Kloubec Koi Farm

What Kloubec Koi Farm does

Kloubec Koi Farm is a privately held, family-owned aquaculture operation headquartered on 80 acres in Amana, Iowa, that breeds and sells Japanese-lineage Nishikigoi and complementary pond products. Founded in 1981 by Myron and Ellen Kloubec initially as a game fish producer, the company pivoted to koi breeding around 1991 after the founders' son Nick developed a passion for koi, and over subsequent decades shifted the majority of its acreage to koi production. The farm operates more than 55 terraced mud ponds fed by mineral-rich spring water and approximately 300,000 gallons of indoor biosecure tank and quarantine capacity. Parent stock is sourced from eight renowned Japanese breeders, including Momotaro, Shintaro, Izumiya, Torazo, Igarashi, Kaneko, Suda, and Yamasan, with all on-farm koi raised domestically to avoid imported-stock disease exposure. The facility is USDA APHIS KHV-free certified and operates a strict 2-week quarantine protocol prior to shipment.

The commercial offering spans live koi across standard-fin and butterfly varieties (Kohaku, Showa, Sanke, Asagi, Shusui, Kumonryu, Kikokuryu, Doitsu, Gin Rin, and longfin), sold by size tier (small under 10 inches, large 10-15 inches, jumbo 15+ inches), as well as curated Pond Packs, Bulk Koi assortments, goldfish, and Ellen's hand-selected premium picks. Adjacent product lines include proprietary feeds (Platinum Koi Cuisine, Kloubec Koi Food, Kenzen Koi Food), koi medications, pond test kits, water conditioners, filtration, nets, quarantine tanks, aeration equipment, gift certificates, and a Buy-and-Hold service. Pricing ranges from under $100 for small koi to over $3,500 for jumbo Japanese-bloodline specimens, with bulk wholesale packs and a separate wholesale program for resellers. The go-to-market is primarily direct-to-consumer e-commerce via a BigCommerce storefront with nationwide UPS overnight shipping ($59 flat, free over $499, $175 flat to Canada), supplemented by appointment-based local pickup and a wholesale tier. Veterinary testing is performed in partnership with University of Iowa Veterinary Services, supporting the biosecurity and certification narrative.

Name

Kloubec Koi Farm

Legal name

Kloubec Koi Farm Store

Website

https://kloubeckoi.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Kloubec Koi Farm is a family-owned, USDA-certified koi breeder in Amana, Iowa, selling Japanese-bloodline Nishikigoi, proprietary koi food, and pond supplies direct-to-consumer via e-commerce and wholesale to hobbyists across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Amana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Koi Fish Sales: Direct retail sales of live koi fish across multiple varieties, sizes, and price points ranging from under $99 to over $3,500 for jumbo specimens
2. Wholesale Koi: Bulk koi sales to retailers and distributors in quantity packs ranging from 4-5 inch to 10-12 inch sizes
3. Koi Food and Pond Supplies: Sales of proprietary koi food products (Platinum Koi Cuisine) and pond supplies including medications, filtration, and equipment
4. Gift Certificates: Gift certificate sales in denominations from $25 to $500

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kloubec Koi Farm breeds and sells farm-raised Japanese koi (Nishikigoi) across multiple varieties, sizes, and price points, alongside proprietary koi feeds, ornamental goldfish, and a comprehensive line of pond supplies (medications, test kits, filtration, nets, quarantine tanks, and aeration). All koi are raised domestically on an 80-acre bio-secure Iowa facility with Japanese parent stock and shipped nationwide via overnight UPS with a live arrival guarantee. The business primarily serves individual koi hobbyists and pond owners through its e-commerce site, with a wholesale program for bulk resellers.

Product overview

Kloubec Koi Farm operates as a direct-to-consumer e-commerce platform for farm-raised Nishikigoi (Japanese koi) and pond supplies. The core product offering centers on live koi fish sold through multiple channels: individually photographed premium koi (Ellen's Picks), standard fin and butterfly koi varieties across size tiers (Small, Large, Jumbo), pre-coordinated Pond Packs, and Bulk Koi assortments. Supplementary products include proprietary koi feeds (Kloubec Koi Food, Kenzen Koi Food, Platinum Koi Cuisine), comprehensive pond supplies (medications, test kits, water conditioners, filtration, nets, tanks, aeration), and services (Buy and Hold, Wholesale, Gift Certificates). The company breeds from Japanese parent stock on an 80-acre Iowa facility with 55+ mud ponds, shipping live koi nationwide with overnight delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Koi Fish Farm-raised Japanese Nishikigoi (koi) sold in varieties including Kohaku, Showa, Sanke, Asagi, Shusui, Kumonryu, Kikokuryu, Butterfly, Doitsu, Gin Rin, and Longfin, across Small (under 10"), Large (10-15"), and Jumbo (15"+) size categories. Intended for hobbyists, collectors, and pond owners seeking high-quality domestically raised koi.
• Butterfly Koi Longfin koi with elongated fins, longer barbels, and decorative narial bouquets, developed from Japanese lineage (Suda, Yamasan, and others). Available in many varieties including Sanke, Kohaku, Yamabuki Ogon, Showa, Kumonryu, and Ochiba Shigure.
• Standard Fin Koi Traditional koi with regular fin structure, available in various Japanese varieties with standard body conformation and finnage for hobbyists and collectors.
• Goldfish Ornamental goldfish sold to complement the koi product line for pond stocking by hobbyists.
• Kloubec Koi Food Proprietary koi feed developed by Kloubec Koi Farm, designed to enhance color (hi/red) development in koi, available as an exclusive formula for farm use and customer sales.
• Kenzen Koi Food Premium koi food product offered alongside Kloubec's proprietary feed line for hobbyists seeking high-grade koi nutrition.
• Platinum Koi Cuisine Proprietary all-season koi food developed by Kloubec Koi Farm to enhance color development and provide comprehensive nutrition throughout the year.
• Pond Supplies Comprehensive line of pond products including Kloubec brand products, koi medications, pond test kits, pond water conditioners, pond filtration systems, koi nets, quarantine tanks, and pond aeration equipment, for koi hobbyists maintaining backyard ponds.
• Koi Medications Specialized medications for koi fish health treatment and disease prevention, sold to hobbyists for pond health management.
• Pond Filtration Filtration systems and equipment for maintaining clean water in koi ponds, sold to pond owners.
• Pond Packs Pre-selected, individually photographed koi groupings sold as coordinated sets for visual harmony and color balance in ponds; customers receive exactly the koi shown in listing photos.
• Bulk Koi Professionally curated koi assortments selected at shipping time for balanced color variety and pond aesthetics, available in 4-5", 6-8", 8-10", and 10-12" sizes in both Standard Fin and Butterfly varieties.
• Buy and Hold Service allowing customers to purchase koi and have them held at the farm for later delivery, useful for coordinating stocking dates with seasonal pond readiness.
• Wholesale Koi Wholesale pricing tier for bulk koi purchases intended for resellers, pond supply stores, or large-scale pond projects.
• Gift Certificates Digital gift certificates available in denominations from $25 to $500, valid for 365 days, sold to customers seeking gifting options.

Quantifiable outcome

• Live arrival guarantee on all koi shipments
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Shintaro Koi FarmcoreStrategic or Co-development PartnerJapanese koi breeding farm providing parent stock for Kloubec's koi production. Parent fish were hand-selected for body conformation, color, skin quality and pattern.
• Momotaro Koi FarmcoreStrategic or Co-development PartnerRenowned Japanese koi breeder supplying high-quality parent stock with proven genetics for body conformation, color, and pattern quality.
• Izumiya Koi FarmcoreStrategic or Co-development PartnerJapanese koi farm source for parent stock selection, contributing to the genetic quality of Kloubec's breeding program.
• Torazo Koi FarmcoreStrategic or Co-development PartnerJapanese koi breeder providing parent fish for koi production, selected for specific koi variety traits.
• Igarashi Koi FarmcoreStrategic or Co-development PartnerSource of Japanese parent koi stock for breeding program at Kloubec Farm.
• Kaneko Koi FarmcoreStrategic or Co-development PartnerJapanese koi breeding operation providing parent stock genetics for Kloubec's koi production.
• Suda Koi FarmcoreStrategic or Co-development PartnerJapanese breeder supplying Butterfly koi parent stock known for longfin trait genetics.
• YamasancoreStrategic or Co-development PartnerJapanese breeder supplying Butterfly koi parent stock for longfin variety production.
• University of Iowa Veterinary ServicesminorOthersVeterinary services providing regular fish health testing to ensure biosecurity and disease prevention.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aqua Imports: US koi importer and breeder specializing in Japanese bloodlines, with direct overlap on wholesale koi distribution and hobbyist customer base served nationwide.
• Blue Ridge Koi & Goldfish: Virginia-based koi and goldfish breeder with similar biosecure production and direct-to-consumer e-commerce; overlaps on Japanese varieties and goldfish side offering.
• Ogata Koi Farm: Family-run US koi breeder selling Japanese bloodline koi direct to hobbyists, overlapping significantly with Kloubec on variety selection, bloodline sourcing, and DTC e-commerce model.
• Kodama Koi Farm: US-based koi specialist that imports and breeds Japanese koi, directly competing with Kloubec in the same premium hobbyist segment with nationwide shipping.
• Hannah Koi Farm: US koi breeder selling show-quality Japanese koi to hobbyists, directly comparable to Kloubec's premium bloodline positioning and DTC shipping model.
• Imperial Koi Farm: US koi farm breeding and shipping Japanese-style koi direct to hobbyists; competes in similar size tiers and price points with comparable overnight shipping infrastructure.
• Blackwater Creek Koi Farms: US koi farm operating in Florida with similar product mix of Japanese-bloodline koi, pond supplies, and direct-to-consumer shipping; comparable scale and customer base.

Broad incumbents

• The Pond Guy: Large US pond supplies retailer selling koi, fish medications, filtration, and aeration; broader product portfolio and incumbent scale make Kloubec a more specialized competitor in the koi-specific niche.
• Dainichi Koi Farm: Iconic Japanese koi breeder known for jumbo koi; provides the genetic foundation many US farms rely on, including as a competitor in the global premium koi market.
• Momotaro Koi Farm: Premier Japanese koi breeder and one of Kloubec's named parent stock suppliers; globally recognized in the koi show circuit and competes at the high end of Japanese koi breeding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KloubecKoiFarm
• YouTubeyoutube.com/channel/UCFH4Ol1Ick3KZtrbV1SpNVw
• Facebookfacebook.com/kloubeckoi
• Pinterestpinterest.com/kloubeckoifarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kloubec Koi Farm