What Timewaying does

Timewaying (Shenzhen Timewaying Technology Co., Ltd., 深圳市时代华影科技股份有限公司) is a privately held Chinese cinema technology company founded in 2011 and headquartered in Shenzhen. Listed on China's NEEQ (New Third Board) in 2015, the company develops and sells DCI-certified direct-view LED cinema screens, high-performance nano projection screens, passive 3D polarization systems, and 3D glasses under the sub-brands HeyLED, NAMOS, and Freedeo. Its core differentiator is a patented optical lens technology that increases LED pixel fill rate from approximately 15% to over 75%, enabling cost-effective large-format LED cinema screens with 30,000:1 contrast, 300-nit peak brightness, and DCI-P3 color gamut; the company is the only manufacturer worldwide to have passed DCI CTP 1.4.2 HDR certification for fine-pitch LED cinema products.

Timewaying serves premium cinema chains, premium large format (PLF) operators, entertainment venue operators, and high-end residential customers. It has installed 30+ HeyLED screens globally and accumulated 28,000+ Freedeo 3D system installations across 6,500+ cinemas worldwide, with an additional 30,000+ 3D systems across 11,000+ cinema sites in China. Distribution is channel-led: Arts Alliance Media serves as global reseller (Asia, Europe, Americas), with regional exclusives Expromo Europe, Scrabble Entertainment (Middle East/India/SAARC), and LED TOKYO (Japan), complemented by a direct enterprise salesforce in China and a HeyLED Innovation Centre in Los Angeles.

The business model is predominantly one-time hardware sales of LED cinema screens (8m–20m, 2K/4K), 3D systems, and nano screens, supplemented by installation, extended warranty/maintenance services (up to 8 years), and a smaller recurring 3D glasses consumables stream. Pricing is not publicly disclosed and quotes are provided on a deal-by-deal basis. Revenue is not publicly reported; the company's geographic reach spans 50+ countries across Asia, the Middle East, Europe, and the Americas. In 2025 the company opened an AI spatial interactive display joint lab with Southern University of Science and Technology (SUSTech) focused on AI-based real-time 3D modeling and AIGC capabilities.

Name

Timewaying

Legal name

Shenzhen Timewaying Technology Co., Ltd.

Website

https://timewaying.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Timewaying is a Shenzhen-based cinema technology company that designs and sells DCI-certified LED cinema screens, nano projection screens, and 3D polarization systems under HeyLED, NAMOS, and Freedeo brands, serving premium cinema chains, PLF operators, and entertainment venue operators globally.

Ownership category

akta.pro rank

Product category

LED Cinema Display Technology

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

HDR & Mini-LED/OLED Monitors (HDACADAI)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), 4K/5K/8K & High-Resolution Monitors (HDACADAH)

Keywords

• DCI-certified LED cinema screens
• LED cinema display technology
• Passive 3D cinema systems
• Nano projection screens
• Cinema exhibition equipment

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HeyLED DCI-Certified LED Cinema Screens: Sale of DCI-certified LED cinema screens in four sizes (8m, 10m, 16m, 20m) with 2K and 4K resolution options. Screens are sold directly to cinema operators and through channel partners globally. Revenue is one-time capital expenditure with optional extended warranty and maintenance contracts up to 8 years.
2. Freedeo 3D Systems and Components: Sale of Freedeo 3D polarization systems (FD-S20, FD-T03D, FD-T05P, FD-T05L) and 3D glasses (P2310, P3878) to cinema operators. Deployed at over 6,500 cinemas with more than 28,000 installations globally. Revenue is one-time hardware purchase with potential consumables (3D glasses) recurring component.
3. NAMOS Nano Screens: Sale of high-performance nano screens with proprietary nano-optical coating for enhanced 3D and 2D projection quality. Often bundled with Freedeo 3D systems for complete projection solutions. One-time hardware revenue.
4. HeyLED Home Cinema Screens: Home-oriented LED screens derived from the HeyLED DCI line, featuring true 4K resolution, DCI-P3 color gamut, and brightness up to 600 nits for residential installations. Sold through direct sales inquiries.
5. Professional Services and Installation: Installation, maintenance, and support services for cinema deployments. Channel partners including Arts Alliance Media provide localized installation and maintenance support.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Timewaying designs, manufactures, and sells DCI-certified LED cinema screens (HeyLED brand) in 8m to 20m sizes with 2K and 4K resolutions, NAMOS nano-optical projection screens, and Freedeo passive 3D cinema systems with 3D glasses. The company also offers complete cinema solutions integrating LED screens with 3D equipment, plus residential-grade HeyLED Home cinema screens. The products are targeted at cinema exhibition operators, premium large format (PLF) theaters, and entertainment venue operators globally.

Product overview

Timewaying is a cinema technology company specializing in LED cinema screens, nano screens, 3D systems, and 3D glasses. The core product portfolio consists of HeyLED (DCI-certified LED cinema screens in 2K and 4K from 8m to 22m), HeyLED Home (residential LED screens), NAMOS Nano Screen (high-performance projection screens), and Freedeo 3D System (passive 3D cinema equipment with multiple models). These products work together to provide comprehensive cinema solutions: HeyLED and NAMOS serve as the display technology, Freedeo 3D systems enable 3D projection, and proprietary optical lens technology enhances LED screen performance. The company also offers 3D glasses, silver screens, and cinema solutions integrating these products for various cinema environments.

Differentiator

Problem solved

Functional benefit

Brands

• HeyLED: DCI-certified LED cinema screen brand featuring high contrast ratio, ultra-wide brightness range, and HDR support for premium large format cinema experiences.
• NAMOS
• Freedeo

Products and services

• HeyLED Cinema Screen DCI-certified LED cinema screen technology offering 4K and 2K resolution options in screen sizes from 8m to 22m width. Features ultra-high contrast ratio (up to 30,000:1), brightness range (48-300 nits), patented high-pixel fill rate optical technology (75%+), HDR support, and DCI-P3 color gamut. Designed for premium large format (PLF) cinema exhibition.
• HeyLED Home Home entertainment LED screen derived from HeyLED DCI technology, featuring true 4K resolution, DCI-P3 color gamut, brightness up to 600 nits, HDR support, 120Hz refresh rate, lightweight casing, simplified installation, and enhanced configurability for residential environments.
• NAMOS Nano Screen High-performance nano-optical cinema screen with ultra-high extinction ratio (1000:1), 85%+ light reflectivity (2x common silver screen), micro-perforation technology (170 micrometers) to eliminate moiré fringing, and ultra-wide viewing angles. Integrated with high-contrast 3D systems for comprehensive crosstalk under 0.5%.
• Freedeo 3D System Passive 3D cinema system with multiple models (FD-S20, FD-T03D, FD-T05P, FD-T05L) offering light transmittance up to 76%, light efficiency up to 30%, contrast ratio up to 500:1, ghosting rate under 0.5%, and support for frame rates up to 120fps. Used by over 6,500 cinemas with more than 28,000 installations globally.
• 3D Glasses (P2310, P3878) Polarized 3D glasses for cinema use with models P2310 (polarized efficiency ≥99.90%, TAC lens material, 42% transparency) and P3878 (0.38mm lens thickness). Designed to work with Freedeo 3D systems for ghost-free 3D viewing.
• HeyLED Cinema Solution Next-generation LED cinema solution using self-emissive display technology with HDR capability, ultra-wide brightness range (up to 300 nits), high contrast ratio, and DCI-P3 color gamut. Enables versatile applications including movies, stage performances, eSports, live concerts, and dining cinema experiences.
• NAMOS Cinema Solution High-standard projection solution integrating NAMOS nano screen with cutting-edge nano-optical technology, high-contrast 3D equipment, and high-end 3D glasses. Achieves comprehensive crosstalk rate under 0.5%, delivering brighter, clearer, sharper images in 2D and 3D formats while reducing projector lumen requirements.

Quantifiable outcome

• 30,000:1 contrast ratio — 20x higher intra-frame contrast than traditional projection systems
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Scrabble Entertainment DMCCcoreChannel Partner/ Reseller/ Distributor · 9 December 2025Scrabble Entertainment DMCC, a wholly owned subsidiary of UFO Moviez India Limited, entered a strategic tie-up with Timewaying for exclusive promotion, distribution, and deployment of HeyLED cinema solutions across Middle East, India, and SAARC countries. Scrabble brings extensive operational capabilities and industry relationships in the exhibition sector.
• LED TOKYOcoreChannel Partner/ Reseller/ Distributor · 4 August 2025LED TOKYO, a Japanese LED solutions provider, partnered with Timewaying to install the world's first DCI HDR-certified LED cinema screen in Tokyo, Japan in August 2025. This installation marked a significant market entry milestone for Timewaying in Japan.
• Southern University of Science and Technology (SUSTech)coreStrategic or Co-development Partner · 30 May 2025Timewaying and SUSTech's Institute of Nanoscience and Applications established a Joint Laboratory for AI Spatial Interactive Display Technology. The collaboration focuses on AI-based real-time 3D modeling for large-screen spatial interaction displays, combining hardware, software, and AIGC capabilities. Professor Sun Xiaowei from SUSTech leads the academic side.
• Expromo EuropecoreChannel Partner/ Reseller/ Distributor · 2 August 2024Expromo Europe, a leading LED solutions supplier headquartered in Aarhus, Denmark, signed a cooperation agreement with Timewaying on August 2, 2024 for expanding HeyLED presence in European markets. Coverage includes Nordic countries, Belgium, Netherlands, Luxembourg, Poland, Estonia, Latvia, Lithuania, Germany, Austria, and Switzerland. Expromo provides local financial support, installation, and maintenance services.
• Arts Alliance Media (AAM)flagshipChannel Partner/ Reseller/ Distributor · 19 July 2023Arts Alliance Media, a global leader in digital cinema software and services, became the official reseller of HeyLED technology. AAM serves as the direct point of contact for HeyLED sales across Asia, Europe, and North and South America. The partnership was announced in July 2023 and includes joint establishment of the HeyLED Innovation Centre in Los Angeles for product demonstrations to studios and exhibitors.
• China Film Science and Technology Research InstitutecoreStrategic or Co-development Partner · 1 July 2021The China Research Institute of Film Science & Technology supported and participated in Timewaying's development of the LED cinema screen that achieved DCI certification in July 2021. The institute's involvement was instrumental in the first Chinese DCI-certified LED cinema screen project.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Unilumin Group: Unilumin is a major Chinese LED display manufacturer offering cinema-grade LED screens that directly compete with Timewaying's HeyLED in both domestic Chinese and international markets. Both companies leverage Chinese manufacturing scale and supply chain integration for LED cinema deployment.
• Leyard Optoelectronic: Leyard is a leading Chinese LED display manufacturer with cinema-grade product offerings competing directly with Timewaying in the DCI-certified LED cinema category. Both companies serve premium cinema operators globally with fine-pitch LED display technology.
• Christie Digital Systems: Christie is a long-standing cinema projection equipment manufacturer that has expanded into LED cinema display solutions and RGB pure laser projection. It competes with Timewaying across both legacy projection and emerging LED cinema categories for major cinema chain deployments.
• Samsung (Samsung Onyx): Samsung's Onyx LED Cinema is the most established direct competitor in DCI-certified LED cinema displays, deployed at hundreds of cinema sites globally including partnerships with major Hollywood studios and exhibitors. Both companies target premium large-format cinema operators with HDR-capable LED screen technology competing on contrast, brightness, and color gamut.
• Barco (Barco Cinema): Barco is a global leader in cinema projection equipment and silver screens, competing with Timewaying's NAMOS and Freedeo 3D system product lines. The company serves overlapping cinema operator customers and is now expanding into LED cinema technologies.
• Sony (Crystal LED): Sony's Crystal LED display technology targets premium cinema and virtual production applications with fine-pitch LED panels, competing directly with HeyLED in DCI-certified cinema deployments. Sony leverages deep Hollywood studio relationships and CinemaCon presence similar to Timewaying's strategy.
• LG Electronics (LG LED Cinema): LG LED Cinema display screens are deployed in commercial cinemas globally as a direct competitor to Timewaying's HeyLED line, with similar DCI-certified offerings targeting premium large-format exhibitors. Both compete on panel size options, HDR support, and cinema-specific optical performance.

Broad incumbents

• Dolby Laboratories: Dolby operates Dolby Cinema premium theater experience and Dolby Vision HDR standards, positioning itself as a broad incumbent across premium cinema exhibition. While not a direct LED screen manufacturer, Dolby sets the HDR ecosystem standards that LED cinema competitors like Timewaying must align with.
• IMAX Corporation: IMAX is a premium large-format cinema operator and technology provider offering its own premium experience via proprietary projection systems. While not directly manufacturing LED screens, IMAX competes with HeyLED for premium cinema operator capital allocation and PLF theater conversions.

Others

• Arts Alliance Media (AAM): Arts Alliance Media is Timewaying's flagship global reseller for HeyLED technology and a leading provider of digital cinema software (TMS), distribution services, and screen management. AAM provides both the distribution channel for HeyLED and adjacent cinema software/services that compete in the broader cinema technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Timewaying
• LinkedInlinkedin.com/company/shenzhen-time-waying-technology-co-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timewaying