Europe Ayurveda Center

What Europe Ayurveda Center does

Europa Ayurveda Centrum (EAC) is a private Dutch Ayurvedic healthcare practice founded in 2000 by Cornelis Peters and his wife Mohana (V.P. Mohana Kumari), operating from a rural estate in Witharen, Overijssel, Netherlands. The center serves individuals with chronic, complex, or unexplained health complaints — hormonal imbalances, chronic fatigue and burnout, digestive disorders, sleep problems, and menopause-related conditions — that have not been resolved through conventional medicine. The practice also addresses health-conscious consumers seeking preventive Ayurvedic wellness and women navigating perimenopause and menopause.

The core service stack comprises the ABC Ayurvedic Consult (1.5-hour constitutional intake), personalized Ayurvedic body treatments, and Panchakarma — an intensive multi-day residential detoxification program offered twice monthly. The center's notable technical components include VedaPulse analysis (combining Ayurvedic pulse diagnosis with HRV measurement for trackable health indicators), self-cultivated Ayurvedic herb gardens using the Panchagavyam Vedic organic farming method, and a synchronized four-hand Panchakarma treatment technique. Follow-up trajectories (6-week, 3-month, 12-month) with biweekly evaluations provide recurring remote engagement.

Revenue is generated across five streams: per-session consultations, multi-day Panchakarma residential retreats with deposits and tiered cancellation fees, subscription-style guided trajectories, online masterclasses and courses (€27–€247) sold via Membirds and PlugandPay, and consumable products through the EARP webshop. Distribution is direct-to-consumer with insurance reimbursement (Achmea, VGZ, IAK, Groene Land) supporting client acquisition. The center maintains academic research collaborations with Wageningen University, Utrecht University, and the University of Münster, and is accredited by NWP, RBCZ, NVF, EUAA, and ESIM professional bodies.

Name

Europe Ayurveda Center

Legal name

Europa Ayurveda Centrum

Website

https://ayu.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Europa Ayurveda Centrum is a private Dutch Ayurvedic healthcare practice founded in 2000, offering personalized consultations, Panchakarma residential retreats, and guided multi-month health trajectories to individuals with chronic and complex health complaints, combining traditional Ayurveda with VedaPulse diagnostic measurement.

Ownership category

akta.pro rank

Product category

Ayurvedic Healthcare Services

NAICS

Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Ayurveda & Traditional Medicine Retreats (THAGAMAF)

akta.pro secondary industries

Medical Wellness & Integrative Health Retreats (THAGAMAC), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Ayurvedic consultations
• Panchakarma detox programs
• Herbal medicine treatments
• Integrative wellness services
• Ayurvedic health education

Headquarters

HQ city

Witharen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ayurvedic Consultations: Initial ABC consultations and follow-up consultations (biweekly evaluation cycles) billed per session. Longer consultation format (1.5 hours) compared to standard medical practice.
2. Panchakarma and Treatment Programs: Multi-day residential Panchakarma retreats and treatment programs with structured booking, application, deposit, and final payment flows. Cancellation terms and minimum participation requirements apply.
3. Personal Trajectories (Follow-up Programs): 6-week, 3-month, and 12-month guided trajectories via online consultations with biweekly evaluations. Recurring engagement model providing sustained revenue.
4. Online Masterclasses and Courses: Online educational programs sold via Membirds and PlugandPay platforms at price points ranging from €27 to €247. One-time purchase model.
5. Ayurvedic Products (Webshop): Sale of Ayurvedic herbal preparations, oils, tinctures (e.g., Pollen Vrij), and related wellness products through the EARP webshop.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Europa Ayurveda Centrum provides personalized Ayurvedic healthcare services including the ABC Consult (a 1.5-hour constitutional and imbalance assessment producing a personal Ayurveda Plan), Ayurvedic body treatments, residential Panchakarma detoxification retreats, and guided 6-week / 3-month / 12-month home trajectories with biweekly online evaluations. The center complements clinical services with online masterclasses (€27–€247), Vedic astrology consultations, yoga and meditation sessions, a constitution self-test, and an EARP webshop selling Ayurvedic tinctures, oils, and herbal preparations.

Product overview

Europa Ayurveda Centrum offers a comprehensive suite of Ayurvedic health services centered around personalized consultation, treatment, and education. The core offerings include the ABC Consult (Ayurvedisch Consult) for personalized health assessment and planning, Ayurvedic treatments administered by trained therapists, and Panchakarma — an intensive residential detoxification and rejuvenation program. The center also provides Persoonlijke Trajecten (personal programs) offering 6-week to 12-month guided home-based recovery with online consultations. Educational offerings include masterclasses and courses covering topics like Leaky Gut, Neurodigestive Health, and Ayurvedic Nutrition. Additional services include Vedic astrology consultations, yoga and meditation sessions, and a constitution self-assessment test. The center operates a webshop (EARP) for Ayurvedic products including the Pollen Vrij tincture. The service model emphasizes personalized care grounded in classical Ayurvedic principles, with over 25 years of clinical experience since 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Ayurvedisch Consult (ABC Consult) A 1.5-hour personalized Ayurvedic health consultation that assesses the client's constitution (Prakruti), current imbalance (Vikruti), digestion, and energy patterns, producing a tailored personal Ayurveda Plan with concrete dietary, lifestyle, and treatment recommendations. Intended for individual adults with chronic or unresolved health complaints.
• Panchakarma Residential Program
• Ayurvedische Behandelingen
• Persoonlijke Trajecten (Personal Trajectories)
• Online Masterclasses and Courses
• Yoga & Meditatie
• Vedische Astrologie Consult
• Constitutietest (Constitution Self-Assessment)
• Pollen Vrij Herbal Tincture
• EARP Webshop (Ayurvedic Products)

Quantifiable outcome

• Client with 86-year-old maintained excellent health and vitality with regular Panchakarma programs since 2010
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NWP (Nederlandse Vereniging voor Natuurgeneeskundig Werkende Professionals)coreOthersNWP is a professional association for natural health practitioners in the Netherlands. Europa Ayurveda Center is a member, which provides professional standards adherence, client complaint handling through NWP's independent dispute resolution, and credibility as a regulated natural health provider.
• RBCZ (Register Beroepsbeoefenaren Complementaire Zorg)coreOthersThe Register for Complementary Healthcare Practitioners. Membership signals that the center meets high professional standards in the complementary healthcare sector in the Netherlands.
• NVF (Nederlandse Vereniging voor Fytotherapie)coreOthersDutch Phytotherapy Association. Membership demonstrates expertise and standards in herbal medicine treatment and product development.
• EUAA (European Ayurveda Association)coreOthersEuropean Ayurveda Association representing authentic Ayurvedic practice in Europe. Membership reinforces the center's commitment to genuine, traditional Ayurvedic standards against commercial wellness dilution.
• ESIM (European Society of Integrative Medicine)coreOthersEuropean Society of Integrative Medicine. Membership signals the center's commitment to integrating traditional Ayurvedic medicine with conventional healthcare — aligning with the mission of collaboration with regular medicine.
• Wageningen UniversitycoreStrategic or Co-development PartnerResearch collaboration on the medicinal properties of Ayurvedic and Western herbs. Cornelis Peters has initiated studies in partnership with Wageningen University, among other institutions, focusing on diabetes, antibiotic resistance, and phytoremediation, with funding from European and Dutch government bodies.
• Utrecht UniversitycoreStrategic or Co-development PartnerResearch collaboration with Utrecht University on traditional Ayurvedic medicine, contributing to the scientific validation of Ayurvedic treatments. Part of the center's broader research initiative with universities.
• University of MünstercoreStrategic or Co-development PartnerInternational research partnership with the University of Münster on Ayurvedic medicine research. Contributes to scientific credibility and cross-border academic validation of Ayurvedic treatments.
• Spirituele Internationale Open Universiteit voor Traditionele Ayurveda, Siddha, Tribal Art en Medicijnen (founded by Europa Ayurveda Center)minorOthersAn educational institution founded by the center to provide professional training and education in traditional Ayurveda, Siddha, Tribal Art, and medicines. Extends the center's reach through formal education.
• Dutch Health Insurance Companies (Achmea, VGZ, IAK, Groene Land, and others)minorOthersMost Dutch health insurers reimburse Ayurvedic consultations and treatments. The center maintains a dedicated reimbursement information page and works with insurers to support client claims.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hashmani Clinic (Hashmaan Ayurveda): Pakistan-origin Ayurvedic clinic offering Panchakarma, consultations, and herbal protocols with European footprint; directly comparable on classical Ayurvedic treatment delivery and Panchakarma retreats.
• Kerala Ayurveda (Europe): Indian-rooted Ayurvedic clinic and product brand operating across Europe including the Netherlands; offers consultations, treatments, Panchakarma retreats, and a webshop, overlapping with EAC's service stack and target audience.
• Soukya International Holistic Health Centre: Bengaluru-based integrative Ayurveda clinic/resort serving international clients with Panchakarma and consultations; similar medical-Ayurveda positioning and recurrent-trajectory model.
• Maharishi Ayurveda Europe: Long-established pan-European provider of authentic Maharishi Ayurveda products, consultations, and Panchakarma programs; directly comparable to EAC as a classical Ayurveda practitioner serving European (especially Dutch) clientele.
• Jiva Ayurveda: India-based full-stack Ayurvedic clinic, product, and consultation brand with international online reach; competes with EAC on consultations, Panchakarma concept, and herbal products.
• Vaidyagrama Healing Village: India-based residential Ayurvedic healing village specializing in Panchakarma with internationally-attracted clients; benchmark for the residential Panchakarma retreat model EAC replicates in the Netherlands.

Broad incumbents

• SHA Wellness Clinic: Spain-based premium medical-wellness resort blending integrative medicine, nutrition, and detox retreats; comparable medical-wellness positioning to EAC at a substantially larger scale.
• Buchinger Wilhelmi: Germany/Spain-based fasting and integrative-medicine clinic providing residential therapeutic programs; comparable as a long-standing European residential medical-wellness retreat incumbent.

Emerging players

• Pukka Herbs: UK-based herbal wellness brand offering Ayurvedic-inspired teas, supplements, and practitioner products via DTC channels; comparable webshop and herbal-preparation product layer to EAC's EARP offering.

Regional players

• Maison Tatrée: France-based Ayurvedic healing house offering Panchakarma and consultations to a primarily French-speaking European audience; comparable residential Panchakarma retreat concept in a neighboring country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/AyurvedaTwitts
• YouTubeyoutube.com/@europa-ayurveda-centrum
• Facebookfacebook.com/europa.ayurveda.centrum
• LinkedInlinkedin.com/company/europa-ayurveda-centre

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europe Ayurveda Center