Aamos Valmennuspalvelut

What Aamos Valmennuspalvelut does

Aamos Valmennuspalvelut Oy is a Finnish employment and career coaching services provider headquartered in Pietilä, Finland, with regional offices in Imatra, Lappeenranta, and Joensuu. The company was established on 1 September 2024 as a spin-off from Aamos Group Oy to sharpen focus on training and coaching operations, and it traces its operational roots to 1997. It serves two principal customer sets: (i) unemployed and job-seeking individuals (including long-term unemployed, youth, those over 50, and immigrants) who are referred by Finland's public employment services, and (ii) private-sector companies undergoing restructuring that purchase outplacement services. The core product portfolio comprises Työhönvalmennus (individual work coaching), Työnhakuvalmennus (group-based job search coaching, typically 3-20 days), Uravalmennus (career path planning), and Verkkovalmennukset (self-paced online coaching with coach support). For corporate clients, AamosBoost Muutosturvapalvelu delivers tiered outplacement packages (M/L/XL) addressing everyday workers, middle management, and executives, supplemented by Työelämän digitaidot digital skills training.

The business operates on a hybrid revenue model with three streams. The largest is publicly funded employment services — contracts with TE-palvelut (Public Employment Services), regional Työllisyysalueet (Employment Areas), and kuntakokeilut (Municipal Employment Trials) to deliver coaching to registered job seekers across at least seven regions (Etelä-Karjala, Lappi, Pohjois-Karjala, Keski-Suomi, Uusimaa, Päijät-Häme, Keski-Savo). The second stream is B2B corporate outplacement, priced via negotiated multi-year contracts on tiered packages. The third stream is small-scale commercial training (e.g., Excel-perusteet at €590, Microsoft Teams at €690). Services are delivered through in-person coaching at regional offices, scheduled group workshops, and an online coaching platform that the company reports has guided nearly 5,000 customers over a few years. Delivery is supported operationally by Microsoft Teams for remote sessions and TE-palvelut/Työmarkkinatori portals for intake. The company has approximately 15 staff members, including Director Kai Karkulahti and entrepreneur Reijo Korhonen, and is privately held under the Aamos Group Oy holding structure with no institutional investment evidenced.

Name

Aamos Valmennuspalvelut

Legal name

Aamos Valmennuspalvelut Oy

Website

https://aamos.fi

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Aamos Valmennuspalvelut Oy is a Finnish employment coaching and outplacement services provider, serving job seekers through public-sector contracts with TE-palvelut and municipalities across multiple regions, and corporate clients with tiered change-security packages under the AamosBoost brand.

Ownership category

akta.pro rank

Product category

Career and Employment Coaching Services

NAICS

Professional and Management Development Training (61143), Vocational Rehabilitation Services (62431), Vocational Rehabilitation Services (6243), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAKAO

Career Coaching, Mentoring & Placement Support Services

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

SECONDARYBPACAHAL

Onboarding, Offboarding & Employee Lifecycle Administration

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

Keywords

• Employment coaching services
• Career transition support
• Outplacement services
• Job search training
• Digital skills training

Headquarters

HQ city

Asikkala

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publicly funded employment services: Revenue is generated through contracts with public sector entities (TE-palvelut, municipalities, employment areas/kuntakokeilut) to deliver job search coaching, career coaching, and job placement support services to unemployed job seekers. Services are provided free of charge to end users, funded by government employment policy budgets.
2. Corporate outplacement / change security services: The company also serves private sector companies through its Muutosturvapalvelu (change security/outplacement service), providing structured transition support to employees being laid off. This is a B2B service funded directly by employers.
3. Commercial training for companies and individuals: The company offers paid IT and digital skills training courses to individuals and organizations (e.g., Excel perusteet at 590 EUR, Microsoft Teams at 690 EUR).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aamos Valmennuspalvelut Oy provides employment and career coaching services across Finland. Its offerings include individual work coaching, group-based job search coaching, career path planning, and self-paced online coaching for job seekers (delivered through public employment service contracts). For corporate clients, it offers AamosBoost Muutosturvapalvelu, a structured outplacement and change security service for organizations managing restructuring, plus commercial digital skills training (e.g., Excel, Microsoft Teams).

Product overview

Aamos Valmennuspalvelut Oy operates as a comprehensive employment and career services provider offering coaching and training solutions. The core portfolio centers on four interconnected service lines: Työhönvalmennus (individual work coaching), Työnhakuvalmennus (group-based job search coaching), Uravalmennus (career path planning), and Verkkovalmennukset (self-paced online coaching). For businesses, the AamosBoost Muutosturvapalvelu (outplacement services) offers three tiers (M/L/XL packages) addressing different career levels. Supporting offerings include Työelämän digitaidot (digital skills training) and various themed workshops. Services are delivered across Finland both in-person and online, serving unemployed job seekers, immigrants, youth, those over 50, and employers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly 5000 customers guided through online job search and/or career coaching over a few years in collaboration with public sector commissioning bodies

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TE-palvelut (Public Employment Services of Finland)coreStrategic or Co-development PartnerPrimary commissioning partner. TE-palvelut (Public Employment Services) contracts Aamos to deliver employment coaching services to job seekers across multiple regions in Finland. Services include job search coaching, career coaching, work coaching, and online training programs.
• Työllisyysalueet (Employment Areas) and kuntakokeilut (Municipal Employment Trials)coreStrategic or Co-development PartnerRegional employment areas and municipal employment trial programs commission Aamos services as part of Finland's employment policy framework. Aamos works with multiple employment areas including Etelä-Karjala, Pohjois-Karjala, Keski-Savo, Lappi, and Uusimaa.
• ELY-keskus (Centre for Economic Development, Transport and the Environment)minorStrategic or Co-development PartnerELY-keskus is a regional government agency involved in employment, environment, and transport. Referenced as a partner and training organizer alongside TE-toimisto for change security and retraining services.
• Ministry of Economic Affairs and Employment (TEM)minorStrategic or Co-development PartnerTEM sets the policy framework for Finnish employment services, including change security regulations and extended change security for employees over 55, within which Aamos operates.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• GoOn Finland: Finnish employment services company delivering staffing, coaching, and labor-market activation services with strong public-sector ties. Comparable in size, regional operating model, and dependence on TE-palvelut / municipal employment contracts.
• Barona Oy: One of Finland's largest staffing and employment services groups, also delivering coaching, outplacement, and public-sector employment programs. Directly comparable to Aamos in offering both private outplacement and government-funded job seeker coaching across multiple Finnish regions.
• Eezy Oyj: Finnish staffing and employment services company providing recruitment, outplacement, and coaching services across Finland. Competes for the same public-sector employment service tenders and corporate outplacement engagements as Aamos.
• Nordman & Co: Finnish executive search, coaching, and outplacement firm serving companies undergoing restructuring. A more specialized peer focused on the higher-end corporate outplacement segment where Aamos's XL package competes.
• Spring House (springhouse.fi): Finnish career coaching and outplacement specialist firm working with both individuals and companies. Closely comparable in service portfolio (career coaching, job search training, corporate outplacement) and in operating regionally within Finland.
• Academic Work Finland: Nordic staffing and career services firm with a strong Finnish presence offering recruitment, coaching, and outplacement. Operates in the same employment services ecosystem and targets overlapping customer segments (job seekers, employers, public sector).

Broad incumbents

• Randstad Finland: Global HR services firm with Finnish operations delivering staffing, outplacement (via Randstad RiseSmart), and career coaching. Larger and broader in scope but overlaps with Aamos on employment coaching and corporate outplacement services.
• ManpowerGroup Finland: Global staffing leader with Finnish operations providing recruitment, career coaching, and outplacement (via Right Management). Much larger and broader than Aamos, but addresses overlapping customer needs and competes for the same government and corporate contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aamosvalmennuspalvelut
• Facebookfacebook.com/aamosvalmennuspalvelut
• LinkedInlinkedin.com/company/aamosvalmennuspalvelut
• Instagraminstagram.com/aamosvalmennuspalvelut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aamos Valmennuspalvelut