D printing systems, intraoral scanners, hygiene devices, and practice furniture. A proprietary private-label line, PLU°LINE, addresses commodity consumables (wet wipes, cannulas, gloves, mouth mirrors, paper towels, sterilisation film) and provides margin differentiation from branded equivalents.
The business operates through a multi-channel distribution model: a Shopware 6 B2B e-commerce storefront with barcode scanner tool, customer accounts, and order tracking; a free telephone hotline (00800 77655440) and email ordering for consultative sales; and a 170+ strong field service technician workforce delivering equipment maintenance, repair, validation, and recall services, supported by a 24-hour delivery commitment for stocked items. Distribution is handled via GLS at €8.90 per shipment. The firm also runs the Dental Campus knowledge hub offering practice management content, application tips, case studies, seminars, and webinars, and provides practice planning, start-up consulting, IT services, and a practice exchange (Praxisbörse).
Revenue is generated primarily through one-time product sales across consumables and equipment categories, supplemented by private-label sales, technical service fees, and consulting revenue. The pricing model is unit-based with multi-pack and "Vorteilspakete" advantage bundles; no subscription or membership pricing structure is visible. The company is exclusively B2B — no consumer sales — and serves customers only in Germany. It maintains authorised distribution relationships with major dental OEMs including Dentsply Sirona, Ivoclar Vivadent, Solventum, MANI, Kerr, EMS, Dürr Dental, Unigloves, TePe, Ultradent, and Hager & Werken. Reported operational metrics include a 98% customer satisfaction rate and 24-hour delivery for in-stock items; revenue is not publicly disclosed.
Pluradent firmographics
Firmographics- Name
- Pluradent
- Legal name
- dental bauer
- Website
- https://pluradent.de
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- German B2B dental supply distributor serving dental practices, dental laboratories, and specialist trade partners with consumables, capital equipment, a PLU°LINE private-label range, technical service, and practice planning, distributed via Shopware 6 e-commerce, hotline, and 170+ field service technicians.
- Ownership category
- akta.pro rank
Pluradent industry classification
Industry- Product category
- Dental Supplies Distribution
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Offices of Dentists (62121)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Pluradent is headquartered
LocationHeadquarters
- HQ city
- Offenbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pluradent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Consumables & Equipment): Revenue generated from sale of dental consumables (impression materials, surgical instruments, endodontic products, prophylaxis, radiology, hygiene), dental equipment (treatment units, X-ray, CAD/CAM, hygiene devices), small equipment, and practice furniture. One-time product transaction model with no subscription component visible.
- PLU°LINE Private Label Products: Sale of proprietary branded consumable products under the PLU°LINE brand, including wet wipes, cannulas, gloves, mouth mirrors, paper towels, and sterilisation film. Private label provides margin differentiation over third-party branded equivalents.
- Technical Service & Maintenance: Revenue from device maintenance, repair services, validation, and recall services for dental equipment. Offered as part of a comprehensive service package alongside product sales.
- Consulting & Planning Services: Fees from practice and laboratory planning, start-up consulting (Existenzgründung), IT services, practice exchange (Praxisbörse), and waste disposal services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing — single unit and multi-unit packs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pluradent product offering
Product offeringCore offering
Pluradent (operating via dental bauer) is a German B2B dental supplies distributor selling consumables, instruments, equipment, furniture, and CAD/CAM systems to dental practices, dental-technical laboratories, and specialist dental trade partners. The company complements its third-party product portfolio with the proprietary PLU°LINE private-label consumables brand, a 170+ technician technical service network for equipment maintenance and validation, practice-planning and start-up consulting, and the Dental Campus continuing-education platform.
Product overview
dental bauer operates as a comprehensive dental supplies e-commerce platform and service provider, offering a unified portfolio of consumables, equipment, and professional services for dental practices and laboratories. The core offering consists of Verbrauchsmaterial (consumables) covering practice and lab supplies across categories such as impression materials, surgery instruments, endodontics, prophylaxis, and X-ray products; Einrichtung & Geräte (equipment) including treatment units, CAD/CAM systems, intraoral scanners, and hygiene devices; and own-brand PLU°LINE/Pluline consumables. Services include Technischer Service (technical maintenance and repair), Praxisplanung (practice planning and establishment), and Dental Campus (continuing education and webinars). The platform serves exclusively business customers including dental practices, dental laboratories, and trade partners.
Differentiator
Problem solved
Functional benefit
Brands
- PLU°LINE: Private label brand for dental consumables including wet wipes, injection needles, application needles, nitrile gloves, mouth mirrors, and sterilization foil.
Products and services
- PLU°LINE (Pluline) Private Label Consumables
Quantifiable outcome
- 98% customer satisfaction rate
- +2 more outcomes
Companies that use Pluradent
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Pluradent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pluradent partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SolventumcoreSolventum is featured as a key brand partner on the dental bauer website. Solventum provides dental material solutions including impression materials, restoratives, and preventive products. dental bauer distributes Solventum products and features Solventum case studies on the Dental Campus educational platform.
- Ivoclar VivadentcoreIvoclar Vivadent is featured as a key brand partner on the dental bauer website. The company produces dental prosthetics, restorative materials, and digital dentistry solutions. dental bauer distributes Ivoclar products and features Ivoclar products (e.g., OptraGate) in its product catalogue.
- MANIcoreMANI is featured as a key brand partner with a dedicated brand page on dental bauer. MANI produces dental instruments including files, burs, and surgical tools. dental bauer distributes MANI products.
- KerrcoreKerr is featured as a key brand partner on the dental bauer website. Kerr provides dental restorative materials, endodontics, and hygiene products. dental bauer distributes Kerr products.
- Dentsply SironacoreDentsply Sirona is featured as a key brand partner on the dental bauer website. The company provides dental equipment including treatment units, imaging systems, CAD/CAM, and digital workflow solutions. dental bauer distributes Dentsply Sirona equipment and devices.
- EMScoreEMS is featured in dental bauer product listings for prophylaxis equipment and materials, including AIRFLOW PLUS powder. EMS provides dental preventive and hygiene solutions.
- GLS (General Logistics Systems)coreGLS is identified as the shipping partner for dental bauer, providing standard delivery service at €8.90 per shipment. GLS handles physical distribution of dental supplies to end customers.
- Dürr DentalcoreDürr Dental products (e.g., Orotol Plus suction system cleaner) are featured in dental bauer product listings and promotional offers. Dürr Dental provides dental equipment and hygiene solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pluradent competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Largest global dental and medical distribution platform, serving practices, labs, and DSOs across consumables, equipment, and software. Comparable as a multi-category dental distributor but with much broader geographic and portfolio scope than Pluradent.
- Dentsply Sirona: World's largest dental equipment and consumables manufacturer, including treatment units, CAD/CAM, and imaging — categories Pluradent distributes. A key upstream partner and a partial competitor via direct sales to DSOs and large practices.
- Ivoclar: Major dental materials and prosthetic manufacturer (restoratives, digital dentistry, OptraGate). Featured as a core Pluradent brand partner and partly overlaps via direct sales channels to labs and practices.
- Solventum: Spun-off 3M dental and healthcare business providing impression materials, restoratives, and preventive products — categories Pluradent distributes. Core brand partner with overlapping downstream customers.
Direct peers
- dental bauer: German full-service dental supplies distributor covering consumables, equipment, CAD/CAM, technical service, and practice planning for Zahnarztpraxen and zahntechnische Labore. Closest in-country peer given overlapping catalog, customer base, and service-led distribution model.
- Patterson Companies: US-headquartered dental and animal health distributor with comparable portfolio of consumables, equipment, and value-added services to dental practices and laboratories. Closely aligned B2B dental distribution model, though primarily North American.
- Benco Dental: Privately held US dental distributor offering consumables, equipment, and practice services to dental practices. Matches the practice-and-lab focused B2B distribution model with bundled service offerings.
- Darby Dental Supplies: Dental distributor serving practices and labs with a broad catalog of consumables and small equipment, plus practice solutions. Comparable mid-sized B2B dental distribution business model.
- Burkhart Dental: US family-owned dental distributor supplying practices and labs with consumables, equipment, and practice management support. Highly comparable B2B distribution profile and customer base.
Regional players
- Goetze Dental: Regional US dental distributor focused on the Midwest with similar B2B catalog and practice-support services. Comparable model but geographically distinct from Pluradent's German footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pluradent social profiles
Digital presencePluradent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pluradent leadership team
Management profileNumber of profiles
Pluradent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pluradent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pluradent
What does Pluradent do?
Pluradent (operating via dental bauer) is a German B2B dental supplies distributor selling consumables, instruments, equipment, furniture, and CAD/CAM systems to dental practices, dental-technical laboratories, and specialist dental trade partners. The company complements its third-party product portfolio with the proprietary PLU°LINE private-label consumables brand, a 170+ technician technical service network for equipment maintenance and validation, practice-planning and start-up consulting, and the Dental Campus continuing-education platform.
Is Pluradent a public or private company?
Pluradent is a private company. It is classified as unknown and is currently operating.
When was Pluradent founded?
Pluradent was founded in 1947. It employs 101 to 250 people.
Where is Pluradent based?
Pluradent is headquartered in Offenbach, Germany, in the Europe region.
How does Pluradent make money?
Four revenue lines are on record. Product Sales (Consumables & Equipment) is the primary driver. The others are PLU°LINE Private Label Products, technical Service & Maintenance and consulting & Planning Services.
Who are Pluradent's main competitors?
Broad incumbents on record are Henry Schein, Dentsply Sirona, Ivoclar and Solventum. Direct peers are dental bauer, Patterson Companies, Benco Dental, Darby Dental Supplies and Burkhart Dental. Goetze Dental is listed as a regional player.
Does Pluradent have an API?
No public API is recorded for Pluradent.
What industry is Pluradent in?
Pluradent's product category is Dental Supplies Distribution. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 339114 and its SIC code is 3843.