Procters Coache
Procters Coaches is a North Yorkshire-based coach and bus operator, part of the Go-Ahead Group, running 70+ vehicles across school transport, corporate hire, weddings, tours, and scheduled local bus services for over 500,000 passengers annually.
- Company typePrivate
- Founded1990
- HeadquartersNorthallerton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Procters Coache does
Procters Coaches is a North Yorkshire-based coach and bus operator founded on 1 April 1990 by Kevin Procter, headquartered at The Coach Depot, Leases Road, Leeming Bar. The company operates a fleet of 70+ modern vehicles ranging from 8-seat minibuses to 85-seat double-decker luxury coaches, transporting over 500,000 passengers per year. It is a subsidiary of the Go-Ahead Group, one of the UK's leading transport providers, and operates a sister brand, Dales & District, which runs scheduled local bus services across North Yorkshire including 13 routes participating in the £1 under-19 fare scheme.
The business operates a diversified coach hire model organised around two dimensions: vehicle type (luxury executive, large school, standard, midi, mini, vintage, double-decker, and disabled-access configurations) and use case (school transport, corporate, weddings, sporting events, tours, airport transfers, European hire, day excursions, and private hire). Government contracts with North Yorkshire County Council and Stockton Borough Council for school transport form a recurring revenue base, complemented by tour operator partnerships (notably Lochs & Glens) and a long tail of consumer private hire bookings. The company also operates a fully funded Driver Training Academy, addressing PCV driver supply as a strategic input.
Commercial mechanics are quote-based with non-refundable deposits and balances due before hire, reflecting bespoke pricing rather than a published rate card. Distribution is direct via phone (01677 425203), email, and a website quote-request form, with light social media presence on Facebook, Twitter, and LinkedIn. No proprietary technology platform, no third-party resellers, and no disclosed financial data are present in the input.
Procters Coache firmographics
Firmographics- Name
- Procters Coache
- Legal name
- Procters Coaches
- Website
- https://procterscoaches.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Procters Coaches is a North Yorkshire-based coach and bus operator, part of the Go-Ahead Group, running 70+ vehicles across school transport, corporate hire, weddings, tours, and scheduled local bus services for over 500,000 passengers annually.
- Ownership category
- akta.pro rank
Procters Coache industry classification
Industry- Product category
- Ground Passenger Transportation
- NAICS
- Charter Bus Industry (4855)
- akta.pro primary industry
- Charter & Tour Coach Operators (TLAFAFAB)
- akta.pro secondary industries
- Tour & Sightseeing Coach Charters (THAIAIAB), Luxury/VIP Coach Charters (THAIAIAJ)
Keywords
Where Procters Coache is headquartered
LocationHeadquarters
- HQ city
- Northallerton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Procters Coache business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Coach Hire Services: One-time hire charges for coach and bus rental services. Customers pay for transport services based on duration, distance, and vehicle type. Revenue is generated from private hire bookings, school transport contracts, corporate travel, event transport, and day excursions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Coach hire services are priced individually based on requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Procters Coache product offering
Product offeringCore offering
Procters Coaches provides coach and bus hire services across Yorkshire, the UK, and Europe using a fleet of 70+ modern vehicles ranging from 8-seat minibuses to 85-seat double-decker luxury coaches. The company serves schools, corporate clients, tour operators, and private customers with services spanning school transport contracts, corporate travel, weddings, sporting events, airport transfers, day trips, and European tours, supported by a Driver Training Academy and scheduled local bus services under the Dales & District brand.
Product overview
Procters Coaches operates a diversified coach hire and transport business offering a fleet of 70+ modern vehicles ranging from 8 to 85 seats. The product portfolio is organized around vehicle types (Luxury Executive Coaches, Large School Coaches, Standard Coaches, Disabled Access Coaches, Midi Coaches, Mini Coaches, Mini Buses, Vintage Coaches, and Double Deckers) combined with service offerings (Airport Transfers, Corporate Coach Hire, European Coach Hire, School Transport, Sporting Events Transport, Tours, Wedding Coach Hire, Party Coach Hire, Private Coach Hire, Day Trips, Local Bus Services via Dales & District, and Driver Training Academy). The company serves both individual consumers and corporate clients across Yorkshire, the UK, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Dales & District: Local bus services operated by Procters Coaches, covering North Yorkshire routes including Services 53, 73, 136, 138, 138A, 139, 144, 182, 856, RS1, RS2, X98 & X99.
Products and services
- Luxury Executive Coaches Premium 32 to 85 seat coach hire vehicles with air-conditioning, TV, video/DVD, WC/washroom, and drink-making facilities, including double-decker options, for corporate, tour, and special occasion clients.
- Large School Coaches 70-seater coaches with 3-point seatbelts designed for safe school transport and educational trips, enabling two classes to travel in one vehicle.
- Standard Coaches 57-seater coaches offering comfort, quality, safety and reliability for regular contract work and various occasions without premium luxuries.
- Disabled Access Coaches Wheelchair-accessible coaches with wheelchair ramps, automated lifts, wider access and hydraulic suspension, available in 53-seater, 12-seater, and 9-seater configurations.
- Midi Coaches 35-seater coaches with reclining seats, USB sockets, fridge and 3-point seatbelts, suited to medium-sized groups attending events, parties and sporting events.
- Mini Coaches 12-16 seater coaches ideal for smaller groups including community groups, stag and hen parties, and family events.
- Mini Buses 8-12 seater minibuses with air conditioning, radio, PA system and optional luggage trailer, suitable for small parties, community groups and airport transfers.
- Vintage Coaches Classic and vintage vehicles including a 1968 Reliance Duple Viceroy (51 seats), suitable for weddings, proms, corporate events and special occasions requiring unique transport.
- Double Decker Coaches 85-seater luxury double-decker coach with air-conditioning, reclining seats, TV, video/DVD, footrests, drink-making facilities, seat-back trays, WC/washroom and curtained windows.
- School Transport Services Reliable contracted school transport services for North Yorkshire and Stockton borough councils and faith schools, with DBS-checked drivers and safety-equipped vehicles.
- Contract Coach Hire Bespoke contract transport solutions ranging from weekly to multi-year engagements including national events, corporate deals, council contracts and Olympic transport work.
- Corporate Coach Hire Professional transport for corporate clients covering team-building days, product launches, trade fairs, staff events and customer hospitality.
- Wedding Coach Hire Luxury wedding transport with experienced drivers for transporting wedding parties and guests to ceremonies and receptions, including vintage coach options.
- Tour Hire Services Coach transport services for tour operators, including contracted luxury transport and drivers for tour operator Lochs & Glens on UK and European holiday tours.
- European Coach Hire International coach hire covering European destinations including Spain, Amsterdam, France and Poland, with experienced staff and luxury facilities.
- Airport Transfers Airport pick-up and drop-off service for individuals and groups, including collection from homes or designated points with luggage handling and flight monitoring for return pickups.
- Party Coach Hire Transport services for parties and events including garden parties, concerts and private celebrations in well-equipped modern coaches.
- Sporting Events Transport Transport for sporting events including local team travel and national events such as tennis, horse trials, golf, football, Formula 1, rugby, swimming and cycling.
- Private Coach Hire Private hire coaching for events, concerts, celebrations, anniversaries, family gatherings, race days, hen nights, stag dos and parties.
- Day Trips Curated day excursion packages including theatre trips, shopping trips, seaside visits, scenic tours of Yorkshire Dales and cultural attractions for individuals, families and groups.
- Dales & District Local Bus Services Scheduled local bus services across North Yorkshire including routes 53, 73, 136, 138, 138A, 139, 144, 182, 856, RS1, RS2, X98 and X99, participating in the £1 fare scheme for under-19s.
- Driver Training Academy Fully funded driver training program to become a coach driver, covering comprehensive training in passenger carrying vehicle operation with career progression opportunities.
Quantifiable outcome
- Over half a million passengers transported per year
- +2 more outcomes
Companies that use Procters Coache
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles4 records
Procters Coache technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Procters Coache partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Go-Ahead GroupcoreProcters Coaches is a subsidiary of the Go-Ahead Group, one of the UK's leading transport providers. This ownership provides access to broader transport network resources and operational support.
- Esk Valley Coach HireminorSister company within the Procters/Go-Ahead Group network offering coach hire services.
- Compass Royston Coach HireminorSister company within the network, located in Stockton on Tees.
- Lochs & GlenscoreLochs & Glens is a tour operator for which Procters Coaches provides contracted luxury transport and drivers for holiday tours. This is a significant contract partnership for touring work.
- Dales & DistrictcoreBrand name for local bus services operated by Procters Coaches in North Yorkshire, including services 53, 73, 136, 138, 138A, 139, 144, 182, 856, RS1, RS2, X98, X99 covering Bedale, Northallerton, Ripon, and surrounding areas.
- North Yorkshire County CouncilcoreMajor council contract for school transport services. Procters Coaches is one of the largest school transport contractors for the council.
- Stockton Borough CouncilcoreCouncil contract for school transport services in the Stockton area.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Procters Coache competitors and assessment
Company assessmentDirect peers
- FlixBus: Pan-European intercity coach operator with growing UK presence and a digital-first booking platform. Comparable to Procters in coach hire and tour transport, with sharply contrasting digital distribution capability.
- National Express: The UK's largest coach operator running scheduled intercity and airport coach services with charter and private hire arms. Comparable to Procters as a coach hire operator serving UK-wide corporate, school, and event customers, though at vastly greater scale and with scheduled route exposure.
- Reays Coaches: Cumbria-based regional coach hire and school transport operator with a comparable fleet profile and service mix (school contracts, private hire, tours). Closest regional peer in scale and operating model to Procters.
- Johnsons Coaches: Mid-size UK coach hire specialist operating from Henley-in-Arden with private hire, school, corporate, and tour services. Comparable to Procters in fleet diversity and multi-segment customer base.
- Megabus: UK intercity budget coach brand now integrated with FlixBus, offering scheduled and chartered coach services. Comparable as a UK coach operator with overlapping customer segments including corporate, schools, and events.
- Belle Vue Manchester: Manchester-based regional coach hire operator offering private hire, school transport, corporate, and event services. Comparable to Procters as a UK regional charter coach competitor with similar fleet and customer mix.
Broad incumbents
- Go-Ahead Group: Direct parent company of Procters Coaches and one of the UK's leading transport groups operating bus, rail, and coach services. Most relevant incumbent comparator given shared corporate parent and overlapping service portfolio.
- Arriva: Deutsche Bahn-owned UK and European bus and coach operator with private hire, school transport, and tour coach services. Comparable as a broad transport incumbent that competes with Procters for council contracts and corporate hire.
- Stagecoach Group: Major UK multimodal transport operator (bus, coach, tram) with significant coach hire capability. Comparable as a UK-wide passenger transport provider overlapping with Procters in school contracts, corporate hire, and tour segments.
- First Group: Diversified UK transport operator with bus, coach, and rail services including private hire and contracted school transport. Comparable in operating school transport and charter services across multiple UK regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Procters Coache social profiles
Digital presenceProcters Coache compliance and trust
Trust signalCompliance2 records
Procters Coache financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procters Coache leadership team
Management profileNumber of profiles
Profiles6 records
Procters Coache funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procters Coache M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procters Coache
What does Procters Coache do?
Procters Coaches provides coach and bus hire services across Yorkshire, the UK, and Europe using a fleet of 70+ modern vehicles ranging from 8-seat minibuses to 85-seat double-decker luxury coaches. The company serves schools, corporate clients, tour operators, and private customers with services spanning school transport contracts, corporate travel, weddings, sporting events, airport transfers, day trips, and European tours, supported by a Driver Training Academy and scheduled local bus services under the Dales & District brand.
Is Procters Coache a public or private company?
Procters Coache is a private company. It is classified as corporate owned and is currently operating.
When was Procters Coache founded?
Procters Coache was founded in 1990. It employs 11 to 50 people.
Where is Procters Coache based?
Procters Coache is headquartered in Northallerton, United Kingdom, in the Europe region.
How does Procters Coache make money?
One revenue line is on record: coach Hire Services.
Who are Procters Coache's main competitors?
Direct peers on record are FlixBus, National Express, Reays Coaches, Johnsons Coaches, Megabus and Belle Vue Manchester. Broad incumbents are Go-Ahead Group, Arriva, Stagecoach Group and First Group.
Does Procters Coache have an API?
No public API is recorded for Procters Coache.
What industry is Procters Coache in?
Procters Coache's product category is Ground Passenger Transportation. Its primary akta.pro industry code is TLAFAFAB, Charter & Tour Coach Operators, with a secondary code of THAIAIAB, Tour & Sightseeing Coach Charters. Its NAICS code is 4855.