PM and Partner Marketing Consulting GmbH

What PM and Partner Marketing Consulting GmbH does

PM&P (PM and Partner Marketing Consulting GmbH) is a Frankfurt am Main-based consulting firm founded in 1974 as a spin-off from McKinsey & Company. The privately held GmbH is operated as a second-generation family business under Managing Directors Michael Hass and Sebastian Hass, with 35+ consultants and advisors. It serves two primary customer segments: economic development organizations (cities, municipalities, regions, federal states, and national institutions) and mid-sized to international companies seeking cross-border expansion. The firm reports 2000+ customers served cumulatively, including 1000+ economic development organizations and 1000+ companies, with 500+ projects completed across 40+ target markets.

The service portfolio spans 13 consulting offerings organized around four themes: market and competitive strategy (market/competitor analyses, target market identification, industry and technology monitoring); location consulting and asset management (site selection, revitalization, M&A-related location advisory); market entry and export support (export consulting, international market monitoring, workshops); and business development and partnering (customer/partner identification, delegation support, digital marketing, international positioning). Underlying technology consists of a proprietary CRM system developed over 30 years containing company profiles, industry clusters, and international contacts, supplemented by AI-supported data analysis tools, predictive analytics for early market indicators, and AI-generated podcasts for digital location marketing. The firm operates from six offices in Germany (Frankfurt, Munich, Leipzig), Spain (Madrid), and the United States (Chicago regional HQ, Cleveland), supplemented by a partner network across France, Italy, England, South Africa, and Asia.

Revenue is generated through project-based professional services with custom quotes per engagement, structured around a four-phase process (initial contact, goal clarification, customized proposal, onboarding) and multi-year contracts. The GTM motion is enterprise field sales, targeting both government/economic development budgets and corporate international expansion budgets. No standard pricing packages are offered; scope, services, and costs are defined jointly with each client.

Name

PM and Partner Marketing Consulting GmbH

Legal name

PM & Partner Marketing Consulting GmbH

Website

https://pm-p.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

PM&P is a Frankfurt-based consulting firm founded in 1974 as a McKinsey spin-off that provides strategic marketing and business development services to economic development organizations and mid-sized to international companies across Europe and North America.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Economic development consulting
• Location marketing advisory
• International market entry
• Export consulting services
• Investment promotion consulting

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Project-based consulting fees for economic development and business consulting services. Custom quotes are prepared for each client based on specific needs, project scope, and available budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

PM&P is a management consulting firm that advises economic development organizations and mid-sized to international companies on international market entry, location marketing, investor attraction, export consulting, and business partner identification. Services are delivered as customized, project-based engagements supported by a proprietary 30-year CRM database and AI-assisted market analysis tools.

Product overview

PM&P (PM and Partner Marketing Consulting GmbH) is a consulting firm established in 1974 as a McKinsey spin-off, offering a comprehensive portfolio of consulting services for economic development organizations (Wirtschaftsförderungen) and companies. The service portfolio includes: Market and Competitive Analyses, Target Market Identification, Location Assessments, Export Consulting, Customer/Partner Identification, Digital Marketing, Workshops, Delegation Support, Industry/Technology Analysis, International Market Monitoring, Location Revitalization, M&A Advisory, and International Positioning. These services are delivered through structured methodologies, digital and AI-assisted tools, and a proprietary CRM system developed over 30 years. The company operates own offices in Germany (Frankfurt, Munich, Leipzig), Spain (Madrid), and the USA (Chicago, Cleveland), supported by partner networks in France, Italy, UK, South Africa, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Market and Competitive Analyses (Markt- und Wettbewerbsanalysen) Structured, data-driven market and competitor analysis examining market size, growth, regulatory frameworks, competitive dynamics, pricing structures, and technological developments to provide reliable decision-making foundations for companies undertaking international expansion.
• Target Market Identification and Target Group Analyses (Zielmarktidentifikation und Zielgruppenanalysen) Identification of suitable international markets and customer segments for client companies, based on demand potential, regulatory conditions, competitive structure, and growth prospects aligned with the company's products and strategic objectives.
• Location Assessments and Site Selection (Standortbewertungen und Standortauswahl) Structured evaluation of potential locations in Europe and North America based on economic, structural, and industry-specific criteria including workforce availability, infrastructure, and regional framework conditions.
• Export Consulting and Market Entry Preparation (Exportberatung und Vorbereitung des Markteintritts) Systematic preparation for international market entry including export strategies, market requirements, regulatory topics, and evaluation of various distribution channels with actionable recommendations.
• Identification of Potential Customers and Business Partners (Identifikation potenzieller Kunden und Geschäftspartner) Identification and qualification of potential customers, distributors, and strategic partners based on clear target profiles, supported by international databases, AI tools, industry reports, and the PM&P CRM system.
• Digital Marketing in Target Countries (Digitale Vermarktung in Zielländern) Digital marketing services including multilingual landing pages, social media campaigns on LinkedIn, YouTube, Facebook, Instagram, and TikTok, geotargeting, and podcast production for precise market positioning in international target countries.
• Workshops and Internal Qualification Formats (Workshops und interne Qualifizierungsformate) Customized workshops on international market entry, export strategies, target market analyses, and partner identification, delivered in-person, hybrid, or fully digital formats.
• Delegation Travel and Specialist Event Support (Begleitung von Delegationsreisen und Fachveranstaltungen) Planning and organization of delegation programs, company visits, and international business events including partner research, appointment coordination, briefing materials, and on-site accompaniment.
• Industry Analyses and Technology Monitoring (Branchenanalysen und Technologiebeobachtung) Analysis of economic and technological developments across industries, examining innovation cycles, international competitive dynamics, and future market potential using digital monitoring and AI-assisted tools.
• International Market Monitoring (Monitoring internationaler Märkte) Continuous observation of international markets providing regular reports on economic trends, regulatory changes, and technological developments with actionable recommendations for strategic decisions.
• Revitalization and Realignment of Existing Locations (Revitalisierung und Neuausrichtung bestehender Standorte) Support for companies in location transformation situations, including location analysis, potential assessments, identification of suitable future users, and active outreach to potential successors or investors.
• M&A-Related Location and Market Consulting (M&A-bezogene Standort- und Marktberatung) Market, location, and industry assessment for M&A processes, evaluating economic conditions, competitive structures, market potential, and regional risks to support transaction decisions.
• Company Profiles and International Positioning (Unternehmensprofile und internationale Positionierung) Development of clear, fact-based profiles, pitch decks, and positioning elements for international markets, including market arguments, USPs, technical highlights, and reference modules.
• Investment Promotion and Structured Lead Generation Investment promotion services for economic development organizations, including structured lead generation, identification of qualified investors, and outreach to support regional location marketing.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Partner Network (France, Italy, England, South Africa, Asia)supportingStrategic or Co-development PartnerLong-established network of partners in France, Italy, England, South Africa, and Asia supporting research, market analyses, and local contacts. These partners provide local market insights and assist with project execution in their respective regions.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Roland Berger: German-origin global strategy consultancy with strong Mittelstand client base and international market entry capabilities. Comparable in serving German companies expanding abroad, though Roland Berger operates at substantially larger scale with broader service scope.
• McKinsey & Company: PM&P's founding parent, now a global strategy consulting leader with extensive location advisory, FDI, and economic development practices. Highly comparable methodology and client segments, though operating at vastly greater scale.
• PwC – Cities and Local Government: PwC's cities and local government advisory practice serves municipalities and regions on investment promotion, economic strategy, and location competitiveness—a direct comparable to PM&P's Wirtschaftsförderungen consulting.
• Deloitte – Location Strategy: Deloitte's site selection and economic development advisory teams serve public-sector and corporate clients on investment attraction, cluster strategy, and competitive positioning—directly comparable to PM&P's location marketing and target market analysis offerings.
• KPMG – Economic Development Advisory: KPMG advises cities, regions, and national investment promotion agencies on FDI strategy, cluster development, and location competitiveness—overlapping with PM&P's Wirtschaftsförderungen services while operating at significantly greater scale.
• BCG – Henderson Institute / Public Sector Practice: BCG advises national and regional governments on economic development strategy, FDI attraction, and cluster competitiveness. Overlapping client segments and analytical methodologies with PM&P's strategy and economic development work, though at significantly larger scale.
• Ernst & Young (EY) – Location Advisory: EY's Global Location Advisory practice offers site selection, location strategy, and investment promotion services to economic development organizations and corporates—a closely overlapping service set with PM&P, delivered as part of a much larger professional services platform.

Direct peers

• Germany Trade & Invest (GTAI): Germany's federal economic development agency providing market entry consulting and location marketing for German companies internationally. Closely comparable in target audience (Mittelstand companies expanding abroad) and complementary services (market analysis, partner identification), though GTAI is a public-sector entity rather than a private consultancy.
• The Location Group: German location marketing and economic development consultancy providing branding, digital marketing, and investment promotion services to cities and regions—highly comparable niche and service overlap with PM&P's Wirtschaftsförderungen practice.
• Sterling International Consulting: Specialized consulting firm advising European companies on US market entry, site selection, and partner identification. Closely comparable in service mix and Mittelstand-focused internationalization support, though concentrated on the US side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PM and Partner Marketing Consulting GmbH