Aatm Yogashala
A Yoga Alliance USA registered yoga school in Rishikesh, India, offering multi-style yoga teacher training courses (100–500 hours), specialty courses, and wellness retreats across India, Bali, and Thailand for international yoga practitioners seeking RYT certification and immersive yoga experiences.
- Company typePrivate
- Founded2012
- HeadquartersRishikesh, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aatm Yogashala does
Aatm Yogashala is a privately held, founder-operated yoga teacher training school headquartered in Rishikesh, Uttarakhand, India, founded in 2012 by Amit Deshwal (E-RYT 500). The school is registered with Yoga Alliance USA as an RYS 200 and RYS 300 provider and delivers multi-style yoga teacher training courses combining traditional Hatha, Ashtanga, Vinyasa, and Iyengar methodologies, with integration of Ayurveda and meditation. It operates three physical training locations — Rishikesh (Swargashram, near the Ganga) as the headquarters and additional training academies in Bali, Indonesia and Thailand — staffed by a faculty of 7+ certified teachers each with 15+ years of experience.
The product portfolio includes core certification courses (100-Hour Beginner, 200-Hour Intermediate, 300-Hour Advanced, and a combined 500-Hour Master program), specialty courses (Kundalini 100/200-Hour, Ayurveda & Panchakarma, Sound Healing, Aerial Yoga, Prenatal Yoga, Pranayama & Meditation, and a 50-Hour short course), and tiered-duration wellness retreats (3-, 5-, 7-, 10-day) across all three locations. Courses run on a fixed monthly cohort schedule starting the 3rd of each month, priced in USD with three accommodation tiers (Private Room, Double Sharing, Triple Sharing) and a 20–30% women's discount on TTC programs.
The business model is direct-to-consumer: revenue is generated entirely from one-time course and retreat fees paid via online reservation forms on the company website, with marketing driven by content/SEO, organic social media (Facebook, Instagram, YouTube, Twitter), student testimonials, and email. There are no disclosed funding rounds, no institutional investors, no parent company, and no channel intermediaries; the entity is bootstrapped and independently owned. The customer base is comprised of individual international yoga practitioners seeking Yoga Alliance RYT certification or short wellness experiences, with no enterprise or institutional buyers.
Aatm Yogashala firmographics
Firmographics- Name
- Aatm Yogashala
- Legal name
- Aatm Yogashala
- Website
- https://aatmyogashala.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Yoga Alliance USA registered yoga school in Rishikesh, India, offering multi-style yoga teacher training courses (100–500 hours), specialty courses, and wellness retreats across India, Bali, and Thailand for international yoga practitioners seeking RYT certification and immersive yoga experiences.
- Ownership category
- akta.pro rank
Aatm Yogashala industry classification
Industry- Product category
- Yoga Teacher Training and Wellness Education Services
- NAICS
- Professional and Management Development Training (611430), All Other Schools and Instruction (61169), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Aatm Yogashala is headquartered
LocationHeadquarters
- HQ city
- Rishikesh
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Aatm Yogashala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Yoga Teacher Training Courses: One-time fee courses for yoga teacher certification ranging from 100 to 500 hours, with tiered pricing based on accommodation preferences (private room, double sharing, triple sharing)
- Yoga Retreats: Short-term retreat programs in Rishikesh, Bali, and Thailand ranging from 3 to 10 days with accommodation and meals included
- Specialty Courses: Additional courses including Kundalini Yoga Teacher Training, Ayurveda & Panchakarma, Sound Healing, Aerial Yoga, Prenatal Yoga, and Pranayama & Meditation short courses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 100 Hour Beginner Yoga TTC - 11 Days course |
| One time/ perpetual license | Pay-as-you-go | 200 Hour Intermediate Yoga TTC - 24 Days course |
| One time/ perpetual license | Pay-as-you-go | 300 Hour Advanced Yoga TTC - 28 Days course |
| One time/ perpetual license | Pay-as-you-go | 500 Hour Master Yoga TTC |
| Unit Pricing | Pay-as-you-go | 3 Day Yoga Retreat |
| Unit Pricing | Pay-as-you-go | 5 Day Yoga Retreat |
| Unit Pricing | Pay-as-you-go | 7 Day Yoga Retreat |
| Unit Pricing | Pay-as-you-go | 10 Day Yoga Retreat |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aatm Yogashala product offering
Product offeringCore offering
Aatm Yogashala is a Yoga Alliance USA registered yoga school in Rishikesh, India that delivers in-person multi-style yoga teacher training courses (100, 200, 300, and 500 hours) leading to internationally recognized RYT certifications. The school also offers specialty courses in Kundalini Yoga, Ayurveda & Panchakarma, Sound Healing, Aerial Yoga, Pre/Post Natal Yoga, and Pranayama & Meditation, alongside short wellness retreats (3 to 10 days) at campuses in Rishikesh, Bali, and Thailand. Programs are delivered by 7+ certified teachers with 15+ years of experience and are sold directly to individual yoga practitioners worldwide.
Product overview
Aatm Yogashala is a Yoga Alliance USA registered yoga school in Rishikesh, India offering multi-style yoga teacher training courses and wellness retreats. The portfolio includes core 100-500 hour Yoga Teacher Training Courses (RYT 200, RYT 300 certifications), specialty courses (Kundalini Yoga, Ayurveda & Panchakarma, Sound Healing), short courses (50-hour programs, Aerial Yoga, Prenatal Yoga, Pranayama & Meditation), and wellness retreats at locations in Rishikesh, Bali, and Thailand. Programs range from 11 days to multi-week immersive experiences, with certifications enabling graduates to teach yoga internationally.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Yoga Alliance RYT certification recognized internationally for teaching yoga worldwide
Companies that use Aatm Yogashala
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Aatm Yogashala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aatm Yogashala partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aatm Yogashala competitors and assessment
Company assessmentDirect peers
- Purple Valley Yoga: India-based yoga school (with locations in Goa and Rishikesh) offering Yoga Alliance certified TTCs and immersive yoga training with similar multi-style methodology.
- Brahmani Yoga: Rishikesh-based yoga teacher training school offering Yoga Alliance registered TTCs with Hatha, Ashtanga and Vinyasa components targeting international certification seekers.
- World Peace Yoga School: Rishikesh-based Yoga Alliance registered school offering 200/300 hour TTCs, retreats, and specialty courses to international yoga students at similar price points.
- Tattvaa Yogashala: Rishikesh-based Ashtanga-focused yoga TTC school offering similar 100/200/300 hour Yoga Alliance certified teacher training courses targeting international students.
- Bali Yoga Centre (Ubud): Bali-based yoga school offering teacher training programs and retreats — directly competes with Aatm Yogashala's Bali location for international yoga students.
- The Yoga Barn (Bali): Ubud, Bali yoga studio and retreat center offering yoga teacher training, retreats, and classes — directly overlaps with Aatm Yogashala's Bali training academy offering.
- Sattva Yoga Academy: Rishikesh yoga school offering multi-style Yoga Alliance registered TTCs and retreats with comparable pricing and target audience of international teacher trainees.
- Rishikesh Yogpeeth: Rishikesh yoga school offering traditional multi-style yoga teacher training and certification programs with comparable curriculum structure and Yoga Alliance registration.
- Ashtanga Yoga Centre: Established yoga school offering traditional Ashtanga and multi-style teacher training courses targeting the same international yoga certification seeker segment as Aatm Yogashala.
- Sampoorna Yoga: India-based yoga school (Goa) offering Yoga Alliance registered 200-hour and 300-hour TTCs with comparable international student base and curriculum depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aatm Yogashala social profiles
Digital presenceAatm Yogashala compliance and trust
Trust signalCompliance3 records
Aatm Yogashala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aatm Yogashala leadership team
Management profileNumber of profiles
Profiles4 records
Aatm Yogashala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aatm Yogashala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aatm Yogashala
What does Aatm Yogashala do?
Aatm Yogashala is a Yoga Alliance USA registered yoga school in Rishikesh, India that delivers in-person multi-style yoga teacher training courses (100, 200, 300, and 500 hours) leading to internationally recognized RYT certifications. The school also offers specialty courses in Kundalini Yoga, Ayurveda & Panchakarma, Sound Healing, Aerial Yoga, Pre/Post Natal Yoga, and Pranayama & Meditation, alongside short wellness retreats (3 to 10 days) at campuses in Rishikesh, Bali, and Thailand. Programs are delivered by 7+ certified teachers with 15+ years of experience and are sold directly to individual yoga practitioners worldwide.
Is Aatm Yogashala a public or private company?
Aatm Yogashala is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aatm Yogashala founded?
Aatm Yogashala was founded in 2012. It employs 1 to 10 people.
Where is Aatm Yogashala based?
Aatm Yogashala is headquartered in Rishikesh, India, in the Asia region.
How does Aatm Yogashala make money?
Three revenue lines are on record. Yoga Teacher Training Courses are the primary driver. The others are yoga Retreats and specialty Courses.
Who are Aatm Yogashala's main competitors?
Direct peers on record are Purple Valley Yoga, Brahmani Yoga, World Peace Yoga School, Tattvaa Yogashala, Bali Yoga Centre (Ubud), The Yoga Barn (Bali), Sattva Yoga Academy, Rishikesh Yogpeeth, Ashtanga Yoga Centre and Sampoorna Yoga.
Does Aatm Yogashala have an API?
No public API is recorded for Aatm Yogashala.
What industry is Aatm Yogashala in?
Aatm Yogashala's product category is Yoga Teacher Training and Wellness Education Services. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 611430 and its SIC code is 8200.