PeoplePointHR

What PeoplePointHR does

PeoplePointHR (trading name of Choyce People Ltd, Companies House #06509017) is a UK-based HR outsourcing and employment law advisory firm headquartered in Manchester, founded in 2008. The firm serves small and mid-sized businesses across 12 industry verticals in England, Scotland, and Wales, drawing on a credentialed bench of legally qualified employment law advisers, barristers, and ILEX-certified professionals. Its stated value proposition centres on a 98% tribunal defence success rate and a combined 40+ years of advisory experience, targeting UK SMBs that lack in-house HR and legal capacity.

The company delivers services through a tiered subscription model under three core packages (MyHR, MyHR+, HR Pro), with fixed-fee and pay-as-you-go add-ons including My Defence (tribunal defence) and Legal Pro 24/7. The service portfolio spans employee handbooks, HR outsourcing, employment law, payroll, health & safety, occupational health, and recruitment, with the latter two delivered by IOSH, NEBOSH, and IIRSM qualified professionals. A client portal centralises 400+ standardised HR documents and templates, providing the operational backbone for recurring service delivery.

The business model is primarily subscription-based monthly recurring revenue from package clients, supplemented by transactional revenue from tribunal defence and ad-hoc legal work. Go-to-market appears to be direct, region-led sales to UK SMBs and select mid-market and enterprise accounts, with no disclosed partnerships, channel arrangements, or external funding. The firm operates with a small team (1-10 employees per firmographics), which constrains scale but aligns with the boutique-advisory positioning.

Name

PeoplePointHR

Legal name

Choyce People Ltd

Website

https://peoplepointhr.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PeoplePointHR is a UK-based HR outsourcing and employment law advisory firm headquartered in Manchester, serving small and mid-sized businesses across England, Scotland, and Wales through tiered subscription packages and fixed-fee tribunal defence add-ons.

Ownership category

akta.pro rank

Product category

HR Outsourcing Services

NAICS

Human Resources Consulting Services (541612), Payroll Services (541214), Professional Employer Organizations (561330)

SIC

Services-Management Consulting Services (8742), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)

akta.pro secondary industries

HR Policy, Forms & Case Management (Ticketing/Workflows) (BPAAAIAJ), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Personnel Records, Document Management & Compliance (BPAAAIAD)

Keywords

• HR outsourcing services
• Employment law advice
• Tribunal representation
• HR consultancy
• Payroll management

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Outsourcing Service Packages: Subscription-based service packages (MyHR, MyHR+, HR Pro) providing ongoing HR support, phone and email assistance, employment law updates, and access to HR documentation. Pricing based on package tier and organization size.
2. Payroll Services: Managed payroll support services including auto-enrolment, Real Time Reporting, and HMRC account management. Provided as fully managed or partly managed services at fixed price based on number of staff.
3. HR Documentation: Creation and review of employee handbooks, employment contracts, and HR policy documentation. One-time or project-based service for compliance and documentation needs.
4. Employment Law Services: Legal advice, tribunal representation, and defence services (Legal Pro, My Defence). Provided on fixed-fee, hourly, or daily rate basis for employment tribunal cases and legal compliance matters.
5. Recruitment Services: End-to-end recruitment solutions including candidate sourcing, vetting, interviews, and onboarding support. No placement, no fee service model.
6. Occupational Health Services: Network of occupational health professionals providing assessments, treatments, and return-to-work programs. Services include physiotherapists, occupational therapists, CBT, and access to surgery when required.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PeoplePointHR provides outsourced HR support and employment law advisory services to UK businesses through tiered subscription packages (MyHR, MyHR+, HR Pro) and add-on modules (My Defence, Legal Pro). Services cover day-to-day HR tasks, employment contracts, employee handbooks, disciplinary and grievance handling, redundancy management, payroll, recruitment, health and safety, and tribunal representation. Delivery is via phone/email support, an online HR documentation portal, and on-site consultancy.

Product overview

PeoplePointHR is a specialist provider of Human Resources (HR) outsourcing and Employment Law advice based in Manchester. The company offers a tiered service architecture consisting of three main packages (MyHR, MyHR+, and HR Pro) ranging from entry-level remote support to premium on-site consultancy. Additional add-on modules include My Defence (employment tribunal defence) and Legal Pro (legal advice and representation). The portfolio encompasses a comprehensive range of HR solutions including employee handbooks, performance management, disciplinary and grievance handling, absence management, redundancy management, TUPE transfers, equality and diversity, pay and reward, leadership development, employee engagement, employment contracts, health and safety services, occupational health, payroll management, and recruitment services. The company serves organisations across diverse sectors including healthcare, education, construction, legal, hospitality, and charities, providing both packaged services and bespoke consultancy tailored to client needs.

Differentiator

Problem solved

Functional benefit

Brands

• MyHR: Standard HR outsourcing package with phone/email support, standard employment contracts, and employee handbooks
• MyHR+
• HR Pro
• My Defence
• Legal Pro

Products and services

• MyHR Entry-level HR outsourcing package providing phone and email support Mon-Fri 9:00-17:00, a standard contract of employment, a standard employee handbook, and quarterly employment law updates, with optional legal expenses insurance. Targeted at UK SMEs without internal HR departments.
• MyHR+ Enhanced HR outsourcing package offering 24/7 phone and email support, a bespoke contract of employment, a bespoke employee handbook, an HR risk management report, real-time employment law updates, and options to add Legal Expenses Insurance and My Defence. Targeted at UK SMEs requiring comprehensive HR support.
• HR Pro Premium HR outsourcing package providing dedicated on-site support including handling disciplinary and grievance procedures, mediation, redundancy management, performance management, and leadership and management development. Targeted at UK organisations requiring a fully embedded HR partner.
• My Defence Bespoke, fixed-fee employment law and tribunal defence service where qualified employment law advisers handle employment tribunal cases from beginning to end, including full case review, defence drafting, witness statements, and tribunal representation. Available on fixed fee, hourly, or daily rate basis with discount for existing clients.
• Legal Pro In-house employment law solution providing 24/7 access to expert employment law advice, tribunal representation, and legal advice on employee disputes, proposed restructures and redundancy proposals, TUPE transfers, and senior-level exit agreements.
• HR Outsourcing Solutions Complete outsourced HR solution covering day-to-day HR tasks, on-site consultancy, legal advice, disciplinary and grievance support, redundancy management, grievance and discrimination claims support, payroll, pensions, and recruitment assistance. Targeted at UK businesses seeking a permanent switch to outsourced HR.
• Payroll / Remuneration Management Outsourced payroll support services handling income tax and national insurance calculations, statutory sick pay and maternity pay, PAYE and National Insurance payments, electronic payslips, real-time reporting, auto-enrolment management, and HMRC compliance (P60, P45, P11d). Offered as fully managed or partly managed at fixed price based on number of staff.
• Employee Handbooks HR documentation service creating compliant employee handbooks tailored to organisational needs, including review of existing handbooks, associated HR policies, and guidance on policy and legislation updates. Targeted at UK employers seeking compliance documentation.
• Employment Law Services Employment law advice and representation services for employers including advice on employee disputes, proposed restructures and redundancy proposals, TUPE transfers, and senior-level exit agreements, with 24/7 access to legal experts.
• Health and Safety Services Health and safety consultancy including risk management audits, training, accident reporting, COSHH, fire safety, first aid, food safety, manual handling, RIDDOR reporting, risk assessments, safety audits, toolbox talks, and acting as the competent person for compliance. Delivered by IOSH, NEBOSH, and IIRSM qualified specialists.
• Occupational Health Services Occupational health services to improve employee well-being and reduce absenteeism, including referral assessments, physiotherapists, occupational therapists, cognitive behavioural therapists, chiropractors, osteopaths, and surgery coordination through a nationwide network of professionals.
• Recruitment Services End-to-end recruitment solution covering role profiling, job descriptions, advertising on major job sites (Indeed, Reed, Total Jobs), candidate pre-screening, vetting, reference checks, interviews, psychometric testing, and induction/onboarding support. Operated on a no placement, no fee service model.

Quantifiable outcome

• 98% success rate in employment tribunal cases
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ellis Whittam: UK employment law, HR and health & safety specialist for SMEs with fixed-fee packages and tribunal defence services. Directly comparable to PeoplePointHR's My Defence and Legal Pro offerings.
• Peninsula Group: Direct UK HR, employment law and health & safety outsourcing competitor serving SMEs with subscription packages and 24/7 advice lines. Closest analogue to PeoplePointHR's outsourced HR model, operating at significantly larger scale.
• HR Dept: UK franchise network providing outsourced HR services to SMEs with a tiered support model and employment law advice. Closely mirrors PeoplePointHR's SME-focused outsourced HR delivery, with similar package structure.
• Croner-i: UK HR and employment law information, advice and tribunal support provider serving SMEs and mid-market employers. Comparable to PeoplePointHR in employment law advisory and HR documentation offerings.
• Employment Law Services (ELS): UK firm providing employment law advice, tribunal representation and HR support to employers. Comparable to PeoplePointHR's Legal Pro and My Defence tribunal services, particularly for SME clients.
• Citation: UK provider of HR, employment law and health & safety services to SMEs via subscription packages with documentation portals and dedicated advisers. Directly competes with PeoplePointHR across tiered HR outsourcing and compliance services.
• Citation ISO (formerly WorkNest): UK HR, employment law and health & safety outsourcing provider for SMEs and mid-market, offering subscription packages and tribunal defence. Direct competitor to PeoplePointHR across HR outsourcing and compliance.

Emerging players

• BreatheHR: UK HR software platform targeting SMEs with self-serve HRIS, document management and absence tracking. Adjacent competitor to PeoplePointHR on the documentation/portal side, but more technology-led and less advisory-led.
• Personio: European HRIS and people operations platform expanding aggressively in the UK SME market with integrated HR, payroll and documentation tooling. Represents the technology-led competitive threat to traditional HR outsourcers like PeoplePointHR.

Broad incumbents

• Moorepay: UK payroll and HR software/services provider serving SMEs through to enterprise. Overlaps with PeoplePointHR's payroll and HR services but operates at much larger scale with integrated HRIS technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeoplePointHR
• YouTubeyoutube.com/channel/UCnKHXBhHtj5mN8rgXA5pwPg
• Facebookfacebook.com/peoplepointHR
• LinkedInlinkedin.com/company/peoplepointhr?trk=top_nav_home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeoplePointHR