Baton Rouge Water Company

What Baton Rouge Water Company does

Baton Rouge Water Company is a privately held, for-profit regulated water utility that has provided drinking water to the Baton Rouge Metro area since 1888, making it one of the oldest continuously operating water utilities in the region. The company operates groundwater wells and treats and distributes potable water to residential and commercial customers through its primary brand and two wholly-owned operating subsidiaries, Parish Water Company and Ascension Water Company, which extend service into adjacent parishes. Its core technology is conventional water utility infrastructure, including well fields, treatment facilities, and distribution systems supplemented by storm-resilience investments such as strategically placed diesel generators at well sites and backflow-prevention hardware to protect the community supply.

The company generates revenue through recurring monthly water utility charges based on metered consumption across residential and commercial accounts. Customer billing and payment is supported by a mix of digital and physical channels — an online portal via the Speedpay platform, eBill opt-in, automatic bank draft, a drive-thru and drop-box at the Goodwood location, combined billing at the City Parish Sewer Department counter on Laurel Street, and cash payment through Western Union Quick Collect locations at Walgreens, Albertson's, and Regions Bank. Beyond commodity water delivery, the company offers backflow-prevention installation, inspection and testing, new-business development services for connections, and water-quality reporting including a service-line inventory search tool tied to lead-awareness initiatives.

The go-to-market motion is fully aligned with a regulated franchise model: customer acquisition occurs passively through new connections in the assigned service territory rather than through active sales or marketing, and retention is structurally near-100% within the franchise footprint. Operations are led by President and CEO Patrick J. Kerr, with the company maintaining continuous compliance with Louisiana Department of Health oversight — earning the "A" water system grade in both years of the LDH program (2023 and 2024) across all three operating brands.

Name

Baton Rouge Water Company

Legal name

Baton Rouge Water Company

Website

https://batonrougewater.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Baton Rouge Water Company is a privately held regulated water utility, founded in 1888, that provides drinking water to residential and commercial customers across the Baton Rouge Metro area through its core brand and two wholly-owned subsidiaries, Parish Water Company and Ascension Water Company.

Ownership category

akta.pro rank

Product category

Water Utility Services

NAICS

Water Supply and Irrigation Systems (22131), Water, Sewage and Other Systems (2213)

SIC

Water Supply (4941)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

Keywords

• Drinking water utility
• Water distribution services
• Groundwater well operations
• Residential water supply
• Commercial water service

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Others

Revenue model

1. Water Utility Service: Recurring water utility service charges to residential and commercial customers across the Baton Rouge Metro area, including subsidiaries Parish Water Company and Ascension Water Company. Revenue generated through monthly water bills based on consumption.

Distribution channels4 records

Marketing channels2 records

Core offering

Baton Rouge Water Company is a private regional water utility that provides clean, safe drinking water to residential and commercial customers across the Baton Rouge Metro area through groundwater wells, water treatment, and a distribution system. Founded in 1888, it operates through three brand entities — Baton Rouge Water Company, Parish Water Company, and Ascension Water Company — and supplements core water service with backflow prevention services and new business connection support for development projects.

Product overview

Baton Rouge Water Company operates as a regional water utility providing drinking water services through a platform-plus-subsidiaries model. The core offering is the Baton Rouge Water Company brand, supported by two subsidiary companies: Parish Water Company and Ascension Water Company. Together they serve the Baton Rouge Metro area and surrounding parishes. The product portfolio includes core water distribution and billing services, supplemented by digital payment options (online bill payment via Speedpay, eBill opt-in, automatic draft enrollment), customer account management (turn off/transfer service), backflow prevention services, new business development for connections, and water quality reporting including lead awareness tools. Payment processing integrates with external services including Western Union Quick Collect and the City Parish Sewer Department for combined billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Baton Rouge Water Company Water Utility Service Primary water utility service providing clean, safe drinking water to residential and commercial customers in the Baton Rouge Metro area, operated as the main brand of the company founded in 1888.
• Parish Water Company Service Wholly-owned subsidiary water utility brand providing water services to designated service areas within the Baton Rouge Metro region.
• Ascension Water Company Service Wholly-owned subsidiary water utility brand providing water services in the Ascension Parish area as part of the Baton Rouge Water Company family.
• Backflow Prevention Services Standalone water system safety service including installation, inspection, and testing of backflow preventers to protect the community water supply from contaminants entering the distribution system.
• New Business Development Services Standalone service for commercial and residential development projects, providing forms, applications, pricing, and coordination for new water service connections and future project planning.

Quantifiable outcome

• A water system grade from Louisiana Department of Health (second consecutive year)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The York Water Company: Pennsylvania-based regulated water utility and one of the oldest in the U.S. (founded 1816). Directly comparable as a long-tenured, family-influenced investor-owned water utility operating a contiguous service territory with groundwater and surface water sources.
• Middlesex Water Company: New Jersey-based regulated water and wastewater utility serving ~500,000 people. Comparable as a small-cap investor-owned water utility with groundwater-based supply, similar regulatory framework under state public utility commissions, and focus on operational quality.
• California Water Service Group: Investor-owned water utility serving ~2 million people through regulated subsidiaries in California, Hawaii, New Mexico, and Washington. Closely mirrors Baton Rouge Water's regulated multi-subsidiary structure and recurring utility revenue model, though at much greater scale.
• SJW Group: Holding company for San Jose Water Company and Connecticut Water Service, providing regulated water utility services to ~1.5 million people. Direct comparable as a multi-subsidiary regulated water utility with similar capital allocation profile and rate base growth strategy.
• Essential Utilities: Regulated natural gas and water utility serving ~5 million people across 10 states under the Aqua and Peoples brands. Direct comparable as a regulated water utility pursuing multi-subsidiary growth and M&A-driven geographic expansion, though much larger.

Broad incumbents

• Veolia Environnement: Global environmental services giant operating municipal water and wastewater contracts in the U.S. and globally. Comparable business activity in regulated/contracted water services, though at vastly greater scale and with private/contract operations rather than investor-owned utility structure.
• American Water Works Company: The largest publicly traded water and wastewater utility in the United States, serving over 14 million people across 14 states. Directly comparable business model (regulated water utility with rate base growth) but vastly larger and geographically diversified versus Baton Rouge Water's single-metro footprint.
• Suez Water Technologies: International water and waste management operator with U.S. municipal water concessions. Comparable in water utility operations and infrastructure services but typically as a contract operator rather than a rate-regulated investor-owned utility.

Peers

• Artesian Resources Corporation: Small-cap regulated water utility serving Delaware and the Mid-Atlantic. Comparable as a smaller, groundwater-dependent investor-owned water utility with a similar profile of single-region service area and recurring rate base economics.

Regional players

• Hawaiian Springs Water: Regional bottled water and water services provider. Adjacent rather than direct—useful only as a regional water services comparison point, not a regulated utility peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/batonrougewater
• LinkedInlinkedin.com/company/baton-rouge-water-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baton Rouge Water Company