Garant Immobilien

What Garant Immobilien does

Garant Immobilien is a German real estate brokerage firm founded in 1980 by Hans Moser and headquartered in Stuttgart, operating as the largest owner-managed (inhabergeführte) real estate broker in Southern Germany. The business operates a franchise-style network of approximately 50 regional offices and 350 licensed brokers acting as commercial agents (Handelsvertreter) across Germany, with densest coverage in Baden-Württemberg and Bavaria and incremental expansion into eastern Germany (Leipzig, Berlin-Brandenburg, Stralsund). Its service portfolio spans residential and commercial property brokerage (sale, purchase, rental), capital-investment advisory, Pflegeimmobilien (care home) investment via the subsidiary Garant Invest GmbH, a Tippgeber referral program, and a Garant Real Estate Invest subsidiary. The corporate brand is Garant Immobilien Holding GmbH, led by CEO Hans Moser with managing directors Petra Herzog and Nicole Moser; the company is privately held with no external investors or listing.

The technology stack is conventional for a mid-market German brokerage: a company website (garant-immo.de) hosting the Immobilienangebote listings platform, an Online Immobilienbewertung valuation tool backed by the Google Places API, a Suchassistent property search assistant with passwordless email-OTP authentication, Usercentrics consent management for GDPR/TDDDG compliance, and Microsoft Clarity for session analytics. Listings are syndicated to ImmoScout24 (Gold Partner since 2024) and immowelt (Platin Partner), with paid acquisition via LinkedIn Ads and Meta Pixel. The revenue model is transaction-fee based — brokers earn commissions on closed sales and lettings, while the holding captures franchise/brand fees, marketing overhead allocation, and subsidiary income. Customer segments are almost exclusively SMB and individual consumers (residential sellers, buyers, landlords, and capital investors), with no enterprise or institutional accounts visible in the source material.

Name

Garant Immobilien

Legal name

Garant Immobilien Holding GmbH

Website

https://garant-immo.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Garant Immobilien is a Stuttgart-based, owner-managed German real estate brokerage operating a franchise-style network of ~50 offices and 350 brokers across southern and eastern Germany, serving residential property sellers, buyers, landlords, and capital investors via commission-based brokerage services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential property brokerage
• Commercial real estate services
• Property valuation tools
• Capital investment advisory
• Rental property management

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices53 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: GARANT Immobilien earns commissions from facilitating property sales and rentals. Brokers operate as commercial agents (Handelsvertreter) earning commission-based compensation. The company covers administrative overhead (office support, marketing materials, legal back-office) while brokers handle client-facing sales activities. Revenue is generated through successful property transactions, both sales and rental placements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

GARANT Immobilien is a German real estate brokerage facilitating the sale, rental, and purchase of residential and commercial properties through its network of approximately 50 regional offices and 350 brokers. The company offers full-service brokerage from property valuation and marketing through notary completion, along with specialized advisory services for capital investors and care home investments. Brokers operate as commercial agents (Handelsvertreter) within the franchise-style network, earning commission-based compensation on successful transactions.

Product overview

Garant Immobilien is a German real estate brokerage company operating since 1980 with a network of approximately 46 offices and 350 brokers across Germany. The company offers a unified service platform for residential and commercial property transactions, including buying, selling, and renting services. The core product portfolio consists of the Online Property Valuation tool (digitale Immobilienbewertung), the Property Search Assistant (Suchassistent) with automated email notifications, a property listings platform for buying and renting, and specialized services including Property Referral (Tippgeber), Commercial Real Estate, Care Home Investment (Pflegeimmobilien Invest), Capital Investment, and Rental Property Management services. The offerings are integrated through regional office networks and a company-wide CRM system, with cross-referral capabilities between services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Property Valuation (Online Immobilienbewertung) A digital property valuation tool that allows users to quickly and automatically estimate the market value of their property online, free of charge and without obligation. Designed for residential property owners considering selling.
• Property Search Assistant (Suchassistent) An automated property search tool that allows users to save search criteria and receive automatic email notifications when new matching properties are listed. Features passwordless login via confirmation code. Designed for property buyers seeking to be notified of new listings.
• Property Listings Platform (Immobilienangebote) A searchable property listings platform offering houses, apartments, land, and commercial properties for purchase or rent, with filtering options by location, property type, and search radius. Designed for property buyers and renters.
• Commercial Real Estate Brokerage (Gewerbeimmobilien) Specialized brokerage services for the sale, rental, and purchase of commercial properties including office spaces, retail spaces, and other commercial real estate assets. Designed for business owners and commercial property investors.
• Care Home Investment Advisory (Pflegeimmobilien Invest) Investment advisory services for care home properties (Pflegeimmobilien), offering returns between 4-5%, long-term leases of 15-25 years with operators, government refinancing through care insurance, and preferred occupancy rights for investors and family members. Designed for capital investors seeking stable, long-term returns.
• Capital Investment Advisory (Kapitalanlagen) Real estate investment advisory services covering apartments, multi-family houses, residential-commercial buildings, care homes, and tax-advantaged properties. Provides objective and independent consulting not tied to specific developers (Bauträger). Designed for capital investors seeking income-producing properties.
• Rental Property Services for Landlords (Services für Vermieter) Comprehensive rental property management services for landlords, including professional photography, targeted marketing, tenant screening and credit checks, lease contract management, and property handover support. Designed for landlords renting out residential properties.
• Property Referral Program (Tippgeber) A referral program allowing individuals to recommend property sellers to GARANT Immobilien and receive commissions upon successful transaction completion. Designed for individuals seeking supplemental income through property referrals.

Quantifiable outcome

• Over 10,000 properties successfully mediated across the company's history

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ImmoScout24coreGTM or Marketing PartnerAs an ImmoScout24 Gold Partner (since 2024), GARANT Immobilien benefits from enhanced visibility and credibility on Germany's largest residential property portal. Listings receive preferential placement, and the partnership provides access to platform tools and market data. Customer reviews are sourced through ImmobilienScout24.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RE/MAX Germany: Global franchise with a substantial German franchise network of owner-operated broker offices. Competes head-to-head with GARANT on residential sales, rentals, and the franchise/agent business model across overlapping southern German geographies.
• Homeday: German full-service brokerage (Commerzbank subsidiary) offering fixed-fee and percentage-based pricing on residential sales. Direct competitor for seller-side mandates in major German metros, leveraging bank-affiliated customer access.
• Evernest: German premium real estate brokerage (formerly ZIEGERT Immobilien) focused on residential sales in Berlin and other major metros. Competes with GARANT in the seller and buyer-side residential segment, including the capital investor niche.
• Von Poll Immobilien: German premium residential real estate franchise with a comparable owner-managed broker network model, similar geographic footprint across southern Germany, and an overlapping customer base of sellers, buyers, and capital investors in the mid- to high-end residential segment.
• Engel & Völkers: Hamburg-headquartered German real estate franchise operating a global network of self-employed brokers under a unified brand. Directly comparable to GARANT on franchise-style distribution, premium positioning, and cross-border residential and investment brokerage.
• McMakler: Berlin-based digital-first German real estate brokerage offering full-service brokerage at lower fee structures. Competes directly with GARANT on residential seller acquisition, particularly with digitally-engaged homeowners open to hybrid models.
• Century 21 Germany: International franchise brand operating a Germany-wide network of independent broker offices offering residential sales and rentals. Competes directly with GARANT's regional franchise offices for local market listings and broker recruitment.

Others

• ImmoScout24: Germany's largest residential property portal and GARANT's key distribution partner (Gold Partner). Not a direct competitor but the dominant marketplace whose algorithm and pricing terms materially shape GARANT's lead flow and unit economics.
• immowelt: Major German residential property portal and GARANT's secondary distribution partner (Platin Partner). Functions as an adjacent ecosystem participant whose visibility rules and lead-routing economics directly influence GARANT's top-of-funnel performance.

Broad incumbents

• Postbank Immobilien: Bank-affiliated German brokerage arm with broad nationwide distribution through Postbank/Deutsche Bank retail channels. Overlaps with GARANT on residential seller representation but operates as a financial institution's real estate vertical rather than a specialized franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/garantimmo
• Facebookfacebook.com/garant.immobilien
• LinkedInlinkedin.com/company/garant-immobilien-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garant Immobilien