finally an agency

What finally an agency does

Finally an Agency is an independent Dutch creative agency founded in 2005 and headquartered in Berkel en Rodenrijs, near Rotterdam. Originally established as a production and adaptation bureau, the firm has grown into a full-service creative agency employing approximately 35-40 people across creative, strategic, design, motion, 3D, and production disciplines. Its core offering centers on brand strategy, visual identity development, packaging design, 360-degree campaign creation, video and photography production, motion design, website design, copywriting, and point-of-sale materials, with the proprietary 'What-If' (Wat-als) principle serving as the creative methodology that underpins client engagements.

The agency serves a heterogeneous client base spanning A-brands, challengers, start-ups, and lateral-thinking SMBs, with named engagements for Coca-Cola, Dr Pepper, Fanta, Laphroaig, LEGO, De Kuyper, Danone, Rijk Zwaan, Aviko, Mediq, Weleda, ECOstyle, Albron, E-wise, Identity Games, Codarts, and multiple nonprofit organizations including Stille Levens, Max Havelaar, Oerrr, and Rookvrije Generatie. Notable work includes the Coca-Cola Natuurmonumenten sustainability storytelling campaign, Fanta Tutti Frutti packaging rolled out across 22 European countries, De Kuyper's 'Reasons to Cocktail' campaign, and Identity Games' Hangover launch which achieved a 6% average clickrate (3x Dutch benchmark).

The business operates as a private, founder-led professional services firm with no disclosed external investors, parent company, or funding rounds. Revenue is generated through project-based creative engagements and long-term client relationships, with sales conducted directly via pitches, referrals, and account relationships rather than through channel partners. Leadership comprises founder and Managing Partner Lisette Samplonius, Interim Managing Director Mascha Blom, Client Service Director and Partner Robert Boer, and Account and Operations Director Teun Noordijk. The agency has received FD Gazellen 2025, M100 2025, FONK 25, and EcoVadis Committed recognitions, and operates with no public revenue disclosure.

Name

finally an agency

Legal name

Finally an Agency

Website

http://www.finallyanagency.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Finally an Agency is an independent Dutch creative agency, founded in 2005 near Rotterdam, serving A-brands, challengers, and SMBs with brand strategy, 360-degree campaigns, packaging design, and production under its proprietary 'What-If' methodology.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Creative advertising services
• Brand strategy development
• Campaign design agency
• Packaging design services
• Video production agency

Headquarters

HQ city

Berkel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services and Project Work: Professional services revenue generated through brand strategy engagements, campaign development, visual identity projects, packaging design, video production, and ongoing creative partnerships with clients. Project-based pricing with long-term client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Finally an Agency is an independent Dutch creative bureau that develops brand strategies, visual identities, 360-degree campaigns, packaging designs, video productions, motion graphics, photography, websites, copywriting, and point-of-sale materials for A-brands, challenger brands, start-ups, and lateral-thinking SMBs. All work is grounded in the agency's proprietary 'What-If' (Wat-als) principle, a curiosity-driven creative methodology used to uncover unexpected angles and opportunities for clients across consumer goods, beverages, spirits, healthcare, gaming, and nonprofit sectors.

Product overview

Finally an Agency is a creative agency offering a comprehensive suite of creative services centered around their 'Wat-als' (What-if) principle. The agency operates as a single unified offering rather than a modular platform, providing brand strategy and identity development, 360-degree campaign creation, packaging design, video and photography production, motion design, website design, copywriting, social content, and point-of-sale materials. Services span from concept development through execution, supporting A-brands, start-ups, challengers, and SMBs with brand and product launches, rebranding initiatives, and ongoing campaign work.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Development of visual brand identities, style guides, and brand strategies for A-brands, start-ups, challengers, and SMBs seeking to differentiate or reposition their brands in the market.
• 360-Degree Campaign Development Creation of comprehensive marketing campaigns spanning multiple channels including online and offline activations, social media, and out-of-home advertising for brand and product launches.
• Packaging Design Design of packaging for beverages and consumer products, including limited edition variants, with expertise spanning concept, illustration, and packaging design across multiple formats and markets (e.g., Dr Pepper Cherry Crush, Cream Swirl, Fanta Tutti Frutti for 22 European countries).
• Video Production Production of brand movies, mini-documentaries, social video content, and campaign assets including pre-roll, social bumpers, and campaign videos for brands such as Coca-Cola, Natuurmonumenten, and Laphroaig.
• Motion Design Creation of animated content, motion graphics, and 3D visuals for brand experiences, websites, and social campaigns.
• Photography Services Professional photography for campaigns, products, and brand storytelling across client engagements.
• Website Design Design and development of brand websites and digital experiences for clients undergoing rebranding or campaign launches.
• Naming and Positioning Development of product names, brand positioning strategies, and customer personas for market positioning and rebranding initiatives (e.g., GazonMax naming and introduction for ECOstyle).
• Social Content Campaigns Creation of social media content strategies and campaigns including templates, posts, and viral marketing activations for nonprofit, FMCG, and consumer brand clients.
• Copywriting Services Development of campaign copy, brand messaging, and written content for advertising and marketing materials across client campaigns.

Quantifiable outcome

• Hangover campaign achieved 6% average clickrate, 3x higher than Dutch social video benchmark
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Coca-Cola EuropacoreStrategic or Co-development Partner · 1 September 2024Ongoing creative partnership for brand campaigns, packaging design, and marketing activations. Projects include Dr Pepper limited editions, Fanta Tutti Frutti, Share a Coke campaigns, and sustainability storytelling with Natuurmonumenten. The agency works directly with Coca-Cola Europa on multiple brand initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KesselsKramer: Independent Dutch creative agency based in Amsterdam serving A-brands with brand strategy, campaigns, and content. Closely comparable to Finally in independence, A-brand client base, and integrated creative offering.
• N=5: Dutch independent creative agency of similar size offering brand strategy, campaigns, and content. Comparable mid-sized independent competitor targeting Dutch A-brands and challengers.
• Achtung! (now Keko): Dutch creative agency with brand campaign and content capabilities serving FMCG and consumer brands. Comparable integrated creative offering and similar client mix.
• Mother London: Independent global creative agency with comparable full-service offering for A-brands. Similar independent positioning and integrated creative methodology, but with broader geographic reach.
• Dawn (formerly Ace): Dutch independent creative agency offering brand campaigns and content for A-brands. Closely matched on size, independence, and integrated creative services for FMCG/consumer clients.

Broad incumbents

• DDB Amsterdam: Amsterdam office of global DDB network (Omnicom), offering full-service advertising and creative. Comparable A-brand FMCG client base but with significantly broader media, data, and production resources.
• TBWA\NEBOKO: Dutch arm of TBWA\Worldwide, a global creative network. Competes for the same A-brand FMCG and consumer-goods briefs in the Netherlands with a much larger team and network tools.
• Publicis Amsterdam: Dutch office of Publicis Groupe offering integrated advertising, digital, and media services. Larger network alternative for brand and campaign briefs Finally targets.
• Wieden+Kennedy: Independently owned creative network with offices in Amsterdam and elsewhere. Comparable A-brand brand-building and campaign work; larger scale but similar independent creative DNA.
• Anomaly: Globally distributed creative agency serving major FMCG and consumer brands with integrated brand strategy and campaign execution. Comparable A-brand roster but at meaningfully larger scale.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finallyanagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finally an agency