What Action Products does

Action Products, Inc. is a privately held, third-generation family-owned medical device manufacturer headquartered in Hagerstown, Maryland, founded in 1970 by Dr. W.R. McElroy, the inventor of the proprietary AKTON viscoelastic polymer. The company designs, manufactures, and sells reusable polymer-based products for pressure injury prevention across two segments: Hospital Products (operating room support surfaces, surgical patient positioners, table pads, head pads, chest rolls, heel supports, and specialty frame pads for prone, supine, lateral, and lithotomy positioning) and Home Medical / DME Products (wheelchair cushions, mattress overlays, commode pads, and heel/elbow protectors). Its competitive foundation is the AKTON polymer — an ultra-soft, dry synthetic rubber with tissue-equivalent feel, pressure redistribution, shear reduction, heat dissipation, and fluid-impervious, reusable properties — which is exclusive to Action Products across its Action, Xact, Body Smart, Shear Smart, and Twister sub-brands.

The company operates from a Maryland campus comprising headquarters, manufacturing, and distribution facilities, employing 101–250 people with US regional field sales representatives and a network of international distributors in 60+ countries. Authorized regulatory representatives cover EU (Emergo Europe), UK (Emergo Consulting UK), and Switzerland (MedEnvoy), supporting CE, UKCA, and Swiss market access. Commercial channels include direct enterprise field sales, an online quote-request system with NET 30 credit terms, and distributor-led international sales; the company does not sell directly online outside the United States. Revenue streams comprise hardware sales of branded medical products, replacement parts and accessories (disposable covers, resurfacing kits), and contract manufacturing/OEM services for multinational healthcare partners.

Action Products maintains ISO 13485:2016 certification (2021), FDA Establishment Registration, FDA Medical Device Listing, and EUDAMED registration. The company emphasizes evidence-based positioning aligned with AORN guidelines and has authored clinical content including bacteria and static studies on AKTON polymer. Pricing is quote-based with NET 30 terms, Visa/MasterCard/AmEx acceptance, and a 20% restocking fee. The company is not publicly traded, has no disclosed institutional investors, and shows no record of acquisitions, divestitures, or external capital events in the source material.

Name

Action Products

Legal name

Action Products, Inc.

Website

https://actionproducts.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Action Products is a privately held Maryland-based manufacturer of AKTON viscoelastic polymer medical devices for operating-room pressure injury prevention and home medical/DME positioning, serving hospitals, DME providers, and multinational OEM partners across 60+ countries since 1970.

Ownership category

akta.pro rank

Product category

Medical Devices - Pressure Injury Prevention Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Resin and Synthetic Rubber Manufacturing (32521)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Medical & Food-Contact Specialty Compounds (IMANABAK)

akta.pro secondary industry

Medical & Life Sciences Injection Molding (Devices, Diagnostics, Cleanroom) (IMANAFAC)

Keywords

• Medical device manufacturing
• Pressure injury prevention
• Viscoelastic polymer products
• Surgical positioning devices
• Hospital support surfaces

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales (Hospital Products): Sale of operating room support surfaces, patient positioners, table pads, and surgical accessories. Products include overlays, chest rolls, head pads, heel supports, and specialty frame pads for various surgical procedures and table brands.
2. Home Medical Products (DME): Sale of wheelchair cushions, mattress overlays, commode chair pads, heel and elbow protectors, lap tray pads, and adaptive polymer pads for home healthcare use.
3. Replacement Parts and Accessories: Disposable covers, resurfacing kits, and replacement cushion covers for existing products. Supports product longevity and repeat purchases.
4. Contract Manufacturing: Manufacturing of polymer-based products for other healthcare companies. Action Products produces custom OEM products for multinational global partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Action Products designs, manufactures, and sells Action® brand medical devices built from its proprietary AKTON® viscoelastic polymer for the prevention of pressure injuries. The portfolio is organized into two product lines: Hospital Products (operating room table pads, O.R. overlays, surgical head/neck/chest/torso/hip/leg/ankle/foot positioners, pediatric and orthopedic positioners) and Home Medical Products (Xact® wheelchair cushions, Twister® wheelchair backs, mattress overlays, commode chair pads, heel and elbow protectors, and Shear Smart® lap tray pads). The company also offers OEM contract manufacturing of polymer-based medical products for other healthcare companies, and maintains an international distribution footprint across more than 60 countries.

Product overview

Action Products is a premier medical equipment company that designs, manufactures, and sells Action® brand medical products for pressure injury prevention. The company operates two main product lines: Hospital Products (operating room support surfaces and patient positioners) and Home Medical Products (wheelchair cushions, mattress overlays, and adaptive pads). The cornerstone of the product portfolio is the proprietary AKTON® viscoelastic polymer technology, a dry, ultra-soft synthetic rubber formulated in 1969 that provides pressure redistribution, shear reduction, and heat dissipation. Hospital products include Performance Plus, Performance, Original, and Angel series table pads; O.R. overlays; chest/torso/hip positioners; pediatric positioners; head & neck pads; arm/elbow/wrist pads; leg/ankle/foot positioners; and specialty frame pads. Home medical products feature wheelchair cushions for comfort and skin protection, mattress overlays, commode chair pads, heel and elbow protectors, and cushion covers. The company sells through direct sales, U.S. regional representatives, and international distributors in over 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Xact®: Wheelchair cushion brand - Xact® Wheelchair Cushions with two-year warranty
• Twister®
• Body Smart®
• Shear Smart®
• Akton®

Products and services

• Action® Performance Plus Table Pads Three-pressure-reducing-layer surgical table pads with an AKTON polymer surface, viscofoam mid-layer, and high-density foam base, engineered for temperature and shear management in operating rooms. Designed for hospital OR customers needing advanced HAPI prevention.
• Action® Performance Series Table Pads Surgical table pads with three pressure-reducing layers covered in durable 4-way stretch fabric surface with encased AKTON viscoelastic polymer for patient immersion and moisture management.
• Action® Original Series Table Pads Operating room table pads featuring head-to-toe AKTON polymer surface for pressure and shear management, with a soft tissue-equivalent polymer surface that moves with the patient.
• Action® Angel Series Table Pads Surgical table pads with a soft viscofoam layer for enhanced patient envelopment and comfort, designed to combine with Action overlays for improved shear management.
• Action® O.R. Overlay, large Full-length 72L x 20W x 1/2H inch polymer overlay for operating room tables, featuring shear-reducing qualities and distributing heat and pressure for pressure management during procedures.
• Action® O.R. Overlays Versatile polymer overlay pads for operating room tables that provide shear-reducing qualities and distribute heat and pressure; available in small, medium, full-length, and 3-piece sets with perineal cutout options.
• Vac-Pac® Cover Polymer pad cover designed to line the interior of Olympic Vac-Pac bean bag positioners to help mitigate patient pressure and shear in lateral position procedures.
• Supine Head Pad Dual-layer foam and polymer head pad with a 6-inch circular cutout that immerses the occiput, creating a cradling effect for supine surgical positioning.
• Action® Orthopedic Hip Positioner Specialized surgical hip positioning device with a rigid foam core encased by AKTON polymer, designed for anterior total hip replacement procedures to stabilize pelvis and protect skin integrity.
• Chest, Torso & Hip Surgical Positioners Comprehensive line of surgical positioners including chest rolls, lateral positioners, Olympic Vac-Pac covers, peg board pads, and orthopedic hip positioners made from proprietary AKTON viscoelastic polymer.
• Pediatric Surgical Positioners Surgical positioners engineered for neonatal and pediatric patients featuring ultrasoft AKTON polymer with softer durometer for immersion and protection of delicate pediatric skin.
• Leg, Ankle and Foot Positioners Positioning devices including heel supports, heel protector pads, knee crutch pads, and dome-shaped positioners designed to offload heels and prevent pressure injuries during surgery.
• Action® Wheelchair Cushions for Comfort & Skin Protection Advanced wheelchair seating cushions (including the Xact® line) made with proprietary dry AKTON viscoelastic polymer to relieve pressure, reduce shear, and promote comfort and healthy skin integrity for home medical use.
• Action® Mattress Overlays Bed mattress overlays designed to relieve pressure and reduce shear for home healthcare settings, helping prevent pressure injuries for wheelchair-bound and bedridden individuals.
• Action® Commode Chair Pads Pressure-relieving pads for commode chairs designed to reduce pressure injuries for home medical patients.
• Action® Heel and Elbow Protectors Protective pads designed to prevent pressure injuries to heels and elbows for home healthcare patients.
• Disposable Covers Fluid-resistant disposable covers for overlays and chest rolls designed to reduce product exposure to fluids and extend product life.
• Resurfacing Kits Repair kits for quick and easy resurfacing of minor cuts or abrasions on AKTON polymer surfaces, extending product life.
• OEM Contract Manufacturing Services Custom contract manufacturing of polymer-based medical products for other healthcare companies, including multinational global partners, leveraging Action's proprietary AKTON polymer and Hagerstown, MD manufacturing capabilities.

Quantifiable outcome

• 2.5 million patients affected by pressure injuries annually in US
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Mercy ShipsminorStrategic or Co-development PartnerAction Products has been proudly supporting Mercy Ships for over 10 years. The company has donated patient positioning medical products made from their proprietary AKTON polymer for Ships of Mercy, helping transform lives of patients, volunteers, and staff aboard the medical ships.
• Rothman Institute OrthopaedicsminorStrategic or Co-development PartnerDr. William Hozack from Rothman Institute Orthopaedics in Philadelphia commissioned the design of the Action Orthopedic Hip Positioner specifically for the anterior supine approach to THR.
• Emergo EuropecoreImplementation/ SI/ Consulting PartnerAuthorized Representative for regulatory affairs within the European Union. Located at Westervoortsedijk 60, 6827 AT Arnhem, The Netherlands. Contact: [email protected]
• Emergo Consulting (UK) LimitedcoreImplementation/ SI/ Consulting PartnerUK Responsible Person for regulatory affairs. Located at c/o Cr360 - UL International, Compass House Vision Park, Cambridge CB24 9BZ, United Kingdom. Contact: [email protected]
• MedEnvoy SwitzerlandcoreImplementation/ SI/ Consulting PartnerSwiss Authorized Representative for regulatory affairs. Located at Gotthardstrass 28, 6302 Zug, Switzerland. Contact: [email protected]

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stryker: Stryker manufactures surgical tables and integrated OR solutions (Berchtold line) and competes for the same operating room capital and consumables budgets as Action Products.
• Smith+Nephew: Smith+Nephew is a large wound management and surgical company whose pressure ulcer prevention and skin protection portfolio overlaps with Action's HAPI prevention positioning in hospitals.
• ConvaTec: ConvaTec operates a sizable wound and skin care business targeting pressure injury prevention in both acute and home care settings, overlapping with Action's pressure injury prevention positioning.
• Steris: Steris is a global leader in operating room equipment, including surgical tables (Amsco) and OR accessories. It is a broad incumbent selling into the same OR procurement channel as Action Products.
• Getinge (Maquet): Getinge's Maquet brand produces surgical tables and patient positioning systems used globally. Its OR table portfolio competes head-to-head for the same hospital surface and positioner procurement decisions.
• Hillrom (Baxter): Hillrom, now part of Baxter, manufactures surgical tables, surfaces, and patient positioning systems for ORs worldwide. Its broad medical-surgical portfolio overlaps with Action's operating room support surface and patient positioner lines.
• Trumpf Medical: Trumpf Medical produces surgical tables and OR integration solutions globally. Its table portfolio competes for the same hospital capital budgets that Action Products' positioners and overlays attach to.

Direct peers

• Mölnlycke Health Care: Mölnlycke is a global wound care and pressure injury prevention company best known for Mepilex dressings. It directly competes with Action Products in pressure injury prevention sold to hospitals and is a natural direct peer for HAPI prevention spend.
• ROHO (Permobil): ROHO, part of Permobil, is a leading manufacturer of wheelchair cushions and pressure management products. It is a direct competitor in Action's home medical / DME wheelchair cushion category.
• Span (Savaria): Span America, now part of Savaria, manufactures pressure-management surfaces, mattress overlays, and wheelchair cushions. Its product line closely mirrors Action Products' home medical and pressure injury prevention portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ActionProducts1
• Facebookfacebook.com/ActionProducts
• LinkedInlinkedin.com/company/action-products-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Products