Alentec & Orion

What Alentec & Orion does

Alentec & Orion AB is a Swedish industrial equipment manufacturer headquartered in Älta that designs, sells, and services fluid handling and exhaust extraction systems for workshops, dealerships, commercial-vehicle service facilities, heavy-machinery operations, and industrial manufacturing sites. The portfolio spans grease and oil pumps (air-operated, electric, cordless, and hand-operated at pressure ratios up to 80:1), hose reels across multiple product series, waste-oil and AdBlue® equipment, drum handling, sorbents, and complete exhaust extraction systems rated up to 650°C. Its two flagship branded platforms are NEX·U·®, a wireless fluid monitoring system designed to account for every drop of fluid consumed, and OriLink®, an integrated fluid monitoring and management system that connects meters, solenoid valves, level switches, dosing equipment, and receipt printers and integrates with Dealer Management Systems (DMS). The company complements its hardware catalog with consultation, installation, and ongoing service, including recurring service agreements, and distributes through a global reseller network alongside wholly-owned subsidiaries in the UK, Belgium, and France.

The business operates a sales-led, consultative go-to-market: direct project management and installation for enterprise buyers, distributor and subsidiary channels for mid-market reach, and a login-gated e-commerce storefront for SMB and individual buyers. Revenue is generated across three streams — equipment sales, professional installation and consultation services, and recurring service agreements — while ISO 9001 and ISO 14001 certifications underpin the quality and environmental positioning that the company uses to differentiate in workshop and industrial settings. The customer base disclosed spans automotive retail (Bilia), truck service (Arver Lastbilar, Mekonomen, Toyota Tsusho), automotive manufacturing (Mahindra with Dynacorp), construction and industrial (Swecem), and agricultural machinery (Traktor & Maskin i Sörmland), evidencing deliberate vertical diversification across the fluid-handling value chain.

Name

Alentec & Orion

Legal name

Alentec & Orion AB

Website

https://alentec.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Alentec & Orion AB is a Swedish industrial manufacturer of fluid handling and exhaust extraction equipment — including pumps, hose reels, and proprietary NEX·U·® and OriLink® wireless fluid monitoring systems — serving automotive workshops, truck service facilities, heavy-machinery operators, and industrial manufacturers across Europe and selected global markets via direct sales, subsidiaries, and distributors.

Ownership category

akta.pro rank

Product category

Fluid Handling Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824), Electrical Industrial Apparatus (3620)

akta.pro industry

PRIMARYIMAHAGAL

Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

SECONDARYIMAHAGAH

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

SECONDARYIMAHAGAB

Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

SECONDARYIMAHAGAK

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Fluid Power & Motion Control Equipment

Keywords

• Fluid handling equipment
• Workshop lubrication systems
• Exhaust extraction systems
• Fluid monitoring solutions
• Industrial pump equipment

Headquarters

HQ city

Tyresö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of fluid handling equipment including pumps, hose reels, meters, valves, and monitoring systems. Products range from small components to complete workshop installation systems.
2. Service and Installation: Consultation, installation, and ongoing service for complete fluid handling and exhaust extraction solutions in workshops and industrial settings.
3. Service Agreements: Recurring service agreements providing ongoing maintenance and support for installed equipment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alentec & Orion AB manufactures and supplies fluid handling equipment, exhaust extraction systems, and fluid monitoring solutions for workshops and industrial facilities. Its core offerings include pneumatic and electric pumps, hose reels, dispensers, drum handling equipment, and the proprietary NEX·U·® and OriLink® wireless fluid monitoring systems, complemented by consultation, installation, and service agreements.

Product overview

Alentec & Orion AB (Orion) is a Swedish industrial equipment manufacturer offering a comprehensive portfolio of fluid handling and exhaust extraction solutions for workshops, service facilities, and industrial applications. The product range is organized around two core technology areas: fluid management (grease, oil, waste oil, water-based fluids, diesel, and AdBlue®) and air/exhaust systems. Key branded products include the NEX·U·® Wireless Fluid Monitoring System for tracking fluid consumption with wireless flexibility, and the OriLink® Fluid Monitoring System for integrated fluid management. The portfolio encompasses complete equipment categories including pumps (air-operated, electric, manual, cordless), hose reels (multiple series for different applications), valves and meters, distribution kits, mobile dispensers, drum handling equipment, exhaust extraction systems, high-powered vacuum systems, and installation components. The company also provides sorbents for spill containment. Orion operates as a complete solutions partner offering consultation, installation, and service alongside its product range.

Differentiator

Problem solved

Functional benefit

Brands

• NEX·U·®: Wireless fluid monitoring system for tracking fluid consumption
• OriLink®
• OriLink® U·Link

Products and services

• NEX·U·® Fluid Monitoring System

Quantifiable outcome

• Account for every drop of fluid consumed
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DynacorpcoreStrategic or Co-development PartnerDynacorp partnered with Mahindra and Alentec & Orion to implement efficient lubricant management with OriLink® system in automotive manufacturing operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Piusi S.p.A. Italian manufacturer of fluid handling equipment specializing in oil, grease, diesel, and AdBlue® dispense systems — directly overlapping Orion's product categories and serving similar automotive workshop and fuel handling customers globally.
• SAMOA Group: Spanish-headquartered manufacturer of fluid handling, lubrication, and workshop equipment with direct overlap in pneumatic pumps, hose reels, meters, and waste oil systems sold globally through distributors — a near-direct competitor in Orion's core category.
• Alemite (a brand of Trico Group): Long-established manufacturer of lubrication and fluid handling equipment including grease pumps, oil dispense, and metering products — directly competing in the same product categories as Orion.
• Balcrank Products Inc. U.S. manufacturer of fluid handling systems for automotive and industrial service markets, with overlapping product lines in pumps, meters, hose reels, and waste oil equipment targeting similar workshop customers.
• Raasm S.p.A. Italian manufacturer of hose reels, fluid handling, and workshop equipment with comparable product breadth (oil, grease, AdBlue, exhaust) and similar European mid-market positioning to Orion.
• Pressol Schmiergeräte GmbH: German manufacturer of lubrication and workshop fluid handling equipment (grease guns, pumps, oil dispensers, hose reels) — a regional European direct competitor in Orion's primary markets.
• Lincoln Industrial (SKF): Long-established manufacturer of lubrication equipment including pneumatic pumps, hose reels, control valves, and fluid monitoring — closely overlapping Orion's product portfolio across automotive workshop and industrial lubrication applications.
• Husky Corporation (a Graco brand): Manufacturer of fuel and fluid handling equipment including diesel and DEF/AdBlue pumps — overlapping with Orion's diesel and AdBlue® product categories in commercial vehicle and workshop settings.

Broad incumbents

• Graco Inc. U.S.-listed global leader in fluid handling equipment for industrial and contractor markets, with a large lubrication equipment portfolio directly overlapping Orion's grease and oil pumps, meters, and dispense systems. Much larger and broader, but the closest incumbent competitor.

Emerging players

• Denios SE: European specialist in hazardous materials storage, spill containment, and drum handling — overlapping with Orion's drum handling and sorbent product categories for industrial and workshop safety applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alentecorionab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alentec & Orion