Pluradent

What Pluradent does

Pluradent is a privately held German B2B dental supply company headquartered in Offenbach, operating in the same business domain as dental bauer (founded 1947), with which it appears to share operational scope. The firm supplies dental practices (Zahnarztpraxen), dental-technical laboratories (Zahntechnische Labore), and specialist dental trade partners (Fachhandelspartner) across Germany with a comprehensive range of consumables, equipment, and ancillary services. Its product catalogue covers impression materials, surgery instruments, endodontics, filling and restoration materials, hygiene and disinfection, prophylaxis, rotating instruments, X-ray products, treatment units, CAD/CAM and 3D printing systems, intraoral scanners, hygiene devices, and practice furniture. A proprietary private-label line, PLU°LINE, addresses commodity consumables (wet wipes, cannulas, gloves, mouth mirrors, paper towels, sterilisation film) and provides margin differentiation from branded equivalents.

The business operates through a multi-channel distribution model: a Shopware 6 B2B e-commerce storefront with barcode scanner tool, customer accounts, and order tracking; a free telephone hotline (00800 77655440) and email ordering for consultative sales; and a 170+ strong field service technician workforce delivering equipment maintenance, repair, validation, and recall services, supported by a 24-hour delivery commitment for stocked items. Distribution is handled via GLS at €8.90 per shipment. The firm also runs the Dental Campus knowledge hub offering practice management content, application tips, case studies, seminars, and webinars, and provides practice planning, start-up consulting, IT services, and a practice exchange (Praxisbörse).

Revenue is generated primarily through one-time product sales across consumables and equipment categories, supplemented by private-label sales, technical service fees, and consulting revenue. The pricing model is unit-based with multi-pack and "Vorteilspakete" advantage bundles; no subscription or membership pricing structure is visible. The company is exclusively B2B — no consumer sales — and serves customers only in Germany. It maintains authorised distribution relationships with major dental OEMs including Dentsply Sirona, Ivoclar Vivadent, Solventum, MANI, Kerr, EMS, Dürr Dental, Unigloves, TePe, Ultradent, and Hager & Werken. Reported operational metrics include a 98% customer satisfaction rate and 24-hour delivery for in-stock items; revenue is not publicly disclosed.

Name

Pluradent

Legal name

dental bauer

Website

https://pluradent.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

German B2B dental supply distributor serving dental practices, dental laboratories, and specialist trade partners with consumables, capital equipment, a PLU°LINE private-label range, technical service, and practice planning, distributed via Shopware 6 e-commerce, hotline, and 170+ field service technicians.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Offices of Dentists (62121)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental supplies distribution
• Dental consumables wholesale
• Dental equipment supply
• Dental practice services
• Dental laboratory supplies

Headquarters

HQ city

Offenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Consumables & Equipment): Revenue generated from sale of dental consumables (impression materials, surgical instruments, endodontic products, prophylaxis, radiology, hygiene), dental equipment (treatment units, X-ray, CAD/CAM, hygiene devices), small equipment, and practice furniture. One-time product transaction model with no subscription component visible.
2. PLU°LINE Private Label Products: Sale of proprietary branded consumable products under the PLU°LINE brand, including wet wipes, cannulas, gloves, mouth mirrors, paper towels, and sterilisation film. Private label provides margin differentiation over third-party branded equivalents.
3. Technical Service & Maintenance: Revenue from device maintenance, repair services, validation, and recall services for dental equipment. Offered as part of a comprehensive service package alongside product sales.
4. Consulting & Planning Services: Fees from practice and laboratory planning, start-up consulting (Existenzgründung), IT services, practice exchange (Praxisbörse), and waste disposal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pluradent (operating via dental bauer) is a German B2B dental supplies distributor selling consumables, instruments, equipment, furniture, and CAD/CAM systems to dental practices, dental-technical laboratories, and specialist dental trade partners. The company complements its third-party product portfolio with the proprietary PLU°LINE private-label consumables brand, a 170+ technician technical service network for equipment maintenance and validation, practice-planning and start-up consulting, and the Dental Campus continuing-education platform.

Product overview

dental bauer operates as a comprehensive dental supplies e-commerce platform and service provider, offering a unified portfolio of consumables, equipment, and professional services for dental practices and laboratories. The core offering consists of Verbrauchsmaterial (consumables) covering practice and lab supplies across categories such as impression materials, surgery instruments, endodontics, prophylaxis, and X-ray products; Einrichtung & Geräte (equipment) including treatment units, CAD/CAM systems, intraoral scanners, and hygiene devices; and own-brand PLU°LINE/Pluline consumables. Services include Technischer Service (technical maintenance and repair), Praxisplanung (practice planning and establishment), and Dental Campus (continuing education and webinars). The platform serves exclusively business customers including dental practices, dental laboratories, and trade partners.

Differentiator

Problem solved

Functional benefit

Brands

• PLU°LINE: Private label brand for dental consumables including wet wipes, injection needles, application needles, nitrile gloves, mouth mirrors, and sterilization foil.

Products and services

• PLU°LINE (Pluline) Private Label Consumables

Quantifiable outcome

• 98% customer satisfaction rate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• SolventumcoreTechnology or IntegrationSolventum is featured as a key brand partner on the dental bauer website. Solventum provides dental material solutions including impression materials, restoratives, and preventive products. dental bauer distributes Solventum products and features Solventum case studies on the Dental Campus educational platform.
• Ivoclar VivadentcoreTechnology or IntegrationIvoclar Vivadent is featured as a key brand partner on the dental bauer website. The company produces dental prosthetics, restorative materials, and digital dentistry solutions. dental bauer distributes Ivoclar products and features Ivoclar products (e.g., OptraGate) in its product catalogue.
• MANIcoreTechnology or IntegrationMANI is featured as a key brand partner with a dedicated brand page on dental bauer. MANI produces dental instruments including files, burs, and surgical tools. dental bauer distributes MANI products.
• KerrcoreTechnology or IntegrationKerr is featured as a key brand partner on the dental bauer website. Kerr provides dental restorative materials, endodontics, and hygiene products. dental bauer distributes Kerr products.
• Dentsply SironacoreTechnology or IntegrationDentsply Sirona is featured as a key brand partner on the dental bauer website. The company provides dental equipment including treatment units, imaging systems, CAD/CAM, and digital workflow solutions. dental bauer distributes Dentsply Sirona equipment and devices.
• EMScoreTechnology or IntegrationEMS is featured in dental bauer product listings for prophylaxis equipment and materials, including AIRFLOW PLUS powder. EMS provides dental preventive and hygiene solutions.
• GLS (General Logistics Systems)coreChannel Partner/ Reseller/ DistributorGLS is identified as the shipping partner for dental bauer, providing standard delivery service at €8.90 per shipment. GLS handles physical distribution of dental supplies to end customers.
• Dürr DentalcoreTechnology or IntegrationDürr Dental products (e.g., Orotol Plus suction system cleaner) are featured in dental bauer product listings and promotional offers. Dürr Dental provides dental equipment and hygiene solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Largest global dental and medical distribution platform, serving practices, labs, and DSOs across consumables, equipment, and software. Comparable as a multi-category dental distributor but with much broader geographic and portfolio scope than Pluradent.
• Dentsply Sirona: World's largest dental equipment and consumables manufacturer, including treatment units, CAD/CAM, and imaging — categories Pluradent distributes. A key upstream partner and a partial competitor via direct sales to DSOs and large practices.
• Ivoclar: Major dental materials and prosthetic manufacturer (restoratives, digital dentistry, OptraGate). Featured as a core Pluradent brand partner and partly overlaps via direct sales channels to labs and practices.
• Solventum: Spun-off 3M dental and healthcare business providing impression materials, restoratives, and preventive products — categories Pluradent distributes. Core brand partner with overlapping downstream customers.

Direct peers

• dental bauer: German full-service dental supplies distributor covering consumables, equipment, CAD/CAM, technical service, and practice planning for Zahnarztpraxen and zahntechnische Labore. Closest in-country peer given overlapping catalog, customer base, and service-led distribution model.
• Patterson Companies: US-headquartered dental and animal health distributor with comparable portfolio of consumables, equipment, and value-added services to dental practices and laboratories. Closely aligned B2B dental distribution model, though primarily North American.
• Benco Dental: Privately held US dental distributor offering consumables, equipment, and practice services to dental practices. Matches the practice-and-lab focused B2B distribution model with bundled service offerings.
• Darby Dental Supplies: Dental distributor serving practices and labs with a broad catalog of consumables and small equipment, plus practice solutions. Comparable mid-sized B2B dental distribution business model.
• Burkhart Dental: US family-owned dental distributor supplying practices and labs with consumables, equipment, and practice management support. Highly comparable B2B distribution profile and customer base.

Regional players

• Goetze Dental: Regional US dental distributor focused on the Midwest with similar B2B catalog and practice-support services. Comparable model but geographically distinct from Pluradent's German footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pluradent
• LinkedInlinkedin.com/company/pluradent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluradent